Tag: Gaurav Bhasin

Prime Video adds south cinema blockbuster hub

MUMBAI: The streaming giant has launched AP International South Cinema as its newest add-on subscription, giving fans a dedicated space to enjoy some of Tamil and Malayalam cinema’s most celebrated films, from blockbusters to cult favourites, for just Rs 399 a year.

The new add-on brings together an impressive library of acclaimed titles, including Tamil gems like Sivakasi, 7/G Rainbow Colony, Pudhupettai, and Ghilli, alongside Malayalam hits such as King Liar, Puthiya Niyamam, and Annayum Rasoolum. The collection spans genres and generations, offering viewers a rich taste of South India’s storytelling brilliance.

Announcing the launch, Prime Video Ads India head of marketplace (add-on subscriptions and movie rentals) Gaurav Bhasin said, “We’re delighted to bring AP International South Cinema to Prime Video’s growing local language line-up. This collaboration celebrates India’s diverse filmmaking heritage and strengthens our mission to make Prime Video a one-stop destination for entertainment.”

AP International managing director Sanjay Wadhwa added, “True cinema transcends language and time. Through this partnership, we’re proud to share the soul of Tamil and Malayalam storytelling with audiences everywhere, celebrating the past while shaping the future.”

With this addition, Prime Video continues to expand its video entertainment marketplace, offering seamless access to premium content across multiple OTT services. Subscribers can enjoy easy billing, unified search, personalised recommendations, and offline viewing, all within the familiar Prime Video experience.

For fans of South Indian cinema, it’s a blockbuster upgrade, no language barriers, no extra apps, just great films at the click of a button.

November 7, 2025
Prime Video adds a reel treat with NFDC’s ‘Cinemas of India’ for just Rs 199 a year

MUMBAI: Prime Video India has rolled out the red carpet for film buffs, announcing the launch of ‘NFDC – Cinemas of India’ as an add-on subscription, priced at just Rs 199 per year. The collection is a goldmine of Indian cinema, featuring landmark films by the likes of Satyajit Ray, Shyam Benegal, Mira Nair, Kalpana Lajmi, and more.

The newly added bouquet includes cinematic heavyweights like Gandhi, Mirch Masala, Rudaali, Salaam Bombay!, Agantuk, and Suraj Ka Satvan Ghoda — all carefully curated by the National Film Development Corporation (NFDC), known for nurturing India’s parallel cinema movement.

Part of Amazon’s growing video entertainment marketplace, the service provides frictionless access to over a hundred critically acclaimed films across 12 Indian languages — from Bioscope (Malayalam) to Parinamam (Malayalam), Percy (Gujarati) to Qissa (Punjabi).

Many of the titles boast honours from Cannes, Venice, Toronto and the National Awards, making the NFDC channel a veritable masterclass in Indian storytelling.

“NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces,” said Prime Video head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin. “The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”

“We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking, stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide,” said NFDC Ltd MD, Prakash Magdum.

For the price of popcorn, viewers can now stream decades of cinematic genius — all in one click. Lights, camera, nostalgia.

June 23, 2025
Prime Video launches Channel K

Mumbai : Prime Video launched Channel K, Interactive Media Mix, (IMX)’s Korean entertainment channel, as an add-on subscription. As the home to some of the most popular series, movies, K-pop concerts, and reality shows, Channel K will offer Prime members an immersive Hallyu experience with blockbuster series such as Summer Strike, Personal Taste, acclaimed movies like Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory, NCT Nation and Made in Korea: The K-Pop Experience, in addition to providing Indian BTS fans exclusive access to the 2024 BTS FESTA: Message from Jin, with concert footage and documentaries showcasing deep insights into the journey and artistry of these global icons.

Prime members can enjoy a diverse range of celebrated Korean content by purchasing an add-on subscription to Channel K at a monthly fee of Rs 79, with a special limited-time* inaugural price of Rs 1 for the first month.

“Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country,” said Prime Video head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin. “Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, that were loved by our customers. We are now thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”

“Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans,” said IMX CEO Sohn Il-Hyung. “Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”

November 21, 2024
Prime Video launches Crunchyroll on Prime Video Channels in India

Mumbai: Prime Video has launched Crunchyroll, the ultimate destination for anime worldwide, on Prime Video Channels, increasing access to some of the most popular anime content for fans in India. Prime members can now purchase an add-on subscription to Crunchyroll at ₹79 per month, gaining access to over 800 anime titles, including the latest shows and movies, some of which will be available for viewers in India in multiple languages, immediately after their release in Japan.

With a subscription to Crunchyroll on Prime Video Channels, Prime members can enjoy more than 40 new shows from the new anime season, including the new sci-fi monster series Kaiju No.8, the fan-favourite series Black Butler – Public School Arc, which returned nearly ten years after its original run, Solo Leveling, Demon Slayer -Hashira Training Arc- and many more. Select shows and movies will also be available in Hindi, Tamil and Telugu, in addition to English.

“The popularity of anime content in India has grown exponentially over the last few years, and through various Channels, we are working towards building a wide and diverse library of popular and blockbuster Japanese animation,” said Prime Video India’s head of Prime Video Channels and movie rentals Gaurav Bhasin. “We are thrilled to launch Crunchyroll on Prime Video Channels and make it even more convenient for Prime members in India to watch premium and latest anime content, immediately after its release in Japan. The availability of select shows and movies in Hindi, Tamil, and Telugu, besides English, will make anime more accessible for fans, while also helping introduce the genre to new viewers. We look forward to strengthening our anime programming on Prime Video Channels in the coming months.”

Crunchyroll EVP of business development Terry Li said, “Crunchyroll offers an anime adventure for every kind of fan. From sports to romantic comedy, horror and action to slice-of-life, even the anime-curious can get immersed in our library. We look forward to welcoming new fans into the anime community through our launch on Prime Video, offering convenient access to Crunchyroll’s vast library of anime, including the latest shows, new seasons and movies in India.”

Prime members in India can purchase an add-on subscription for Crunchyroll through Prime Video Channels at ₹79 per month.

June 25, 2024