Tag: General Mills

Gayatri Yadav roped in as group CMO and EVP at Reliance Industries

MUMBAI: Veteran marketing leader Gayatri Yadav has joined Reliance Industries Limited as group chief marketing officer (CMO) and EVP, strategic initiatives, chairman’s office. In this role, she will collaborate closely with Mukesh Ambani, Nita Ambani, Isha Ambani, Akash Ambani, and Anant Ambani to drive brand innovation and strengthen consumer engagement.

Gayatri, who brings over three decades of diverse experience, has held prominent positions across FMCG, media, and investment sectors. Her career includes key roles at Procter & Gamble, General Mills, and Star India, where she spearheaded major marketing strategies. Most recently, she served as CMO at Peak XV Partners (formerly Sequoia India & SEA), leading its rebranding and digital growth initiatives.

Reflecting on her journey, Gayatri expressed gratitude for past opportunities and highlighted her excitement to contribute to Reliance’s growth-driven vision, stating: “What is good for India is good for Reliance.”

Beyond her corporate roles, Gayatri holds board positions at Paani Foundation, United Way Mumbai, and PRS Legislative Research, underscoring her commitment to social impact.

February 4, 2025
Leo Burnett wins General Mills account

Leo Burnett has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch.

On the decision to choose Leo Burnett as their creative partner, General Mills India, marketing director Salil Murthy said, “Getting the right creative partners on board is an important first step in realising our growth potential in India. There is incredible opportunity for us as Indian consumers are increasingly opting for better quality food products that make their lives healthier, easier and richer. Our products across Pillsbury Atta, Cake Mixes, Chocolate Spreads and RTC food mixes deliver exceptionally well on providing great taste and convenience in cooking with our unique quick and easy to prepare food solutions. Looking ahead, we will expand our product portfolio and back that with strategic communication to truly win with consumers. Leo Burnett is best placed with capabilities across the communication spectrum to deliver that and we hope to see some exciting integrated work.”

Leo Burnett CEO- south asia, Saurabh Varma added , “In the era of changing consumer trends and lifestyles, we have a clear mandate to redefine the purpose for General Mills and boost consumer preference and loyalty for all their brands, namely – Pillsbury, Nature Valley, Betty Crocker and more. Our team is eager to partner the company and create some magic for their brands through our HumanKind approach across ATL, Digital, Retail, Activation and Shopper.”

November 26, 2015
General Mills & Disney unveil 3 character based cereal variants in US

MUMBAI: General Mills and Disney Consumer Products have come together to introduce three new Big G cereals: Disney’s Little Einsteins Fruity Stars, Disney’s Princess Fairytale Flakes and Disney’s Mickey Mouse Clubhouse Berry Crunch in the US market.

“These new cereals make it easier for moms to give their kids a nutritious start to the day at an affordable price,” said General Mills marketing manager Kerstin Peterson. “With great taste and nutrition – and the appeal of Disney’s characters – these cereals will make breakfast fun for everyone.”

According to an official announcement, Big G’s Disney cereals provide at least eight grams of whole grain per serving (at least 48 grams recommended daily) and 10 percent of the Daily Value of calcium. These cereals comply with Disney’s food guidelines for Disney-licensed cereal products, which allow Disney characters to appear only on kid-focused products that meet certain requirements, including limiting the amount of calories, fat, saturated fat and sugar. Each variety is priced at $1.99 per box.

“Disney is in a unique position to help make nutritious products appealing to kids,” said Food, Health and Beauty for Disney Consumer Products, North America vice president Lance Gatewood.

February 14, 2007