ITV

Tag: Gaurav Poddar

  • Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch

    Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch

    MUMBAI: Siyaram’s is tailoring a new chapter in Indian menswear and it has chosen Vigor Media Worldwide to stitch the narrative together.

    The premium men’s occasion wear brand ‘Devo,’ launched by textile giant Siyaram’s, has awarded its public relations mandate to Vigor Media after a competitive multi-agency pitch. The win signals Vigor Media’s growing reputation for strategic storytelling and brand-building in the fashion and lifestyle space.

    Backed by the four-decade legacy of Siyaram’s, ‘Devo’ is positioning itself as the go-to label for contemporary Indian men who want to blend tradition with modern flair. From sherwanis and Jodhpuri suits to tuxedos, Indo-western ensembles, and curated accessories, the brand promises to dress men for everything from intimate poojas to big, fat weddings.

    Under the mandate, Vigor Media will spearhead a 360 degree PR strategy, from media outreach and influencer engagement to digital amplification, with the goal of establishing ‘Devo’ as not just another fashion label, but a fresh style statement in Indian ethnic and fusion wear.

    Expressing confidence in the partnership, Siyaram’s, executive director, Gaurav Poddar said, “With Devo, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe Vigor Media Worldwide will play a pivotal role in elevating Devo’s brand journey across the country.”

    Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “Devo is not just a new label. it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings while shaping its narrative as modern yet rooted in Indian culture.”

    With India’s ethnic and fusion wear market booming, fuelled by rising incomes, millennial tastes, and a renewed love for tradition. Devo’s entry looks well-timed. And with Vigor Media now helming its story, the brand seems set to make a stylish mark on celebrations across the country.

  • Oxemberg ropes in Rana Daggubati as the new face of the brand

    Oxemberg ropes in Rana Daggubati as the new face of the brand

    Mumbai: Oxemberg, a men’s garment brand, from the House of Siyaram’s, has announced Rana Daggubati, an Indian film actor-producer as the face of the brand. This collaboration marks a significant milestone in Oxemberg’s journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal, offering trendsetting apparel for the youth that caters to every mood and occasion. Rana Daggubati is known for his stellar performances in a few of the highest-grossing Indian films of all time, the Bahubali franchise, and Netfilx’s action-crime drama series; Rana Naidu. With the multifaceted actor and style icon Rana Daggubati’s immense popularity amongst the youth across the country, Oxemberg aims to connect with the young fashion-conscious audience of today.

    The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.

    The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality. This partnership signifies a pivotal move for Oxemberg as it seeks to enhance its brand presence among the youth and solidify its market position across India. Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear. Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviours, and choices.

    “We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg,” expressed Siyaram’s executive director Gaurav Poddar. “Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We’re thrilled to embark on this fashionable journey with him.”

    Oxemberg senior vice president  Daniel added, “Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth.”

    Actor-producer Rana Daggubati shared his enthusiasm, saying, “I am honoured to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand’s focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg.”

    In conclusion, the collaboration between Oxemberg and Rana Daggubati heralds a new chapter in men’s fashion. With Rana Daggubati leading the way, Oxemberg is poised to capture the hearts and wardrobes of the youth and the modern Indian men. As the brand embarks on this fashionable journey, it’s time to “Make Your Move” and embrace the dynamic, stylish future that Oxemberg and Rana Daggubati are crafting together.

  • Siyaram’s lost 25% of business during lockdown, expecting better festive season

    Siyaram’s lost 25% of business during lockdown, expecting better festive season

    NEW DELHI: Siyaram’s is looking forward to exploring marketing activities in the coming festive season, starting October, but with a new approach to the media mix, president Shreedhar Soni told Indiantelevision.com on the occasion of a virtual press meet, organised by the brand to announce its ‘Retail Mahakumbh’ initiative.

    He shared, “Siyaram’s core marketing activities, as you would have noticed, are mostly centred around the wedding season and the festive season, starting October, which will commence normally as every year. Sure, we have missed our opportunity with the summer sales this year, but we will be sticking to our plans of making the brand popular going ahead. However, we will have a different approach to use the mediums. Greater focus will be moving towards digital marketing. TV and print part will also resume, as we are expecting the market to develop some normalcy by then.”

    It is also planning to expand Siyaram’s online business, which currently stands at just 10 per cent. The upcoming ‘Retail Mahakumbh’ will be focussing, among many other things, on training the retailers to promote and sale their products using the digital medium.

    VP marketing N Gangadhar added, “We will also be launching some new products in the coming months. As people get more conscious about what they wear and purchase post-coronavirus, we are planning to launch anti-viral and anti-microbial fabrics.”

    The fabric is already ready and awaiting some approvals on its efficiency. It will be launched as soon as it gets clearance and the trade channels start moving again.

    Additionally, the senior executive team of Siyaram’s also shed some light on how Covid2019 impacted the sector and their business during the lockdown.

    President and ED Gaurav Poddar shared, “We were almost non-functional mid-March onwards. There was virtually no production for the past 2.5 months. We lost almost 25 per cent of our business in these months.”

    However, he is positive that things will start getting better soon. “Around 150 of our retails shops have already opened in the green zone areas and they are recording somewhere around two-thirds of the normal sales number already, which I feel is not bad.”

    He added while exports will take another quarter to get back to normal, the domestic sector will be quicker to improve as there is a lot of pent-up demand among the consumers.

    Follow Tellychakkar for the consumer facing news & entertainment