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Tag: Geetika Jain

  • Foodxp launches ‘Snack Attack’, a bite-sized show that serves feelings on a plate

    Foodxp launches ‘Snack Attack’, a bite-sized show that serves feelings on a plate

    MUMBAI: Foodxp is ready to turn up the flavour and the feels with its latest original series, ‘Snack Attack’, a snappy, emotion-led culinary show built for the TikTok generation and anyone who’s ever cooked their feelings.

    Premiering 14 July on Foodxp India, the series is tailor-made for Gen Z and millennials who crave quick, relatable recipes over traditional food programming. Think Salted Tears Lava Cake for the heartbroken, Leftover Idli Rolls for that weekend slump, or K-Chili Rice Dogs for your next K-pop binge.

    Each episode transforms real-life moods, from breakup blues to late-night cravings into easy, high-impact snack recipes. It’s food as therapy, storytelling, and social media gold rolled into one.

    With its punchy edits, pop-culture nods and high-contrast visuals, Snack Attack is not just content, it’s content that’s shareable, snackable, and soul-soothing. It also opens up tasty brand opportunities across FMCG, snacking and lifestyle categories, as platforms scramble for thumb-stopping short-form formats.

    “Snack Attack isn’t just a food show; it’s a mood board for everyday cravings. We wanted to  capture the emotional chaos of modern life and serve it up with a side of spice, comfort,  and a lot of fun. It’s fast, relatable, and unapologetically snacky, just like the audience it’s  made for,” said Foodxp creative director Geetika Jain.

    Already airing in India, Bangladesh, the USA, and the UAE, Foodxp continues to expand its footprint with emotionally intelligent content that knows exactly what’s cooking in the minds of modern audiences.

    So, next time life throws you lemons, Snack Attack might just show you how to make a viral, spicy lemonade fritter.

  • From cradle to kitchen Foodxp serves up postpartum comfort on a plate

    From cradle to kitchen Foodxp serves up postpartum comfort on a plate

    MUMBAI: Move over fancy plating and fast food postpartum plates are having a moment. Foodxp, the food and lifestyle entertainment channel, is set to debut a refreshingly grounded culinary series titled Diapers to Delight, spotlighting the often-overlooked world of postpartum nourishment. Premiering 26 May at 9:00 PM IST, the show will air across India, Bangladesh, the US, and the UAE, bringing heartfelt recipes and ancient Ayurvedic wisdom to modern screens.

    Hosted by chef Deepa Chauhan, the series features 15 plus carefully curated dishes designed to nurture new mothers from the protein-packed Gond ke laddoo to warming Raab and Moringa soup. The recipes are as practical as they are healing, tapping into traditional Indian kitchens to serve dishes that comfort both body and spirit.

    “Diapers to Delight isn’t your typical food show. While most focus on street snacks or fancy plating, this one asks a question we often forget: what should a new mom eat after childbirth? With warmth, wisdom, and a dash of spice, it serves up answers rooted in care and tradition,” says Foodxp creative director Geetika Jain.

    At a time when fast-paced living has edged out age-old practices, the show aims to reclaim the kitchen as a space of support, healing, and family wisdom not just for Indian audiences, but also for diaspora families seeking cultural reconnection through food.

    To take its mission further, Foodxp is launching a free digital companion recipe book, featuring all the dishes from the show. It’s a small but meaningful step in helping new mothers and caregivers whip up recovery-friendly meals with ease.

    “When I had my children, I wish I had access to something like this. Through this show, I hope to make that journey easier for other women,” shares chef Deepa Chauhan.

    So whether you’re a first-time parent, a curious caregiver, or someone who just loves a good bowl of warm, healing food mark your calendars. Diapers to Delight is not just cooking; it’s caring served hot.

  • Travelxp launches food channel Foodxp in India

    Travelxp launches food channel Foodxp in India

    Mumbai: Travel channel and OTT platform Travelxp has announced the launch of its food channel Foodxp in India. The new channel was unveiled on 1 March.

    Foodxp was first launched in the UK on Sky in August 2019 to distribute food-based content. The channel emphasises diversified cuisines and talented upcoming Indian chefs.

    “Foodxp has gained huge popularity amongst Indians as well as the local residents of the UK,” said the statement. “Foodxp has become one of the top ten most viewed food channels in the UK and also received the award of ‘The Best Asian Food Channel’ in the UK in December 2021.”

    With more than 1,000+ episodes, the channel offers varied cuisines incorporating delicious dishes from Asia, Europe, America, and all across the world. One of the distinctive features of Foodxp involves real-time food creation, which means the recipes are made outright while shooting the episodes. This feature facilitates users to obtain real-time insights into the recipe.

    The team consists of some of the finest, talented, young as well as experienced chefs including Ajay Chopra, Harpal Sokhi, Vicky Ratnani, Neha Deepak Shah, Kiti Bhoutika, and so forth. The channel will be launched with shows comprising “Mix Masala by Chef Ajay Chopra,” “Food Fiesta by Chef Kriti Bhoutika,” “Kuch Teekha Kuch Meetha by Chef Neha Shah,” “The Royal Taste by Chef Mirvaan Vinayak,” and so on. 

    Travelxp is a 4K HDR travel channel reaching out to over 500 million+ viewers in over 50+ countries. “The channel strives to create and distribute high-quality content across all their channels. Foodxp is indicative of the kind of content viewers are looking for i.e., food adventures, how-to videos, luscious food recipes, and so forth,” said the statement.

    “With Foodxp, we bring what we are recognized globally for world class 100 per cent original programming which is relevant, experiential and informative for the viewers,” said Travelxp director Nisha Chothani. “We aim to make Foodxp the default destination for food just like Travelxp did with Travel.”

    “Food is the only thing that connects people from different cultures,” said Foodxp creative director Geetika Jain. “We launched Foodxp with a vision to promote Indian food and talent globally. The channel successfully provides an international platform to the brilliant upcoming Indian chefs. Each of the recipe is distinctive and curated by bringing together innovative recipes from across cultures.”