MUMBAI: In a city where fashion moves faster than the traffic does, Newme has just dropped a delivery promise as bold as its crop tops. The gen z-favourite fashion-tech label launched Newme Zip in Bengaluru—offering doorstep delivery of the latest styles in under 60 minutes.
Following a successful trial in Delhi-NCR where the brand operated on a 90-minute window, Bengaluru becomes the second city to test the model. Backed by dark stores across the city and over 1,500 SKUs, Newme’s latest rollout makes lightning-fast fashion a literal reality.
“Gen z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal”, said Newme co-founder & CEO Sumit Jasoria. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow”.
Founded three years ago, Newme has already made its mark with weekly fashion drops, 14 stores nationwide, and a fervent digital community. But Zip could be its boldest move yet—pitting its speed not just against competitors but against city gridlocks. Early tests clocked deliveries between 30 to 60 minutes, even during peak hours.
The secret sauce?
An integrated network of dark stores positioned strategically to tackle hyperlocal orders and minimise lag time between order and doorstep.
With Bengaluru now zipping into the fast lane, Newme is eyeing rollouts in Mumbai and Hyderabad soon. At a time when fashion e-commerce players still deliver in days, Newme Zip is redefining ‘add to cart’ as ‘add to closet’—in under an hour.