ITV

Tag: GEC

  • Kolkata TV to launch a GEC ‘Kolkata 24×7’ by March 2015

    Kolkata TV to launch a GEC ‘Kolkata 24×7’ by March 2015

    KOLKATA: The Bengali TV lovers are in for some dose of entertainment. And attempting this is a 24 hours Bengali News channel Kolkata TV.

     

    “We will be launching a general entertainment channel,” informs Kolkata TV owner Kaustuv Ray. Likely to be christened Kolkata 24X7, it is set to be added to the network’s list of channels by March 2015.

     

    “We are working for the launch of the GEC, which will be in line with channels like Zoom. We already have the license for it,” he says.

     

    It should be noted that indiantelevision.com had earlier reported that Kolkata TV was planning to launch a music channel, with an aim to change the way Bangla music is currently being consumed.

     

    According to a source from the channel, the recruitment process for the music channel is on and the pre-production work has already started.

     

    A city based analyst said, “Getting a license now is not a big deal. March 2015 is long way to go. The owner of Kolkata TV would only be able to say why another channel when Kolkata TV itself is not doing too well!”

  • Zee will launch a new GEC towards the end of FY15, says Punit Goenka

    Zee will launch a new GEC towards the end of FY15, says Punit Goenka

    MUMBAI: The delay in digitisation of phase III and IV markets has got even the industry giants to speak up. And adding to the list is ZEEL MD and CEO Punit Goenka who feels that the delay in digitisation will invariably have negative impacts on the overall industry.

    In an interview with CNBC-TV18’s moneycontrol.com as part of the IDFC Annual India Conference, Goenka spoke about the delay in digitisation, a new GEC launch and his expectations from the advertising revenue in FY15.

     “The growth levels have slowed down for the industry and therefore for us, as well. The consumer billing has not started to happen the way it was envisaged. All this is having a negative impact on the overall industry,” he said.

    When asked if the delay caused a drop in subscription revenues, Goenka explained that the dip in subscription revenues was mostly due to some accounting changes.

    He elaborated, “The dip is largely on account of some accounting changes that we have had since the aggregate of paper that came out of TRAI. Like-for-like, these are flat or just low single digit kind of growth but as I said, it is attributable to the ongoing delay in the digitisation process. But I do expect that this will pick up hopefully in the next fiscal itself.”

    Goenka also revealed that Zee Entertainment plans to launch a new Hindi general entertainment channel (GEC) towards the end of FY15.

    “It will be in line with the cost structures of any other GEC because it is a mainstream GEC launch competing with the current incumbent players in the market. So, it will not be very different from those,” he said.

    Speaking about the sports business, Goenka explained that the losses seen in the sports business were envisaged by the company and they had guided that the losses would be similar to that seen last year.

    Goenka added that he expects advertising revenues to see 11-12 per cent growth in FY15 as from 8-9 per cent seen in earlier two fiscals. He said, “We have seen some improvement in the ad spends especially during the first half of the year. I do expect that the advertising revenues will be seeing healthy numbers from 8-9 per cent that we have been seeing over the past few years to 11-12 per cent.”

     

  • TV Industry veteran Kailasam starts managing Kannada GEC Kasthuri

    TV Industry veteran Kailasam starts managing Kannada GEC Kasthuri

    BENGALURU: Indian company White Horse Network Services floated by P Kailasam has started managing operations at Kasthuri Medias Kannada GEC Kasthuri from 1 November, which is celebrated as Kannada Rajyotsava Day, on a five year lease initially.

     

     White Horse is responsible for all operations of Kasthuri channel including managing of content and ad sales, except for distribution/placement, which will be handled by the owners of the channel’s team, says White Horse managing director Kailasam.

     

     Kasthuri Medias has Anitha Kumaraswamy as managing director. Her husband HD Kumaraswamy is the former chief minister of Karnataka. H D has been a noted film producer, distributor and exhibitor in the Kannada film industry before he entered politics.

     

     “My game plan is to completely revamp the content from the scratch and make it to the top most position with more thrust on contemporary and current subjects,” says Kailasam.

     

     Kasthuri is placed at number five in terms of ratings among the five channels that make up the present Kannada GEC universe.

     

     Kailasam a television industry veteran is a post graduate in Economics, a fellow member of the institute of company secretaries, cost accountant and a law graduate. He started his career with Indian Express in 1989 and was a company secretary and finance manager in HCL, Delhi. Later, he joined the Hutichsion Whampoa Hong Kong group in its telecom operations as company secretary and country legal manager. In 2000 he joined the Zee group and exited in the year 2007 as executive VP of southern operations. He joined Atria’s Sunder Raju to form Kable First India. Today, the Rs 700 crore plus Atria is one of the leading MSOs’ and ISPs’ in the areas that it operates.

  • A ‘Happy New Year’, this Diwali

    A ‘Happy New Year’, this Diwali

    The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

    And as people gather to celebrate, the television channels have a special treat for viewers this Diwali.  

    Talking about the big bunch, Hindi general entertainment channels (GECs), Colors will run Diwali tracks across all its shows. The most popular characters Gutthi and Palak from Comedy Nights with Kapil will enter the Bigg Boss house and engage the contestants via a task. The winners/good performers will receive the Diwali gifts that have been sent by their family members. After Gutthi and Palak leave, the contestants will participate in a special fashion show where they will showcase their best ethnic outfits.

    In Beintehaa, Zain and Aaliya light up diyas to celebrate their first Diwali together and light crackers. Suraiyya gifts jewellery to her bahus. In Balika Vadhu, Diwali puja will be conducted in Udaipur and Jaitsar homes.

    One of the channel’s longest running show, Uttaran will have its own twists and tales. There will be a highpoint wherein Rani while bursting crackers finds herself trapped inside a burning house. When the fire is doused, they realise that Rani is missing. Overall, during Diwali, Meethi finds herself worried about Rani while trying her best to safeguard her from being sent to the brothel again.

    In Udann, Chakor ensures that a tempo of sweets and crackers comes to the village so that while she is celebrating Diwali in Lucknow, her parents and other people from her village will celebrate Diwali for the first time.

    With the festive season around the corner, Zee TV presents audiences with ‘Saat Din Khushiyon Ke’ – a Diwali special that will air celebratory content across all its primetime shows, giving viewers a chance to celebrate the festival of lights with their favourite actors.

     
    While Shah Rukh Khan celebrates Diwali on a special episode of Dil Se Naachein Indiawaale, a double dhamaka awaits one on Neele Chhatri Waale as Bhagwan Das runs into trouble with a jewellery shop on buying gold for his wife.

    In the popular show Aur Pyaar Ho Gaya, Raj and Avni re-unite and marry each other after a lot of trials and tribulations in a secret ceremony, away from home in Umargaon. On Jamai Raja, watch DD leave no stone unturned in making Sid and Roshni’s life miserable. She gives them the task of cleaning the entire house in preparation for Diwali, as they haven’t been able to pay the rent.

    Not to forget the digital side to it. While some will spend quality time with their families this Diwali, for those unable to visit their families back home, Zee gives them an opportunity to wish them on national television!

    Viewers can send in their wishes and messages from 23 – 25 October, through Facebook and Twitter and Zeetv.com/Diwali and win a chance to have their messages displayed on television.

    Not to be left behind, the sister channel of Sony Entertainment Television (SET), Sab, will telecast ‘Sab Ki Diwali Party’ on 22 October at 9pm. It will see a fantabulous congregation of television artists that celebrate the festival of lights and harmony with great festivity. Bundled with power-packed performances by leading television actors from different verticals, it will witness the Sab family coming together with more actors to create a magnanimous event replete with dance performances and melodious music.

    The show is woven into a story where the Badi Dooooor Se Aaye Hai star-cast invites various celebrities from Sab family and others such as Mouni Roy, Kritika Sengar, child celeb – Akshat and more to usher the Diwali festival together to enhance the joy of this momentous and auspicious occasion.

    Moreover, Gokuldham society members (from Taarak Mehta ka Ooltah Chashmah), are all set to celebrate the festival of lights amongst themselves. The residents get a unique idea to invite the king of Bollywood romance Shah Rukh Khan who comes to promote his upcoming movie – Happy New Year which hits the screens on 24 October.

     

    In celebrating this festival with audiences Big Magic presents the Big Diwali Special, a one hour festive spike on 20 October from 8-9 pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the celebrations.

    Adding spark this the festive, popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertainment, humour and laughter for all the loyal patrons.

    Reliance Broadcast Network COO Lavneesh Gupta believes that Diwali being the most celebrated festival in India and especially across the HSMs becomes an obvious and natural opportunity for us to connect with audiences and marketers.

    “Our hour-long Diwali special, is crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humuor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

    If you thought GECs were the only ones in the fray, think again. Movie channels too have added their own flavour of entertainment.

    &Pictures looks to give viewers something to dance about with the world television premiere of Mad About Dance on 23 October at 8 pm. This is part of the ‘Mad About Pictures’ Film Festival property that the channel is running.

    Zeel deputy business head, Hindi movie channels Ruchir Tiwari states: “We are pleased to premiere the World Television Premier of Mad About Dance, a film that is a complete entertainment package for all and an inspirational film for the youth. With a single-minded thought of bringing families together this Diwali, the film will make it more festive for our viewers.”

    Movies OK will reward its viewers with ‘Karo Diwali Share’ contest wherein audience has an opportunity to win Snapdeal e-vouchers worth Rs 10,000 and buy exciting Diwali gifts daily. Similarly, Star Gold too offers a Diwali Maha bonus, giving viewers a chance to daily win exciting prizes like home theatre, microwave, dishwasher, split A/C, refrigerator, bike and more. The grand prize to be won on the 24 October will be a car.

    Music channels are not shying away to celebrate the festival of lights in a big way. Vh1 brings to you the biggest contemporary chartbusters with a hand-picked compilation of a golden playlist. The playlist will feature the best international videos to cherish the festive season on 23 and 24 October from 8 am onwards.

    9X Jhakaas, the Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give kids a Dream Diwali experience, it has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Jadhav will spend an entire day with the kids spreading smiles with food, games and also some by gifting them super cool merchandise from Camlin India.

     

    Moreover, it will capture these moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes will air on 23 and 24 October at 11 am.

    Speaking of this CSR Initiative 9X Jhakaas vice president Rohan Rane says, “This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO’s to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”

    9XE will have a Diwali special with Shah Rukh Khan in a special interview with beat boxer Vineeth Vincent.

    9X Media chief programming officer Amar Tidke says, “Right from the Channel identity, which has a cool Rangoli treatment, to a Phataka Playlist specially curated to spread the festive spirit, the channel is enhancing the music viewing experience. Our popular animated characters – Bade, Chote, Bheegi Billi and Betel Nuts are celebrating Diwali in their own style by pulling a fast one on each other. Another of our popular features – ‘Do Pal Ka Interval’ a Bollywood parody, is based on the biggest box-office Diwali release.”

    The channels catering to the younger audiences doing their bit; Cartoon Network and Pogo bring the team of Happy New Year to the small screen.

    Celebrations full of masti had already taken off on 18 October with the entire cast who had featured with Oggy and the Cockroaches in a special titled Oggy aur Indiawaale. It was based on the theme of the movie – life gives every loser a chance to be a winner.

    Happy New Year’s Indiawaale also teamed up with India’s biggest superhero Chhota Bheem in a special titled Bade Dilwaale Bheem aur Indiawaale that saw its premiere on 19 October at 12 pm on Pogo. It featured what draws similarities between Indiawaale and Dholakpurwaale and bring out how different people can come together to achieve a common goal for a good cause.

    Pogo is also adding sparkles to Diwali with a line-up of movies and specials such as The Adventures of Sinbad, Chhota Bheem ki Baazi, Bheem Tussi Great Ho! and many more from 20 to 26 October at 12 pm.

    Moreover, it is gifting kids a chance to be a superhero with Chhota Bheem in his next movie! All kids have to do is participate in the ‘Be A Superstar’ contest from 20 to 26 October at 12 pm and answer the contest questions. There are many more exciting gifts to be won every 15 minutes.

    Last but not the least, Nick has something special for kids on Diwali with the release of the movie ‘Motu Patlu Kungfu Kings’ at 12:15 pm on 23 October.

     

  • Regional channels line up special Diwali shows

    Regional channels line up special Diwali shows

    The festive mood has caught up with the regional channels of the country. The five day long Diwali festival is being imitated on the TV screens to keep the audience engaged and in the feel of festive fervour.

     

    Star Vijay, the Tamil general entertainment channel (GEC) and ETV Marathi, the Marathi GEC have created snippets of their TV celebrities wishing viewers a happy Diwali that will be aired throughout the Diwali week. Suvarna TV will also have clips wishing viewers.

     

    Primetime shows will have Diwali themes incorporated in them. ETV Marathi is keeping the show stories for the week on a light note with no negativity in it. A special show has been introduced at 6:30 pm with film starts Swapnil Joshi and Sai Tamhankar for six days themed around Diwali. Promoting their upcoming show Pyaar Wali Love Story, the duo will be speaking to industry couples about their love stories.

     

    The day will begin for Star Vijay viewers with their TV anchors celebrating the festival with fun filled activities with a special song. Naan Sigappu Manitha and Maan Karate will be premiering on the channel. At 6:30pm, the show Mom’s Diwali will see actors Priyamani and Vijaylakshmi take part along with their mother.

     

    Suvarna is banking on movie premieres to create impact. Every Sunday of October, the channel has been showcasing various impact properties to maximise Diwali viewership. Big Magic Ganga has launched a series of special shows on the sentiment of ‘devotion’. Its popular shows Big Memsaheb, Big Bahuriya and Police Files have special versions on 23 October.

     

    Advertisers will be keen to tap into this mood with TV being the best audience reaching platform. ETV Marathi has seen a host of new advertisers such as Everest Masala, Ferrero ocher, Berger Paints, Domino’s Pizza, GS Tea, Xrbia and Voylla at a 45 per cent hike than the normal ad rates. Other channels are also glad with the lineup of advertisers that they have got.

     

    The Marathi GEC has created a ‘Shubh Deepawali’ logo that will stay full time. Big Magic Ganga did a customised logo from September itself for Dassera and Diwali titled ‘Big Magic Ganga Maha Parv’. Star Vijay and Suvarna TV have also changed the look of the channel for Diwali week.

     

     

     

  • Colors elevates Manisha Sharma; Prashant Bhatt to move out

    Colors elevates Manisha Sharma; Prashant Bhatt to move out

    MUMBAI: The Hindi general entertainment channel (GEC), Colors, has been witnessing many exists lately.

     

    Late last month, came the news of the channel’s commercial and digital head Vivek Srivastava quitting and moving to Times Television Network to head the English Entertainment channels.

     

    Now, highly reliable sources within the industry have confirmed to indiantelevision.com that Prashant Bhatt, who heads the weekday programming head, has been asked to put down his papers. Meanwhile, the current non-fiction head Manisha Sharma has been awarded extra responsibilities of the entire programming department of the channel.

     

    In the year 2012, Colors had split its programming unit into two separate teams to bring more focus on content for weekdays and weekends.

     

    The official spokespersons of the channel were unavailable for comment.

     

    With inputs from tellychakkar.com

  • Zee Marathi achieves 1 year of consistent leadership

    Zee Marathi achieves 1 year of consistent leadership

    MUMBAI: Zee Marathi today completes 1 year of undisputable leadership in the Marathi General Entertainment Genre.  It is consistently the No. 1 channel from Week 31 {2013} till date.

    Zee Marathi has the highest Avg Weekly GTVT across Marathi and Hindi GEC in Maharashtra market in the last 53 weeks.

    Zee Marathi is connecting with 1.92 crs (Avg Weekly Reach) audiences on a weekly basis which is the highest reach across Marathi genre.

    Zee Marathi is clocking 76657 Avg Weekly GTVTs in 15+ ABC which is higher than any Hindi or Marathi GEC in Maharashtra market.

    The channel has had an eventful year marked with many milestones:

    • Zee Marathi’s shows top the charts

     

                   o    It has gained slot leadership across slots

                   o    Honaar Sunn Mee Hya Gharchi has a 62% share of the 8:00 PM slot & Julun Yeti Reshimgaathi has a 50% share of the 8:30 PM slot with respect to other Marathi GECs.

                   o    Honaar Sunn Mee Hya Gharchi- 2 hour wedding episode clocked 4130 TVTs– the highest viewership delivered by any fiction special across all GECs since the last five years and collectively with the marathon got 10 Mn viewers.

    • Movies see a new high on Zee Marathi

                   o    Duniyadari rated 4475 TVTs the highest movie rating since the last five years in the genre.

                   o    Parents and children collectively watched a film about growing up Balak Palak garnering 2734 TVTs.

                   o    Fandry’s WTP with its campaign for social change managed to create viewership for parallel cinema with the film getting 3172 TVTs.

    • Events of unmatched scale and impact

                  o Zee Marathi Awards was the highest rated event across all GECs in FY 14

                  o    Uncha Majha Zokha Puruskaar – women’s achiever awards in its first year rated 1385 TVTs.

    • Creating premium content for premium audiences

                  o    Nakshatra the afternoon slot created to feature best of the best Marathi Plays rates higher than the Avg ratings of Prime Time of           competition in SEC AB 15+& almost at par in 15+ABC.

    Zee Marathi has relentlessly strived to maintain the legacy the channel has built, and foster the relationships we have with our audiences. We seek to grow that legacy and entertain the people of Maharashtra with constant innovation and excellence.

    Data Source:

    TAM, All Mah, CS4+, CS 15+ ABC, CS 15+ AB, Time Frame: Wk 31{13}- Wk 31{14} *TAM Data, CS AB15+, All Mah, ZM :Avg TVTs wk 19-30, Sunday, Nakshtra (Drama) 1300 , EM:Avg TVTs, 30 Min, Wk19-30’14, Mon-Sat,18:30-22:29, SP:Avg TVTs, 30 Min, Wk19-30’14, Mon-Sat,19:00-23:59.

  • Zindagi: A bet that worked

    Zindagi: A bet that worked

    MUMBAI: “I have always gone by my gut feeling and that is the most important for me,” is what Zeel MD & CEO Punit Goenka had said when he first announced the launch of a new GEC, Zindagi, from the network’s cadre.

    And seems like, Goenka’s gut feeling has once again hit the bulls eye.

    Zindagi, the mass premium channel, was launched on 23 June with just four shows – Zindagi Gulzar Hai, Aunn Zara, Kash Mein Teri Beti Na Hoti and Kitni Girhain Baqi Hain – from Pakistan with a promise of ‘Jodey Dilon Ko.’

    The shows were an instant hit amongst viewers especially the urbanites who went gaga over them on the social media. They struck a chord with viewers and the word of mouth had the social networking sites abuzz with tweets, wall posts and blog posts. The impact was such that the channel in a short span already has more than 4500 followers on Twitter and approximately 2.2 lakh likes on Facebook.

    The same was reflected in the TAM TV ratings, which were finally released after several weeks of waiting, as the newbie took over even the 14 year old channel, Sahara One. The channel witnessed 28,700 GVTs in week 29 and 27,013 in week 28.

    It has received an overwhelming response from viewers across all age groups as it broke away from the stereotypes of ‘traditional TV viewing in India’. The media analysts believe that the numbers received by the channel are decent for a new entrant in the already cluttered and highly competitive market of Hindi general entertainment channels (GECs).

    “If we look at the highly marketed show of megastar Amitabh Bachchan on Sony, Yudh, it was able to generate 1,199 TVTs.  Going by this for a niche channel like Zindagi, there is nothing to worry about,” says Havas Media Group India and south Asia CEO Anita Nayyar.

    The planners weren’t even expecting big numbers from the channel in the initial weeks, since according to them it is still in the nascent period wherein both the channel and the audience are sampling the content. 

    Zindagi Gulzar Hai, that generated a lot of buzz on social media, reported 346 TVTs, down from 415 TVTs, Noorpur Ki Rani scored 197 TVTs (week 29), Kaash Main Teri Beti Na Hoti stood at 262 TVTs, up from 252 TVTs and Kitni Girhain Baqi Hai noticed 209 TVTs, up from 167 TVTs.

    Like the current shows on Zindagi, even in the 80s, Pakistani series Dhoop Kinare, Tanhaiyaan, Ankahi had caught Indian viewers’ fancy. “The content from across the border is very different from the one showcased here, thus it has always made people notice it,” points out Nayyar.

    The shows’ timings too are different from the pattern the Indian shows follow. The first show starts at 8pm, followed by the next at 8:55 pm, then 9:45 pm and last, at 10:15 pm. However, media observers believe that it will take viewers some time to get used to the new pattern and over time, will become a part of everyone’s routine. In return, adding more GVTs to its kitty.

    On the other hand, a planner from down south says that though the channel was launched pan-India, the distribution needs to improve in the region which will give a push to the ratings. “A lot of money has been spent in marketing and slowly the numbers will show as well. But a little more push is needed in the area,” he says while agreeing on the fact that it’s too early to judge the channel’s performance by these numbers alone. “It takes time to form a trend,” he adds.

    While media analysts agree that the ratings are very low as compared to the big players in the genre, they also feel that it’s a good start. The early report card will not impact the deals the channel has with its current main sponsors: Fogg, Askme.com and Fortune- Edible Oils and Foods.  And with the festive season just around the corner, the channel will have reasons to rejoice.

    While others (media reports) have already jumped the gun and declared the fate of the channel, we at indiantelevision.com feel that the channel’s content has won many hearts and will continue to do so. ‘Zindagi’ Gulzar Hai…

  • Dubbed ‘Fear Factor’ will sell: SJ Clement

    Dubbed ‘Fear Factor’ will sell: SJ Clement

    MUMBAI: The land which sleeps, eats and breathes action has another reason to jump with joy.

     

    Sun Network has decided to treat its viewers to high octane visuals in the form of the popular Hindi show Fear Factor: Khatron Ke Khiladi.

     

    The show will be dubbed in Tamil, Telugu and Malayalam; the one hour episodes will be aired on its general entertainment channels (GECs). Dhil Dhil Dhil- Fear Factor will air on Sundays at 12 pm on Sun TV starting 29 June, Fear factor: Sahasa Veerulu- Veelu Denikaina Ready will be telecast on Gemini TV, Monday to Thursday at 9:30 pm from 23 June and Sahasigam- Fear Factor can be caught on Surya TV, Thursday and Friday at 8 pm.

     

    Sun TV Network programming head for GEC channels SJ Clement says that the network is confident on garnering audiences from the show. “Immaterial of being dubbed content, it is the gut-wrenching action/adventure that the viewer wants and through the show we are giving them that entertainment,” he says dismissing any concerns related to the content being dubbed.

     

    The only channel excluded from the dubbed version is the Kannada channel, Udaya TV. As a rule in the state, no dubbed content can be aired on any channel.

     

    Agreeing on it, says DDB MudraMax AVP and head of south Anil Sathiraju, “Just as how dubbed south Indian movies work well on Hindi channels, the same can be said about the reverse. People have accepted dubbed content because of the novelty factor in it. Advertisers will also be keen on the show.”

     

    Seasons 1, 2, 4 and 5 will be shown continuously till the entire stock is exhausted. Season 3 has been excluded since it had Priyanka Chopra as host and to keep the continuity of Akshay Kumar as anchor the decision was taken. However, it will slowly move on to the season 5 which had Rohit Shetty as the host.

     

    “However, the effect Akshay and Rohit will have on the audiences will surely vary as Rohit is more popular down south,” adds Sathiraju.

     

    The network however is not looking at recreating the show for the southern market anytime soon. The reason behind so is the high budget that needs to be pumped into creating one. Says Clement, “It is an expensive show. If this works, we shall certainly go in for producing the show in the respective languages.”

     

    A cross channel promotional activity is planned along with radio spots and selected outdoor campaign. Digital activity through Facebook, Youtube, Twitter and Google+ is also in the pipeline.

     

    Talks are currently on with sponsors and advertisers for the adventure show.