ITV

Tag: GEC

  • ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    MUMBAI: Sony Entertainment Television (SET) is unearthing more lores of the yore. Not too long after the launch of the much-anticipated Porus, SET is taking you back in time with another historical show Prithvi Vallabh premiering on 20 January at 9.30 pm, every Saturday and Sunday. This is the first production to premiere under the sub-brand SET Originals.

    Prithvi Vallabh narrates a tale of two arch-rival warriors; Prithvi and Mrinal. Prithvi, the heir of the Malwa dynasty, is an advocator of the ‘philosophy of humanism’, while Mrinal, the princess warrior of Manyakhet, is ‘born out of pure vengeance’. It is a unique story that starts with hatred on a battlefield and ends up becoming a grand love story.

    In 1943, the Indian movie Prithvi Vallabh was released, based on the book written by writer Kanhaiyalal Munshi. Writer and producer Anirudh Pathak clarified that the show is not entirely based on the book. “We do not claim that the show is based entirely on history. Prithvi Vallabh is 20 per cent history and 80 per cent mystery, in which, the 80 per cent includes dramatisation and alteration in the story. We have cleared the fact in our tagline ‘Itihaas bhi, Rahasya bhi’.”

    The show marks the debut of Pathak of Writers’ Galaxy as a producer. His first attempt at the weekend primetime slot took him six to eight months to write. The finite series has 80 episodes which will be aired across two seasons of 40 episodes each.

    Sony Entertainment Television EVP and business head Danish Khan said, “Sony’s strategy is variety. Our motto is to give variety in every half hour. All the 14 shows we have can be watched with family.”

    SET and Pathak have picked both Indian and international locations to shoot the series. The show has captured the scenic beauty of Rajasthan, Maharashtra, Goa and the team will be travelling to Gulmarg in February and Poland in March. Around 200 people are perspiring heavily on the sets to make this show a reality.

    Comparing the show’s production cost with the recently-launched historical show Porus, Khan said, “The economics and structure of Porus and Prithvi Vallabh are different. Porus is 260 episodic half hour show whereas Prithvi Vallabh is 80 episodic one hour show. Both are high budget as well as high archival value shows.”

    The set is designed by art director Chokas Bharadwaj who is currently designing the look for the shows Mahabharat and Chandrashekhar Azad. Mythological show sets cost a bomb at Rs 10 to 12 crore.

    Pathak has two more historicals up his sleeve for 2018 – Chandrashekhar Azad and Shankaracharya. Star Bharat will launch the former soon while the other is still in the developing stage.

    SET is cashing in on India’s history, literature and culture under SET Originals. Khan said, “Indian stories have a universal appeal and are extremely relevant to the world if told well. SET Originals is a step in that direction. With SET originals, we take a brave and visionary leap to define the content for the ever-evolving global audience.” The channel will continue its spree of mythological shows this year too.

    The show’s stellar star cast includes Ashish Sharma as Prithvi, Sonarika Bhadoria as Mrinal, Pawan Chopra as Singhdant, Shalini Kapoor as Rajmata, Alefia Kapadia as Savita, Jitin Gulati as Tailap, Piyali Munshi as Jakkala, Surendra Pal as Vinayaditya, amongst others.

  • Video consumption by premium audience on digital exploding: Karan Bajaj

    Video consumption by premium audience on digital exploding: Karan Bajaj

    Mumbai: Karan Bajaj, head of India/South Asia at Discovery Communications India, comes across as a curious mind. In an exclusive conversation with Indiantelevision.com, he spoke on a range of topics-from Discovery’s latest digital ventures to the network’s foray into the general entertainment space with the much-awaited Jeet.

    In the course of our conversation, Bajaj revealed that TV viewership would grow at a 10 per cent rate in the coming five years. Despite a difficult year for television, he believes that the launch of a GEC like Jeet, which has a differentiated proposition, will give Discovery the benefits of growth.

    Here are the excerpts:

    How do you see the TV market in India shaping up?

    I follow my own thesis and don’t just imitate the market. There are about 250 million households, which can be ranked in a pyramid. The top 15 million households have fixed broadband at home and premium DTH connection, the next 120 million predominantly have cable television connection and mobile phones for their individual snacking consumption. Out of the last 120 million households, 20 million have Free Dish and the remaining 100 million do not have access to television.

    While projecting for the next five years, the top layer will grow aggressively from 15 million to 30 million and will move towards the digital space. So, here, television viewership will decline and digital viewership will grow exponentially. In the next 100 million households, television viewership will continue to grow at about 10 per cent rate because the bottom 120 million will enter the space and will aspire to get a cable connection. So, a big chunk at the bottom will be rising to the middle of the pyramid as the middle starts to migrate to the top. My thesis says that in the coming five years, television viewership will grow 10 per cent because of those 120 million households, bottom line people will get TVs at home and Free Dish will grow exponentially. And, this made us launch Jeet, a mass entertainment channel, specifically targetted at the tier 2 and tier 3 audience.

    What is your thesis to move to digital space?

    My current business is queued towards the top 30 million households, which is migrating to digital. This is the premium category where TV viewership might be going down by 15-20 per cent but their video viewership on digital might be exploding. Again, when we look at TV viewership pie in India, the current arc of English factual and lifestyle content is about 1 per cent of TV viewership in India but on digital, it is about 15 per cent. Things like auto, food, tech, lifestyle, outdoor, military, female comedians or activist comedy are consumed 10 times more significantly on digital.

    Now, if I project out for the next five years, I see two successful models that are emerging in digital. One is the aggregator whose role is that it becomes the single point of contact for a wide variety of content, from movies to entertainment to sports etc. There can be maximum three or four aggregators who can make money in the coming ten years but not all the 20-25 aggregators available for consumers. So I decided not to compete in that space. The other space that I find interesting and exciting is the passionate community space. For instance, on YouTube, a Gujarati comedy show emerges as a fast-growing channel in the last six months.

    We are starting our own food vertical with Scripps Network Interactive. I get very excited on seeing the niche digital and the passionate community in India for food is a $120 million market with no market leader. We are not launching an OTT channel, but a brand.

    What makes a digital community strong?

    A digital community is made passionate and strong when there is extremely frequent engagement such as by uploading one video per day because that builds loyalty. Refresh rate has to be high on digital and the quality of content should be delightful content. But if the creator is investing in creating high quality content every day, how he will make money? Brand integration is the way to look forward but it’s tedious. So, here Discovery comes with an advantage. Discovery has 6000 hours of original high quality global content library to edit, curate and create. So, my cost of production is nothing, all I need to put is the cost in editing. Here, I am able to create a very passionate community with my global library.

    On top of that, we are producing tent pole content which is amortised across both digital and linear in different formats. For smartphones, the format will be of 7-10 minutes. On Discovery channel, it would be between 30 to 60 minutes. Though we aren’t paying much for 80 per cent of the content volume, we are paying highly for the remaining 20 per cent. It is an attractive financial model and dramatically expands the reach of Discovery Network.

    What are the passionate communities you are planning to build on digital?

    I am looking to create rabid passionate community on digital including YouTube, Facebook, Jio TV, Airtel and Vodafone. First, we are launching Veer, which is a military passionate brand and Rise an activist female comedy show, both launching on 26 January 2018. Then we are coming up with auto and food with Scripps in March. These are massive scale shows with Veer having 1000 videos a year (average 3 per day) – one from our library and remaining from our tent-pole content. In three to five years, when we will have six to eight such verticals, four of them will become significant like the top military community, auto community, food community, activist comedy community. We are entering in a space where nobody has entered yet. We enjoy the advantage of having fresh global content library while other creators have to get into production first and then distribution later.

    What is Veer all about? How does the content for Veer deal digitally?

    Veer is a military passionate online brand by Discovery. In our global library, there are 1000 hours of global content in Hindi language dubbed, which we will be putting out as two-three videos a day. We have best hero content while shooting in top commando schools in India. We have top quality Breaking Point that went crazy on digital. Now, we are planning Breaking Point next year in land and under water (part 2) of 45 hours of content. Military content has a passionate community with 12-18 million unduplicated people in India who watched it on digital.

    Did demonetisation affect the business of Discovery Networks? What were the after-effects?

    The initial six months of demonetisation and GST we were prepping. We did not launch any show between January and June, but after July, we launched Queens of Comedy on TLC and Breaking Point on Discovery and we were not left with space for sponsors to come in. Breaking Point was a six-hour show and Queens of Comedy was four hours. In 2018, we are creating 45 hours of content for both the shows.

    How much scale and reach did you get from military content?

    We have military at scale. Every month we will be having new military series coming and multiple platforms to launch. Digital has tripled our reach. Historically, the reach of Discovery is 60 million (unduplicated) per week but now it has set a benchmark of 145 million based on our projections. TLC has an unduplicated reach of 35 million but now we are projecting that the channels we are launching across platforms will expand our reach to 105 million.

    Do you have an in-house studio to churn out the content or you will outsource it?

    Veer and Rise, are structured differently. For Veer, we have our in-house team for editing, cutting and clipping the global content for all the videos at scale. The hero content we are outsourcing from different production houses who are specialists in making military content. We have low to medium cost weekly formats, one is Military Lessons in Life done by a General father and son, and other is Military News.

    For Rise, we will outsource the high quality content like Queens of Comedy, Kings vs. Queens and for hygiene content, we have tied up with a bunch of local creators for exclusivity and we will own the IP rights of all.

    Tell us about your revenue model for digital ventures?

    The military content attracts a powerful set of male advertisers. Our revenue model is built on linear commercial time, TV and digital brand integration, YouTube digital revenue which is the icing on the cake, international syndication revenue and licensing of the content on other digital platforms. The content will appear differently on YouTube and other digital platforms. The arc of the whole story will be portrayed in five to nine minutes packs for various digital formats. We are doing offline and online marketing campaign for Veer and Rise.

    What is your thesis for constructing Jeet?

    We have learnt from our past attempts that the only way to scale in GEC is through daily viewership. Everything on Jeet is being mounted as a soap opera. We are constructing three to four hours of daily content and two hours of weekend content for the tier-2 and tier 3-town family audience. Overall, in the first year, we are coming up with 1000 hours of original content for a year. We have constructed it as four hours of weekdays content and two hours of weekend content. The core prime time bands will have Swami Ramdev: The Untold Story and Saragarhi. Then, we have shows like Anjaan and Hero Hiralal that are constructed like GECs but their quality is premium as compared to other GECs.

    I have realised that in this genre, you need to have IPs, which people refuse. In 120 million households where Jeet will be visible we need ratings or else we won’t have a compelling proposition. The idea is that we are reaching a sophisticated consumer with affinity content not measurable by ratings. When you have that kind of content, ratings sky rocket.

    What is so unique about your 1000 hours content?

    It is premium. Swami Ramdev: The Untold Story is a dramatised version of real events and is a finite series of 23 minutes every day. Saragarhi is a story of 21 Sikh soldiers, a finite series produced by Contiloe production house. These both series will restrict to 85 episodes. Anjaan and Hero Hiralal are infinite series. The former is a supernatural TV series produced by Lotus Talkies Productions, the production company of Sony TV’s Crime Patrol. It’s a 45 minutes weekday show. Whereas, Hero Hiralal is a conceptual series that revolves around an auto-rickshaw driver and his seven-year-old daughter who needs a heart transplant. The show is been edited by the in-house team of Discovery Communications. For weekends, we have non-fiction comedy shows.

    Will Jeet attract advertisers?

    Jeet will scrape a good chunk of the premium layer. I don’t want to replicate the competition’s model, rather I wanted to focus on perception selling. I am confident about the scalability of brands and advertisers. The context of the show where you advertise is at times strikingly in contrast to what the brand stands for. So to get scale advertisers have no other option. Typically, if you are a progressive brand, like Ariel that I handled, you end up advertising in a very regressive soap opera as that’s the only way to get scale. Jeet will allow brands to flourish by not only providing them with scale but also premium content that matches the brand philosophy and enough to attract a premium audience.

    How will Jeet be packaged to consumers? Will it be an FTA?

    Discovery Communication currently has 12 channels and Discovery Jeet is replacing Investigation Discovery channel. Jeet will be available on subscription-based pay TV. We have a very robust affiliate business. For syndicating, we are very singular in our offerings. Jeet is a singular proposition and not like any other GEC, which is replaceable. We have a strong launch plan in which distribution is very important for us. Vijay Rajput is the distribution head of all channels of Discovery Communications India.

    The interest in this sort of content is super high and soon we will be announcing our digital partnership. I am swamped by the international syndication request before launch. They are independent affiliate networks who have sampled the content through some other form.

    Who is supervising the functions of Jeet?

    Discovery Communications vice-president real world products south Asia Sameer Rao is leading Jeet. The middle-east team of Discovery has made a significant offer of syndicating the content globally. Christopher McGrath will be taking care of content syndication globally in Discovery Communication. We have a strong management and sales team in the leadership of Vikram Tanna and Rajput.

    Also Read:

    Discovery to launch digital channels, ties up with telcos

    Discovery launching Hindi GEC in Q4, re-brands ID as Discovery Jeet

    Discovery India hires Geetanjali Bhattacharji 

  • Sunny Leone in Discovery JEET’s show Man Vs Wild

    Sunny Leone in Discovery JEET’s show Man Vs Wild

    MUMBAI: Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the beautiful actor hosting as well as undertaking many difficult stunts and adding a dash of humour with her vivacious personality.

    The original show features host Bear Grylls sharing survival strategies in extreme conditions, while navigating through some of the world’s most remote locations. The Hindi version titled ‘Man vs Wild with Sunny Leone’ on Discovery JEET will have the actress narrating her personal survival stories even as she presents Bear’s adventures in the wild. The set of the show will have elements like pond, caves and trees to give the real look and feel of a jungle.

    Sharing her excitement on being a part of the show, Sunny Leone says, “I am extremely excited to be part of such a popular show and the channel – Discovery JEET. This will give me a chance to showcase my adventurous side, which has never been seen before by television viewers. While no one can do what Bear Grylls does, I will try to add my own style of fun and humour to the show.”

    The GEC channel ‘Discovery JEET’ will bring together Discovery’s unmatched story-telling and the best of real-life entertainment through larger than life stories aimed at inspiring millions.

  • Vartha Prabhatham stays a favourite of Keralites

    Vartha Prabhatham stays a favourite of Keralites

    MUMBAI: Vartha Prabhatham, the morning show by Asianet News has topped the charts in popularity ratings with a total viewership of 54 per cent in week 39 of the year and maintaining an average of 43 per cent throughout the year.

    The show gives a brief idea to the audience about the major news events which is to be expected on the day and also carries stories which are soft in nature. People also get the updates related to the entertainment industry, upcoming films in Mollywood, Kollywood, Bollywood etc. The “Innariyan” segment details the major events happening in the state of Kerala on the day. A short chat with celebrities and those people who have stood out with their exceptional talent or achievement is also carried in the bulletin under the segment “Athidhi”.

    The casual look of the backdrop and the readers greeting the audience with a cup of tea gives a pleasant feel and a fresh start for the day to the viewers.

    The channel had earlier scaled heights by becoming the first news channel to beat the general entertainment channels (GEC) in popularity ratings by securing 843 GRP points on week 28 of the year.

  • Sony Yay builds local characters to monetise

    Sony Yay builds local characters to monetise

    MUMBAI: The Indian arm of the Sony Network had it all – GEC, music, film, sports, you name it. What lacked was a brand for the children of the country. That gap was filled when it launched Sony Yay in April this year.

    It’s not as if Sony was devoid of kids content. It launched Animax in 2004, a pure anime destination, but branded it as ‘animation for everyone – not just for kids’. In two years time, it dropped kids and plugged into the youth audience of 15-24 year olds and in 2006, it introduced live action.

    Over time, the channel lost its lustre and the channel decided to convert it to Yay  in 2017 and grab a share of the 2-14 age group. “Technically we didn’t replace Animax but it sort of gave way to our intention of launching into the kids space, which was the only missing genre for the network. Animax is still available for interested audiences online on SonyLiv,” says Sony Pictures Network India kids genre business head Leena Lele Dutta.

    It was early 2016 when the network started researching on what Indian kids love to watch on TV and data pointed to three areas. “Firstly, they like to see funny, happy and laugh-out-loud animation; second they don’t want both animation and live action on the same channel and last was that local characters, local names, ‘takiya qalam’ words strike and instil a chord with children,” she shares. This led to picking 100 per cent animation over live action for Sony Yay.

    Sticking to its principle, the channel tied up with local creators for four original animation series – Guru aur Bhole, Sab Jholmaal Hai, Paap-O-Meter and Prince Jai aur Dumdaar Viru, 52 episodes per show. A fifth show, The Fab 5 – Initial Tango, will release during Christmas and the sixth original will be launched next year. “Slowly we will build new stories and characters to resonate with kids of today,” says an excited Lele. Soon it will build a movie bank for the Sab Jholmaal Hai franchise, similar to what Nick does with Motu Patlu and Pogo with Chhota Bheem.

    Kids tuning into the channel have become addicted to Sab Jholmaal Hai and Guru aur Bhole. Wasting no time, the channel has started displaying back-to-back episodes now so they can binge watch and connect with the characters. “Once kids start watching these existing shows, you will yourself see the movement of the channel,” she adds. Paap-o-Meter is a novel concept and the channel doesn’t expect it to shoot up instantly. Indeed, data from Broadcast Audience Research Council (BARC) indicates that for week 39-42 the two shows did top the channel with average Impressions (000s) of 115 and 110 respectively.

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    Sony owns the intellectual property (IP) rights for all the shows to squeeze out all the benefits, which cannot be done in acquisitions. Though Sony was ready to shed some bucks for dubbed or acquired content, they could not find one with a large repertoire of episodes (more than 100) and neither did any content fit the channel’s bill.

    BARC data also shows that in its first four weeks of launch (week 20-23), the channel had 25,011 average Impressions (000s) sum while the number changed to 22,100 Impressions (000s) sum in week 39-42 for all India age 2-14. Despite the decline, it shows that the initial impression hasn’t faded away.

    Keeping in mind the demographics, the channel abstained from keeping it English-centric. “We wanted to remain indigenous, home-grown and local,” she adds. Thus, the main Hindi channel is dubbed into languages of Tamil and Telugu too.

    Speaking of advertisers, Dabur Red Paste, Hershey’s, Domino’s Pizza and Lifebuoy are some of the brands associated with the channel. Datta mentions they had 7-8 brands coming on board every week, from FMCG and even those targeting kids.

    It will soon look at minting money through other areas and not depend solely on on-air advertising. “Once we make our characters popular, it opens up all avenues for us such as product licencing and digital distribution because we own the IPs,” she says.

    Very soon there will be canter activations for kids in 50 cities in Maharashtra, Gujarat, Tamil Nadu, Andhra Pradesh, Punjab and Madhya Pradesh.

    With big ambitions, it remains to be seen if the channel can fight the crowded kids market and see a significant jump in its claim.

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  • Baahubali 2 rerun pushes Sony Max to second place across genres

    Baahubali 2 rerun pushes Sony Max to second place across genres

    BENGALURU: S S Rajamouli’s epic historical action film sequel Baahubali 2 or Baahubali the Continuation or BB2 is so far the highest grossing Indian film ever. BB2 has continued its midas touch during its screening on the idiot box as well. As reported by us earlier, the screening of the movie in week 41 of 2017 had catapulted Hindi movie channel Sony Max to fourth place, just behind three GEC channels (one Tamil and two Hindi) in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres. Week 41 of 2017 was the week leading to the biggest Indian festival season- Diwali. The movie earned gold for the Sony Pictures Network India (SPN) Hindi Movies channel during Diwali week – week 42 of 2017 (Saturday, 14 October 2017 to Friday, 20 October 2017) by pushing it to number two position in the top 10 channels list across genres. With the Sun Network’s flagship Tamil GEC at the pole position, Star Max was the most watched Hindi channel in the HSM market in week 42 of 2017.

    Two major Hindi GEC channels – Star India’s flagship Star Plus and Network 18’s (Viacom 18) Colors exited the top 10 channels across genres list in week 42 of 2017 to be replaced by two Telugu GEC channels. The channels that replaced the Hindi GEC stalwart channels were Zee Entertainment Enterprises Limited (Zeel) flagship Telugu GEC Zee Telugu and the Network 18 associated ETV Telugu.

    Three channels each from Zeel and SPN, two channels from Star India and one channel each from The Sun Network and Network 18 comprised the list of top 10 channels across genres for week 42 of 2017. From the genres perspective, five Hindi GEC, three Telugu GEC and one channel each from the Tamil GEC and Hindi Movies genres constituted the top 10 channels across genres in week 42 of 2017.

    As mentioned above, Sun TV topped the list with 1,156.707 million weekly impressions followed by Sony Max with 793.913 million weekly impressions. Three Zeel channels followed at third, fourth and fifth rank. Zeel’s FTA Zee Anmol was third with 767.550 million weekly impressions. Zee Anmol also topped the Hindi GEC genre during primetime (HSM (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals), and Hindi GEC – HSM R market buoyed by Kaala Teeka in the former and Kaala Teeka and Jamai Raja in the latter.

    Zee Anmol was followed by Zeel’s flagship Hindi GEC Zee TV. Zee TV was ranked second during primetime in the Hindi GEC HSM (U+R) and the Hindi GEC (U) markets with the help of three programmes – Kumkum Bhagya, Kundali Bhagya and Zee TV’s homegrown reality musical show Sa Re Ga Ma Pa Little Champs. At fourth place in week 42 of 2017, Zee TV scored 758.374 million weekly impressions and was followed by its Telugu flagship sibling GEC Zee Telugu which scored 632.146 millon weekly impressions at fifth place.

    Star India’s newly renamed FTA Hindi GEC Star Bharat came in at sixth rank in BARC’s top 10 channels list across genres in week 42 of 2017 with 605.401 million weekly impressions. At seventh place was the Network 18 associated Telugu GEC ETV Telugu with 603.007 million weekly impressions followed by SPN’s women focused Hindi GEC Star Pal at eighth place with 586.704 millon weekly impressions.

    Star India’s Telugu GEC Star Maa was at ninth place in BARC’s top 10 channels list across genres in week 42 of 2017 with 578.494 million weekly impressions. At tenth place in the list was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) channel with 575.613 million weekly impressions. The Amitabh Bahchan anchored Kaun Banega Crorepati (KBC) helped SET to garner viewership during primetime and retain its place in BARC’s top 10 channels across genres list for week 42 of 2017.

  • GEC: Star Plus regains lead, Zee TV slips to third position in urban market

    GEC: Star Plus regains lead, Zee TV slips to third position in urban market

    MUMBAI: The leader in the GEC urban market in BARC week 38 Zee TV has slipped to the third position and Star Plus regained the numero uno position.

    Star Plus jumped two slots to the third position in the GEC urban plus rural market, whereas Star Bharat slipped a slot to the fourth position. A majority of channels in week 39 almost retained their respective positions as in week 38.

    GEC (Urban)

    In the GEC – urban market, STAR Plus, Colors and Zee TV bagged the first, second and third positions with 384979, 368820 and 367046 Impressions (000s) sum. 

    On the fourth, fifth and sixth positions were Sony Entertainment Television, Sony SAB and STAR Bharat with 360545, 258587 and 252423 Impressions (000s) sum. 

    Sony Pal with 156361 Impressions (000s) sum, &TV with 152123 Impressions (000s) sum, Zee Anmol  with 143325 Impressions (000s) sum and DD National with 110624 Impressions (000s) sum were at the seventh, eighth, ninth and tenth positions, respectively.

    GEC (U+R)

    Zee Anmol and Zee TV retained their first and second positions with respective 661111 and 624676 Impressions (000s) sum. 

    Star Plus jumped two slots to secure the third position this week with 566586 Impressions (000s) sum, whereas Star Bharat slipped a slot to the fourth position with 561015 Impressions (000s) sum.

    Colors, Sony Pal and Sony Entertainment Television retained their respectively fifth, sixth and seventh positions with  552131, 518882, and 489266 Impressions (000s) sum.

    At the eighth, ninth and tenth positions are the same three channels respectively — Rishtey, Sony Sab and DD National with 426475, 367321 and 352197 Impressions (000s) sum.

    GEC (Rural)

    Zee Anmol and Sony Pal respectively retained the first and second positions with 5517785 and 362521 Impressions (000s) sum.

    Star Bharat and Rishtey exchanged their last week’s second and third positions with 320714 Impressions (000s) sum and 30852 Impressions (000s) sum. Zee TV retained its fifth position; witnessing a fall in the ratings with 257629 Impressions (000s) sum this week.

    DD National jumped a slot to the sixth position this week with 241573 Impressions (000s) sum, whereas Star Utsav slipped a slot and secured seventh position with 238758 Impressions (000s) sum.

    Colors, Star Plus and Big Magic bagged the last three positions respectively with 183311, 181606 and 151789 Impressions (000s) sum.

  • GEC: Zee TV vaults to top, DD Nat among best 10 in 3 markets

    GEC: Zee TV vaults to top, DD Nat among best 10 in 3 markets

    MUMBAI: Zee TV has vaulted from the third position to the numero uno position and the leader Star Plus slipped a slot whereas Sony Entertainment slipped two slots to the fourth position in the GEC Urban market. DD National appeared at the tenth position in two markets and surprised at the seventh slot in the rural market, according to BARC week 38.

    GEC (U+R)

    Zee Anmol, Zee TV and Star Bharat retained the first, second and third positions with respective 700182, 671377, 582902 Impressions (000s) sum.

    On the fourth, fifth and sixth positions are — Colors, Star Plus and Sony Pal with 563342, 551710, 524409 Impressions (000s) sum, respectively.

    SET, Rishtey, Sony Sab, DD National appeared at the seventh, eighth, ninth and tenth positions, respectively, with 513853, 402694, 363462, 310627 Impressions (000s) sum.

    GEC (Rural)

    Zee Anmol, Sony Pal and Star Bharat respectively retained the first, second and the third positions with 542022, 365125 and 321608 Impressions (000s) sum.

    Rishtey, Zee TV, Star Utsav retained the fourth, fifth and sixth positions with 297623, 269288 and 204474 Impressions (000s) sum, respectively.

    On the seventh position, DD National replaced Star Plus garnering 198410 Impressions (000s) sum. 

    Colors, Star Plus and Big Magic bagged the last three positions respectively with 180950, 164459 and 149212 Impressions (000s) sum.

    GEC (Urban)

    Zee TV, Star Plus, Colors and SET bagged the first, second, third and fourth positions with 402089, 387250, 382392 and 377352 Impressions (000s) sum.

    Sony Sab and Star Bharat retained their respective fifth and sixth positions with better ratings of 264544 and 261294 Impressions (000s) sum.

    Sony Pal, Zee Anmol, &TV and DD National pocketed the last four respective positions with 159284, 158159, 155999 and 112217 Impressions (000s) sum.

  • GEC: Sony climbs in two markets, Star Bharat jumps five slots in U+R

    GEC: Sony climbs in two markets, Star Bharat jumps five slots in U+R

    MUMBAI: Zee Anmol and Colors retained leadership in their respective markets in week 35 of BARC’s all-India data.  On the other hand, Star Bharat (previously called Life OK) has jumped from the tenth position to the fifth in Hindi (U+ R) GEC market and entered the rural market. 

    Piggybacking KBC, Sony Entertainment Television has jumped a position each in two markets.

    Hindi GEC (U+R)

    Zee Anmol continued to be the leader even after a fall in ratings  in Hindi GEC (U+R) market with 771523 Impressions (000s) against 815471 Impressions (000s) in the previous week. 

    Colors retained its number two position with 613679 Impressions (000s) sum followed by Zee TV on the third with 598705 Impressions (000s) and Star Plus stood on number fourth with 574003 Impressions (000s).

    Star Bharat pocketed the fifth slot with 519743 Impressions (000s) climbing from the tenth position.  Sony Entertainment too climbed up to the sixth position with 474425  Impressions (000s). 

    Sony Pal, Rishtey and Sab TV bagged seventh, eighth and ninth spots respectively with 469504 Impressions (000s), 418914 Impressions (000s) and 368444 Impressions (000s). 

    Star Utsav stood at number ten with 290265 Impressions (000s).

    Hindi GEC Rural 

    Zee Anmol bagged the first position with 608797 Impressions (000s) sum followed by Sony Pal on the second with 329928 Impressions (000s) sum and Rishtey with 306972 Impressions (000s) sum on the third spot.

    Star Bharat (Life OK) has entered the rural market this week with 278785 Impressions (000s) sum followed by Zee TV 248559 Impressions (000s) sum and Star Utsav with 219630 Impressions stood at number six. 

    Colors, DD National and Star Plus grabbed the seventh, eighth and ninth spots with 201560 Impressions (000s) sum, 174453 Impressions (000s), and 172688 Impressions (000s) sum, respectively.

    Big Magic stood at the tenth position with 163412 Impressions (000s).

    Hindi GEC Urban

    Colors continued to top with 412119 Impressions (000s) sum followed by Star Plus on the second position with 401315 Impressions (000s) sum and Sony Entertainment Television on the third with 353685 Impressions (000s) sum.

    Zee TV stood at the fourth position with 350145 Impressions (000s) sum followed by Sab TV on the fifth with 261410 Impressions (000s) sum.

    Star Bharat and &TV stood at the sixth and seventh positions with 240958 Impressions (000s) sum and 163766 Impressions (000s) sum, respectively.

    Zee Anmol, Sony Pal and Rishtey grabbed the eighth, ninth and tenth positions, respectively, with 162725 Impressions (000s) sum, 139575 Impressions (000s) and 111942 Impressions (000s) sum.

  • GEC: Zee Anmol retains lead in two markets, Colors tops in urban

    GEC: Zee Anmol retains lead in two markets, Colors tops in urban

    MUMBAI: Zee Anmol has retained its leadership position in two markets — Hindi rural and Hindi (U+R) in week 34 whereas Colors continued to lead the urban market, according to Broadcast Audience Research Council (BARC)’s all-India data.

    Hindi GEC – U+R

    Zee Anmol continued to be the leader in Hindi GEC (U+R) market with an increase in ratings with 815471 Impressions (000s) sum against 671478 (000s) in previous week.

    Colors climbed to number two position with 618223 Impressions (000s) sum followed by Zee TV on the third with 617260 Impressions (000s) sum. Star Plus stood at number four with 598506 Impressions (000s) sum.

    Rishtey grabbed the fifth spot with 520553 Impressions (000s) sum followed by Sony Pal on the number six position with 507753 Impressions (000s) sum.

    Sab TV, Sony Entertainment Television and Star Utsav bagged seventh, eighth and ninth positions respectively with 390017 (000s), 383176 Impressions (000s) and 331097 Impressions (000s) sum.

    Life OK stood on number 10 with 328571 Impressions (000s).

    Hindi GEC – Rural

    Zee Anmol grabbed the first position with 644496 Impressions (000s) sum followed by Rishtey on the second with 389772 Impressions (000s) sum and Sony Pal with 356952 Impressions (000s) sum on the third spot.

    Star Utsav bagged the fourth place with 255900 Impressions (000s) sum and Zee TV the fifth with 246870 Impressions (000s) sum.

    Colors, Star Plus, Big Magic and DD National grabbed the sixth, seventh, eighth and ninth spots with 204350 Impressions (000s) sum, 187255 Impressions (000s), 176799 Impressions and 138549 Impressions (000s) sum, respectively.

    Sab TV stood at the tenth position with 119131 Impressions (000s).

    Hindi GEC – Urban

    Colors retained its top position with 413873 Impressions (000s) sum followed by Star Plus on two with 411251 Impressions (000s) sum and Zee TV on third with 370390 Impressions (000s) sum.

    Sony Entertainment Television stood at number four with 277671 Impressions (000s) sum followed by Sab TV on number five with 270886 Impressions (000s) sum.

    Life Ok and Zee Anmol stood on number six and seven with 213162 Impressions (000s) sum and 170975 Impressions (000s) sum, respectively.

    &TV, Sony Pal and Rishtey grabbed the eighth, ninth and tenth positions respectively with 166519 Impressions (000s) sum, 150801 Impressions (000s) and 130780 Impressions (000s) sum.