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Tag: Gaurav Khurana

  • Dentsu Webchutney to handle creative for Goomo

    Dentsu Webchutney to handle creative for Goomo

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

    Goomo.com is a new player in the already complex online travel agency category. While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team.

    Goomo CMO Gaurav Khurana says, “Goomo is a young and an aggressive challenger brand in this hyper-competitive market. For us, it was imperative to find a partner who not only understood us as a brand but also shared the same vigour as us. An agile and strategic partner who is ready to shake things up in the travel domain. Dentsu Webchutney, India’s number one digital agency with its expansive expertise in digital is our partner of choice. The driven team behind the name and the strong leadership makes it an ideal choice.”

    Dentsu Webchutney EVP and branch head Nishi Kant adds, “It’s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”

  • Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    MUMBAI: Indian multi-brand loyalty programme Payback has launched a series of strategic initiatives to up its game as a loyalty programme market.

     

    With its aim to revolutionise the way people shop in India, the programme has launched its new campaign with the tagline – Nothing is Pointless, through which shoppers will be rewarded for every transaction they make across categories.

     

    The campaign has been launched on the digital and radio platforms.

     

    Payback India CEO and MD Rahul Rana said, “With our new strategy and brand positioning we are aligning ourselves with the changing global marketplace and our customers’ evolving needs to drive payback program forward. We’re constantly making things better, faster, smarter and more rewarding.”

     

    In order to cater to growing trend of e-commerce and m-commerce, Payback’s new campaign highlights its revamped mobile app, which offers 24X7 marketing solutions to provide a hassle free shopping experience to its consumers at a click of a button.

     

    The brand has also revamped its portal by developing a more interactive interface. The portal enables easy shopping with over one lakh products to choose from. It gives an opportunity to its customers to browse through Payback Infinity, an extensive reward catalog and redeem points against products. It also gives an option to choose to partly pay by cash and points in case short of points.

     

    As part of their new brand position Payback Bingo, their price comparison engine enables its members to compare prices of the products of their choice across leading online shops and buy them at the best price while earning Payback points on every online purchase.

     

    “The new brand thought comes as a logical next step in Payback’s brand evolution journe,” said Payback India CMO Gaurav Khurana.

     

    “While we continue to be committed to making every customer interaction a rewarding experience; this brand thought marries the core Payback product proposition with the evolving customer need for getting more for every transaction. As a part of our strategy, social media has played and will continue to play a significant role for us. We unveiled this campaign with ‘Point Kya Hai’ as pre-launch and then transformed to Nothing is Pointless,” he added.