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Tag: Gaurav Kapoor

  • This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has launched an innovative campaign #PyaarMeinHigh to celebrate Valentine’s Day week in a unique way.

    Manforce Condoms is India’s number condom brand with a whopping 30 per cent* market share (value wise) while it’s an undisputed leader when it comes to the volume market share i.e. 28 per cent*. Manforce has successfully maintained the leader position year on year. *As per IQVIA MAT DEC 2023

    To spice up the occasion, through this campaign the brand proposes to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a captivating social experiment in collaboration with Gaurav Kapoor, a well-known stand-up comedian and influencer. A vox-pop film that features individuals from diverse age groups and captures the essence of the best gifts people have given or planning to give to their loved ones.

    Through this film, the brand highlights the message that this Valentine’s Day, give your partner a bouquet from the Manforce High Condom Range. Resonating with #PyaarMeinHigh theme, Manforce Condoms ingeniously decided to elevate the excitement with the introduction of High Condom Range bouquets offering an option to choose from Kiwi Paan and Double Apple flavours.

    The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign, all of the five influencers are known for their witty content.

    In an exciting twist, the brand has also implemented a user-generated content strategy to enhance engagement and broaden the campaign’s reach. The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four lucky winners, each receiving a different cash prize. However, one lucky winner will cash a prize of up to Rs 1 lakh. The winners will be announced on 23 February.

    Adding to the campaign’s momentum, the brand has creatively integrated meme marketing, injecting humour and relatability to ignite excitement and conversation surrounding the initiative.

    Speaking on the campaign, Mankind Pharma Ltd AVP of sales & marketing Joy Chatterjee, said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gaurav Kapoor (@gauravkpoor)

     

  • Vishwanathan Anand to promote Vodafone Red

    Vishwanathan Anand to promote Vodafone Red

    MUMBAI: To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red.

    Under the Red bouquet, Vodafone recently introduced postpaid plans offering entertainment with free subscription of Amazon Prime and Vodafone Play, complimentary mobile insurance for smartphones up to two years old and free international calling and roaming.

    Additionally, Red Postpaid comes with lowest bill guarantee that ensures customers are assured of never facing bill shocks.

    Beginning July, Anand will be seen making some smart moves, endorsing Vodafone Red. A series of three television commercials will show him propagating the benefits of choosing the postpaid plan to popular cricket presenter Gaurav Kapoor.

    Vodafone India EVP of marketing Siddharth Banerjee says, “Latest Vodafone Red is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family and tension points such as billing. This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

    Anand adds, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone Red plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature become important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”

    The 360-degree high-decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the four-week long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

  • Castrol goes all out on digital this FIFA season

    Castrol goes all out on digital this FIFA season

    MUMBAI: Castrol, one of the official sponsors for 2014 FIFA World Cup has rolled out a new digital and social media campaign.

     

    The campaign titled ‘Castrol Activ Cling on to Football’ seeks to leverage Castrol’s global sponsorship and enhances football fan’s experience of the ongoing sports tournament. The digital campaign that kick started on 18 June with a planned football Google hangout in India, is executed by FoxyMoron.

     

    Football fans in India got the opportunity to join the hangout and express their views by participating in a discussion with a panel comprising celebrities like Abhishek Bachchan, Bhaichung Bhutia, Paul Masefield and Gaurav Kapoor.

     

    Castrol India vice president marketing Soma Ghosh said, “Football is fast gaining ground as one of the most popular sports amongst Indian urban youth and the 2014 FIFA World Cup is a great opportunity for us to leverage our position as one of its official sponsors.  Whilst most advertisers and marketers are vying for attention of the television viewing audience, Castrol is focusing its activation around the ‘second screen.’ Castrol Activ with Actibond technology is one of our pioneering brands and will be at the center of the action in our digital and social media campaigns.”

     

    Another initiative which Castrol brings to this tournament is ‘Castrol Activ Cling on to Kick Off’ – an interactive voice response (IVR) based activity – which will ensure football fans don’t miss any of the games by sending reminder SMS messages and giving ‘wake up’ calls.