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NEW DELHI: Abhishek Dikshit, a communications specialist with over 20 years of experience crafting narratives for global brands, has joined Value 360 as vice-president. The appointment...
Mumbai: The PR landscape in India is undergoing a seismic shift, and those who fail to evolve risk getting left behind. For too long, we’ve relied...
Mumbai: Influencer marketing is not a new concept. It has been around for decades, in the form of celebrity endorsements, word-of-mouth recommendations, and testimonials. However, what...
Mumbai: India is a country of festivals, where every occasion is celebrated with joy and enthusiasm. The festive season, which spans from September to January, is...
MUMBAI: Digital is the way forward and the media industry knows it well. There is a growing need to capture audiences that are internet savvy, and...
