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Tag: Gaurav Kackar

  • Jabong launches campaign to promote ‘What’s In’

    Jabong launches campaign to promote ‘What’s In’

    MUMBAI: Jabong, India’s leading online fashion brand, has launched a digital-led marketing campaign to promote the ‘What’s in’-a festival celebrating the launch of its Autumn Winter-2018 collection.
    Set in a metaphorical fashion street, viewers witness a group of highly fashionable young men and women, jaywalking across the lanes and revealing some of Jabong’s finest collection of the season. Quick shots and edits from multiple locations allows the film to showcase a wide variety of latest global styles and trends, exemplifying ‘what’s in’ and fascinating the viewer.
    The 45 second video has already garnered 23 million views on You Tube so far, making it one of the most popular and successful campaigns.

    The campaign is supported by high impact and frequency mediums like radio and outdoor in key cities, further amplifying the reach of the campaign theme and message. The brand also collaborated with leading fashion magazines like Vogue and Cosmopolitan to showcase the latest collection handpicked by the fashion experts.
    To celebrate the onset of the new season, Jabong has added 50,000 new styles from the biggest global premium brands to offer its customers the best of latest trends from across the world. The fashion brand has also added 25 new global brands to add more freshness to its existing vast array of brands promises to meet one’s every need whether it be formal, sports, casual, ethnic to even footwear, watches, makeup and beauty.

    Jabong head of brand Gaurav Kackar says, “We are excited about the onset of the new season and the What’s In Festival is the manifestation of that excitement. The 5 day carnival celebrates the latest in global fashion. During these 5 days, Jabong will launch and offer the Autumn Winter collection of some of the biggest global brands. The marketing campaign is focused on bringing forth the new trends and styles to our customers through relevant impact and frequency mediums. We recently launched our high-on-fashion digital film on YouTube that has already garnered close to 25m views in the last 2 days.”
    The campaign is supported by OOH, Radio and influencer engagements to further amplify the message.

  • Jabong launches ‘out-of-the-world’ ad for upcoming Big Brand Sale

    Jabong launches ‘out-of-the-world’ ad for upcoming Big Brand Sale

    MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July.

    Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of the ongoing season.

    As a part of its 360 degree campaign, Jabong released an #OutOfTheWorld themed 30 sec TVC, which is set in a parallel universe and captures the essence of BBS where the World’s Biggest Brands are available at discounts. During BBS, Jabong is offering four lakh styles from premium, international and Indian brands at 55-80 per cent discount, out of which over one lac styles are for the first time on 50 per cent + discounts and more than 15,000 styles are available at above 80 per cent discount.

    The TVC highlights the Jabong consumers who are free from worldly notions of fashion and have their own unique style and identity, staying true to Jabong’s brand philosophy- Be You. Set against a vast, celestial backdrop and a flickering panorama of space, the TVC beautifully uses spatial objects like stars, satellites and shooting stars to creatively bring alive the ‘out-of-the-world’ experience that the Big Brand Sale promises, in terms of, both, products and discounts.

    Conceptualised and scripted by Happy Mcgarrybowen, the creative agency from Dentsu Aegis Network, the TV commercial will be aired across leading channels, GEC, English and Hindi movies, English entertainment, news, lifestyle and music genres. The television commercials will also run in five-second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor, DTH (Tata Sky) and digital-YouTube, Facebook, Wynk and Truecaller, with OOH across eight cities. Jabong is also collaborating with popular content creators like SIT and leading fashion influencers to amplify the campaign’s consumer reach.

    Jabong head Gunjan Soni says, “The fourth edition of BBS is going to be bigger and better than ever before with innovations like 100 per cent cash back, VIP slots, and lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”

    Jabong head of brand Gaurav Kackar adds, “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”

    Happy mcgarrybowen CEO Kartik Iyer mentions, “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”

    Jabong will allot exclusive slots to select shoppers on 26 July to make purchases via wishlisting, coupled with lightening and mystery deals throughout the four days for enhanced consumer engagement. Customers can also earn slots by playing fun games on the Jabong app to buy their favourite products before they go out of stock.

  • Happy mcgarrybowen creates film for Jabong’s Showstopper Festival

    Happy mcgarrybowen creates film for Jabong’s Showstopper Festival

    MUMBAI: Online fashion destination, Jabong, will launch a four-day shopping extravaganza, the Showstopper Festival, between 27-30 April.

    Targeted to fashion aficionados, the festival will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and athleisure brands.

    To support the festival, Happy mcgarrybowen has launched its latest campaign for urban fashion-forward customers. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio. The core campaign thought, #FashionGuilty, builds a world for the showstoppers, where mediocrity ceases to exist.

    Jabong VP for brand marketing Gaurav Kackar says, “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualisation of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

    Happy Mcgarrybowen CEO Kartik Iyer adds, “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”

  • Jabong’s spring summer runway shopping festival

    Jabong’s spring summer runway shopping festival

    MUMBAI: Online fashion portal Jabong has launched a thematic brand film on its digital platform.

    The film, which is high on fashion quotient, establishes that when you dress well, you feel on top of the world. The fusion music is soulful and encapsulates the spirit and essence of the brand.

    The film marks the launch of the new season titled – Spring-Summer Runway. The shopping festival which went from 30 March till 1 April brought together the latest trends and collection of the season from top brands.

    Jabong head of brand marketing Gaurav Kackar says, “The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”

  • Sistema Shyam TeleServices to launch innovative services

    Sistema Shyam TeleServices to launch innovative services

    KOLKATA: Sistema Shyam TeleServices Ltd (SSTL), the telecom services provider under the MTS brand, aims to launch innovative services early this year for smart phones. It is looking at launching devices, which can act as chargers as well as wireless internet for the smart phone users.

    Also, the data-led brand, had witnessed upwards of around 100 per cent increase in online marketing spent in the calendar year 2014 as compared to that last year 2013.

    “SSTL is looking at launching devices which can act as a charger as well as wireless internet for the smart phone users. Test phase is on,” said MTS India head of marketing and communications Gaurav Kackar.

    On the online marketing spent, without quantifying the budget Kackar, explained that if in the corresponding period the company spent Rs 100, around 20 per cent was dedicated for online advertisement spent and last year, it was increased to around 50 per cent. “We have almost doubled our share on online marketing spend,” he said.

    Also, the Facebook page of MTS brand has more than two million fans, he said.

    MTS expects surge in data traffic. “SSTL expects strong data growth over its networks,” he said.

    The company foresees exceptional data growth onto its networks. The Indian unit of Russia’s Sistema JSFC that operates under the MTS brand operates in nine out of 22 telecom circles in India.

    MTS, mainly a prepaid data services, has made its mark too when it comes to post paid services. “In the last three months, post paid growth has almost doubled,” he said.

    The company has, of late, shifted its focus to data-centric services such as video streaming.

    Postpaid consumers pay Rs 999 instead of Rs 1,499 for the MTS MBlaze Ultra Wi-Fi dongle. Additionally they can also opt for 40GB data pack at Rs 999, among various other offers, concluded Kackar.

  • MTS’s Discover reports 100 per cent traffic growth in 2014

    MTS’s Discover reports 100 per cent traffic growth in 2014

    KOLKATA: Sistema Shyam TeleServices Ltd (SSTL), the telecom services provider under MTS brand, which launched ‘Discover’, has witnessed a traffic growth of almost 100 per cent.

     

    “It is witnessing a traffic growth of almost 100 per cent from 1 lakh to 2 lakh in 2014,” informed MTS India head, marketing communications Gaurav Kackar.

     

    Launched in 2012, ‘Discover’ provides a platform to upcoming singers to showcase their talent.

     

    SSTL also continues its association with the NH7 Weekender, a music festival. The weekender is a music festival conceptualised and started by Only Much Louder (OML), a management company for Indian music groups. The event started in Pune, but now has been expanded to Delhi, Bengaluru and Kolkata.

     

    “As the music programme gets near, we experience 5,000-7,000 hits by music lovers every day. MTS is a youth oriented brand and I feel music and youth are inseparable. This is the best way to connect our brand with the young India. Also, the Facebook page of MTS brand has more than 2 million fans,” said Kackar.

     

    Earlier, MTS had served as a launch pad in India for some great Indian and international artists from Dhruv Visvanath, Nischay Parekh and Prateek Kuhad to Cardiff folk duo Zervas & Pepper and Australian alternative pop sensation Kate Miller-Heidke.

     

    Besides the music festival, the company will also set up a special ‘MTS Lounge’ where fans would be entertained with some surprise performances.

     

    The Bacardi NH7 Weekender 2014 festival is scheduled to start from 1 November 2014 in Kolkata and will end on 30 November in Delhi.