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Tag: Gawker Media

  • Times Internet forms strategic alliance with Business Insider

    Times Internet forms strategic alliance with Business Insider

    MUMBAI: Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America‘s most popular business news site to launch Business Insider India.

    The partnership will combine Business Insider‘s real-time, intensive approach to news with qualitative editorial expertise of TIL and deliver a strong portfolio of global and localized content for the Indian audience. Times Internet will be Business Insider‘s exclusive partner in India for content development, events, monetisation, and syndication.

    The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group‘s multimedia resources to help develop and evangelise the brand locally.

    Times Local Partners (TLP) is a recently launched initiative by Times Internet to partner with global digital companies to launch, build, and grow meaningfully in India.

    Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of those sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet‘s position as the largest Indian network by traffic.

    Discussing the partnership with Business Insider, TIL CEO Satyan Gajwani said, “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can‘t wait to expose them to a larger audience and increase their relevance and prominence in India.”

    Business Insider is known for its distinct style of coverage of news from around the world, with 15 million monthly visitors worldwide. After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.

    Business Insider Founder & Editor-in-Chief Henry Blodget said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We‘re thrilled to be partnering with Times Internet – which has such a storied history, and breadth of editorial resources and acumen – and we look forward to working with them to engage readers in India with a Business Insider that‘s more tailored to them.”

  • Times Internet in strategic tie-up with Gawker Media

    Times Internet in strategic tie-up with Gawker Media

    MUMBAI: Times Internet (TIL) has entered into a strategic partnership with Gawker Media which will allow it to manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media‘s leading technology sites.

    As part of the collaboration, Times Internet will have exclusive rights to the brand, monetization, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. TIL intends to use The Times Group‘s multimedia resources to help develop the brand locally.

    Gawker, a site focused on gadgets and tech culture, is America‘s largest independently owned and operated online media company that has eight websites with over 40 million UV‘s worldwide.

    Lifehacker.com is an 8-year-old popular weblog with thousands of posts related to technology, personal productivity, software, tips, and technology lifestyle. The two sites already have a wide user base and are getting good traction in the country.

    Discussing the partnership with Gawker, TIL CEO Satyan Gajwani said, "Gizmodo and Lifehacker have been two of my favorite sites for a long time, so it‘s exciting to be their partner in India. They have fantastic, relevant content for a younger generation that‘s increasingly interested in technology. We are partnering with one of the world‘s strongest digital media companies, and we can‘t wait to increase their prominence in India."

    Gawker Media COO Gaby Darbyshire said, "With an international presence in eight countries outside the USA, India has long been a natural next step for our global expansion, and TIL is a natural fit for Gizmodo and Lifehacker. We are very excited to be partnering with them to bring our technology content to India and look forward to seeing the brands develop for this new audience."