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Tag: Genelia Deshmukh

  • Maaza celebrates everyday wins with new AI-powered digital platform

    Maaza celebrates everyday wins with new AI-powered digital platform

    MUMBAI: In a world obsessed with big wins, Maaza just hit refresh by bottling up life’s tiniest triumphs with a mango twist. Maaza, Coca-Cola India’s beloved homegrown mango drink, is sweetening everyday life with its new digital platform, “Meri Chhoti Waali Jeet”, an AI-powered celebration of the little wins that often slip under the radar. Whether it’s nailing that elusive recipe, finishing a book you started last year, or finally fixing that leaky tap, Maaza thinks it deserves a round of applause and a sip of mango joy.

    Developed by Ogilvy India, the campaign invites users to upload a photo and describe their proud “chhoti jeet” moment. In return, the platform creates a custom Maaza-style animated video, turning mundane Mondays into mango-minted memories ripe for sharing online.

    The campaign is a juicy follow-up to Maaza’s repositioning earlier this year as a reward for small, impromptu wins, tapping into a generation that seeks joy in the now. And who better to embody that vibe than real-life couple Genelia and Riteish Deshmukh, who lead the campaign with tales of parenting highs, creative pursuits, and everyday magic.

    “For me, teaching my kids a new dance step or finally finishing a painting is the real win,” said Genelia, calling the campaign “a sweet way to celebrate victories that mean everything, even if they look like nothing.”

    Riteish agreed: “Learning a football trick or nailing a dish at home feels like a gold medal moment. Maaza gets that. It’s about lifting spirits, not just glasses.”

    Backed by OpenX from WPP, the platform reflects what Ogilvy India CCO Sukesh Nayak calls “a digital ode to the ordinary.” It’s storytelling with soul and a splash of Alphonso mango. Users have until 31 July to join the celebration and get their tiny triumphs animated into Maaza memories.

    Coca-Cola director of marketing & nutrition category, India & Southwest Asia, Ajay Konale summed it up best: “As our consumers’ digital lives evolve, Maaza evolves with them celebrating not just the big chapters, but the small footnotes that bring happiness.”

    From mini milestones to animated mementos, Maaza’s platform proves that life’s sweetest stories are often just one sip and one small win away.

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  • Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Mumbai: Pokémon Go, an augmented reality mobile game by Niantic, has announced Indian cinema couple Riteish Deshmukh and Genelia Deshmukh as brand ambassadors for India. The couple will engage with the game’s growing fan base in the country.

    Genelia Deshmukh, an avid Pokémon Go player, made a special appearance at the Pokémon Festivities celebrations in Mumbai, where Pikachu wearing a saree was showcased to highlight the cultural collaboration. Genelia, known for her family values and blending tradition with modernity, is excited about her partnership with Pokémon Go.

    “As a mom and a proud Indian, the Festival of Light event is a beautiful blend of tradition and technology. It’s incredible to see Pokémon Go celebrate Indian culture in such a fun and engaging way, with characters like Pikachu wearing a saree! Pokémon has always been special to me, and Pikachu is also both my kid’s favourite Pokémon. Seeing it in a saree is a wonderful experience and being able to share this joy with my family and the world through such an innovative approach is truly exciting,” said Genelia.

    Riteish Deshmukh echoed her excitement, adding, “As someone who loves technology and gaming, being part of the Pokémon Go family feels like a natural fit. Playing this game for so long since it came to India in 2016 and now associating with the brand to promote it truly thrills me as it not only encourages fun but also keeps our cultural heritage alive in such an interactive way.”

    Niantic’s senior director, strategic partnerships & special projects, Yuki Kawamura stated, “We’re incredibly excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokémon Go family. Their deep connection with Indian culture and passion for gaming makes them the perfect ambassadors. We’re always striving to create experiences that resonate with our diverse player base, and with this unique celebration, we’re bringing a special piece of Indian heritage to our global platform.”

    As part of their ambassadorship, fans can look forward to special videos featuring Riteish and Genelia sharing their experiences with Pokémon Go.

    Additionally, Pokémon Go is hosting exciting festival of lights celebrations, including a special event in Bengaluru on 2 November 2024, at Phoenix Marketcity, where Pikachu will appear in a saree, alongside surprises and giveaways for trainers.

    A sweepstake on Instagram will also offer two lucky winners from India a chance to attend the Pokémon GO City Safari in São Paulo.

    This partnership emphasises the couple’s appeal and Pokémon Go’s commitment to cultural localization in India, enhancing gaming experiences for its diverse player base. In September 2023, Niantic added Hindi language support to the game, reinforcing its focus on inclusivity and encouraging more players to join their Pokémon Go adventures.

  • IVAS launches Ghar Dhadakne Do campaign

    IVAS launches Ghar Dhadakne Do campaign

    Mumbai: Infra.Market, a construction materials company, is thrilled to announce the launch of the “Ghar Dhadakne Do” campaign by its direct-to-consumer (D2C) brand IVAS. Rooted in the essence of acknowledging the deep connection between homemakers and their homes, the campaign celebrates the fact that our homes breathe and live, just as we do. It is aimed at the idea of nurturing our homes with the same care and devotion we give to our beloved family members.

    IVAS reinforces that homemakers spend significant time of their lives at home, finding comfort and companionship in its corners. With a heart full of affection, they cherish their homes as their child, family member, or friends. Much like we all prepare themselves for special occasions, IVAS encourages the grooming and enhancement of our homes, acknowledging the emotional investment we put in them. Empowering homemakers, IVAS offers a complete range of home renovation products that encourage the creation of homes radiating comfort, beauty, and functionality, transforming homes into living beings, because ‘when you love your home, it loves you back.’

    IVAS has joined hands with renowned actresses Shilpa Shetty Kundra and Genelia Deshmukh to evoke this sentiment within every homemaker. This partnership emphasizes the significance of embracing our homes as integral family members.

    Emphasizing the campaign’s core message, ‘Ghar Dhadakne Do’, Infra.Market co-founder Aaditya Sharda said, “We believe that the idea of a home is not just a physical space but a reflection of one’s identity. Our campaign celebrates the emotional connection people build with their homes. It showcases how IVAS can be their trusted partner in building their dream abode.”

    Shilpa Shetty Kundra, known for her compelling screen presence, expressed her excitement about the campaign, “Building a home is a deeply personal experience. As someone who is House Proud, I value the importance of a well-designed home. I believe products from the brand IVAS offer the perfect blend of style and functionality, enabling homemakers to easily create their dream home. Together, let’s celebrate the love we have for our homes.”

    Genelia Deshmukh, known for her vibrant and aspirational personality, expressed her enthusiasm, “A home reflects one’s dreams and aspirations. IVAS understands the desires and challenges of young homemakers. Their innovative products empower them to transform their homes into a reflection of their personalities, making the process enjoyable and rewarding. When your home feels happy, it reflects on your personality.”

    The core philosophy of the ‘Ghar Dhadakne Do’ campaign stems from the consumer’s journey that allows them to create a home that is uniquely theirs. IVAS is revolutionizing the home building and renovation space by offering a comprehensive range of stylish products including Tiles, Bath Fittings, Sanitary ware, Fans, Lighting, Appliances, Modular Kitchen and Wardrobes, Designer Hardware and much more all under the same brand.

    The campaign designed by the leading global creative agency BBH, within the Publicis Group underscores the pivotal role that a HOME plays in the life of a HOMEMAKER. It encapsulates the essence of nurturing and caring for our homes, thereby recognizing its true significance in our lives.

  • Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Mumbai: Blending ancient Ayurvedic wisdom with modern science, Ayouthveda launches the skin-aiding campaign of #ExpertKiSunoExperimentMatKaro. The campaign aims to help millions of people struggling with skin care, urging them to listen to expert advice. With Ayouthveda, you can trust the experts and embrace a skincare regime rooted in ancient wisdom and modern science.

    The campaign, featuring renowned actress Genelia Deshmukh, the brand ambassador of the Ayouthveda face care range, and Dr Sanchit Sharma, founder of Ayouthveda and an expert scientist, offers skincare solutions that genuinely nurture the skin. The campaign signifies a pivotal moment for Ayouthveda in reaffirming its commitment to providing advanced Ayurvedic solutions for the youth.

    Aligning with Ayouthveda’s mission to provide Ayurvedic-backed safe products while actively contributing to the community, Ayouthveda founder Dr Sanchit Sharma said, “We want the young generation to discover the essence of Ayurveda with Ayouthveda, where nature’s purity meets innovation for youthful skin. We create an experience of the transformative power of Ayurvedic skincare, backed by 40 years of trust and expertise. Every product is a testament to our dedication to safe, non-toxic, and effective skincare. We believe skincare isn’t just about beauty; it’s about enhancing your overall well-being. We believe in skincare that’s as nurturing to your skin as it is to your soul, and with Ayouthveda, our mission is to provide skincare products that promote health, happiness, and confidence.”

    Ayouthveda has a range of face care products for all skin types, from soothing and rejuvenating creams to refreshing facewash and scrubs, breezy mist and toners, facial kits, and more. One of Ayouthveda’s flagship products is the Sparkling Gold Facewash, formulated with 24K Nano Elemental Gold. European researchers have confirmed that using 24K gold nanoparticles or ‘Swarna Bhasma’ can fight against ageing and keep skin youthful and glowing. Genelia Deshmukh endorses Ayouthveda’s Sparkling Gold Face Care range.

    Ayouthveda Brand Ambassador Genelia Deshmukh invites everyone to join her on a journey to acquire luminous skin, “Ayouthveda’s sparkling gold face care is more than just skincare; it’s a celebration of timeless beauty and holistic wellness. Join me on a journey to radiant skin with Ayouthveda’s sparkling gold face care, where tradition meets innovation for a luminous glow. Experience the magic of Ayouthveda’s sparkling gold face care products because beauty should be as radiant as it is rejuvenating. Discover the secret to glowing skin with Ayouthveda’s sparkling gold face care range because I believe every woman deserves to shine from within.”

  • Youmaa announces Genelia Deshmukh as brand ambassador

    Youmaa announces Genelia Deshmukh as brand ambassador

    Mumbai: Youmaa, a children’s clothing brand committed to revolutionising the industry, proudly unveils its collaboration with renowned actress and multilingual cinema icon, Genelia Deshmukh, as its brand ambassador. This partnership marks a significant milestone in the world of kids’ fashion, with both entities sharing a vision of celebrating the innocence and wonder of childhood.

    Genelia Deshmukh, known for her versatility as an actress, producer, philanthropist, and entrepreneur, brings a unique perspective to the world of children’s fashion. As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing. Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood.

    “At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood,” said Genelia Deshmukh. “It’s a brand that resonates with the love and care every parent pours into their child’s world.”

    At Youmaa, the mission is simple yet profound – to infuse every garment with the enchantment of childhood. Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.

    Speaking on this sentiment, Youmaa co-founder Vishal Gupta shared, “Our journey with Youmaa began with a simple idea – to make clothes that capture the essence of childhood. As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves.”

    Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged two to ten years old, including a selection of unisex outfits. Their clothes are crafted with Cloud Touch Microfiber technology for the softest touch and Adventure-Ready Durability, ensuring ultimate comfort and quality for children. Parent-approved and 100 per cent skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.

    The dedication to creating cherished memories resonates in every stitch of Youmaa’s garments, reflecting both the founders’ vision and Genelia’s commitment to nurturing the joys of parenthood.

    Youmaa is currently available on their website www.youmaa.com and will soon be available on FirstCry.com and Ajio. Offline, Youmaa is available at over 100 MBOs in India and aims to expand to over 200 MBOs by the end of the year.

  • Genelia Deshmukh named Ayouthveda’s brand ambassador for face care range

    Genelia Deshmukh named Ayouthveda’s brand ambassador for face care range

    Mumbai: Ayurvedic personal care brand, Ayouthveda recently announced Genelia Deshmukh as its first-ever Indian brand ambassador for its face care range, adding a touch of timeless elegance to Ayouthveda’s commitment to authentic beauty rituals.

    Genelia Deshmukh embodies the spirit of Ayouthveda’s philosophy, emphasising the spirit of tradition and modernity in the pursuit of radiant and healthy skin. As the face of Ayouthveda’s face care range, Genelia encapsulates the brand’s dedication to bringing forth the age-old wisdom of Ayurveda in a contemporary, luxurious form.

    Commenting on the association, AIMIL Ayouthveda India Ltd PhD Phytochemistry founder & director Dr. Sanchit Sharma said, “Ayouthveda is synonymous with Ayurveda. We are thrilled to have Ms. Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her we are able to show our brand evolving with modern times.”

    Genelia Deshmukh said: “I am delighted to be associated with a brand as iconic as AIMIL Ayouthveda which has got a legacy of 40 Years into manufacturing and marketing Ayurvedic Pharmaceutical products. I have always believed in the importance of Modern Ayurveda as a key step in our commitment to a healthy skincare and overall wellbeing and Ayouthveda face care products just celebrates that.”

    Ayouthveda launched in 2020 and with its omnichannel presence in general trade, modern trade, leading e-commerce sites and its exclusive business outlets is maintaining a steady growth of 20-25 per cent YOY in the last three years in the domestic market. Ayouthveda has also diversified its operations in 38 countries and is also accepted in global markets including Europe with its safe & effective product range with a trust of 40 years of AIMIL Pharmaceuticals India Ltd.

  • Genelia Deshmukh features in CashKaro’s new ad films by OWLED Media

    Genelia Deshmukh features in CashKaro’s new ad films by OWLED Media

    Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with CashKaro, a leading player in the online cashback and coupon industry to create three ad films focused on highlighting Cashkaro’s value proposition. The films feature Bollywood actress Genelia Deshmukh and showcases the shopping habits of three individual family members of Genelia’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.

    Genelia stars alongside her family members in amusing scenarios:

    1.  The first film features her father’s social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro.

    2.  In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick.

    3.  The last film showcases her husband searching for a trimmer online.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by CashKaro (@cashkaro)

     

    These comical narratives cleverly highlight CashKaro’s benefits, offering discounts and instant cashback directly to users’ bank accounts. The films playfully reinterpret the iconic tune from the popular Bollywood film “Jaane Tu… Ya Jaane Na,” originally “Pappu can’t dance saala,” as “Pappu can’t shop saala.” This clever twist triggers a sense of nostalgia among the audience while also building brand awareness and introducing the audience to CashKaro’s various features.

    OWLED solution strategist Tanisha Shrivastava said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team’s unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”

    While speaking about the campaign, CashKaro associate director – brand & creative Zayyan Waseem said, “Being the leading Cashback & Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro & OWLED team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”

  • Snapdeal takes a dig at brand hype to highlight its value proposition

    Snapdeal takes a dig at brand hype to highlight its value proposition

    KOLKATA: E-commerce player Snapdeal has rolled out a new campaign – Brand Waali Quality, Bazaar Waali Deal, which seeks to disrupt the notion that only expensive products offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition – good quality at low prices.

    The campaign features Bollywood actors Riteish Deshmukh and Genelia Deshmukh. Using humour, the ad takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.

    Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. It is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focused on getting good quality, high utility items including fashion, accessories, homeware and much more.

    Snapdeal CEO & Co-founder Kunal Bahl said, “Value is an integral part of India's purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”

    Conceptualised and developed in partnership with All things small and EO2, Snapdeal’s Brand Waali Quality, Bazaar Waali Deal will reach out to consumers pan-India. The campaign has gone live today and will run over the summer months.

  • Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    MUMBAI: Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory pricing"), the billionaire sat down with Indian superstar Shahrukh Khan and Zoya Akhtar for a half hour tete-a-tete around his prime video service in Mumbai during an event where the crème de la crème of Bollywood was invited.

    And what he said must have sent a lot of flutters in the hearts of the creative talent that is seeking to put their films and originals on the Prime Video platform.

    “It''s a vehicle to make fantastic content and from a business point of view, it works for us as well. Prime Video is doing well all over the world – Germany, Japan, America, everywhere,” he admitted to Shahrukh. “But nowhere is it doing as well as it is in India where our watch times have grown over six times in two years.”

    With that kind of growth, he has been more than encouraged to double down investment in original content. 

    “The whole world is witnessing ‘a golden age of television.’ When you look at TV series today, they are really good in terms of quality. They're as good as the very best movies have ever been. And now we're getting the best storytellers and actors to come and do TV,” he disclosed.

    "This is one of those businesses where the viewer is always looking for something fresh. And so you can never find a formula because as soon as you find the formula, it's not fresh anymore. So it really takes human ingenuity… I want Amazon Studios to be all over the world."

    He further highlighted that he wants Amazon Studios to be "the most talent friendly studio in the world.”

    "One of the hardest things that humans do is tell riveting, engaging, inspiring stories. When you get it right, it's a lever that can change the world," he pointed out. 

    The Prime Video India team used the ocassion to showcase seven new shows which are to make their debut on the streaming service: "Dilli", "Bandish Bandits", "Paatal Lok", "Gormint", "Mumbai Diaries-26/11", "The Last Hour" and "Sons of Soil- Jaipur Pink Panthers”. Additionally, new seasons of Mirzapur, Four More Shots Please, Breathe, The Family Man, and Inside Edge were also announced.

    Prime Video’s original team is headed internationally by James Farell, while Vijay Subramaniam heads the India piece and has been driving most of the shows which have found traction with audiences as well as from critics.

    The Prime service is subscription driven and is priced at Rs 999 a year in India promising acess to the streaming service as well as overnight delivery of products from the ecommerce platform. In the US, it’s upwards of $100 a year or $12.99 a month. It has, in recent times, launched a free advertising video on demand service ImdbTV, offering its originals and movies to viewers who don’t mind watching TVCs.

    Among those who attended the Mumbai event included: Kamal Haasan, Kabir Khan and his wife Mini Mathur, Farhan Akhtar with Shibhani Dandekar, Ritesh Sidhwani with his wife Dolly, AR Rahman (who later performed), Riteish and Genelia Deshmukh, actor Pankaj Tripathi, Vidya Balan and Siddharth Roy Kapur, Rajkumar Rao, Richa Chadda, Manoj Bajpai, and Vivek Oberoi.