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Tag: Geetanjali Sachwani

  • Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Mumbai: Studies have shown that financial advice from women is often dismissed or undervalued compared to advice from their male counterparts. This disparity can hinder women’s confidence in their financial decisions and may deter them from pursuing careers in finance.

    The ‘#ChangeTheSoch’ campaign by Franklin Templeton is a simple yet powerful idea, that demonstrates the absurdity of how the same financial advice is received differently.

    The campaign underlines the problem of women being frequently overlooked as credible sources of financial advice, despite their expertise and qualifications.

    Director & head of sales enablement, Juzer Tambawalla: “Our campaign is a conversation starter that aims to create a more inclusive financial ecosystem where everyone’s advice is heard and respected equally. There is an urgent need to challenge the ingrained biases that undermine women’s credibility, especially in the world of finance. #ChangeTheSoch is about recognizing the expertise that’s already there and ensuring it is valued, regardless of the voice delivering it.”

    VP and head of marketing Geetanjali Sachwani: “We all have a voice. Some a whisper, some a roar. If you can roar, roar for those who can’t. If you can only whisper, keep trying because every roar was once a whisper. A woman with a voice is a strong woman. But the search to find that voice can be remarkably difficult. And at Franklin Templeton, we have used ‘voice’ to bring a change in soch. Through this campaign, we are trying to find a voice that calls out that women are equal to men in life and investments.”

    82.5 Communications CCO Anuraag Khandelwal: “It’s always lovely to partner clients who want to create work that not only engages but also challenges deeply ingrained biases and real problems. We created #ChangeTheSoch as an initiative to confront the issue of gender disparity in financial credibility head-on. This campaign highlights the different receptions of identical advice based solely on the gender of the speaker, encouraging viewers to reflect on their own biases. Advertising, when thoughtfully executed, can transcend its commercial purpose and become a catalyst for societal change. Through this campaign, our humble effort is to empower women to assert their rightful place in the financial sector, whether as informed investors or as respected advisors.”

  • Stories that (Pod)cast a spell

    Stories that (Pod)cast a spell

    Let us set the scene. Imagine 3 women seated in a coffee shop on a frigid, rainy and cloudy Sunday afternoon,chatting casually with their hands wrapped around steaming cappuccinos. As an observer, what do you think they are talking about? Often, common stereotypes take the better of us and lead us to the conclusion that they are probably gossiping about their neighbours or discussing their recent shopping sprees.

    Contradicting these stereotypes,Franklin Templeton has created Meri PyaariSaheliyan, a podcast series designed for and by women with Hansi Mehrotra. In today’s global environment conversing about the role of money is often considered rude or a sensitive topic, however the series is designed as a vehicle for women to share and discuss the things that give them meaning in life. The series also presents their experiences in the real world, adversities they’ve faced, and the journey they embarked on to overcome them as well as the role that money has played in their lives.

    JuzerTambawalla, (Director and Head of Marketing at Franklin Templeton, India) states that, “MeriPyaariSaheliyanis an incredible window into the lives of women in modern India. The podcasts provide a very immersive insight into their eventful and colourful lives. Such podcasts are extremely valuable for all listeners because it’s not everyday that we get the opportunity to listen in on heartfelt conversations and have the ability to learn from the stories within them. Being a part of this campaign has been enjoyable, inspiring and eye-opening. I hope you enjoy it as much as I have.”

    Furthermore, Geetanjali Sachwani, (AVP of Marketing at Franklin Templeton, India) says that, “The choice of podcasts as a medium for Meri PyaariSaheliyanis one that I feel is extremely important. In today’s era where screens surround us wherever we go, it can sometimes be overwhelming to take in all that information. Podcasts allow us to focus on the message that is trying to be conveyed without being distracted by other visual stimuli. Additionally, when looking at Meri PyaariSaheliyan where women discuss their lives, their experiences and their goals podcasts allow the listener to be engaged with and to an extent become a part of that engrossing conversation. Ultimately, the goal of the campaign is to make women comfortable talking about their experiences, aspirations and money and I feel that in an informal setting such as a podcast, this goal can really bear fruit.”

    The podcasts are written and hosted by Hansi Mehrotra, a well-established and distinguished mentor from the Finance industry. She is the Founder of The Money Hans. Speaking about the campaign, she says, “The Meri PyaariSaheliyan concept is based on my real life conversations with my real life girlfriends on real life issues. I hope it inspires women to talk openly with their girlfriends about money issues. “

    The campaign is spearheaded by Mumbai based Digital Agency Mirum India, a WPP group company. Naila Patel (Executive Creative Director, Mirum India)said, “MeriPyaariSaheliyan is an extension of our previous campaign 'Invest for Progress', where we urged women to not just learn to earn but also to learn to invest. These podcasts branch out from the same idea. We have created a series of conversationsaround problems that most women face when it comes to talking about money. These women conversing about life, money and investments, I believe normalises the issue at hand.”

    You can access the podcast series here:

    https://www.franklintempletonindia.com/investor/investor-education/meri-pyaari-saheliyan

    Meri PyaariSaheliyan is also available on popular audio podcast platforms such as Soundcloud, Spotify, Saavn, Audioboom, Pocket Casts and many more.