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Tag: Geetika Mehta

  • Nivea India names Sreerangarajan Srinivasan as production centre head

    Nivea India names Sreerangarajan Srinivasan as production centre head

    MUMBAI: Nivea India Pvt Ltd, the Indian arm of German skincare giant Beiersdorf, has appointed Sreerangarajan Srinivasan as production centre director for its manufacturing operations in Sanand, Gujarat, effective 1 July 2025.

    Previously heading logistics and customer service at Nivea India, Srinivasan brings deep expertise in manufacturing, planning, procurement and digital transformation. In his new role, he will oversee end-to-end operations at the company’s flagship factory, with a focus on scaling production, advancing sustainability goals, and strengthening safety and future-readiness.

    The appointment comes as the Sanand plant clocks a major milestone- one billion units produced since operations began just seven years ago. Dubbed a cornerstone of Beiersdorf’s global supply chain, the facility has rapidly scaled up since 2018, undergoing multiple expansions and embracing automation and digitalisation to meet rising demand across India.

    Nivea India Pvt. Ltd. managing director Geetika Mehta shared, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us – and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization – a value we deeply believe in at NIVEA.”

    Commenting on his appointment, Sreerangarajan said, “This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team’s dedication and the site’s growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.

    With Srinivasan at the helm, the factory is expected to continue its trajectory of growth and innovation, delivering smooth operations for a brand known for keeping things soft.

  • GoaFest 2025: Brands swipe right on GenZ – Spotify, Nivea and Saregama decode the next big consumer wave

    GoaFest 2025: Brands swipe right on GenZ – Spotify, Nivea and Saregama decode the next big consumer wave

    MUMBAI: At Goafest 2025, the panel titled ‘Swipe Right for Relevance: Building Brands Gen Z Cares About’ brought together three brand leaders and one big question: How do brands win over a generation raised on infinite scrolls, sceptical of polished campaigns, and loyal only to authenticity?

    Moderated by journalist and producer Anuradha SenGupta, the panel featured Spotify India MD Amarjit Singh Batra, Nivea India MD Geetika Mehta, and Saregama India MD Vikram Mehra. Together, they delivered a candid crash course in decoding India’s most attention-deficit yet value-driven demographic.

    Batra opened by stating the obvious: Gen Z isn’t just part of Spotify’s strategy—they are the strategy. Over 50 per cent of Spotify’s listeners in India are under 25. “They’re not just listeners, they’re the creators, the curators, the interns, and our future employees,” he said. Spotify’s recent early career postings attracted 3,000 applicants in a few hours—a sign of cultural stickiness few brands can claim.

    Mehta called Gen Z “discerning, not distracted,” adding, “If you give them something of value, they’ll stay longer than six seconds. If you don’t, they’ll scroll faster than your media spend”. For Nivea, that has meant rethinking everything from product development to influencer selection. She admitted, “We never imagined handing the brand to 500 micro-influencers. It’s scary. But it works. We’ve learned to let go.”

    Mehra brought the data to the drama. “Eighty percent of Saregama’s digital engagement comes from Gen Z,” he revealed. But he didn’t stop there. At Saregama, anyone over 30 is officially banned from making music selection decisions. “Every song I pick flops,” he joked. “So we gave the reins to people who are the audience.”

    The panel underscored several hard truths: celebrities don’t sell to Gen Z anymore; authenticity beats aspiration; brand values must go beyond the packaging; and content must be real, not rehearsed. “We don’t just test ads,” said Mehta. “We test brand values—and Gen Z fact-checks.”

    Social listening emerged as a key tool. Batra said, “What Gen Z memes or shares tells us more than any focus group. But attention is expensive—you have to earn it.” Mehra warned against boardroom-led branding, urging top management to “let go” and hand creative control to younger teams.

    As the session closed, panellists shared their Gen Z frustrations. Mehra struggled with their work-life boundaries (“They don’t answer calls after 7 pm”). Mehra cited their need for constant senior engagement. Mehra found it tough to keep up with their multitasking and content standards. “You really have to wow them—just being good isn’t good enough.”

    Gen Z may be the toughest audience yet—but they’re also the most rewarding. And as Goafest day one showed, brands that don’t speak their language may soon be left un-sampled and unused.

    (Pictured above: From left to right – Amarjit Singh Batra, Anuradha SenGupta, Geetika Mehta & Vikram Mehra.)
     

  • Geetika Mehta takes charge as Nivea’s managing director

    Geetika Mehta takes charge as Nivea’s managing director

    Mumbai: Geetika Mehta has been appointed as the new managing director of Nivea, bringing with her a proven track record in the development of small businesses and the management of large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa.

    Her extensive experience and strategic vision align seamlessly with Nivea India’s goal of delivering superior product quality in line with its care proposition. Geetika has excelled in key leadership roles, successfully managing cross-functional teams and making significant contributions to the success and profitability of the brands she has been associated with.

    Noteworthy positions in her career include a 2.5-year tenure as managing director at Hershey India and an impressive 18-year journey at Hindustan Unilever Ltd. Geetika’s achievements have earned her recognition, including prestigious awards such as The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, and IMPACT 50 Most Influential Women for Women 2023. Her appointment underscores Nivea’s commitment to leadership that drives excellence and innovation in the competitive consumer care industry.

    Commenting on her new role, Mehta added, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”

  • ZebPay brings in Geetika Mehta as chief human resources officer

    ZebPay brings in Geetika Mehta as chief human resources officer

    Mumbai: Crypto asset exchange ZebPay has brought Geetika Mehta on board as its chief human resources officer (CHRO). Mehta will take the lead on designing and implementing the people strategy, culture transformation, talent management initiatives, and building ZebPay into an organisation for the future, the company said.

    ZebPay has tripled its headcount in the past year and is planning to hire more engineers to continue scaling up and building industry-first products.  

    In her last role, Mehta was the chief people officer at Jubilant Industries and has held leadership roles in OYO, Urban Ladder, and Puma prior to that. With a career spanning 15 years across consumer goods, retail, and e-commerce, Mehta possesses rich and progressive HR leadership experience from both premier multinational companies and start-ups. She is passionate about the start-up ecosystem in India and has worked extensively with business leaders in scaling up organisations at various stages of evolution.

    “I am glad to have Geetika on board the ZebPay Ohana (family),” said ZebPay co-CEO Avinash Shekhar. “We are growing as an organisation and Geetika’s expertise will support ZebPay’s path towards the next phase of development. As we build and launch new industry-first products, I look forward to Geetika’s support towards team expansion and business transformation.”   

     At ZebPay, Mehta will work closely with the leadership team on business transformation and change management projects.

    “This is an exciting time for the crypto ecosystem in India and we are seeing a dynamic set of talent becoming interested in driving its progress. We aim to recognise the budding talent in nascent fields that still largely lack specialised expertise, mainly in blockchain development, and hone their skills,” stated stated Geetika Mehta. “I am looking forward to building an inclusive and supportive culture at ZebPay that encourages upskilling and personal development to align with its overarching objectives.”

  • The Hershey Company appoints Geetika Mehta as MD, India

    The Hershey Company appoints Geetika Mehta as MD, India

    Mumbai: North America-based global snacking company and chocolate maker, The Hershey Company, announced the appointment of Geetika Mehta, as managing director, India effective from 1 July. India continues to remain a key focus market for Hershey International and the organization is committed to talent development and building leadership. Geetika’s appointment will further strengthen the leadership at Hershey India, the company said in a statement.

    Geetika will be reporting to The Hershey Company India VP and AEMEA Herjit Bhalla, who was recently elevated to a global role. Herjit reports directly to Hershey International president Rohit Grover.

    In her most recent role, she served at Hindustan Unilever as general manager for its home and hygiene business. With various leadership roles in FMCG and food businesses, Geetika brings over 18 years of experience across commercial and consumer marketing.  

    Welcoming Geetika on board, Hermit Bhalla said, “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”

    The newly appointed MD said, “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”