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Tag: Gaurav Jain

  • Short videos drive over 47 per cent consumer choices: ShareChat & Moj Report

    Short videos drive over 47 per cent consumer choices: ShareChat & Moj Report

    Mumbai:  As the festive fervour sweeps across India, a notable shift in consumer behaviour is being observed with almost half of (47 per cent) of Indian consumers being influenced by short-form videos while making their purchases, cities “Short Form Big Impact: Festive Blueprint”, a report by social media platforms ShareChat & Moj.

    Short-form videos have become a staple in the daily lives of Indian consumers as 81 per cent consumers actively watch bite-sized form of content. Increasingly influential among consumers aged 25-44, almost 50 per cent of them base their purchase decisions on the content they consume on short video platforms.

    Key Highlights

    ●   Influence of Short videos: The more India watches short-form videos, the more its purchase decisions are influenced by them. 59% of those who watch more than 60 minutes make purchase decisions based on short-form videos.

    ●   Native language supremacy: 86% of India wants content in their regional language, with 84% finding content in their regional languages more relatable and trustworthy. 45% of India makes purchases based on videos from creators in their native language.

    ●   Rise of micro influencers: In Tier 3 cities, purchase decisions are most influenced by creator-led videos. 70 per cent of creators create more content around and during festivals, with 79 per cent of them garnering an increase in user engagement on creator-led content.

    ●   Festive must-haves: The top trending choices for consumers are clothing, home decor and gifts, followed by beauty, food and electronics.

    ●   Brand affinity: Around 34 per cent of shoppers are open to exploring new brands, making this a key moment for brands to shine. In the West, 39 per cent of Indians are ready to experiment with new brands, showing a strong sense of curiosity. On the other hand, the South showcases brand loyalty, with 68% preferring their trusted favourites.

    “We are living in a transformative era where short videos are driving purchase decisions for most of the Indians. As India gears up for the festive season, platforms like ShareChat and Moj offer brands a unique opportunity to engage with consumers in a meaningful way and drive authentic connections. By leveraging the power of short-form content, regional language preferences, and trusted creators, brands can optimise their impact and drive significant sales.”

    “In this new shopping landscape, that has shifted majorly from traditional means to the consumers’ fingertips, we are proud to be acting as a bridge between consumers and brands.  Brands have continued to receive returns through platforms such as ours, with a deep understanding of culture and language, fueled by creativity and strong strategic solutions adapting to evolving needs of today’s consumer.” said ShareChat and Moj chief business officer Gaurav Jain.

    Short videos have become a key factor in shaping consumer behavior in India, evolving from brief moments of scrolling to capturing a significant portion of India’s daily screen time. Nearly 50 per cent of Indians watch short-form videos for more than 30 minutes a day, with 29 per cent spending more than 60 minutes a day, with women for both.  The more time India spends on these videos, the more they shape decisions—showing the unexplored potential of short-form content. Short-form videos are not just a metro or Tier 1 phenomenon—they have a widespread influence across all regions. Moreover, purchase decisions in Tier 3 cities are more influenced by short-form videos, with 49% making decisions based on them, compared to an average of 45.7 per cent in other regions.

    The survey encompassed insights from 6,000 users and 100 creators on ShareChat and Moj platforms, aiming to comprehend their festive activities, language preferences, and relationships with regional creators It encompassed people from diverse backgrounds and  helped pinpoint a significant trend—the profoundness of short-form videos in swaying consumer behaviour. To access the full report, please visit https://ads.sharechat.com/research-and-insights/short-form-big-impact-festive-blueprint

  • ShareChat partners with JioCinema to showcase exclusive Olympic Games Paris 2024 content

    ShareChat partners with JioCinema to showcase exclusive Olympic Games Paris 2024 content

    Mumbai: Every four years the most iconic games take place at a global stage. This year the Olympic Games are to be held in Paris, France with over 200 countries competing against each other. As the Indian contingent gears up for Paris 2024, ShareChat, India’s homegrown social media company, and JioCinema, the official digital partner for the Olympic Games, have entered a partnership to showcase exclusive content for sports fans to be closer to the action from 26 July to 11 August 2024.

    The collaboration aims to provide an unparalleled experience for users on ShareChat and Moj platforms. With a plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action.

    Moj a homegrown short video platform, revolutionizing short-form video for tier two audiences by bringing authentic regional content, the latest technology including Dolby Vision, and offering innovative monetizing avenues like virtual gifting for its creator community. This strategic utilization of short-form content aims to celebrate the Olympic spirit amongst millions of fans, delivering the best moments of the games in various regional languages and enhancing the viewing experience. Fans will also have access to insightful analysis from sports legends and commentators through studio clips available on both platforms.

    Announcing the partnership, ShareChat & Moj chief business officer Gaurav Jain said, “We’re thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India’s journey like never before.

    The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”

    “The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement,” said a Viacom18 spokesperson. “Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts.  This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”

    As the blue riband event inches closer, ShareChat and JioCinema aim to redefine the way fans engage with Olympic content, creating a truly enriching experience and setting a new benchmark for sports content consumption in India.

  • JioCinema joins forces with ShareChat & Moj

    JioCinema joins forces with ShareChat & Moj

    Mumbai: JioCinema has announced its partnership with India’s leading multilingual social media platform, ShareChat and India’s No.1 short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.

    ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.

    JioCinema has democratized the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionizing SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetizing avenues like virtual gifting for its creator community.

    “As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

    “We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said ShareChat & Moj chief business officer Gaurav Jain.

  • OHO Hill Yatra campaign presented by Dettol Banega Swasth India culminates in Dehradun

    OHO Hill Yatra campaign presented by Dettol Banega Swasth India culminates in Dehradun

    Mumbai: Reckitt, world’s leading consumer health and hygiene company, along with partner Plan India, partnered with season three of OHO Hill Yatra for its Dettol Climate Resilient School Project, with the theme – ‘Kedarkhand Se Manaskhand Ek No. Uttarakhand’ and culminated grand finale in Dehradun in presence of chief minister of Uttarakhand  Pushkar Singh Dhami. The month-long on-ground initiative hosted by RJ Kaavya, reached over 25,000 students and 43 schools, engaging and educating students and communities across 13 districts in Uttarakhand on the issue of climate change. To further its commitment to cover 100 per cent districts of Uttarakhand by 2025, Dettol Banega Swasth India will develop one Climate Resilient School per district, focused on reinforcing state’s climate mitigation & adaptation efforts and contributing to the achievement of SDGs.

    Hosted at the CM Camp Office in Dehradun, the grand finale was also graced by special guest Reckitt director, external affairs and partnerships, SOA Ravi Bhatnagar and OHO Radio CEO RJ Kaavya. During the event, students from the Climate Resilient Schools presented cultural performances and models on waste management, energy saving, and solar panel retrofitting implemented in their schools. The event also witnessed the launch of Dettol Climate Resilient School Preamble, encouraging children to commit to preserve and safeguard the environment by taking environment-friendly actions for a greener and healthier tomorrow.

    Commenting on the grand finale event, chief guest Uttarakhand CM Pushkar Singh Dhami said, “I congratulate Dettol Banega Swasth India and OHO Radio for this unique campaign in Uttarakhand to drive education among children on the important issue of climate change. The OHO Hill Yatra season 3 campaign by Dettol Climate Resilient School Project, with the theme- ‘Kedarkhand Se Manaskhand Ek No. Uttarakhand’ engaged children and communities across 13 districts of the state. Aligned to the vision of Honourable Prime Minister Shri Narendra Modi – Mission LiFE, this endeavour is truly remarkable and holds an important value as it encourages children to inculcate behavioural change in their everyday lives.”

    India is the seventh most vulnerable country to climate change impact, according to the Global Climate Risk Index 2021. Due to geological factors such as melting glaciers, increased population pressure, seismic activity, and over-exploitation of natural resources, the state of Uttarakhand is vulnerable to climate change. In alignment with Government of India’s Mission LiFE curriculum, Reckitt aims to create a cadre of environmentally conscious children to drive climate resilience in school and community across the state of Uttarakhand with Dettol Climate Resilient School project. Through this project, retrofitting in 4 schools in 4 Dhams of Uttarakhand were done with solar panels, energy efficient lights & fans, low flow water fixtures, waste management. Following schools were covered – Government Upper Primary School, Damta, Uttarkashi (Yamunotri), Government High School, Athali, Uttarkashi (Gangotri), Government Upper Primary School, Ratura, Rudraprayag (Kedarnath) and Government Upper Primary School, Pakhi, Chamoli (Badrinath). The impact of retrofitting in schools translated to a 65 per cent reduction in water wastage, and 64.5 per cent reduction in electricity units charges.

    The incorporation of wall murals focusing on the themes of Mission LiFE serves as a powerful tool to raise awareness among students. By actively engaging in environmental education workshops, the project not only aligns with the government’s emphasis on climate action but also directly supports the national goal of fostering environmental consciousness among citizens. The cultivation of environmental responsibility and conscious lifestyles among children through climate-friendly interventions echoes the government’s call for sustainable habits from an early age.

    Reckitt – South Asia EVP Gaurav Jain said, “In a remarkable stride towards sustainability, India has witnessed a substantial boost in its green energy initiatives, transitioning seamlessly from 2023 to 2024. At Reckitt, we believe we have a duty to combat climate change and empower the next generation towards building a sustainable and resilient future. With Dettol Climate Resilient Schools and the OHO Hill Yatra campaign, we have been working closely in the state of Uttarakhand to drive on-ground behaviour change and educate the younger generation through three pillars – campus,  urriculum and collaboration. Bearing the flag of Mission LiFE, we look forward to expand the initiative by developing more climate resilient schools in Dev Bhoomi-Uttarakhand, where elements of nature meet in the purest form. We extend our heartfelt gratitude to the Government of Uttarakhand for their invaluable support as we together work towards building a greener and more resilient Uttarakhand.”

    The Dettol Climate Resilient project partnered with OHO Radio, a coveted local digital radio, to conduct an immersive month-long campaign during the OHO Hill Yatra. Designed to deepen students’ understanding of environmental issues, the campaign focused on promoting Mission LiFE and informing the audience on the critical issue of climate change. The grand finale event encompassed of various cultural performances by students from selected schools of Khatima, Rishikesh, Rudraprayag and Uttarkashi, and showcased impact of OHO Hill Yatra campaign, based on the theme ‘Kedarkhand se Manaskhand Ek No. Uttarakhand’.

    The Dettol Climate Resilient School Project, under the visionary leadership of Reckitt and implementation of Plan India, has emerged as a crucial player aligning itself with the national green goals set by the Indian government. This innovative initiative has demonstrated a profound commitment to environmental sustainability, education, and community engagement, contributing significantly to the broader vision of a greener and more resilient India.

    Since its inception last year, the Dettol Climate Resilient School Project has emerged as a crucial player aligning itself with the national green goals in alignment with the vision of the Government of India. This innovative initiative has not only demonstrated a steadfast commitment to environmental sustainability but has also actively contributed to the broader vision of a greener and more resilient India. The project’s endeavours have resulted in significant achievements, with four schools retrofitted with solar panels, energy-efficient lights, fans, low-flow water fixtures, and waste management systems. These efforts have led to tangible impacts on water wastage and electricity units charges, seamlessly aligning with the country’s broader objectives for sustainable resource management.

    In essence, the Dettol Climate Resilient School Project has intricately woven its initiatives to not only align with but actively contribute to the national green goals of India. As India moves from 2023 to 2024, the trajectory is clear – a determined march towards a greener, more sustainable future. The financial allocations, initiatives, and collaborations underscore the nation’s commitment to aligning economic growth with environmental responsibility, forging a path towards a resilient and eco-friendly tomorrow.
     

  • Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Mumbai: NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

    ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last nine years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

    Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause, from Vice Presidents and Chief Ministers to Oscar winners, Magsaysay awardees and Nobel laureates, all compassionate individuals to address and take action on some of the country’s most critical health issues. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on 2 October every year, highlights how better hygiene and nutrition can improve India’s health.

    With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Droupadi Murmu, Her Excellency the President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Apart from these famous dignitaries, Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and sensational Nagaland rapper Moko Koza.

    Campaign ambassador Ayushmann Khurrana states, “Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

    AMG Media Network CEO & editor-in-chief, NDTV Limited director Sanjay Pugalia states, “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

    Reckitt chief executive officer Kris Licht states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“

    Reckitt South Asia executive vice president Gaurav Jain states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.

    Reckitt director-external affairs and partnerships South Asia Ravi Bhatnagar states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”

    Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.

    Dettol and NDTV have been working towards a clean and healthy India since 2014. Into its tenth season, Banega Swasth India embarks on a journey of transformation. This year the goal is to envelope the whole world. The goal of good hygiene & health has to be a global goal – One World Hygiene. In this season, a newly formed council of Padma awardee doctors created a roadmap for One World Hygiene.

  • Gaurav Jain elevated as head of Reckitt India

    Mumbai: In a top deck restructuring, Reckitt India has elevated Gaurav Jain as the head of the hygiene unit, along with the health unit. Jain has been heading its health unit in India since 2017. 

    Accordingly, this new development makes him the chief of the company’s India business. Jain has been named senior VP, South Asia, with all business units across the region reporting to him.

    “Our health and hygiene business units have been brought under one focused leadership team. Gaurav Jain is the senior vice president, South Asia for Reckitt,” said a Reckitt India spokesperson, confirming the top management rejig.

    “Health and hygiene business units have been brought under one focused leadership team, to optimise the potential of the complementary nature of products spread over the Dettol, Lysol, and Harpic businesses,” said the spokesperson.

    This focused approach will help enhance synergies, align business strategy & execution consequently improving performance, she further added.

    Reckitt’s health unit houses brands such as Dettol, Veet, Durex, Strepsils, while its hygiene home business includes Harpic, Lysol, Mortein, and more.

    However, the spokesperson for the conglomerate clarified that the health and hygiene business units have not merged and will be operated independently. “This focused approach will help enhance synergies, align business strategy and execution,” she said.

  • WOW Skin Science ropes in Gaurav Jain as VP Customer Delight

    MUMBAI: FMCG Personal Care Brand WOW Skin Science on Monday appointed Gaurav Jain as vice president, customer delight.

    Jain will design, execute and monitor various scalable processes and NPS improvement projects. He will work closely with the numerous stakeholders and curate strategic initiatives to build and strengthen Customer Experience across several touchpoints, said the company.

    Hitherto, Jain worked at Coach as the AOL and Senior TL at Accenture. He has also worked as the deputy general manager and assistant general manager in Times Internet Limited and Videocon respectively. Previously, Jain has lent his expertise as a member experience head at eBay and executed diverse improvement projects across all transaction points with Dominos India. Having a vast experience of 19 years, he has also worked in Stakeholder Management across various geographies in the European Union and APAC. 

    Elaborating on his new role, Jain says, “It is often said that the ‘Customer is king’ and my responsibility will be to amplify the customers’ needs and preferences through a 360-degree approach. End-to-end experience management will be inducted to ensure that from the time the product is purchased by the customer till the time it is delivered, this journey is seamless, smooth, and coherent. This will not only add value to our customer base but also reinforce the brand in this domain.”

    WOW Skin Science co-founder Manish Chowdhary states, “I am pleased to welcome Gaurav Jain to the WOW family. We always want to WOW the customers throughout their journey with us and it is crucial that we stay consistent across channels and platforms. With his vast experience and deep understanding of customers coupled with his customer-first mantra, we will be able to redefine our customer journey from start to end and set a new benchmark for ourselves and for the industry at large.”

  • Dettol Harpic BSI collaborates with the All India Imam Organization

    Dettol Harpic BSI collaborates with the All India Imam Organization

    MUMBAI: Reckitt Benckiser has taken a milestone leap in the direction of driving a transformational change on sanitation and hygiene by launching its ‘Dettol Banega Swachh India Handwash Digital Curriculum’, in collaboration with the All India Imam Organization.

    The event was graced by All India Imam Organization chief imam Umer Ahmed Ilyasi and also saw presence of other dignitaries including India Islamic Centre chairman Sirajuddin Qureshi.

    RB Health India senior vice president, Africa, the Middle East and South Asia (AMESA) Gaurav Jain said, “We are proud at the way Dettol BSI has created a deep impact on the hygiene and sanitation habits of people across India, by driving behavior change in the last four years. Now in its fifth year, we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness and health.”

    Commenting on the development, Imam Umer Ahmed Ilyasi, said, “I am overjoyed to share the news of the partnership between the All India Imam Organization and Dettol Banega Swachh India. As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India. We will take this initiative to other countries in Africa, the Middle East, South Asia and, eventually, turn it into a global program. Children are the change-agents of the society, and this step is going to ensure that we inspire these young minds to inculcate the learning into a habit, through engaging multi-media tools and activities such as animated videos, which would turn them into influencers for others, and nation-builders of tomorrow.”

    As part of the campaign activations, Dettol BSI plans to expand its hygiene and sanitation curriculum to sensitise about 6 crore children in over 5,50,000 madrasas, over a period of five years, across multiple states in India. Additionally, appropriate efforts will also be made towards increased training and capacity building among teachers at madrasas to ensure effectiveness of the curriculum.

    The campaign will be focused on helping children build healthy habits, focusing on cleanliness, from early childhood. This will be done through videos and multiple activities and tools that will be both fun and engaging. The curriculum would focus on highlighting the importance of good hand washing practices, benefits of regular hand washing in preventing the spread of diseases and improving the overall health of growing children.

  • Oogwave Brings Zero Email Initiative to India

    Oogwave Brings Zero Email Initiative to India

    MUMBAI: Thierry Breton, Chief Executive of Atos, launched the ‘zero email initiative’ in 2011. He advocated reducing internal emails by using improved communication applications and social media tools. Similarly, Ryan Holmes, chief executive of HootSuite, a social media management toolset described emails as “new pony express” and “an unproductively tool”. There is growing concern about emails reducing workplace productivity and Oogwave aims to finally address this problem in India.

    Oogwave, an innovative new startup has taken up the mantle of eradicating the old world method of corporate emails. They have created a cloud based platform for businesses to share and communicate without emails. It helps you organize, create and share data with colleagues and clients. The data is universally accessible across all devices and the Oogwave app is available on iOS and android.

    It has been estimated that managers spend between 5 to 20 hours a week just reading and writing emails. Some of the major productivity issues with emails are:-

    · E-mails frequently lead to information overload

     

    · Employees spend unnecessary time on routine communications like filtering incoming information and correspondence

     

    · Email storage is a nightmare for CIOs/IT managers, who need to invest in additional storage capacity and reduplication technology

    Commenting on the platform, Mr. Gaurav Jain, CEO, Oogwave said – “In the last 10 years, there’s been a dramatic shift in the way companies do business. All our business information is digitalized – easy to store, share and update. We work in a knowledge economy with a social media literate workforce. The young knowledge workers want to do meaningful work. We at Oogwave understand the change and believe that enterprise social networks are a far better way of encouraging collaboration and freeing businesses from the restraints of overflowing inboxes.”

    The platform has already seen huge adoption in the US, the UK, Eastern Europe and South Africa, among other countries. Over 3,400 companies are using Oogwave globally. Oogwave is expecting 3 fold growth in its customer base over 10,000 in next 15 months.

    About users of the platform, 72 per cent of customers are from professional services — knowledge-based companies where content and information is the inventory. Most of the customers use Oogwave for internal communication and to store and share content while around 22 per cent are using team task management too.

    The company has attracted funding from TLab, a division of Times Internet Ltd. It is planning to go for another round of fund raising in the next eight months to fuel growth plans.