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Tag: Gauri Joshi

  • Godrej Hit launches app to track Dengue & Malaria

    Godrej Hit launches app to track Dengue & Malaria

    MUMBAI: On World Mosquito Day (20 August), Godrej Hit launched a special drive to create heightened awareness around the need to download its mobile app, which is designed to deliver real-time info on dengue and malaria based on user’s location at vulnerable places.

     

    While the app is available for download on Google Play store for Android users, it will also be launched soon on the iOS platform. 

     

    The brand ran an app download campaign on 20 August on Twitter with the hashtag #HarKoneMeinDanger, which would help drive more app downloads and also create buzz about the impending risks arising due to dengue and malaria.

     

    Godrej Consumer Products business head India and SAARC Sunil Kataria said, “As a category leader Kala Hit has always led the fight from the front against dengue and malaria by educating people about this threat. This has been achieved through innovative campaigns under “Kill pests Kill diseases” like sand art activity on beaches of Chennai and Puri last year.”

     

    “Hit-Track the Bite is one-of-a-kind mobile app that intuitively provides real-time information on the threat levels to users basis their location. The app also provides precautionary measures required to remain safe. Spreading this information is critical and thus the app has a built-in feature that allows users also to alert their family and friends at the click of a button,” he added.

     

    According to Kataria, Kala Hit would be embarking on a 4000 plus kilometers drive starting from Delhi with the objective of educating people about dengue. On its way to Bangalore, the Hit van will cover more than 20 cities and demonstrate how Hit – Track the Bite app can help them be informed and be safe from dengue and malaria.

     

    LinTeractive senior vice president Sumanta Ganguly said, “Hit — Track the Bite app is an offering that is unique in its approach. It’s the first of its kind that takes safety and precaution to the next level on the digital platform.”

     

    LinTeractive unit creative director Gauri Joshi added, “Our vision to create a unique app that protects users from the ever-present risk of dengue and malaria has finally been realized. Given the increase in smartphone penetration, we are confident that the users will download and discover the many benefits that the app offers. With the app, users can stay informed and keep their near and dear ones safe from these diseases.”

  • LinTeractive announces national leadership team

    LinTeractive announces national leadership team

    MUMBAI: The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about mainlining itself as an agency for the digitised world.

     

    With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.

     

    The three-member leadership team comprising a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Lowe Lintas + Partners CMO and LinTeractive country head Vikas Mehta.

     

    Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitised world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Dueman has been named as the head of strategic and engagement planning. His career spans over 18 years with 14 years in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly five years in two stints. Dueman said, “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergised working with teams across the board internally – from PR, to healthcare, activation and advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    Ganguly joins LinTeractive as senior vice president and will be taking on the role of business head. Ganguly’s responsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country. He said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions. Joshi added, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”