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Tag: G&B

  • Sony Pictures Networks India brings in BCG to slash costs

    Sony Pictures Networks India brings in BCG to slash costs

    MUMBAI: Sony Pictures Networks India (SPNI) has hired Boston Consulting Group to conduct a comprehensive audit of its operations, according to media reports. The review, ordered by new chief executive Gaurav Banerjee (GB to his associates), aims to cut costs and boost efficiency across the broadcaster’s television and digital arms.

    GB, who took the helm in 2024 after the departure of long-serving chief N.P. Singh, is driving the strategic overhaul as India’s broadcast sector grapples with spiralling content costs, fierce competition from digital rivals, regulatory interference and volatile advertising revenues.

    The audit will scrutinise both SPNI’s 28 television channels and SonyLiv, its streaming platform, hunting for redundancies and wasteful spending on programming, marketing and content rights. BCG has been tasked with creating “a roadmap for sharper efficiency”, a senior executive told media outlets.

    The consultancy’s mandate spans linear television and digital operations, with particular focus on aligning content investments with revenue reality. The exercise seeks to eliminate structural inefficiencies and streamline overlapping processes without disrupting core operations.

    Industry analysts say GB’s decision to deploy BCG signals a new era of financial discipline. The timing is critical. SPNI reported revenues of Rs 651.1bn and net profit of Rs 84bn in the financial year ending March 2024. Subscription income reached Rs 320.6bn whilst advertising contributed Rs 282.5bn. Yet content costs are climbing faster than revenue growth, forcing a fundamental reassessment of the business model.

    “The era of unchecked spending is over,” said an industry veteran. “This audit is about building a leaner, sharper SPNI that can weather current pressures and thrive in the next phase of media growth.”

    The BCG review carries symbolic weight beyond operational fixes. For employees, partners and investors, it signals that GB intends to apply rigorous financial scrutiny to SPNI’s expansion plans. For rivals, it demonstrates that whilst SPNI will compete aggressively, it will avoid ruinous spending wars.

  • Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR.

    The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

    Speaking about the agency’s appointment, Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

    Commenting on this development Madison World chairman Sam Balsara said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected company to us. We look forward to growing their brands with our innovative and client first approach.”

    For the record, Godrej & Boyce Manufacturing Co Ltd (G&B) was set-up way back in 1897 by Ardeshir Godrej. Since its inception the company has played a pioneering and crucial role in India’s economic growth and created sustainable value for all its stakeholders through its products and services across ten industries. The company right from its inception has launched new and innovative products and consistently contributed to the country’s journey of self-reliance.

    G&B is a highly diversified company operating across as many as 10 industries and 14 businesses ranging from critical industries like aerospace, defense, clean energy, railway and automotive to a range of consumer products. The company offers a range of high quality modern furniture under the brand name of Interio, appliances, like washing machines, refrigerators, microwaves, and air-conditioners, security systems, safes, CCTV cameras, locks and now digital locks too.

    G&B was the first to patent a springless lock, build a fire and burglar resistant safe in the early 1900s and the same spirit of innovation has remained with the company all through.