Tag: Gautam Jain

  • Gautam Jain takes charge as lead of content development at Sony Sab

    Gautam Jain takes charge as lead of content development at Sony Sab

    MUMBAI – Gautam Jain has been appointed lead, content development, at Sony SAB, part of Sony Pictures Networks India. A media and entertainment hand with more than 17 years in the trade, Jain has built his career across content strategy, marketing, consumer insights and business growth.

    He has previously helmed consulting projects at Amenic Entertainment and spent over a decade at Ormax Media, where he rose to partner and business head of film. Earlier, he worked with Mirchi Movies on production, marketing and distribution.

    Armed with a PGDM from Mica and an engineering degree from Walchand Institute of Technology, Jain is known for driving innovation and expansion—delivering a 25 per cent compound annual growth rate in revenue on past mandates. 

    At Sony SAB, he is expected to channel that experience into shaping new stories for the general entertainment channel.

  • Indian box office lost more than Rs 15,000 cr in 2020-21: Ormax Media

    Indian box office lost more than Rs 15,000 cr in 2020-21: Ormax Media

    Mumbai: The Indian box office lost more than Rs 15,000 crore to the pandemic in the year 2020 and 2021, according to Ormax Media’s ‘The Ormax Box Office Report 2020-21’ released on Monday. The report looks at the Indian box office across languages, highlighting key trends in the theatrical sector. Because of theatres being shut for several months during the pandemic, Ormax Media has released a combined edition for the two pandemic-impacted years (2020 and 2021).

    Footfalls came down from 103.0 crore in 2019 to 22.5 crore and 42.7 crore in 2020 and 2021, respectively. Among other findings, the Telugu language industry commanded a maximum share at the box office at 29 per cent. Hindi’s share fell from 44 per cent to 27 per cent.

    Compared to the gross box office of almost Rs 11,000 crore in 2019, the cumulative revenue across 2020 and 2021 put together stood at only Rs 5,757 crore (an annual average of less than Rs 2,900 crore). If 2019 is taken as the benchmark, the Indian film industry lost at least Rs 15,000 crore at the box office because of the pandemic.

    “The pandemic has severely impacted the Indian box office, with five out of the eight quarters in 2020 and 2021 having zero or negligible business because of theatres being shut in all or most parts of India,” said Ormax Media founder and CEO Shailesh Kapoor. “The good news is that the last quarter of 2021 (Oct-Dec) saw an excellent recovery, registering gross box office of more than Rs 2,000 crore, which reaffirms that the theatrical business is very much here to say.”

    The pandemic years also saw significant changes in the share of different language industries within the Indian film industry. With 29 per cent share of the box office (2020 and 2021 cumulative), the Telugu language industry took the top position, ahead of Hindi, whose share declined from 44 per cent to 27 per cent.

    Four Telugu films (“Pushpa,” “Ala Vaikunthapurramuloo,” “Sarileru Neekevvaru,” and “Vakeel Saab”) feature in the top 10 films across the two years, compared to only three Hindi films (“Tanhaji,” “Sooryavanshi” and “83”). “Spider-Man: No Way Home” (Hollywood), “Master” and “Darbar” (both Tamil) complete the top 10 list.

    Speaking about Southern languages’ growing share of box office partner – Ormax Media Gautam Jain stated, “The cumulative share of the four South languages went up from 36 per cent in 2019 to 59 per cent in 2020 & 2021, highlighting how these industries managed to navigate through the pandemic with more relative success than Hindi films. While we can expect Hindi cinema to stage a recovery in 2022, the rise of South cinema is a story to watch out for.”

  • Mom…..Lacks thrill

    If it is Delhi, the theme of rape is acceptable. Gangrape, rather. So, the location is a given. Sometimes, the police does its best but is let down by other arms of the law and fails. Looks like in Delhi, the seat of power, various parts of the law work to defeat each other’s purpose, not to complement it.

    So, we have an old-fashioned tried-and-tested vigilante story like Charles Bronson’s Death Wish (1974). Death Wish was about a father, Bronson, taking the law into his own hands to avenge the rape and death of his daughter. The film went on to become a successful franchise with more instalments.

    Mom is one such story with an Indian touch. Here, a woman, when failed by the law to deliver her justice, turns the avenger.

    What takes the privilege away of being a rarity of the subject is the fact that not very long ago, a similar film, Maatr, starring Raveen Tandon, had hit the screens where she ventures out to avenge the rape of her daughter in the same Delhi. She also played a teacher in a school where her own daughter is a pupil.

    Mom is about Sridevi in her 300th film since her debut on screen in her childhood. Without going much into what led to what, Sridevi’s character is married to the character of Adnan Siddiqui, a widower with an 18-year-old daughter, played by Sajal Ali, from his previous marriage. The couple have another daughter, much younger.

    Sajal has not yet accepted Sridevi as her mom. She misses her biological mother, is always curt with Sridevi and calls her madam as she calls her during her school hours. Sridevi is a school teacher and Sajal also happens to be one of her pupils.

    She may be too old to be in a school at 18 but the makers don’t care for such detailing. A boy in Sajal’s class has an evil eye on her. His sending dirty video clips to her backfires. Come a Valentine’s Day party at a farmhouse, the boy makes his move but is rebuffed.

    The alternative is always a taken in Delhi, it looks like. Assault and rape follow on Sajal. Evil deed done, she is dumped into a nullah as dead. The culprits are identified, tried and acquitted. Sridevi and the family are devastated, frustrated and angry — all the emotions that a film can use in such a situation.

    Sridevi takes it upon herself to settle the score with the four culprits. In the due course, she also engages a jasoos (detective) as he calls himself, played by Nawazuddin Siddiqui, a guy with X-Ray eyes so to say. Also lurking in the background is the character of Akshaye Khanna, a cop who has arrested all the culprits like a super cop but loses out to the judiciary as all the culprits go scot-free. He is left banging his hands on tables.

    The rest of the film is about Sridevi’s revenge and getting her stepdaughter to accept her.

    Mom is a badly scripted film with glitches all around and contradictions in the script. The director takes a Hollywoodian approach to treat the film but never gets a grip on the proceeds right from the beginning.

    In the era of songs sans lip sync, a couple of good tunes also fail to make an impact.The background score is good. Dialogue is good at places, especially Nawazuddin’s which sound extempore rather than penned. Editing needed to be much sharper. Camera work is fairly good.

    The film counts totally on Sridevi to carry it through and she does a reasonably good job. Nawazuddin, who has been given a special look for this film, becomes a caricature for no apparent reason. A detective should blend in the crowd not wanting to be spotted then what is the logic of giving Nawazuddin a getup with which he would stand out in a crowd of thousands?

    Adnan Siddiqui is sincere but his role has nothing much to offer. Sajal is does well. Akshay Khanna also gets the short end of the bargain with nothing material to do.

    Mom is a much hyped film with which it does not live up.

    Producers: Boney Kapoor, Sunil Manchanda, Gautam Jain, Naresh Agarwal, Mukesh Talreja.

    Director: Ravi Udyawar.

    Cast: Sridevi, Akshaye Khanna, Nawazuddin Siddiqui, Adnan Siddiqui, Sajal Ali.

  • Music channels and internet drive new film awareness amongst youth: Ormax

    Music channels and internet drive new film awareness amongst youth: Ormax

    MUMBAI: According to The Ormax Bollywood Audience Report 2013 (TOBAR 2013), a syndicated industry study conducted by media insights firm Ormax Media, internet and music channel promos emerge as the strongest source of new film awareness amongst the youth, while print takes the lead amongst 30+ audiences.

    These are just some of the various interesting findings of TOBAR 2013. The report is based on research conducted by Ormax Media over six months across 44 cities in India, covering a total sample size of over 5,000 respondents across two stages. The report covers various aspects of Bollywood audience understanding, such as their consumption level, viewing behaviour, genre preferences, ticket price, media consumption, etc.

    The report also reveals that hoardings (including kiosks and street posters) are a wasteful investment for film producers, with no impact on creating buzz or interest in new films.

    Speaking about this finding, Ormax Media insights head – films Gautam Jain said: “A large amount of a film’s marketing budget is spent on buying outdoor space through hoardings. In the study, we found that internet and print emerge as far stronger media options for a film’s marketing compared to hoardings, which rank a poor number 11 out of 15 communication sources measured; however point-of-consumption outdoor, such as theatre posters and standees, scored very well.”

    The study claims to help producers understand the role of various communication sources, including music channels, news channels, reality shows, print ads, print articles, YouTube, Facebook, Twitter, FM radio, etc.

    Ormax Media have been pioneers in film insights in Bollywood, with their flagship products Ormax Cinematix (film tracking and opening box-office forecast) and Ormax Moviescope (film pre-test). The Ormax Bollywood Audience Report 2013 is also available for subscription to studios, brands and media agencies.

  • Ormax Media strengthens research team

    MUMBAI: Ormax Media has appointed Anurag Bakhshi as head – television research while it has elevated Gautam Jain to the position of research head – films.

    The appointments have been made in an attempt to strengthen the research team of the media and entertainment research firm.

    Ormax Media CEO Shailesh Kapoor said, “We continue to witness amazing annual growth of about 35-40 per cent for the last three years. As a result, an expansion of the research team has been on the cards for some time. Anurag and Gautam have the relevant experience, passion and skill sets for the television and films domains respectively. I’m happy to see them lead the company in its next phase.”

    Ormax Media works with more than 55 channels in India today. The television research department manages flagship products such as Showbuzz, CIL and True Value, besides bespoke research projects, including quantitative and qualitative research projects.

    Bakhshi said, “I’m extremely excited to be a part of the revolution that Ormax Media is bringing in the media and entertainment industry in India. The company has done seminal work in helping broadcasters use consumer knowledge to take key business decisions. I look forward to being a part of what I believe will be some very exciting years ahead, both for the television industry and for us at Ormax.”

    Ormax Media’s film research work is driven by its flagship products Cinematix and Moviescope.

    “When we started in 2010, we were not sure of the potential of ‘film research’ in India. But the whole-hearted acceptance from the industry has surpassed our expectations. At Ormax, I’ve been a part of pioneering work in film research in India. Now that we have created a separate film research vertical, I’m sure it will propel us even further,” Jain added.

    Bakhshi comes with nine years of cross-functional television experience, where he worked with Zoom, Filmy and Imagine TV, across various functions, including marketing, content and presentation.

    Jain has been with the organisation since 2010.