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Tag: Gaurav Khatri

  • Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    MUMBAI: Noise, India’s leading connected lifestyle brand, has scored a global breakthrough at IFA Berlin 2025, one of the world’s largest consumer electronics showcases.

    The homegrown firm unveiled its latest line of smartwatches and wearables, designed to rival global leaders, and walked away with Techradar’s coveted “best of IFA” award, a recognition shared by few Indian brands on the international stage.

    “When a bootstrapped Indian company can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Noise, co-founder, Gaurav Khatri.

    Founded as a bootstrapped venture and now backed by Bose as its first strategic investor, Noise has built its reputation on design, innovation and affordability. Its R&D arm, Noise Labs, is credited with several industry-first patents, while the brand also pushes domestic manufacturing under ‘Make in India.’

    With leadership in India’s smartwatch market and now a global award under its belt, Noise is positioning itself not just as a national champion but as a serious contender in the global connected lifestyle ecosystem.
     

  • Bose doubles down on Noise, pumps in $20 million

    Bose doubles down on Noise, pumps in $20 million

    MUMBAI:  Noise, the Indian gadget and wearables brand, has received a fresh $20 million injection from Bose Corp, marking a significant vote of confidence in its global aspirations. This second investment follows Bose’s initial backing in December 2023, solidifying their partnership and fueling Noise’s ambition to become a global tech powerhouse.

    “When Bose Corp backs you—not once, but twice—you know you’re onto something,” said Noise  CEO & co-founder Gaurav Khatri. “They came on board last year, backing our vision to push boundaries in audio and wearables. That belief gave us the push to level up. Now, they’ve doubled down with another $20 million investment. A clear sign they believe in what we’re building—out of India, for the world.”

    The new funding, structured as compulsory convertible debentures, will support Noise’s operational expenses, expansion plans, brand visibility, and working capital needs. This investment values Noise at approximately $470 million, a slight increase from its previous valuation.

    Noise, which primarily sells smartwatches and audio devices, reported a revenue of Rs 1,431 crore for the fiscal year ended March 2024. Despite a flat revenue compared to the previous year, the company experienced a net loss of Rs 20.1 crore.

    Bose’s continued investment underscores its belief in Noise’s potential to disrupt the global wearables market. Bose, known for its high-end audio products, brings not only capital but also expertise in product development, user experience, and global market strategy. This strategic partnership aims to accelerate Noise’s growth and enhance its product offerings.

    Noise, founded in 2014, has rapidly grown in the Indian market, competing with brands like boAt and Realme. With Bose’s backing, the company is poised to amplify its reach and establish itself as a major player on the international stage.

  • Noise launches Made of Noise campaign

    Noise launches Made of Noise campaign

    Mumbai: Noise, a connected lifestyle brand, released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors and India’s youth icons, Virat Kohli, and Taapsee Pannu. As Noise celebrates a decade of innovation and leadership in the smart wearables industry this year, this campaign marks a significant elevation in the brand’s narrative, emphasizing the power of embracing outside voices too, to positively influence our journeys and propel us toward success while listening to our voices. Whether it is cheers, criticism, opinions, or feedback, the campaign focuses on how these external noises also shape an individual, making them stronger, more resilient, and ultimately more formidable.

    Over the past 10 years, Noise has carved a niche for itself on the global stage, guided by the belief in “listening to the noise within” while eliminating the external one. This inner voice has driven the brand’s relentless innovation and pursuit of excellence. Now, with “Made of Noise,” Noise is elevating its narrative to also recognize the power of external voices. The campaign emphasizes that the interplay between internal and external noise is essential to personal growth, shaping who we are and what we achieve.

    In a world constantly buzzing with sounds, from the cheers of supporters to the criticism, every voice plays a crucial role in shaping our journey. Noise recognises these external influences not just as background sounds, but as powerful as the inner voice that moulds our character and navigates us to achieve the unachievable. The “Made of Noise” campaign celebrates the idea that we are all made by the sounds that surround us—every voice, positive or negative, contributes to our development and drives us toward success.

    Conceptualised in-house, the campaign spotlights its brand ambassadors, who are showcased resonating their journey with the new brand message. While they echo the belief of “Listening to the Noise Within” to mark their success, at the same time, they have embraced external voices of encouragement and criticism to pave their path for relentless growth and newer milestones, truly representing that they are “Made of Noise.” While we often see an individual’s victory, we seldom explore the forces that shape them. Their journeys, marked by resilience and determination, mirror the spirit of millions striving for excellence. With a powerful voiceover by Taapsee Pannu, the film showcases the ambassadors as they navigate the pressure from the outside world and how they harness it to achieve success, creating their noise and a lasting impact in their respective fields.

    Commenting on the campaign, Noise co-founder Gaurav Khatri said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

    Through “Made of Noise,” the brand reaffirms its commitment to understanding and connecting with its audience on a deeper level. This campaign aims to inspire every Noisemaker to harness all the noise in their lives as a source of strength and potential, turning it into a driving force for achieving their dreams.

  • Noise launches NoiseFit Javelin

    Noise launches NoiseFit Javelin

    Mumbai: Noise, a connected lifestyle brand, launched its first limited-edition smartwatch, NoiseFit Javelin, co-created with India’s Golden Boy and brand ambassador, Neeraj Chopra. The exclusive smartwatch pays tribute to Neeraj’s #ArmOfGold, encapsulating the will, grit, and pride that have brought numerous glories to India. From its name to its design inspired by the nation’s colours, the NoiseFit Javelin encapsulates the pride of the nation, further personalised with Neeraj’s signature and unique serialization, marking a tribute to his legacy victory of 2021.

    The NoiseFit Javelin not only commemorates Neeraj Chopra’s journey of resilience but also integrates innovative features to assist users in maintaining fitness and training with equal determination. This limited edition smartwatch embodies the perfect alignment of Noise and Neeraj Chopra, uniting under a shared appreciation for embracing the Noise within and etching India’s name on the global map.

    Neeraj’s journey from a promising athlete to an Olympic champion resonates deeply with Noise’s brand ethos. It represents that from humble beginnings come great achievements if one never stops dreaming and persevering. As Neeraj continues to set records and inspire millions, Noise seized the opportunity to honour his accomplishments and connect with enthusiasts nationwide. This badge of honour capsulises Neeraj’s grit and determination on the global stage, showcasing how dedication and unwavering focus can transform ambitious dreams into reality. This special edition smartwatch not only pays homage to Neeraj’s historic Olympic gold medal but also invites users to personally celebrate his inspiring journey and future wins.

    Noise co-founder Gaurav Khatri said: “As a proud homegrown brand marking leadership at national and global levels, it is our privilege to create this limited edition alongside Neeraj Chopra, as we celebrate the sports icon. We don’t see it as just another smartwatch, but a badge of honour, embodying Neeraj’s indomitable spirit of a championship allowing a tangible connection to his lasting legacy. Neeraj has been integral to the Noise family, and with NoiseFit Javelin capsulizing his signature glory and essence of our core values, we are excited to give fans an opportunity to connect and celebrate India’s golden boy’s remarkable journey, together.”

    “When I teamed up with Noise, I was certain we had a strong synergy. Inspired by their journey of bringing global pride to India and empowering lives through innovation, I am thrilled to bring this special edition smartwatch, the NoiseFit Javelin, that embodies the grit, will, and trust that inspire us all to push our limits every day. Each watch bears my signature, offering a chance to own a unique piece of my journey from 2021. As we continue to take India to great heights, this smartwatch allows us to celebrate the glory together with our fans.” said Neeraj Chopra

    This limited edition smartwatch not only celebrates Chopra’s grit, pride, and will but also delivers a powerful array of features to enhance the user’s lifestyle.

    Beyond its distinctive design, the NoiseFit Javelin packs a powerful punch. The smartwatch features a stunning 1.46” AMOLED display, Bluetooth calling capabilities, and a robust 3-layer build with a screw dial crown. Inspired by Chopra’s dedication and focus, the Javelin boasts a “Scheduled DND” mode, allowing users to silence distractions and achieve peak performance. Additionally, an SOS feature ensures safety and security for users on the go.

    The NoiseFit Javelin prioritizes user well-being with the comprehensive Noise Health Suite, including heart rate monitoring, SpO2 tracking, sleep monitoring, stress measurement, and even a female cycle tracker. The NoiseFit Javelin is built to withstand the elements with its IP68 water and dust resistance rating.  Furthermore, the device boasts a long-lasting battery life of up to 7 days, keeping users connected and on track throughout their busy days.

    Featuring over 100 sports modes, the NoiseFit Javelin caters to a variety of fitness enthusiasts. Users can stay stylish and informed with over 100 customizable watch faces. The smartwatch also integrates a productivity suite with reminders, weather updates, a built-in calculator, music control, and a multi-functional clock with alarm, timer, and stopwatch features.

    As a tribute to Neeraj’s remarkable achievement in 2021, the watches are serialized exclusively for that year, making each piece a unique collector’s item. The NoiseFit Javelin limited edition smartwatch is priced at Rs. 3,999 and available for purchase on gonoise.com, Amazon and Myntra starting today. With its unique design, advanced features, and focus on well-being, the NoiseFit Javelin is the perfect way for users to celebrate his victory and embrace an active lifestyle.

  • Noise signs Neeraj Chopra as brand ambassador

    Noise signs Neeraj Chopra as brand ambassador

    Mumbai: Noise, India’s leading connected lifestyle tech brand, has onboarded Neeraj Chopra, Olympic Gold Medalist, and the reigning Javelin world champion as their brand ambassador for smartwatches. The respective journeys of Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within. Chopra joins the cohort of cricketing legend and youth icon Virat Kohli and Bollywood star Taapsee Pannu to become the face of Noise’s celebrated wearables.

    Chopra’s journey from a promising athlete to an Olympic champion, bringing glory to India on the world stage, is one of consistent effort and evolution, and resonates deeply with Noise’s brand ethos. Noise is the third-largest smartwatch brand globally and the first Indian brand to top the list after global players. With his exceptional achievements and indomitable spirit, Chopra encapsulates the very values that Noise holds at its core, a relentless pursuit of excellence, a dedication to self-improvement, and an unwavering drive to deepen India’s mark globally.

    Commenting on the announcement, Noise co-founder Gaurav Khatri said, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

    This partnership between Noise and Chopra showcases the mutual dedication to achieving excellence, fostering empowerment, and consistently challenging conventional limits. As Noise maintains its trajectory of innovation and leadership, the role of Chopra as a brand ambassador is poised to significantly enhance the bond and trust with the consumers.  

    Commenting on the association, Chopra said, “I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.”

    The partnership with Chopra further solidifies Noise’s status as a brand that not only values technological advancement but also celebrates the indomitable spirit of individuals who constantly strive for betterment.

    Over the tenure, Chopra will be involved in a robust campaign that entails all touchpoints.

  • Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

    Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

    MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma.

    As an entity, Noise stands for the passion that drives the youth to break the mold and follow their dreams at will. It aims to enable the same through all its upcoming campaigns, and is excited about the intangible value Rohit Sharma will add to the brand’s message at its core.     

    Noise founder Gaurav Khatri said, “We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise.”

    Expressing his thoughts, Rohit Sharma said, “As a professional athlete, my life demands me to focus on my fitness. Having said that, I have always believed that being healthy is the first step towards a meaningful life as a healthy body breeds a healthy mind. Hence, I ensure that I give my 100% every single day whether I’m in between a series or have a gap. This always keeps me in a happy space, also ensuring that I do justice to my commitment to the sport.”

    “I’m excited to be associated with Noise for their fitness wearables category. With them, I get to map my fitness regimes to push myself to the next level. Their trendy designs couple their technology brilliantly and also align with my sense of style,” added Rohit, who is exclusively managed by IMG Reliance’s talent management company.

    In the near future, Rohit will launch Noise’s freshest addition to its smart wearables category – NoiseFit Fusion – India’s first full touch hybrid Smart Watch. Furthermore, Rohit Sharma will be launching his own Limited Edition through the brand as well, thereby ingraining his passion directly into the brand’s DNA.

    Within just two short years, Noise has become one of the top players in wireless earphones and smart wearables in the Indian market. It tells the inspirational tale of how a young, fresh and hungry start-up can quickly grow into a worthy opponent in today’s hyper-competitive Indian market. With the right mix of attractive pricing, sleek design, and compelling features – Noise is well on its way to making sure it’s heard.