ITV

Tag: GenAI

  • Minute Media snaps up VideoVerse to sharpen AI-driven sports highlights

    Minute Media snaps up VideoVerse to sharpen AI-driven sports highlights

    LONDON:  Minute Media has acquired VideoVerse, the AI-powered video technology firm best known for its flagship product Magnifi, which automatically detects key sporting moments, creates highlights in real time, and distributes them across platforms.

    The deal comes a year after Minute Media bulked up its sports-tech and content portfolio, building towards a 360-degree solution for rights holders, teams, leagues, publishers and brands. By folding in VideoVerse, the company aims to offer a fully integrated creation-to-distribution-to-monetisation stack.

    For existing Magnifi clients, the tie-up promises seamless access to Minute Media’s distribution muscle and monetisation tools. For Minute Media, it means sharper AI capabilities across its ecosystem, from STN Video to owned outlets like Sports Illustrated and The Players’ Tribune.

    Powered by computer vision, machine learning and natural language processing, Magnifi analyses visual and audio cues to pick out highlights. GenAI features such as multilingual subtitling, thumbnail and metadata generation, and automated workflows turn it into a one-stop editorial engine for sports content teams.

    “We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family,” said founder and chief executive Asaf Peled. “This is about delivering the very best in AI-powered creation to our partners, clients, and brands.”

    In an industry where speed, precision and monetisation matter as much as storytelling, the acquisition bolsters Minute Media’s ambition to be the go-to tech and content partner for global sport.

  • Netflix sets guardrails for AI in film and TV productions

    Netflix sets guardrails for AI in film and TV productions

    MUMBAI: Netflix has moved to head off potential controversy over the creeping use of artificial intelligence in film and television, issuing sweeping new guidance for filmmakers, vendors and production partners. The rules, circulated globally this week, make clear that while generative AI (GenAI) can be deployed as a creative aide, it must not slip quietly into final cuts without disclosure, scrutiny and, in some cases, written approval.

    The streamer has stressed that AI is welcome for ideation — moodboards, concept sketches, mock posters — but warns of red lines when it comes to intellectual property, talent likeness and story-critical material. In other words, it’s one thing to ask an algorithm to imagine a dystopian cityscape for a pitch deck; quite another to use it to conjure a new character, rewrite an actor’s performance, or mimic a celebrity’s voice.

    The dos and don’ts

    The 20-page guidance has outlined a hierarchy of acceptable uses. Low-risk experiments that are non-final, non-identifiable and non-copyrighted can usually proceed with a simple “socialise and share” approach. But any GenAI-generated material that:
    * incorporates Netflix’s proprietary assets (scripts, footage, unreleased stills),
    * alters talent performances beyond cosmetic fixes,
    * relies on copyrighted datasets (such as celebrity faces or artistic styles), or
    * appears as final on-screen deliverables,
    must be escalated to the company for legal review and explicit sign-off.

    Perhaps the sharpest line the guidelines draw is around talent. Synthetic replicas of performers — whether de-aged faces, digital bodies or AI-generated voices — require documented consent, in line with union rules. Even subtle digital alterations, such as tweaking lip-sync or emotional delivery, are flagged as reputationally sensitive. Netflix says it permits the use of AI for minor industry-standard post-production tweaks (noise reduction, continuity fixes, cosmetic adjustments), but not for material changes that could distort intent or replace union-covered work.

    The streamer, says it is acutely aware of the reputational stakes. It warns against AI-generated content that could mislead viewers into believing fabricated events are real — such as fake news clips or invented statements attributed to journalists. It has also cautioned against undermining union jobs, an especially hot-button issue after last year’s strikes in Hollywood over the threat posed by AI.

    Vendors and AI studios delivering to Netflix are being told to adhere to the same standards, even if they build custom workflows by stitching multiple tools together. Confidentiality remains non-negotiable: all inputs — from scripts to actor headshots — must be protected inside secure, enterprise-level tools that prevent reuse or resale of data. Production partners have been reminded that they are personally responsible for checking licences, terms and conditions of any third-party AI software.

    The guidance draws a hard distinction between temporary AI-assisted mock-ups and content that makes it into the final cut. A background prop generated by AI may appear harmless, but if a character reads it aloud, it becomes story-relevant and must undergo rights clearance. Netflix insists partners flag such cases early to avoid last-minute legal headaches.

    Why now?
    The move reflects the industry’s jittery embrace of GenAI. While many creatives are already experimenting with it in design, concept art and even scriptwriting, studios are scrambling to balance innovation with ethics, copyright law and union agreements. Netflix is positioning itself as neither a Luddite nor a cheerleader — encouraging experimentation, but within guardrails designed to protect talent, data and audience trust.
    The message from Los Gatos is blunt: AI may be the new toy in the toolbox, but when it comes to finished stories and performers’ rights, the humans are still in charge.

    You can find the detailed guidelines here.
     

  • PWC India & Indian entertainment & media growth projections for 2024-28

    PWC India & Indian entertainment & media growth projections for 2024-28

    MUMBAI: In July this year, PWC Global released its Global Entertainment & Media Outlook 2024-2028 which focused on global trends and growth. With the year coming to an end, PWC India decided to revisit Global Entertainment & Media Outlook 2024-2028  but from an India perspective. And here are  some of the data  points as sent out in a press release by PWC India. 

    PWC India believes that the Indian E&M industry is projected  to grow at a CAGR of 8.3 per cent to hit Rs 3,65,000 crore ($ 19.2 Billion) outpacing the 4.6 per cent global rate..

    Despite economic challenges and geopolitical tensions, global E&M revenues grew 5.5 per cent year-on-year, from Rs 13,891,000 crore in 2022 to Rs 17,359,000 crore in 2023. Currently, the US leads the global E&M market by revenue, with China in the second place and India at the ninth spot.

    PwC India chief digital officer & TMT leader Manpreet Singh Ahuja commented, “India’s entertainment & media sector is on the cusp of a major transformation. According to our report,  key growth drivers such as digital advertising, OTT platforms, online gaming, and generative AI are shaping the industry’s future. These rapidly expanding segments are positioning India as a global leader in innovation and growth. Businesses that adapt and innovate in these areas are poised to seize unparalleled opportunities in this dynamic landscape.”

    With India’s improved connectivity, rising ad revenues and favourable government policies around foreign direct investment (FDI), the country is predicted to see one of the highest growth rates in the next five years.

    The country’s large millennial and gen-Z population base of over 910 million has access to the world’s cheapest data costs. At present, India has 800 million broadband subscriptions, 550 million smartphone users and 780 million internet users. In fact, Indians are spending 78 per cent of their time on mobile phone apps related to E&M. Leveraging India’s strong growth trajectory in the E&M sector, the Indian government is set to host the inaugural Waves – a summit,  in the hope of boosting its E&M sector globally through stakeholder collaboration and innovation.

    With growing consumption and gross domestic product (GDP) growth in India, the ad market is projected to grow at a 9.4 per cent CAGR from Rs 1,01,000 crore in 2023 to Rs 1,58,000 crore in 2028, which is 1.4x the global average. Most of this growth will come from the digital front (internet advertising), which is expected to grow at a 15.6 per cent CAGR, rising from Rs 41,000 crore in 2023 to Rs 85,000 crore in 2028.

    Internet advertising’s year-on-year growth, which was 26 per cent in 2023, will remain in double digits throughout the forecast period (2024–28), and is expected to be 12.2 per cent in 2028.

    The shift towards cord-cutting is expected to accelerate. Traditional TV advertising will grow at a 4.2 per cent CAGR between 2023 to 2028, while global revenues are set to drop by -1.6 per cent. India is poised to become the fourth-largest TV advertising market by 2026.

    As per the 2024 outlook, other subsectors will also witness growth that surpasses global averages:

    * The total online gaming and esports revenue in India stood at Rs 16,480 crore in 2023 and is expected to reach Rs 39,583 crore by 2028, growing at a CAGR of 19.2 per cent. With the inclusion of real money gaming (as per PwC’s India Gaming Report ‘24) the total gaming and esports revenue would amount to Rs 33,000 crore ($ 4 billion) in 2023 and is expected to reach Rs 66,000 crore ($8 billion) by 2028 at a CAGR of 14.5 per cent. Globally, video games and esports revenue will increase at a CAGR of 8 per cent.

    * Over-the-top (OTT) will be the third-fastest growing segment with a CAGR of 14.9 per cent, putting the country in lead by 2028.

    * Infrastructure enhancements have supported massive growth in India’s out-of-home (OOH) advertising market which grew by 12.9 per cent in 2023. It is expected to continue to grow at a 7.6 per cent CAGR.

    * When it comes to print advertising revenues, despite a global decline at a CAGR of -2.6 per cent, India’s market is expected to grow at a rate of 3 per cent, making it the third  largest print market in the world by 2028

    * India’s cinema market continues to expand, growing at a 14.1 per cent CAGR.

    * The total music (live, recorded and digital) revenue grew from Rs 2,416 crore ($293 million) in 2019 to Rs 6,686 crore ($811 million) in 2023. It is expected to cross Rs 10,899 crore ($1.3 billion) by 2028, growing at a CAGR of 10.3 per cent.

    * At a 5.6 per cent CAGR, India will stand out as having the highest B2B revenue growth rate in the world over the next five years. In contrast, global B2B revenue growth is forecasted at a 1.9 per cent CAGR.
    The report highlights four key opportunities in the E&M sector.

    Internet advertising emerges as the fastest-growing market in Asia-Pacific and the second globally, with a projected 15.6 per cent CAGR (2023–2028). Companies can prioritise regulatory compliance and leverage data analytics to enhance trust and implement targeted advertising strategies.

    OTT platforms in India, the world’s fastest-growing, saw a 20.9 per cent rise in 2023, reaching Rs 17,496 crore ($2.1 billion), and are projected to double by 2028 (14.9 per cent CAGR). Focusing on advertising-supported tiers, market consolidation and regional narratives can boost engagement.

    Online gaming and esports are rapidly expanding, projected to represent nine per cent of the E&M sector by 2028. Promoting responsible gaming and investing in high-quality AAA games will position Indian studios on the global stage. Lastly, generative AI (GenAI) is set to transform content creation, personalisation and monetisation, with over 70 per cent of global companies expected to adopt it by 2025. Early adoption of GenAI in India can drive hyper-personalised content and dynamic advertising campaigns.

    The report also outlines strategic approaches for companies to enhance success. It recommends consolidation among regional or niche players through mergers and acquisitions to increase size and scale. It highlights the use of social media for marketing and distribution, as media companies leverage these platforms for content promotion.

    The report suggests innovation in content strategy, including esports, online gaming, and indigenous sports to meet changing consumer behaviours. It advises investment in cost optimisation through analytics, audits, and automation to lower operational and production costs. Finally, it points to the use of GenAI for creating hyper-personalised content discovery and improving user experiences, especially for regional players aiming to match the technological capabilities of global peers.
     

  • India is an emerging market with abundant opportunities for us to explore: Joanne Weng

    India is an emerging market with abundant opportunities for us to explore: Joanne Weng

    Mumbai: At the Synology Solution Showcase 2024 held in Mumbai, Synology unveiled the developing enterprise-level application blueprint for the first time in India. The company announced that its business sector revenue in the Indian market has surged six times, with total revenue growth of 350 per cent since 2021. The company also introduced several software updates and upcoming new products, including the all-in-one backup solution ActiveProtect appliances, scale-out storage solution and the advanced surveillance solutions.

    To meet the diverse needs of today’s smart surveillance, Synology also introduced its C2 Surveillance Station (regional restricted), a cloud-based video surveillance solution with edge AI and multi-layer encryption, providing secure and efficient monitoring for environments without local recording servers. Synology also updated its productivity tool, office suite, including the integration of GenAI features designed to enhance collaboration and streamline workflows.

    Indiantelevision.com’s Rohin Ramesh caught up with Synology director of international business department, Joanne Weng, where she shared insights into the company’s commitment to deliver easy-to-deploy solutions that support IT in digital transformation, enhance data security and ensure business continuity.

    Edited excerpts

    On Synology’s growth in the Indian market:

    The Indian market is still relatively young for us, offering significant opportunities for growth. Synology is collaborating closely with our channel partners to penetrate the market more effectively. By working together, we aim to create a win-win situation for all parties involved, ensuring mutual success as we navigate this evolving landscape.

    On comparing this market with the other regions you worked so far:

    India is an emerging market with abundant opportunities for us to explore. The solutions we offer can significantly enhance productivity and security for growing organisations. Storage is a fundamental need that virtually every business has, and its importance is rapidly increasing, particularly with the rise of AI. Addressing this demand is crucial for us as we aim to support customers in this dynamic market.

    India is a young nation, which presents significant potential for market growth in the coming years. The progress we’ve seen so far has been remarkable, highlighting the rapid pace of development. It’s likely one of the fastest-growing markets in the Asia-Pacific region for us.

    On Synology helping businesses in India and accelerating their digital transformation efforts:

    During this phase of digital transformation, many organisations are converting traditional paper processes into digital formats, creating a heightened demand for scalable storage solutions. Synology offers flexibility, providing systems that allow customers to easily scale their data storage as their businesses grow.

    Looking ahead, we are also focusing on developing tiering solutions that can automate data management. For example, media companies require storage that enables fast access and editing using SSDs. However, SSDs can be costly as their storage needs increase. They require a more economical storage option to manage all their video data. Currently, moving data around is a manual process, but with our tiering solutions, this will be automated, allowing them to manage their storage efficiently without the hassle.

    On the importance of data security and your approach to the challenges faced by Indian businesses:

    When it comes to security, Synology places a strong emphasis on this critical area. We prioritize security as a top priority, supported by dedicated in-house teams focused on monitoring all security measures. Our commitment extends beyond our products to encompass the services we offer as well.

    We ensure that we stay current by sharing information publicly and participating in global security organisations to receive the latest insights. Additionally, we run a bounty program that invites white-hat hackers to collaborate with us, further strengthening our security robustness.

    On improving the deployment and management of your solutions to make them more user-friendly for IT teams across different industries:

    Starting with the basics, our user interface is designed for simplicity, allowing users to navigate easily without being overwhelmed by excessive information. This straightforward approach makes it easier for customers to engage with the system.

    Central management is another critical area where many brands fall short, often posing challenges in both usability and cost. We strive to make our central management solutions cost-effective and user-friendly, facilitating easier adoption. This is particularly relevant for businesses, such as retail, that operate across multiple locations with numerous servers. Without a central management solution, IT can struggle to monitor these systems efficiently from a single point.

    Our approach integrates software and hardware seamlessly, ensuring that central management is well-coordinated throughout the entire system. This unified solution significantly enhances operational efficiency for our customers.

    On sharing some insights into your video surveillance solutions:

    Synology has been in the video surveillance industry for over 50 years, focusing not just on data security but also on ensuring the safety of your environment through our surveillance solutions. Our Network Video Recorder (NVR) and surveillance station products come equipped with a range of advanced analytic features, such as intrusion detection and future AI capabilities.

    For instance, we offer features like license plate recognition, people detection, and object detection. Additionally, we plan to integrate smoke and fire detection systems to promptly alert users in the event of a fire incident, allowing for immediate response and enhanced safety.

    On Synology’s future strategies for the Indian market:

    The Indian market is still in its early stages, presenting significant growth opportunities for us. At Senology, we collaborate closely with our channel partners and are eager to strengthen these partnerships. Our goal is to penetrate the market more effectively together, ensuring a mutually beneficial outcome for everyone involved.

  • “Whilter.ai is planning a global expansion targeting the US and European markets:” Pankaj K Arora

    “Whilter.ai is planning a global expansion targeting the US and European markets:” Pankaj K Arora

    Mumbai: In a world where digital interactions have become the norm, brands are increasingly challenged to create meaningful, personalised connections with their audiences. The age of one-size-fits-all marketing is fading, giving rise to a new era where every engagement feels unique and tailored. This shift is driven by advancements in technology, and one of the leaders in this transformation journey is Whilter.ai.
    Founded in 2023 by Pankaj K Arora and Prashant Yadav, Whilter.ai is revolutionizing the way brands communicate through the power of Generative AI, offering a cutting-edge solution that creates hyper-personalized videos at scale, setting a new standard in digital storytelling.

    Indiantelevision.com caught up with Whilter.ai co-founder Pankaj K Arora to delve deeper into their business model, offerings, future plans and more…

    Edited Excerpts:

    On the inspiration behind starting Whilter.ai, and on envisioning it transforming B2C communication

    The inspiration to start Whilter.ai came from recognizing a significant gap in how businesses communicate with their consumers. Traditional marketing methods often felt impersonal and failed to engage the audience effectively. We envisioned Whilter.ai as a transformative tool that leverages the power of Generative AI to create personalised, interactive video content. This not only enhances engagement but also builds a stronger emotional connection between brands and their consumers, ultimately transforming B2C communication into a more dynamic and personalized experience.

    On the major challenges that you faced while developing Whilter.ai, and how you overcame them

    Entering a new market with an innovative concept like Whilter.AI required us to be agile and adaptive. We faced challenges in educating the market, establishing the value of personalized videos, and overcoming initial skepticism from potential clients. However, by showcasing tangible results on customer engagement and conversion rates, we were able to build credibility, gradually expanding our client base.

    Secondly, balancing the creative aspects of video production with the technical demands of automation and personalisation was a delicate task. We fostered close collaboration between our creative and technical teams. This synergy ensured that our AI-generated content maintained a high standard of creativity and relevance, meeting the aesthetic and emotional expectations of end consumers.

    On Whilter.ai’s use of generative AI setting it apart from traditional video marketing solutions

    Whilter.ai stands out from traditional video marketing solutions through its innovative use of Generative AI. Unlike conventional methods that rely on pre-recorded or manually edited content, our platform generates personalised videos at scale, tailored to each viewer’s preferences and behaviours. This level of customization ensures that the content resonates more deeply with the audience, leading to higher engagement and better overall performance. Generative AI allows for real-time adjustments and creativity that static video solutions simply can’t match.
    On smart video technology works and the role of GenAI in it; and the user-friendliness of your platform
    Prashant: Our smart video technology at Whilter.ai harnesses the power of generative AI (GenAI) to create hyper-personalized videos at scale. Here’s a breakdown of how it works:

    We begin by gathering and analyzing  data which is crucial in understanding the unique characteristics and needs of each customer. GenAI comes into play by generating personalized content based on the analyzed data. Our platform, then dynamically assembles the video components, ensuring that each video is unique and specifically tailored to the individual recipient. Once the videos are created, they can be distributed through various channels, such as email, social media, or websites. We continuously monitor performance and use AI-driven insights to optimise future video campaigns.

    User-friendliness: Currently, our platform is accessible only to direct customer teams. We are actively collecting direct market feedback to improve our product. In the near future, we plan to launch a DIY version that will allow any creator or D2C brand to use the platform. One particular use case we’re focusing on is festive greetings. A DIY, user-friendly platform to send festive greetings on your brand’s behalf is a frequently requested feature from our customers. We’re excited to make this a reality soon.

    On the measurable results that your clients have seen in terms of engagement, conversions, and brand recall

    Clients using Whilter.ai have reported significant improvements in various key metrics. Engagement rates have increased substantially due to the personalised nature of the videos, leading to longer view times and higher interaction levels. Conversion rates have also seen a notable boost, as personalized content tends to drive more effective calls-to-action. Additionally, brand recall has improved, with audiences remembering and resonating with the customized messages far better than traditional, generic advertisements.

    On your scalable pricing model making personalised video creation accessible to businesses of all sizes

    Our scalable pricing model is designed to democratise access to high-quality, personalised video creation. By offering flexible pricing tiers, we cater to businesses of all sizes, from startups to large enterprises. This ensures that even smaller businesses can leverage the power of personalised video marketing without the burden of prohibitive costs. Our model allows clients to scale their usage and investment based on their specific needs and growth, making it a practical and cost-effective solution for any marketing budget.

    On Whilter.ai’s plans for global expansion, and how do you see the company evolving in the next few years

    Whilter.ai is planning a global expansion targeting the US and European markets. Our goal is to establish a strong international presence by offering affordable, scalable, and hyper-personalised video communication services. We are currently enhancing our platform to support multiple languages and transitioning towards a self-serve model, making it easier for brands and producers to leverage our technology.

  • The future of Olympic advertising: Leveraging GenAI for personalised fan experiences

    The future of Olympic advertising: Leveraging GenAI for personalised fan experiences

    The Olympic Games are more than just sporting events – it’s a global phenomenon that attracts the attention of billions of people worldwide, giving companies the unique opportunity to engage with an avid and diverse audience. The unique blend of global viewership, emotional resonance, and the prestige associated with the Olympics makes it a highly attractive event for marketers to advertise. Audiences today require more personalized content that caters to specific consumer segments of today’s world. Given that people of various cultures, languages, and age differences tune into the Olympics there is a need to engage all groups to grand attention.

    This is where Generative AI (GenAI) comes into play by offering brands a way to communicate with their viewers in a new and exciting way. Leveraging this sophisticated technology, advertisers can craft exceptional, seamless campaigns that resonate deeply with viewers, ensuring a more personalized and impactful connection.

    The Olympic viewer & multi-screens presence

    The traditional way of watching the Olympics on linear TV has significantly shifted towards connected TV (CTV) platforms. Viewers now prefer the flexibility and convenience of watching events live/highlights or on-demand across various devices, from smart TVs to smartphones. This shift has opened new avenues for advertisers to reach highly engaged audiences looking for immersive and personalized experiences.

    CTV provides a rich, interactive environment where brands can deliver targeted ads and content. The ability to gather and analyse data on viewer preferences and behaviors in real-time allows for a level of personalisation that was previously unattainable. This makes CTV an ideal platform for Olympic advertising, where the goal is to create memorable experiences that resonate with a diverse global audience.

    But that’s not all – the modern Olympic viewers are no longer tethered to a single screen. The same user is found across screens at varied times of the day, depending on their interest and needs. For instance, they may tune in to the live events on their OTTs on CTV for an engaging larger-than-life experience of the sporting events, then they may consume Olympics-related content on social media on their mobiles, browse through news and lifestyle programming on FAST channels, and even consume Olympics-related content outside of their homes on the digital-out-of-home (DOOH) screens as they visit malls. This multi-screen behavior presents a range of possibilities for brands to provide an integrated advertising experience to offer enhanced brand recall throughout the user’s journey while still being consistent and overcoming ad fatigue.

    AI-driven programmatic technology on CTV, mobile, and DOOH screens deliver targeting accuracy, which means that brands could potentially categorize audiences according to their demographic, geo-location, time of the day, and in the case of CTV even the screen size. Exploring a multi-pronged strategy enables advertisers to capture the interest of the most engaged audiences, and drive attention, and conversion. The combination of customized and engaging ad formats like the Smart QR codes and advanced technologies like Household Sync on CTV also makes it possible for advertisers to get more measurable and outcome-driven actions from their CTV users. This means an advertiser can target a viewer on their CTV screens, drive action on mobile, and even prompt them to make a purchase either on their mobiles or through drive-to-store and footfall tracking.

    GenAI powering personalised experiences & engagement

    GenAI is revolutionising the way brands create and deliver advertising content. By utilizing advanced algorithms and machine learning techniques, GenAI can generate highly personalised content that aligns with individual viewer preferences. In the context of the Olympics, this means that advertisers can tailor their messages to different segments of the audience, ensuring that each viewer receives content that is relevant and engaging. This can significantly boost viewer engagement, optimise ad spending, and positively impact a brand’s return on investment (ROI).

    One of the most significant advantages of GenAI is its ability to create personalised content at scale. For example, during the Olympics, a sportswear brand can use GenAI to generate ads that feature different athletes, sports, or even languages based on the viewer’s location, interests, and viewing history. This level of personalisation not only enhances the viewer’s experience but also increases the likelihood of the ad resonating with the audience and driving engagement. Imagine being a global brand and being able to reach every kind of audience in their preferred language and location – and deliver content that will resonate with their specific needs!

    GenAI also enables real-time adaptation of content, allowing advertisers to respond to changing viewer behaviors and preferences instantly. Dynamic Ad Insertion (DAI) has already made a significant impact in this space, but with GenAI it can be taken to a more scalable size. For instance, if a particular event or athlete garners significant attention, GenAI can quickly generate and deploy ads that capitalise on this trend. This agility ensures that brands can stay relevant and top-of-mind throughout the Olympic Games.

    Looking to the future of transforming advertising

    The Olympics are a marquee event and unique in their frequency of being a limited-time sporting event that returns every four years. This year, as the first year when GenAI ushers in digital advertising for the Olympics, its impact is most likely to be felt in the way advertising is served on digital mediums. While GenAI is still in its early stages, the potential for growth and innovation is immense. As technology continues to advance, we can expect to see even more sophisticated applications of GenAI that enhance viewer experiences and drive deeper engagement.

    The dynamic nature of the Olympics, with its constantly evolving narratives and highlights, requires advertising that can adapt in real-time. GenAI excels in this area, offering the capability to quickly generate and modify content in response to live events. One of the future trends in Olympic advertising with GenAI will be the use of predictive analytics for Olympic advertising. By analysing historical data and current trends, GenAI can predict which events, athletes, and content are likely to generate the most interest among different audience segments.

    This predictive capability allows advertisers to proactively create and deliver content that aligns with viewer interests, maximising engagement and impact. Another exciting development that will be keen to watch out for in the coming years is the integration of GenAI with augmented reality (AR) and virtual reality (VR) technologies.

    As technology continues to advance, the potential for GenAI will only grow, opening new possibilities for creating immersive and personalized experiences. Harnessing the power of GenAI not only transforms how brands connect with audiences but also sets the stage for a future where every viewer feels uniquely seen and engaged, making each Olympic moment truly unforgettable.

    The article has been authored by mediasmart chief growth officer Nikhil Kumar.

  • QX Lab AI has introduced Ask QX GenAI platform

    QX Lab AI has introduced Ask QX GenAI platform

    Mumbai : QX Lab AI, an artificial general intelligence (AGI) company has introduced Ask QX, the hybrid generative AI platform to make AI more accessible for the Indian masses. The first to have a node-based architecture, Ask QX is available in more than 100 languages, out of which 12 are Indian. It is a one-stop shop that aims to empower Indians across the country and beyond, to seamlessly engage with GenAI every day in their preferred language.

    The 12 Indian languages that the web platform and app are available in include Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, Malayalam, Odia, Punjabi & Assamese. Apart from English, Ask QX is also available in Arabic, French, Spanish, Japanese, German, Italian, Korean, Portuguese, Russian and Sinhala amongst a host of other global languages. This is a testament to QX Lab AI’s futuristic vision and deep understanding of rich linguistic tapestry in India and neighboring markets like the Middle East and Sri Lanka.

    With immediate availability of text and audio formats, and forthcoming functionalities of image and video within the first quarter of 2024, QX Lab AI is the pioneer in bringing a functional GenAI platform for Bharat. Ask QX has already amassed a user base of more than 8 million users at the time of the platform launch.

    Ask QX is India’s answer to large language models which are currently available for native English-speaking users only. It has neurologically trained algorithms in more than 100 languages and is built on a hybrid model i.e, 30 per cent large language model (LLM) and 70 per cent neural network architecture, setting a new benchmark in language comprehension and user interaction. The capabilities of the platform cater to diverse user needs including neural-based services and will gradually include all features like text to image, text to code, text to video, for business to consumer (B2C), business to business (B2B), and business to institution (B2I) cohorts with use cases in diverse sectors like healthcare, education and legal services among others.

    Ask QX offers a range of subscription models tailored to different user segments. The B2C paid version, featuring the cutting-edge neural network based version, will be competitively priced and significantly lower than other platforms available, while the free version will provide access to the Ask QX gen AI neural engine.

    Ask QX’s neural architecture offers unprecedented scalability for the product. This infrastructure not only reduces overall computational power costs but also amps up platform security, creating a protective shield against potential data breaches. QX Lab AI has trained 372 billion parameters which is around 6 trillion tokens.

    Highlighting the groundbreaking role Ask QX is set to play in the India ecosystem, renowned data center leader Yotta Infrastructure Solutions LLP signed a memorandum of understanding with QX Lab AI for an India infrastructure partnership.

    This move underscores QX Lab AI’s commitment to advancing AI technology and infrastructure on a global scale. Yotta Infrastructure is on track to achieve a milestone in technology procurement, with their orders for Nvidia AI chips projected to reach $1 billion.

    QX Lab AI co-founder & CEO Tilakraj Parmar said, “We are delighted to introduce Ask QX, the world’s pioneering hybrid Gen AI platform featuring multilingual capabilities. This innovative platform is strategically designed to democratise access to AI for the Indian populace, seamlessly integrating artificial intelligence into their daily lives to enhance overall value. Conceived after eight years of dedicated effort and meticulous development, Ask QX boasts unparalleled language proficiency and accuracy across multiple Indian languages. Our vision for Ask QX is to bridge the existing gap, ensuring that the transformative potential of AI is accessible to all, not limited to a privileged few. The launch of Ask QX marks the initiation of a significant movement toward inclusive and accessible AI advancement in India.”

    QX Lab AI said, co- founder & chief strategy officer Arjun Prasad, said, “We envisioned QX Lab AI and Ask QX with the goal to provide equitable AI access to the masses. We wanted to develop a product that would cater to users in every corner of India, in a language of their choice. Moreover, we did not want to simply announce a product, but have a fully functional platform ready at launch. Our strategic approach focuses on not just promising, but delivering tangible results. The debut of Ask QX in more than 100 languages, reaching 8 million users already, stands as a testament to our unwavering dedication to creating a substantial impact, empowering individuals, businesses, and communities. We have strategically forged partnerships across both the public and private sectors in India, which we will be announcing soon, and are excited about bridging the AI gap between India and Bharat.”

    Highlighting the importance of technology,  QX Lab AI, co- founder & chief scientist Tathagat Prakash, said, “Ask QX is the world’s first Gen AI platform to access and leverage an astounding neural network architecture along with advanced security measures and stringent compliance protocols. The unique node-based infrastructure and data residence within India, not only enhance security but also operate more cost-effectively, showcasing our commitment to offering subscription models tailored to different user segments.

    The B2C paid version, offers a featuring the cutting-edge neural network based version, is competitively priced and significantly lower than other platforms available, while the free version provides access to the Ask QX gen AI neural engine. Our dedication to precision and reliability underscores our promise to deliver an AI ecosystem that can be trusted by users.” he added.

    At the launch event in Dubai, musical maestro A.R. Rahman also launched his meta humans project, which is a global musical band consisting of six dynamic virtual musicians that represent people and cultures around the world. Grammy, Oscar, BAFTA and Golden Globe winning music composer, A.R. Rahman will provide content and creative direction to this band, whose members will be represented by Synthetic Avatars. They will blend the real and virtual worlds together using state-of-the-art technologies, including visual effects and motion capture. It aspires to integrate cultures and remove boundaries and divisiveness, promoting humanity as one. This project is supported by The HBAR Foundation, a leading web3 ecosystem fund, and other technology partners, who will be announced soon.

    QX Lab AI already has a clear roadmap in place for launching two more innovative products in video and image. These products will harness deep learning algorithms for intelligently analyzing and processing data to generate accurate responses in mere microseconds. This will pave the way for businesses, creator communities and individuals to unleash the power of GenAI and become more agile and hyper-productive.

    Ask QX is now available for use in India and can be accessed through a variety of platforms, including web and mobile applications on the Play Store. The IOS version will follow soon, on the app store.

    To experience the power of Ask QX, visit https://qxlabai.com/