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Tag: Gaurav Pathak

  • Razorfish names Sundeep Keramalu as associate creative director

    Razorfish names Sundeep Keramalu as associate creative director

    MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.

     

    Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

     

    Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

     

    Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

     

    Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”

  • Razorfish names Sundeep Keramalu as associate creative director

    Razorfish names Sundeep Keramalu as associate creative director

    MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.

     

    Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

     

    Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

     

    Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

     

    Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”

  • Razorfish India names Dinesh Swamy as senior creative director

    Razorfish India names Dinesh Swamy as senior creative director

    MUMBAI: Razorfish India has appointed Dinesh Swamy as senior creative director, based out of Mumbai.

     

    Speaking on the appointment, Razorfish CEO Charulata Ravi Kumar said, “With his credentials already preceding him, what struck me most about Dinesh was his childlike curiosity and energy that evidently add interesting dimensions to his creative ideas. His passion for photography and dancing tell me that he sees beyond the obvious and uses the insight for a story worth swinging to.”

     

    Razorfish India COO Gaurav Pathak added, “Dinesh is not only an excellent creative talent but also brings with him the strategic bent of mind that makes his work stand out with an innovative relevance that aligns perfectly with our philosophy at Razorfish.”

     

    Swamy said, “Razorfish has always inspired me and been on my list; it’s a great opportunity to breathe pure Digital. Razorfish has the passion to blend idea and technology to create innovative solutions. I want to take it ahead and showcase great case studies along with the team and be part of taking it to its next level of creative excellence that transforms business.”

     

    Swamy’s portfolio spans strategic innovations and integrated solutions across CRM, Social Media and Online Integrated campaigns for multiple clients. He has previously worked with companies like Flip Media Corp, Tribal DDB India and Digital Law & Kenneth. Most recently he was with BBDO Proximity as digital creative leader.

  • Razorfish India bags two awards at CMO Asia 2015

    Razorfish India bags two awards at CMO Asia 2015

    MUMBAI: Razorfish India has won two awards at the CMO Asia – Social Media and Digital Marketing Excellence Awards 2015 held in Singapore. The agency was awarded Social Media Campaign of the Year for Maruti Alto World Cup 2015 campaign and Best Digital Integrated campaign for the launch of Ciaz.

     

    “We are delighted and feel immensely proud to partner our clients, Maruti Suzuki, in this journey of success. We always like to challenge ourselves to keep doing something innovative and engaging and these awards is just a reflection of it,” said Razorfish India COO Gaurav Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar added, “Doesn’t surprise me. A great client-agency partnership where both are passionately driving the digital agenda for one of India’s most significant brands, Maruti Suzuki, is a winning combination in itself. This important award corroborates the shared commitment to excellence.”

     

    Maruti Suzuki India vice president marketing Sanjeev Handa said, “This award is a recognition of Razorfish’s and our team’s efforts in ensuring that Maruti Suzuki’s digital footprint is not just exciting and impactful but also highly relevant. Our all-round sustained efforts towards meaningful innovations has made us the most popular car in India and also amongst the youth of India.”

  • Razorfish India appoints Piyush Aggarwal as national director digital media

    Razorfish India appoints Piyush Aggarwal as national director digital media

    MUMBAI: Razorfish is bringing on board the top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in digital media and marketing, technology and creative. For the same, Razorfish India has got on-board Piyush Aggarwal as national director digital media based out of Gurgaon.

     

    Aggarwal commented, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete digital transformation to their client’s business is revolutionary and defines lives tomorrow.”

     

    “Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business.” With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    “His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation,” added Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar explained, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

    Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others.

     

    Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, b2b marketing and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid market business at Microsoft India where he was part of key technology launches in the country.

     

    He has also been with leading digital advertising agencies like Havas Media and Quasar managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.

  • Razorfish India appoints Bharatesh Salian as VP & head of strategy

    Razorfish India appoints Bharatesh Salian as VP & head of strategy

    MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

     

    Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • Razorfish India appoints Divya Uttam as director – strategy

    Razorfish India appoints Divya Uttam as director – strategy

    MUMBAI: Razorfish, known for helping global brands drive business transformation, has appointed Divya Uttam as director – strategy.

     

    Uttam joins from Cheil Worldwide after driving digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson’s Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others.

     

    “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India’s thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege,” Uttam said. 

     

    Razorfish India COO Gaurav Pathak added, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

     

    Razorfish India CEO Charulata Ravi Kumar said, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”