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Tag: general insurance

  • Amit Ganorkar gets back to Tata AIG General Insurance as MD & CEO

    Amit Ganorkar gets back to Tata AIG General Insurance as MD & CEO

    MUMBAI: He’s ensured his career by being in the insurance business for most of it. Amit Ganorkar left Tata AIG General Insurance in Mumbai after a three year and a half year stint between December 2019 and April 2023 as president &  chief operating officer to join Royal Sundaram General Insurance in Chennai as its managing director.

    A year and eight months later Amit is back in Mumbai to his previous organization – Tata AIG as its managing director & CEO. With 20 plus years in the general  insurance industry being exposed to sales, distribution, product, marketing operations, and technology, it’s good he has got to the top.

    He even took a shot at turning entrepreneur by raising capital and applying for general insurance licence, something which kept him pre-occupied for two and a half years between August 2017 and December 2019.

    The bachelor of engineering graduate from VJTI Mumbai, and an MBA in marketing, was the chief marketing & distribution retail business officer at Reliance General  Insurance  for nearly four years between October 2013 and August 2017 , the second  longest time he had  worked with any firm. The longest duration for him was when he was with ICICI Lombard General Insurance for 10 years and one month, from which he exited as a national sales manager direct sales in 2013.

  • Acko extends partnership with Chennaiyin FC as associate sponsors

    Acko extends partnership with Chennaiyin FC as associate sponsors

    Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal.

    CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of the football league. Through this partnership, CFC along with Acko will look to strengthen their association and engage with the former’s passionate fan base across the country, said the statement.

    The association will be amplified with a 360-degree campaign across television, digital content and social media integrations. To drive fan engagement, Acko will also work with CFC to bring fans closer to the club as the ISL will be hosted once again in Goa in a bio bubble, it added.

    “After a successful first year of the partnership last season, we’re glad to welcome Acko General Insurance back as part of the CFC family,” said CFC co-owner Vita Dani. “The faith that Acko has displayed in Chennaiyin FC is clear in the multi-year renewal that the brand has chosen to enter into with the club.”

    As a part of the deal, Acko’s logo will feature on the right chest position of CFC’s kit. Through this association, both brands will work together to solidify their brand narrative that highlights ‘trust’ as a key factor while buying insurance and on the football pitch.

    “Last year, we created some mini-game screenings to help the fans of CFC watch their favourite football team and we are hoping to increase further engagement with the fans,” said Acko General Insurance executive vice president of marketing Ashish Mishra. “CFC and Acko, in association with Akshaya Patra, have also undertaken various local initiatives to help the people of Chennai during the times of Covid-19.” 

  • Acko’s new ad explains the true meaning of #PaisaVasoolInsurance

    Acko’s new ad explains the true meaning of #PaisaVasoolInsurance

    MUMBAI: Acko, India’s first online-led independent general insurance company, has launched its latest campaign – #PaisaVasoolInsurance.

    The campaign conceptualised and executed by BBH is aimed to break through a category cluttered with melodramatic communication, with a fresh voice full of wit and humour.

    Founded by Varun Dua, Acko is a third-generation insurance company aimed at making insurance effortless. With is its digital-first interface, Acko is ushering in a new age of Insurance in India. Acko had raised a record seed round of $30 million from some of the marquee investors. More recently, in May 2018, the company raised $12 million in a new round of funding led by e-commerce giant Amazon.

    #PaisaVasoolInsurance

    The campaign draws from the insight that while purchasing insurance, people look for a product that provides value for every buck they spend. Acko’s consumer-centric offering at value for money prices along with a completely digital interface and hassle-free claims fills this market gap. The film’s hilarious storyline highlights this.

    Acko general insurance founder and CEO Varun Dua says, “Consumers today choose auto insurance mainly based on pricing followed by quality of service. We are able to offer disruptive prices to the consumers due to the possibility of distribution & underwriting efficiencies in the lean digital model. We also offer 3 days claim guarantee along with doorstep pick and drop facility.”

    Acko business head Jagjeet Harode adds, “We have taken a quirky route to stand out amongst other Ads and establish the “paisa vasool” proposition of Acko. This is the first time in India, an insurance company has taken value for money positioning and the idea of the campaign is to encourage consumers to check out car and bike insurance prices on the Acko website before making the decision.”

    BBH chief creative officer and managing partner Russell Barrett mentions, “Acko is a disruptive product in a fairly standardized category. While the “paisa vasool” message is not new in the world of advertising, we needed the work to be as disruptive as possible without losing simplicity or compromising the codes of the category. We have had great fun working on this brand and when that happens, it shows in the work too.”