Tag: Gemius Design Studio

  • Gemius Design Studio bags creative & digital mandate for TheRealB

    Gemius Design Studio bags creative & digital mandate for TheRealB

    NEW DELHI: Gemius Design Studio has bagged the creative and digital mandate for TheRealB, the apparel brand by Binal Patel. The account was won after a multi-agency pitch. 

    The agency will be responsible for the brand’s digital marketing operations.

    Gemius Design Studio co-founder Anushree Pacheriwal said, “With our experience in the fashion industry and an excellent team to implement our ideas by bringing their creative prowess to the table, we’re excited to boost and escalate the brand visibility of TheRealB and set new benchmarks as a creative digital agency.”

    Patel added that the luxury fashion brand’s exchange of ideas with Gemius was engaging and showed that it was making the right decision. “The ultimate goal is to bring TheRealB out there for everyone to consume, whether as a product, brand or a valuable addition to one’s apparel collection. We’re looking to connect with our audience on a deeper level and we think Gemius can help us do that.”

  • Gemius Design Studio wins multiple business accounts during lockdown

    Gemius Design Studio wins multiple business accounts during lockdown

    NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April – June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding solutions for the following brands – Muwin, Appario, Myra, Surat City Traffic Police, Samara Tea, Mantone, Mustin, Varanga, and Panchhi.

    Considering the current situation, we all have shifted to contactless and digital mediums for every possible thing thus making it mandatory for a brand to have a strong Digital Presence. Good word of mouth and an immediate need to go digital helped Gemius onboard these clients.

    As a creative agency, working with brands from various industries it is necessary to adapt the changing situation and come up with innovative yet relatable ideas. All the brands now have become more active, focusing more on performance-based marketing.

    Gemius Design Studio co-founder & creative navigator Anushree Pacheriwal says, "Gemius has always been known for the concepts and creative strategies. We have been striving to come up with ideas and strategies which can attract consumers of our clients and ensure we get the right kind of business opportunities. During the lockdown and even now, we are striving for the same and with all the new accounts on board, we are working aggressively on innovative and path-breaking ideas to capture the market".

    Gemius Design Studio  studio manager Arunima Jain added, "When multiple clients come on board, operations become a challenge. The team has been super excited to plan all the campaigns, ideas and strategies. As we have started rolling out communications for a few of the brands, the result speaks for itself. We are all hands-on deck for the time to come and are totally pumped up for the days ahead".

    Gemius Design Studio co-founder & captain  Saurabh concludes saying, "The team and the leaders are putting in endless efforts to ensure our work quality remains consistent with all the work we are doing. Not just in today's time but in general, Honesty and Consistency are the two key things one should adopt to deliver the right kind of services. We always bank by these qualities and ensure that no matter the situation or the challenge we are facing, we deliver to the promise we have committed. These have surely been trying times with the COVID situation taking us all on a roller coaster ride but we have been able to sail through. Gemius is also celebrating it's 6 years on 15th July, 2020 and we can proudly say, so far so good!".

    Ever since the inception of the dynamic agency in 2014, it has been making waves in the industry with an admirable passion for creativity, hard work and the ability to think out of the box. Marking their 6th Anniversary this July the creative agency shares a small tribute to their journey so far HERE.

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  • Gemius Design Studio conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    Gemius Design Studio conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    MUMBAI: Gemius Design Studio- 360 Degree marketing and branding agency conceptualized and executed #GetHighAtHome campaign for India’s largest trampoline park- WOOP. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

    #GetHighAtHome asks the audience to take a step towards their fitness regime! The audience has to share a video of themselves jumping, skipping or any such activity 10 times in a row and add their unique twist to execute the jumps. Also, to nominate two of their friends to take up the challenge! Along with challenging, the brand has asked the audience to share their best memories by using #ILoveWoop at Woop and the best entries would get a voucher from the brand.

    "Our aim is to make the people relive the exciting and adventurous memories they shared at Woop! with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop's official Instagram handle." said Saurabh Pacheriwal, Co-founder, Gemius.

    Rajat Mahindru, Co-founder of Woop!, said: "It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn't have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500."

    A lot many challenges will be coming on Woop social media platforms for the next 21 days of lockdown to make sure our audience can #GetHigh on entertainment with Woop!

  • Gemius Design Studio Wins Creative and Digital mandate for Palladio Mosaics

    Gemius Design Studio Wins Creative and Digital mandate for Palladio Mosaics

    MUMBAI: Gemius Design Studio, 360 Degree marketing and branding agency, has won a creative and digital mandate for Palladio Mosaics, the manufacture of glass mosaics with a presence in more than 50 countries across the globe. The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming innovations and building a strong digital community.

    The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategic planning and creative execution across all digital platforms to accelerate the brand’s growth and strengthen its presence.  The mandate includes website development and management, creating an enhanced creative platform for strong brand awareness across multi-digital platforms and overall strategic planning. 

    Palladio Mosaics envisions to provide unique design solutions that allow the designers to create stunning visual effects with the help of unbelievable and first of its kind palette of colors and textures which covers most of the architectural needs.

    Speaking about the win Anushree Pacheriwal- Co-founder, Gemius Design Studio, said, “New brands are emerging in our industry when it comes to making things happen and setting a standard. More brands are now aware of what they want and understand the importance of storytelling in a brand, leading to generating customer interest and involvement. We are glad to be the team chosen for the job and are very excited to be a part of their growth journey. We only hope to live up to their expectations.”

    Rishav Poddar, Business Head at Italia Group and its brand, Palladio Mosaics, said, “We are happy to collaborate with Gemius Design Studio. We are certain their industry knowledge, expertise and creative approach will help Palladio Mosaics reach new heights. Looking forward to working with them.”

  • Gemius Design Studio wins digital and creative mandate for Prag & Co

    Gemius Design Studio wins digital and creative mandate for Prag & Co

    MUMBAI: Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch. Gemius Design Studio has been entrusted with formulating creative strategy, content creation and design across social media and digital platforms for Prag & Co. The main objective of this association would be to build affinity via brand advocacy on digital and creating a distinct brand personality.

    Prag & Co. envisions to deliver total ease, confidence & support in the form of our clothing, a product line that is nothing but the finest & to reach out to all the women out there who are looking for fine-quality, complete innerwear solutions.

    Speaking on this collaboration, Gemius Design Studio  co-founder Anushree Pacheriwal said, “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

    Prag & Co. co-founder Priya Santoki said, “Comfort, quality and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”

  • Gemius Design Studio wins creative, digital mandate for ‘The Secret Ingredient’

    Gemius Design Studio wins creative, digital mandate for ‘The Secret Ingredient’

    MUMBAI- Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100 per cent natural and organic beauty brand ‘The Secret Ingredient.’ The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community.

    The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all marketing platforms, along with Online Reputation Management.

    Speaking about the win Gemius Design Studio  co-founder Anushree Pacheriwal, said, “We are pleased to have won this opportunity, to be their official branding and marketing partners. The Secret Ingredient is 100% natural and organic brand looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that will definitely result in a huge impact on the audience".

    The Secret Ingredient founder Freny Jariwala said, “we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behavior of consumers. We were looking for a partner that understands the dynamic digital landscape for beauty & skincare and who could translate our vision into reality. Gemius Design Studio has an extensive team that can help us to pull off a 360-degree digital marketing and creative plan. It's my pleasure to extend a cheerful welcome to the team.”