Tag: Gautam Reddy

Amusement Park Talent Network leads actor Naga Chaitanya’s association with furniture brand Dasos Cabinets

Mumbai: Amusement Park Talent Network, a division of Amusement Park Entertainment, has announced an exciting collaboration between the super-talented actor Naga Chaitanya and Dasos Cabinets, a distinguished furniture brand. Amusement Park Talent Network is an entertainment ecosystem that aims to bring together some of India’s most talented creative minds and has led this partnership between the brand and successful actor Naga Chaitanya whose recent series Dhootha won great reviews. The association signifies an important moment for the entertainment industry as the network has facilitated the collaboration, transcending conventional boundaries.

Dasos Cabinets, recognised for its impeccable craftsmanship and contemporary designs, makes a grand entrance into the Indian market with the inauguration of its first store in Hyderabad. Specialising in kitchen cabinets, wardrobes, and TV units, Dasos Cabinets is Synonymous with sophistication and quality, aiming to redefine the Indian furniture landscape, offering a fresh perspective on how we perceive and experience home furnishings. Known for his charismatic screen presence and versatile acting, Naga Chaitanya perfectly embodies the essence of Dasos Cabinets – a seamless blend of style and substance.

Amusement Park Entertainment founder and co-founder of PAD Integrated Communications summarised the collaboration, stating, “This project is a testament to the power of effective and thoughtful collaboration. This campaign needed a face that could truly connect with Andhra Pradesh and Telangana and we needed to design a hyperlocal campaign that perfectly aligns with the brand’s vision. Dasos Cabinets, Naga Chaitanya, and our entire team at Amusement Park Entertainment and PAD Agency worked seamlessly to bring this vision to life. We believe this collaboration will leave a lasting impact on the world of entertainment and brand endorsements.”

Expressing his excitement about the venture, Naga Chaitanya shared, “Dasos Cabinets is more than just a furniture brand, and it’s a lifestyle statement. I am thrilled to be associated with a brand that values innovation and quality as much as I do. Together, we aim to redefine the way people perceive and experience their living spaces. I would like to thank Amusement Park Talent Network for being a pivotal part of this campaign”

Behind the scenes, PAD Integrated Communications Vivek Reddy creative director spearheaded the production and filming of Dasos Cabinets advertisement. Vivek’s unparalleled vision and expertise added a cinematic flair to the project, ensuring an authentic capture of Dasos Cabinets’ essence on screen.

The outcome of this dynamic collaboration is a visually stunning and emotionally resonant advertisement that reflects Dasos Cabinets’ ethos and the creative brilliance of Amusement Park Entertainment. The advertisement transcends being a mere showcase of furniture; it is a narrative that speaks to the hearts and homes of the audience, inviting them to embrace a lifestyle that Dasos Cabinets represents.

As Dasos Cabinets unveils its first store to the Indian market, accompanied by the star power of Naga Chaitanya and the creative prowess of Amusement Park Entertainment and PAD Integrated Communications, it’s not just a store opening – it’s an invitation to experience lifestyle and luxury like never before. Get ready to redefine your living spaces with Dasos Cabinets, where creativity meets functionality in every piece.

The campaign has gone live with the movie Guntur Karam in the theatres.

January 12, 2024
PAD wins digital marketing mandate for ITC Aashirvaad Spices

Mumbai: ITC Aashirvaad Spices, a prominent name in the Indian spice industry, has chosen PAD as their trusted partner for an all-encompassing solution that includes packaging and launch campaigns for their upcoming product line. PAD has also been awarded the responsibility of managing its digital marketing mandates for the regions of Andhra Pradesh, Telangana and Karnataka.

PAD will orchestrate the introduction of their upcoming spices into the market, employing dynamic launch campaigns. These campaigns will blend a creative mix of marketing, advertising, and promotional efforts, with the objective of generating a buzz and cultivating interest among the target audience. Moreover, the approach will be meticulously region-specific, centring on the authentic essence of each locality. This region-focused strategy is poised to not only reach the target audience but, more importantly, to foster a profound resonance with their culture, thereby nurturing a robust and enduring connection with the local communities.

Furthermore, PAD will manage Aashirvaad Spices’ digital marketing mandates in the regions of Andhra Pradesh, Telangana, and Karnataka. Loose spice mixes in India are a fast-growing category, particularly in urbanized regions like Andhra Pradesh, Telangana, and Karnataka, where ITC Foods Group has a strong presence. This comprehensive approach includes overseeing the brand’s online presence across various digital platforms, curating engaging content, implementing effective digital campaigns, and closely monitoring the brand’s online reputation. The aim is to enhance Aashirvaad Spices’ digital footprint, ensuring that it aligns with the preferences and aspirations of its local customer base.

PAD Digital business head Tej Naidu shared, “Our collaboration with Aashirvaad Spices is particularly captivating, driven by their unwavering dedication to quality and innovation. This synergy is pivotal in cultivating regional awareness. Our approach prioritizes the creation of region-specific strategies, allowing us to tap into the genuine essence of each area. By incorporating local languages, we deepen the impact and effectiveness of brand communication with the audience. These collective efforts pave the way for heightened brand visibility, expanded market share, increased audience engagement, and, above all, unwavering brand loyalty. Our association with Aashirvaad Spices underscores our commitment to delivering culturally authentic experiences in vibrant regions.

PAD CEO and managing director Gautam Reddy stated, “At PAD, we are thrilled to be chosen as the strategic partner for Aashirvaad Spices. This partnership presents a wonderful opportunity to infuse creativity into their brand and create campaigns that will resonate with their audience.”

October 25, 2023
Two Legends League Cricket franchisees acquired by billion dollar Indian businesses

Mumbai: Legends League Cricket (LLC) has unveiled two new franchises for its highly anticipated upcoming season, which is to be played across five cities in India from 18 November to 9 December 2023.

The first franchisee announced by Legends League Cricket is Urbanrisers Hyderabad, owned by the prestigious Urbanrise Group in collaboration with JC Pavan Reddy, who serves as the managing director of Trident Power Pvt Ltd. The consortium has a staggering valuation exceeding $7 Billion and signifies a powerful synergy between sports and corporate excellence.

The Urbanrise/Alliance Group, South India’s largest real estate developer has taken this strategic move as a part of their broader diversification efforts, which include ventures into battery minerals mining, AI, and age reversal technologies. Notably, their mining subsidiary, “First Lithium,” was recently listed on the Australian Stock Exchange and the organisation is financially supported by leading global financial institutions. JC Pavan Reddy has been dedicated to the development of sports at the grassroots level and his experience as the President for the Andhra Pradesh Olympic Association will provide the Urbanrisers Hyderabad team some valuable insights.

The second franchisee announced by Legends League Cricket for the upcoming season is the Southern Super Stars. A consortium, with combined net worth that exceeds $2 billion, of cricket enthusiasts, with diverse backgrounds spanning industries such as manufacturing, IT, energy, real estate, hospitality, and media, has taken ownership of the franchise.

KLO Sports, co-founded by Sanjay Jupudi and Srinadh Chitoori, manages this venture. Along with them Ranjeeth Rathod and Gautam Reddy will play an integral part in venture and help steer the Southern Super Stars towards success with their vision and expertise. Sanjay Jupudi, a seasoned serial entrepreneur, established the US-based IT company Qentelli, serving renowned Fortune 500 clients. Srinadh Chitoori, a third-generation businessman from Vizag, has a diverse business portfolio encompassing automobiles, construction, and real estate. Ranjeeth Rathod, another entrepreneur with vast experience in real estate, hospitality, and investments, adds astute management skills to the group. Gautam Reddy, a Chennai based first generation entrepreneur in the clean energy business who has taken on other entrepreneurship venture in various industries like chemicals, textiles, real estate, F&B etc will enhance the team’s managerial strength.

On acquiring the Urbanrisers Hyderabad team, Urbanrise and Alliance Group chairman & MD Manoj Namburu said, “As India’s Amritkal has arrived, Indians are showing keen interest in sports –Indian contingent winning 107 medals at the recently concluded Asian games is an excellent testament for growing enthusiasm and investments into sports in India. Cricket is akin to religion in India and people are passionate about the game. The Legends League Cricket franchise is a great platform for our foray into the world of Sports, the stars playing in the league are the best from the world of Cricket. We are extremely happy being part of Legends League Cricket and believe that this would a great addition to our business portfolio.”

KLO Sports co-founder Sanjay Jupudi commented on the acquisition of the Southern Super Stars, “We are fortunate to have this opportunity to be able to cheer legendary cricketers who have been icons. We are pleased to be part of the opportunity and it is now our endeavour to continue providing cricket fans in India and the world our much-loved cricketers in an exciting format that fans will enjoy and cherish. It all comes together under the legends league cricket with exciting and fierce competition.”

Legends League Cricket founder & chairman Vivek Khushalani said, “As we welcome these two powerhouses of the Indian Industry into the Legends League Cricket family, I’m filled with joy. Their participation in the upcoming season adds to the richness of our league, and I can confidently say that we will create value for all stakeholders. Their commitment to the sport is in sync with our vision to establish LLC in the masters space, and we are looking forward to a great association with them.”

Legends League Cricket co-founder & CEO Raman Raheja said, “We started Legends League Cricket on a promise to entertain the audience with exciting matches featuring their favourite legends. We have given our fans an opportunity to re-live those moments on the field. After the success of Franchise season 1, LLC has now signed two big corporate houses as our franchises; and we look forward to creating value for all the franchise and build a very strong business case with LLC.”

With the addition of these two new franchise partners, Legends League Cricket has diversified its franchisee portfolio. The defending champions, India Capitals is owned by GMR Sports, which also co-owns the IPL team Delhi Capitals. The Gujarat Giants team is owned by Adani Sportline, which also owns the Gujarat Giants team in the Women’s Premier League (WPL) and Pro Kabaddi League (PKL). Bhilwara Kings is owned by The LNJ Bhilwara Group, and Manipal Tigers is owned by Manipal Education and Medical Group.

Following the resounding success of its inaugural season, the second edition of Legends League Cricket promises even more excitement than the last season. With a total number of 19 thrilling matches on the cards, fans can eagerly anticipate a cricketing spectacle like no other. The franchisee season with a pool of more than 200 players, will be played across five cities in India – Ranchi, Dehradun, Jammu, Vizag, and Surat.

October 19, 2023
Centuary Mattress reappoints PAD Group as its creative agency

Mumbai: Centuary Mattress, a leading name in the bedding industry, has once again chosen PAD Integrated Marketing & Communications as its trusted creative agency partner. This marks the second consecutive year of collaboration between the two industry giants, solidifying their commitment to the overall strategy, planning and creative content requirements across online and offline platforms for the brand.

Centuary Mattress, renowned for its premium range of sleep solutions, including mattresses, pillows, and accessories, has consistently relied on PAD Integrated Marketing & Communications to craft compelling marketing campaigns and innovative branding strategies.

PAD Integrated Marketing & Communications this year will develop a comprehensive communication strategy with a three-fold mission: to raise brand awareness and highlight the value offered to consumers in order to boost sales. This strategy encompasses the creative and execution of brand films and the design of offline promotional materials, the management of online reputation, and the meticulous refinement of brand strategies.

Commenting on this enduring partnership, Centuary Mattress general manager brand and marketing Vijay Kumar Mikkilineni said, “We are thrilled to renew our partnership with PAD Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

“The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said PAD Group founder Gautam Reddy.

Commenting on this “As a specialist brand, we’re looking to build a relationship with consumer that enables them to look beyond the price and superficial claims of technology. Lucky for us we have a product that lives up to the promise” said PAD Integrated Marketing & Communications creative director Abdul Ahad.

Centuary recently rolled out its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with ace badminton player P V Sindhu, who has become the new face of the brand. This campaign emphasizes Centuary Mattress as the go-to sleep specialist partnering with a badminton specialist. Notably, in 2022, Centuary’s ‘Sleepables’ film featuring Sania Mirza garnered a staggering 6.4 million social media views and secured the prestigious Best Branded Content award at the IMA South awards.

With a decade-long legacy and creating an array of work across regions for over 350 clients, PAD harnesses creative excellence by solving business problems & connecting consumers to brands.

PAD has a workforce of over 80 individuals with principal presence in Hyderabad, Mumbai, Delhi and Bangalore. Over a period of time, PAD has bagged over 18 awards for its outstanding work, contributing to the success of blue-chip companies such as Paytm, Dabur, Shapoorji Pallonji, Centuary, aha, and numerous others.

October 12, 2023
Hotcult bags creative & digital mandate of VANTO

Mumbai: VANTO, the renowned premium luxury furniture brand recognized for its excellence in the home decor and furniture segments, has awarded its creative and digital mandate to Hotcult, the branded content venture of PAD Group. The account was won after a multi-agency pitch in Hyderabad. The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy and creatives to assist the brand in firmly establishing its presence within the luxurious furniture realm.

Hotcult will be responsible for devising consumer insight mapping, defining brand architecture, establishing the go-to-market (GTM) approach, and formulating the overarching Brand and Launch strategy. This will also include creating cornerstone digital & creative campaigns, social media, online response management and Performance management, among other things.

Speaking on the partnership, Hotcult founder Gautam Reddy said, “It is always an honour when a client trusts you with their brand and gives you the complete communication mandate – strategic, creative & social. We are delighted to introduce this unprecedented level of luxury to India. This strategic move perfectly aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development.”

“We are elated and excited with the VANTO win. Armed with a deep understanding of their target audience and preferences, we’ve constructed an insightful cultural framework as a part of our content strategy. We’ve already created a distinctive world for VANTO in the ultra-premium furniture category and have crafted the brand positioning. We’re eagerly anticipating creating compelling content for all marketing and communication touch points. This wouldn’t have been possible without the trust of our valued clients,” said Hotcult co-founder and chief content officer Rupesh Kashyap.

VANTO COO Adith Linga commented, “PAD Group (parent company of Hotcult) has orchestrated remarkable triumphs for numerous top-tier Indian brands, many of which have emerged as pioneers in their domains. Hotcult’s deep understanding of our sector aligns seamlessly with our vision, making them the perfect partner. We eagerly look forward to a dynamic and fruitful long-term alliance with them”.

September 26, 2023