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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen...
BENGALURU: India’s international travel story in 2025 was written largely by the young and the independent. According to Niyo’s Travel Report 2025, nearly two-thirds of all...
BENGALURU: Forget sunrise selfies. India’s travellers are chasing the night. Booking.com has crowned Noctourism, after-dark travel built around stargazing, night safaris and illuminated cityscapes, as India’s...
MUMBAI: India did not just travel more in 2025. It travelled smarter, faster and with far more attitude. According to Cleartrip Unpacked 2025, the online travel...
TOKYO: The trillion-dollar threshold is here. Global advertising spend will breach $1 trillion for the first time in 2026, growing 5.1 per cent and comfortably outrunning...
New Delhi: India’s digital marketers gathered at the Indian Digital Brand Fest 2025 with one shared realisation: the country’s brands are losing their identity. In a...
MUMBAI: Vertigo TV, the newly launched vertical drama app from One Take Media, is off to a flying start—grabbing eyeballs with its snackable, binge-worthy content that’s...
MUMBAI: At the 25th edition of Ficci Frames, Meta’s top leadership: Sandhya Devanathan, vice president, Meta India, and Meta India managing director and country head Arun...
MUMBAI: The box office success of Saiyaara has been a topic of wide discussion over the past month. The film has performed exceptionally well, crossing Rs...
MUMBAI: Go5 Incorporation, the force behind TecSox and Deal99.in, has just dropped its boldest bet yet — Blunt, a new audio brand that’s unapologetically built for...
June is Pride Month – a time when rainbows pop up across corporate India, from brand logos to Instagram grids. But behind the hashtags and the...
MUMBAI: Popcorn, pause, and Prashant, Bhopal’s silver screen is set to swap blockbusters for Brahm Gyaan. PVR Inox Limited, India’s largest cinema chain, has teamed up...
MUMBAI: Bindu, the South Indian jeera fizz sensation, has tapped PivotRoots, a Havas company, to handle its digital marketing, as it sets its sights on national...
MUMBAI: AI-powered dating app Schmooze has made waves on social media with its ‘Memebaseddating’ campaign, which puts humour at the centre of modern matchmaking. Aimed at...
MUMBAI: It’s moving on to a new track. Youth fashion brand Fastrack has moved into the premium mass fragrance market with the launch of a new...
Mumbai: As brands navigate the complexities of a dynamic marketplace, a new trend is emerging: the preference for gen Z individuals in marketing agencies. Born between...
Mumbai: Smytten, an Indian product discovery and trial platform, marks its ninth anniversary with the launch of the #TryItAll campaign. Aimed at Gen Z, the campaign...
Mumbai: To capture the attention of Gen Z, Sugar Cosmetics collaborated with BC Web Wise to release a new TV commercial for its Sugar Pop –...
Mumbai: TVS Raider has launched a bold campaign titled ‘Call of the Wicked’, inviting riders to unleash their inner ‘wicked’ and feel the ultimate thrill of...
Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday...
Mumbai: With a population of 377 million, Gen Z is now the largest generation ever to live in India. While they’re often perceived as teenagers, Gen...
Mumbai: Meesho, earlier this year, launched its #trendz campaign with a keen eye on the dynamic preferences of Gen Z. It included a thoughtfully curated collection...
Mumbai: Amidst the spread of misinformation in a digital age, The 23 Watts, a new age communication consulting firm, has released a report that explores the...
Mumbai: Tata AIA Life Insurance Co. Ltd (Tata AIA), Tata AIA, a leading life insurance company in India, has recently introduced an innovative social media campaign...
National, March 22, 2024: Parle Agro amps up its iconic sparkling beverage, Appy Fizz with the launch of a high-energy 360-degree multimedia campaign. The latest ad...
Dating apps are the new normal. Online dating has been gaining traction in the past decade, and keeping up with the trend, India’s most downloaded dating...
Mumbai: For Gen Z, grooming is not just about looking good; it’s about making a statement, expressing individuality, and embracing authenticity. Whiskers understands this sentiment perfectly,...
Mumbai: Zing, one of the most popular youth entertainment channels, gets the pulse of its Gen-Z audience and strives to cater to their discerning taste. Whether...
Mumbai: Imagine a world where technology seamlessly intertwines with fashion, music, and creative culture, transforming ordinary devices into powerful expressions of style. Wear-tech, a thrilling fusion...
Mumbai: In the realm of fashion, ethnicity unfolds as a vibrant tapestry, encapsulating the cultural legacy and enduring elegance of the contemporary Indian woman. This fusion...
Mumbai: Yuvaa is India’s leading Gen Z-driven youth media, research and impact organisation. With the mission of empowering the youth by ‘making important things interesting’ for...
Mumbai: Myntra, one of the leading fashion, beauty and lifestyle destinations, has unveiled the ad film for FWD, its immersive trend-first destination for Gen-Z, starring its...
Mumbai: ITC Fiama immerses its communication outreach in pop culture with “#FeelGoodWithFiama,” a unique meme video series to help mitigate the stigma of mental health and...
Mumbai: Havas Group India has recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z...
Mumbai: Augmented reality (AR) isn’t just a fancy term anymore. It has, in fact, become a much sought-after means of accomplishing brand goals. The major factors...
Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in...
Mumbai: In the modern era driven by technology, organisations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. The surge in digital transformation...
Mumbai : BBC Studios has released a new study titled “Brands, News and Gen Z,” focused on revealing the preferences and motives of a new generation...
Mumbai: The youth-centred brand from the illustrious house of VIP Industries, Skybags has launched new #backtocool campaign to unveil the stylish 2022 backpack collection. The campaign...
Mumbai: India 2022 is seeing a world of changes in terms of how we perceive things as well as how we express ourselves. As we continue...
Mumbai: boAt has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that put the spotlight on GenZ and how they like to...
Mumbai: Lakmé Academy powered by Aptech has signed Bollywood actress Ananya Panday as the brand ambassador. The association comes after a long-standing relationship of the actress...
Mumbai: The OTT ecosystem in India has been evolving by leaps and bounds in recent times with amazing and diverse content being churned out on the...
Mumbai: With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained popularity, and drawn the attention...
Mumbai: More than two-thirds (68 per cent) of Gen Zs and over half (58 per cent) of millennials have ordered products directly from brands in the past...
Mumbai: Skybags, the brand from the house of VIP Industries has come out with its latest campaign titled #MyDripMySkybags targeting Gen Z. The campaign shows some...
MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are...
MUMBAI: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK and the US...
MUMBAI: India has witnessed a fitness revolution, with FitGenopting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab...
MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s...
