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Tag: Geet Nazir

  • Conran Design Mumbai rebrands Adani Capital & Home Finance

    Conran Design Mumbai rebrands Adani Capital & Home Finance

    Mumbai: Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital’s acquisition of Adani Group’s stake in Adani Capital and Adani Housing Finance.

    As a part of the rebranding mandate, Conran Design Mumbai was responsible for brand strategy, naming, brand identity creation and activation across all touchpoints.

    Conran Design Mumbai’s mandate was to come up with a new brand that highlighted customer-centricity, agility, and digital capabilities. The newly introduced NBFC brand, Tyger Capital/Home Finance, targets an underserved Tier 2 to Tier 5 audience of budding entrepreneurs and first-time homeowners who seek credible, quick, and hassle-free loan approvals. The brand’s promise is anchored on flexibility, speed, and transparency, with a core belief in providing a platform for customers to fulfil their dreams.

    These attributes are embodied in the bold name, ‘Tyger Capital/Home Finance.’ The brand identity captures the essence of speed, motion and protection, supported by a valiant spirit represented through Dynamic Green and Trustworthy Blue. The deliberate articulation in the ‘R’ of Tyger’s logo nods to the financial sector with a rupee symbol, while the two horizontal lines and forward arrow in the visual mark convey speed and agility. The unique logo shape creates a striking visual world, featuring devices like ‘The Window’, which provides a glimpse into the world of Tyger, and ‘The Spotlight’ to highlight entrepreneurial stories supported by Tyger.

    The rebranding initiative also included the creation of a suite of well-designed templates, a launch film, and robust brand guidelines to ensure consistency and brand amplification.

    Reflecting on the rebranding process, Tyger Capital founder, CEO & MD Gaurav Gupta said, “Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true ‘one team’ spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.”

    Conran Design Mumbai managing director Geet Nazir said, “Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realize their ambition to uplift and empower the nation, has been an incredible journey.”

  • Havas Creative Network India’s key leaders elevated

    Havas Creative Network India’s key leaders elevated

    Mumbai: Havas India, part of Paris-headquartered global communications network Havas, has announced a significant leadership transition across three key agencies under the Havas Creative Network India umbrella, including Havas Worldwide India (creative), Conran Design Mumbai (brand design), and Havas CX India (customer experience).

    1  Havas Worldwide India managing partner Kundan Joshee has been promoted as managing director of the India operations.

    2  Havas Worldwide India CCO Anupama Ramaswamy, will also mantle the additional responsibility of joint managing director along with the CCO profile.

    3  Conran Design Mumbai managing partner Geet Nazir, has been elevated to managing director of the agency.

    4  Havas CX India managing partner Prashant Tekwani has been elevated to managing director of both Havas CX India and Ekino (technology) India.

    Strengthening the creative network in India:

    Havas Creative Network India, which now consists of eight agencies, has been growing steadily, driven by global expertise, acquisitions, new business wins, a strong talent pool, and numerous award wins. Havas Worldwide India, Conran Design Mumbai and Havas CX India have played a critical role in positioning the overall Havas Creative Network India as one the most future-ready networks in the country.  

    In addition, the Creative Network includes Think Design (UI/UX) led by Deepali Saini, CEO, Shobiz (experiential) led by Sameer Tobaccowala, CEO, PR Pundit Havas Red (public relations) led by Archana Jain, CEO, Havas People (employer branding) led by Arindam Sengupta as Managing Director, and Prose on Pixels (production) led by Makarand Nirmal, Vice President – Operations.

    While Kundan, Geet and Prashant will be based out of Mumbai, Anupama will continue to be based out of Gurgaon. All four along with Sameer, Archana, Deepali and Arindam will continue to report to Havas India, South East Asia & North Asia (Japan & South Korea) Group CEO Rana Barua.

    Over the last one year, Havas Worldwide India witnessed a flux due to some leadership exits but even during this period of transition, both Anupama and Kundan played a pivotal role in further consolidating the agency and strengthening its relationships with key clients like Reckitt, Stellantis, MamaEarth, Suzuki, William Grant, UTI Mutual Fund and Harman, amongst others. Anupama has been instrumental in not just creating some of the most talked-about campaigns of the last two years for clients including Harpic, Veet, Mortein, Mamaearth, IQOO, Vivo, Karnataka Bank, UTI Mutual Funds, Vanish and many more but also in consolidating and building a strong creative team. Meanwhile, Kundan has helped in fortifying and stabilising client relationships, winning several new businesses like Karnataka Bank, Indie (IndusInd Bank), IQOO and RealMe, to name a few, and streamlining processes that have strengthened the overall business, attracted talent, and increased client satisfaction scores.

    Conran Design Mumbai was launched in 2021 under the leadership of Geet Nazir, who has led the agency to become one of the most prominent brand and design consultancies in India. Over the past three years, the agency has built a roster of marquee clients including Zydus Lifesciences, PayU, Coca-Cola India, Nestle, Usha Martin, to name a few. Within three years of its existence, Conran has won prestigious local and global awards including a Gold at Transform Asia, Silver in the South Asia Brand Design Agency of the Year category at Campaign’s Agency Of The Year Awards 2023 amongst many more. Recently, Havas launched Conran Design Group network, a new global offering dedicated to brand and design, based on the long-standing expertise and talent at Conran Design Group, and W, Havas’ leading creative branding agency in France. Geet’s elevation comes at this critical juncture and will play a central role in scaling up the agency further.

    Prashant has been instrumental in building and leading Havas CX in India since 2020. Over the years, he has steadily built and consolidated the agency through a strong CX team along with Ekino, and some of the biggest clients including Bandhan Life (erstwhile Aegon Life), Bosch Mobility Services, Tata Steel, STT Telecommunications, Air Asia, to name a few. Over the years, the X-Index proprietary study by Havas CX has also made the agency a strong voice in the industry. Going forward, with Prashant at the helm, Havas CX India is going to play a more critical role in the region and scale up its India operations by ramping up talent and expertise like CRM, technology, loyalty, etc.  

    The journey ahead:

    This transition marks an exciting phase for Havas India as it continues to innovate, lead, and deliver exceptional results for its clients.

    In discussing the recent elevations, Rana Barua emphasised the strategic trajectory of the organisation, stating, “Over the past few years, our focus has been on enhancing our expertise and solidifying our position as the most progressive communications network in India. While our Media Network, under the leadership of Mohit Joshi, Uday Mohan, R Venkat, and Shibu Shivanandan, has thrived, Havas Creative Network India has grown exponentially both organically and inorganically and has built the creative repertoire of Havas India.”

    “Kundan, Anupama, Geet, and Prashant have been instrumental in scaling up the operations of their respective agencies, demonstrating resilience and genuine leadership qualities,” Rana continued. “As we transition towards a new phase of growth, I am confident that these four leaders will play an even greater role in driving our growth, both within India and on a global scale. Their dedication and leadership is paving the way for our future success. I wish them all the best.”

  • Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Mumbai: Conran Design Group Mumbai worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and chief customer officer, Kriti Sanon to launch everyday skincare label, Hyphen.

    Driven by PEP Technologies’ and Sanon’s collective vision to transform skincare, Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.

    The world of skincare is daunting with jargons and polarized with either nature-led products that aren’t as effective or potent science-led brands that are intimidating. The vision behind the launch of Hyphen is to bridge this gap – and create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science. Hyphen’s foremost mission is to provide performance-driven solutions that encapsulate the best of both worlds. With a mission to provide budget-friendly beauty solutions, Hyphen’s products range from Rs 449 to Rs 649.

    Speaking about the launch, Hyphen co-founder and chief growth officer Vaishali Gupta said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

    Conran Design Group Mumbai managing partner Geet Nazir said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

    “The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Conran Design Group Mumbai head of design Mayuri Nikumbh. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.