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Tag: Gaurav Singh

  • Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Mumbai: Blink Digital is excited to announce a strategic partnership with Meta and Only Much Louder to deliver an intensive one-day workshop on 28 May, focused on the power of Reels in performance marketing. This initiative aims to educate brands and marketers on creating compelling, thumb-stopping content that drives both engagement and action. With the growing importance of short-form video content, the workshop will highlight the benefits of investing in Reels as high-performing assets.

    Blink Digital, an award-winning independent digital agency, aims to bring their learning of global clients to India. With a staggering 100M spent on reel by Blink last year, the session will be power-packed with insights and learnings with Meta as a leading discovery platform and Only Much Louder enhancing the focus on creator content, this workshop represents a unique opportunity for brands and creators alike to stay ahead in the dynamic field of performance marketing.

    Meta, India head of agency Gaurav Singh will deliver the keynote address, setting the stage for a series of sessions and workshops. Topics include ‘Reels in Modern Marketing’ by Anoop Menon, Agency Partner at Meta, India, and ‘Creating High-Performance Reels’ by Dia Kirpalani, Head of Creative Strategy at Blink Digital.

    “This initiative is designed to educate brands at the forefront of the digital ecosystem,” said Blink Digital co-founder and COO Rikki Agarwal. He added, “Utilising short-form video content on Reels is crucial for brands to thrive online. We grasp the nuances of the global market and aim to bring those insights to India. At Blink Digital, we are convinced that creativity is paramount, and when executed well, it drives the performance brands require.”

    Only Much Louder CEO  Gunjan Arya added, “We are excited to bring our network of creators and brand partners to this workshop, with whom OML has had the privilege to keep in step with as the platform has grown. Borrowing from our insights having worked with over 10,000+ creators in 20+ countries, we are offering participants real-world insights and practical tips on creating impactful Reels. We assure you that everyone attending will gain valuable knowledge and skills, making this workshop beneficial for both brands and creators alike.”

    Join us for an exclusive session where we share our insider secrets. Learn how to optimise your media spending, ensure each investment delivers exceptional ROI, and drive remarkable growth. RSVP now to secure your spot and take the first step toward unlocking your brand’s full potential.

    You can register and see the agenda here – https://blinkdigital.in/metaday/

    When – Tuesday, 28th May

    Time – 10:30 am onwards

    Where – Meta Office, One BKC, Mumbai

  • Celebs share what drew them to romance audio series this Valentine’s Day

    Celebs share what drew them to romance audio series this Valentine’s Day

    Mumbai: While romance has always been a popular genre, Audible India’s 2023 wrap highlighted that romance and fiction stole the spotlight as one of the top three favourite genres among Indian listeners this year. This Valentine’s Day, let’s take a peek at some of the most popular titles on the service and hear what their celebrity narrators have to say about them. Get ready to be swept away by passion, drama, and love stories that captivate both hearts and minds only on Audible!

    Sasural Wonder Phool

    Written by: Malavika Asthana, Gaurav Singh, Shruti Tiwari; Starring: Varun Sharma, Sanya Malhotra

    Set in Delhi, this Audible Original follows the journey of Prashant, a young doctor from a progressive family running a sex clinic in Delhi, as he navigates the challenges of finding love. With a blend of humour, romance, and a hint of taboo, this podcast starring Sanya Malhotra and Varun Sharma, offers a refreshing take on relationships. Why wait? Dive into it right away!

    Sanya Malhotra said, “In ‘Sasural Wonder Phool’, my character Ashima gets married to a sex therapist (the inimitable Varun Sharma) who runs a sex clinic with his entire family. Need I say more? The show is bizarre, hilarious, incredibly entertaining and so different from anything I have ever done before – I just know my fans are going to love it! This has been my first brush with audio and I am hooked – I can’t wait to do more!”

    Little Things: Jab Dhruv Met Kavya

    Written by: Pocket Aces; Starring: Dhruv Sehgal, Mithila Palkar

    This is an Audible Original podcast series, where Mithila Palkar and Dhruv Sehgal take you on a tale of a beautiful love story that is defined by the little moments of serendipity. From a chance movie date that ignited the spark to shared bhaji outings that added flavour to their love story, you get to follow the timeline of their lovely moments that transformed an awkward, sensitive guy and a girl-next-door into a love-struck duo. So what are you waiting for? Here’s your cue to tune into this epic podcast.

    Mithila Palkar said, “This is a really sweet special story about how Dhruv and Kavya met, and I know fans are going to enjoy listening to it.”

    Darmiyaan

    Written by: Jaya Misra; Starring: Sriti Jha, Shabir Ahluwalia

    If you’re seeking to experience a rollercoaster journey of emotions this V-Day, Darmiyaan is definitely the ideal choice. It is an Audible Original podcast narrated by the popular duo Sriti Jha and Shabir Ahluwalia! Sakshi Dewan (Sriti Jha) is undergoing a troubled marriage, wary of the truths that her husband kept from her. The distraught Sakshi encounters Ridhaan (Shabir Ahluwalia), a young man who motivates her to discover her genuine purpose and helps her in living life on her terms. Nothing less than an epic romantic saga, tune in to Audible to discover if Sakshi will take an opportunity with the newfound connection with Ridhaan and take a chance at love.

    Ekta Kapoor said, “Conceptualizing entertainment content in audio has been an experience of a lifetime and has helped me push the creative envelope further than ever before. “‘Darmiyaan’ (and first audio show!) has everything Balaji fans love – love, unbelievable scandals, shocking twists and much, much more. I’m sure listeners are going to love it, and become audiophiles for life!”

    Permanent Roommates: He Said, She Said

    Written by: The Viral Fever; Starring: Sumeet Vyas, Nidhi Singh

    Experience the rollercoaster of love with Permanent Roommates: He Said, She Said, a beautiful 20-episode series perfect for this Valentine’s Day! Follow the journey of Mikesh and Tanya as they navigate the highs and lows of living together, from house-hunting woes to the complexities of marriage, showing you a glimpse into the realities of modern relationships. Tune in for a charming exploration of everyday life and love that’s sure to resonate with couples celebrating the season of romance.

    Sumeet Vyas stated, “I was ecstatic when I got the call that we would be doing something new with Permanent Roommates. Mikesh and Tanya are both very close to my heart and it’s amazing to be able to portray them in a new format. Audio is such a powerful tool for storytelling and I’m so excited for everyone who has loved and supported Permanent Roommates to experience new moments in such a relatable and engaging way.”

    The Last Girl to Fall in Love (English and Hindi)

    Written by: Durjoy Datta; Starring: Prateik Babbar, Rasika Dugal (English) and Anupriya Goenka, Akshay Oberoi (Hindi)

    The story, set in a world that is a rip-off of the earlier patriarchal system in Durjoy’s previous work, ‘The Last Boy to Fall in Love,’ flips the narrative on the meaning of culture. Women write the rules, while men follow them. In this podcast, you will witness a boy named Amartya who meets a girl named Erika in a world on the brink of extinction due to the Kali virus. Whether their meeting is a coincidence or something else, amidst this chaos, a love story unfolds between them. The question is, can love that blossoms suddenly amidst destruction, along with the strange coincidence of hope and revenge, turn into a complete love story? To find out, listen to it on Audible!

    Durjoy Datta said, “Writing for the audio medium has been an incredible experience and it’s surreal to see how characters are brought to life solely through voices and sound. Prateik Babbar, Rasika Dugal, Anupriya Goenka and Akshay Oberoi have narrated the books and have brought my vision to life so beautifully!”

  • Hashtag Orange onboards Gaurav Singh as chief growth officer

    Hashtag Orange onboards Gaurav Singh as chief growth officer

    Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency.

    Singh is a marketing professional with multifold experience across brand strategy, marketing communication, and digital transformation programs. He has launched multinational brands, built online businesses, and managed large digital transformation programs in India and other SEA (South East Asia) markets.

    “Glad to have Gaurav with his astute and proven experience in building brands and online business. I am confident Gaurav adds fresh thinking and energy to our leadership team and adds value to our existing and new clients,” said Hashtag Orange founder Mukesh Vij, welcoming Singh on board.

    Prior to joining Hashtag Orange, Singh’s last stint was with Telenor, where he worked in India, Thailand, and Myanmar. He also played a key role in the launch of Virgin brand in India, which bagged multiple awards including a coveted Cannes nomination.

    “Today the line between offline and online is disappearing and brands are looking for a partner who can offer integrated marketing solutions including brand strategy, creative, media & technology to deliver business growth,” said Singh on his new role. “Team at HO is already doing some great work in this direction, I am looking forward to working with them to accelerate this process.”

  • BlueStone appoints Arvind Singhal as chief operating officer

    BlueStone appoints Arvind Singhal as chief operating officer

    MUMBAI: BlueStone has appointed Arvind Singhal as chief operating officer (COO). In his new role, Singhal will be responsible for charting out the growth plans and lead the market on all fronts of brand development, customer acquisition and growing sales and profits. 

     

    “We are quite excited to have Arvind on board. Arvind brings in an expertise, which is quite diverse and he has taken up various portfolios ranging from marketing to overall P&L. He has worked across various industries. His understanding of consumer behaviour and market is one of the best in the industry, which is going to be a great asset for us. As we desire to grow at an accelerated pace, especially for next couple of years, his thought process will surely give strategic direction to individual functions. We are sure that with Arvind coming in, our journey towards attaining our vision will be much smoother,” said BlueStone founder and CEO Gaurav Singh. 

     

    With over 16 years of experience in diverse industries in companies like Asian Paints, Marico Industries, Nokia, Reliance and McDonald’s India, Singhal last served TaxiForSure as CEO.

     

    Singhal added, “I am excited about the huge opportunity Bluestone has in the jewelry market in India, which is over $50 billion and poised to grow at a CAGR of 14 per cent plus. Bluestone brings to consumers a huge selection of contemporary design to choose from and delivered at their doorstep within 48-72 hours.”