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Tag: Gaurav Nayyar

  • boAt hands the helm to its chief operating officer

    boAt hands the helm to its chief operating officer

    MUMBAI: When you’ve built India’s top audio wearables brand from scratch, knowing when to step aside takes nerve. Aman Gupta and Sameer Mehta, co-founders of boAt, are doing just that.

    Imagine Marketing Ltd owner of the boAt brand, announced on Monday that Gaurav Nayyar will take over as chief executive, marking a shift from founder-led management to professional leadership. Nayyar, who has served as chief operating officer for three years, brings two decades of strategic nous, including an eight-year stint as partner at Bain & Co.

    The reshuffle sees Mehta move to executive director, where he’ll focus on long-term strategy whilst supporting Nayyar’s transition. Gupta, who built boAt’s marketing firepower and brand swagger as chief marketing officer, will remain a non-executive director, keeping a hand on the tiller without running the ship.

    “This transition reflects the natural evolution of boAt as we further professionalise and position ourselves for the opportunities ahead,” said Mehta, who led the company as chief executive through recent years of expansion into manufacturing and adjacent product categories.

    Nayyar, inheriting a company that dominates India’s audio wearables market (number one by shipments, according to IDC data), struck a modest note: “I am honoured to be entrusted with the responsibility of leading boAt into its next chapter. Sameer has done an exceptional job strengthening our core, building product adjacencies and setting up our India manufacturing footprint.”

    Gupta, whose marketing chops helped boAt disrupt India’s audio industry with boldly designed, affordably priced gear aimed at young consumers, said: “I’m proud of what we have accomplished together and equally excited to see Gaurav take the helm.”

    boAt’s portfolio spans audio gear, smartwatches, grooming gadgets and mobile accessories. Backed by Warburg Pincus, Malabar Investments and Fireside Ventures, the company partners with Qualcomm and Dolby on product innovation and operates offices in Delhi, Mumbai and Bengaluru.

    The move signals boAt’s bet on professional management to capitalise on India’s booming consumer technology market—a multi-decade opportunity that requires institutional muscle, not just founder flair.

  • Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    MUMBAI: Who says good vibes can’t come with great value? Boat, India’s chart-topping audio and wearables brand, just turned up the volume on smart shopping. In a slick new collaboration with rewards-based payments network TWID, Boat has rolled out the ‘Pay with Rewards’ feature on its website making it easier for customers to redeem loyalty points across programs while checking out.

    No more hoarding reward points with nowhere to spend them. With TWID’s technology baked right into the boAt checkout, shoppers can now pay for their favourite wearables, earphones, speakers, and smartwatches using their existing points without leaving the site or jumping through hoops.

    Boat COO Gaurav Nayyar quoted, “At boAt, we always strive to enhance the customer journey. Our integration with TWID and the launch of ‘Pay with Rewards’ is a step towards smarter shopping. It’s about offering choice, convenience, and added value every time you buy.”

    Commenting on the partnership TWID, co-founder & COO Rishi Batra said, “Boat has always been at the forefront of innovation, bringing music and technology together in ways that resonate with today’s generation. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for them and enabling customers to seamlessly redeem their points to make every transaction more rewarding, Our goal is to turn reward points into a powerful payment option, and partnering with boAt is another crucial step in that direction.”

    The feature is now live across Boat’s digital storefront, giving the brand’s massive fanbase a new reason to shop and save. With this move, boAt not only amps up convenience, but also reinforces its tech-forward, customer-first mantra, one reward point at a time.