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Tag: Gautam Kiyawat

  • Madison Media still holds the digital mandate for Airtel brand and media

    Madison Media still holds the digital mandate for Airtel brand and media

    MUMBAI: Contrary to reports that appeared in the media yesterday, Madison Media continues to handle the digital mandate for Airtel brand and media. The agency however does not handle “search marketing” for airtel.in.

     

    Madison Media Group CEO Gautam Kiyawat in a statement says: “Digital is a very important element within Madison Media and our attempt has been to offer clients a holistic media strategy encompassing all media to achieve their brand’s business objectives”.

     

    Madison Media today works with many marquee clients in the digital space including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients. The agency has a strong 60 member digital team most of them embedded in large teams that handle the media accounts of large marquee clients.

     

    Madison Media has won several awards in the digital and mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile. The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations – Lonely Maa.

     

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Mondelez/Cadbury, ITC, General Motors, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Dish TV, Times Television Network, Indian Oil, Cafe Coffee Day and many others.  The agency claims to have gross billings of over Rs 3000 crore.

  • Raymond selects Madison to handle its Rs 100 crore AOR biz

    Raymond selects Madison to handle its Rs 100 crore AOR biz

    MUMBAI: Textile, apparel and fashion retailer Raymond‘s tag line is “the complete man.” And it was looking for the complete media agency to look after its advertising spends. And it found that it in the Sam Balsara-founded Madison Media which will now be its agency of record (AOR), following a multi-agency pitch. Madison, which bills about Rs 3,000 crore on a gross level, will be responsible for the entire media mandate, including digital and out- of-home (OOH), for all Raymond group brands.

    The Raymond AOR including its branded apparel, denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics businesses is estimated to be worth about Rs 100 crore annually.

    Raymond director – marketing Mrinmoy Mukherjee said, “Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success.”

    Madison Media Group CEO Gautam Kiyawat added “We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands.”

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Epic TV, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves. This apart, it handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.

  • McCain Foods appoints Madison Media as its media AoR

    MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR).

    Madison Media will handle traditional media planning and buying for McCain along with the larger mandate on digital, display, social, video and mobile platforms.

    Madison Media group CEO Gautam Kiyawat said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them onboard as our client and we are confident of helping them achieve their rightful dominant share”.

    McCain Foods India MD Vikas Mittal said, “McCain brand is driving growth of frozen snacks in India. In pursuance, we have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

    “We wanted to take on board an agency that complimented our brand communication strategies. We are happy to announce the appointment of ‘Madison Media’ and we look forward to create a more distinct market space for McCain,” McCain Foods India general manager-marketing Gunjan Pandey added.

  • Madison wins Ruchi Soya media biz

    MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai.

    Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 300 million.

    The account was previously handled by WPP’s MEC.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

    Ruchi Soya Industries Consumer Brands Division AVP marketing Sandipan Ghosh said, “We wanted a Partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same.”

    The company’s brand Nutrela is a pioneer and market leader in the soya food category and other healthy food products which includes Soya Chunks and Granules, cooking oils, and Table Spread.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

  • Madison Media picks Amit Duggal as director digital

    MUMBAI: Madison Media has appointed of Amit Duggal as digital director to head its Delhi and Kolkata Digital business.

    Duggal‘s last stint was with Mindshare where he was partner invention, leading the digital practice for Pepsico.

    He will report to Madison digital head V Achuthan Kutty.

    Madison Media group CEO Gautam Kiyawat said, “We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make Digital a significant driver of their business and also win new business”.

    Duggal said, “I am excited with this new opportunity and looking forward to contribute to an impressive roster of clients that Madison has.”

    Duggal has about 10 years of experience in advertising and digital, having worked with agencies like Indiatimes.com, Yatra online, Travelguru.com, Geodesic, Attano.com on the digital side and Redifussion DY&R, Leo Burnett and Percept on the agency side.

  • Madison Media is Radikal Rice’s media AoR

    MUMBAI: Madison Media has bagged the media mandate of Radikal Rice following a multi-agency pitch that saw participation of agencies like MEC, Zenith Optimedia and Carat.

    The account size is estimated to be around Rs 250 million and will be handled by Platinum Media in Delhi, Madison said.

    Madison Media group CEO Gautam Kiyawat said, “We are excited to partner with this new age food Company, and are looking forward to helping them gain their rightful share in India’s growing food
    industry.”

    Radikal Overseas managing director Siddharth Chaudhary said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership”.

    Radikal is manufacturer and supplier of premium basmati rice with
    nutritive value.

    For the record, Madison Media has also won media duties of brands like Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves this year.

  • Madison to handle CCD’s media account

    Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés.

    The account size is estimated to be around Rs 400 million and will be handled by Madison Media Omega in Bangalore.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted to have India’s premier and leading café chain, Café Coffee Day, to our roster of clients and are confident of helping it grow and gain further market share in the country.”

    CCD president marketing K. Ramakrishnan said, “Café Coffee Day being a brand for the young and the young at heart, we needed a partner who would be passionate about the brand, to be able to understand the category in depth and the varying dynamics to enable us to move along at a fast pace. We are confident of Madison Media’s thought leadership and competence in executing the campaigns. We are delighted to have them on board”.

    Café Coffee Day as a brand has never advertised in mass media in the last 16 years of its existence. It has been built on different marketing initiatives, coffee category building activities, public relations and social media.

    The brand has just launched its first ever television commercial titled ‘Sit Down’ that has been created by Creativeland Asia.

    For the record, Madison Media Group handles media mandate for clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico and McDonald’s.

  • Madison Media appoints Manish Bharil as GM to head Britannia biz

    Mumbai: Madison Media has appointed Manish Bharil as general manager.

    Based in Bangalore, Bharil will lead the Britannia account. He will work out of Madison Media Omega office.

    Madison Media Group CEO Gautam Kiyawat said, “I am glad to have Manish join our team in Bangalore and am sure he will be able to add a lot of strategic inputs to one of our leading clients Britannia.”

    Bharil added, “I am delighted to join back Madison and am looking forward to this new role in leading the Britannia account.”

    Bharil comes in with over 12 years of experience in media. He joins Madison from Mindshare Bombay where he was senior director –
    invention. He had earlier worked with Madison Bombay for seven years as deputy general manager.

  • Madison Media gets Gautam Kiyawat to replace Punitha as Group CEO

    Madison Media gets Gautam Kiyawat to replace Punitha as Group CEO

    MUMBAI: Madison Media has appointed Gautam Kiyawat as CEO – Madison Media Group. He will replace Punitha Arumugam who is joining Google India.

    Kiyawat moves in from Research in Motion (Blackberry), where he was senior director – head of marketing operations, APAC region.

    Kiyawat has experience in media, marketing and communications spanning over 17 years in markets like India, South East Asia and US. A graduate from IIM Bangalore, he started his career with Procter & Gamble in India in 1995. In 2002 he moved for Phillips where he worked for two years before joining News Corp (Star TV), South East Asia. In 2009 he joined a digital creative media company named AdVerb.

    Madison World chairman and managing director Sam Balsara said, “I am delighted to have Gautam join us. His cross market experience of managing brands, media companies and a digital startup are all very relevant to the exciting future we see for Madison. I am sure he will add a lot of value to Madison Media clients and bring a fresh new holistic business perspective”.

    Kiyawat will be based in Mumbai. “It is fantastic to be joining an organisation that I have respected immensely as a client for its expertise, its values and for always being guided by doing the right thing. Along with Sam, Sriram and the Madison team I look forward to an exciting time in building on the momentum and taking Madison to greater heights,” he said.

    Madison alumnus D.Sriram is also joining Madison Media as a consulting director and will spend approximately one week every month advising on agency operations, and will also be available for key clients. Sriram was Madison‘s first media director in 1995. After that he has worked with DMB&B and Starcom Mediavest Group to eventually become APAC CEO for Starcom Mediavest Group. Sriram also had a stint as COO, China for Aegis Group, and for the last 18 months has been operating as an independent consultant to startup agencies and media companies across the region.

  • Vijay TV to launch on Singapore’s pay TV platform Starhub

    Vijay TV to launch on Singapore’s pay TV platform Starhub

    MUMBAI: Singaporean pay-TV operator, StarHub, will launch Tamil channel, Vijay TV on StarHub Digital Cable. The channel will debut on 2 October 2006.

    The info-communication company had recently announced that it will offer five international channels free to customers of StarHub Digital Cable using the digital and Digital Video Recorder (DVR) set-top boxes, and on top of that, offer an additional Chinese entertainment channel, Star Chinese Channel, to subscribers of its Chinese Entertainment Basic Group.

    Singapore is the third market in the world, after India and the US to carry Vijay.

    StarHub’s VP cable TV services Patrick Lim says, “The beauty of cable TV is its capacity to offer a wide range of niche programming to cater to the needs of our different audience segments. StarHub Digital Cable has been the sole operator offering 24-hour Tamil programming in Singapore, and we believe the community of local Tamil viewers will certainly appreciate what VIJAY will bring to their living rooms in terms of vibrant and appealing Tamil programmes.”

    Star Regional (SEA) senior VP, ad sales, distribution and marketing Gautam Kiyawat says, “As one of the leading content providers of Tamil and Hindi programmes internationally, STAR is acutely aware of the viewing preferences of our Tamil audiences. Over the years, VIJAY has carved an identity as a dynamic Tamil entertainment channel infused with contemporary Indian culture, and we are very excited to extend VIJAY to audiences in Singapore.”

    Fans of Tamil programmes can get the channel for $4.00 ($4.20 with GST) per month, upon the subscription of at least three Basic Groups from StarHub Digital Cable’s subscription plan. Customers will need StarHub’s digital or DVR set-top box in order to receive the channel.

    Viewers can refer to the On-screen TV Guide or StarHub’s Online Programme Guide at www.starhub.com/cabletv for the schedule of the programmes on Vijay. Customers can call 1630 or 1633 to subscribe to the channel or visit the website for more information.