Tag: Gaurav Banerjee

  • Ravi Ahuja to replace Tony Vinciquerra as president & CEO at Sony Pictures Entertainment

    Ravi Ahuja to replace Tony Vinciquerra as president & CEO at Sony Pictures Entertainment

    MUMBAI: Now here is another executive of Indian descent taking on the top leadership position in a global company. Ravi Ahuja, who was Sony Pictures Entertainment’s (SPE’s) chairman of global television studios and SPE president & COO will take over as the company’s president & CEO effective 2 January 2025. He will replace SPE’s current CEO  Tony Vinciquerra who will remain in an advisory role for SPE as non-executive chairman until the end of December 2025.

    Ahuja will report to Sony group chairman &  CEO Kenichiro Yoshida and Sony group  president, COO &  CFO Hiroki Totoki. The announcement was made Sony Group Corp and  SPE today.

    “The extraordinary turnaround at SPE over the last 10 years would not have been possible without Tony’s deep experience and expertise in the entertainment space, his strategic vision and his outstanding leadership,” said Yoshida. “Under Tony’s watch, SPE became a critically important part of our efforts to maximize the value of our IP and find synergies across all our entertainment and technology businesses, and it remains a key driver in Sony group’s ongoing corporate strategies to lean further into the creative and entertainment spaces. I want to thank Tony for his years of dedication and leadership at SPE, and for his invaluable support across the group companies during his successful career at Sony.”

    Yoshida continued, “Since joining SPE in 2021, Ravi has been at the center of Tony’s leadership team, navigating the unprecedented challenges of today’s media and entertainment environment and positioning SPE for further growth. Ravi brings with him years of experience from his time at some of the world’s most successful entertainment companies, and we look forward to working more closely with him in his new role as president & CEO of SPE.”

    Vinciquerra joined SPE in June 2017, and has led the company’s dramatic turnaround with five consecutive years of increasing profit by strengthening of SPE’s film slate, reimagining SPE’s television businesses, and with aggressive M&A in key growth areas, such as anime with the acquisition of Crunchyroll in 2021.

    Vinciquerra’s strategic decisions to divest most of SPE’s international cable networks as that market began to deteriorate, and to not jump into the overcrowded streaming space with a general entertainment streaming service, has kept SPE profitable during a time of unprecedented industry change.

    In recent years, Vinciquerra led SPE through some of the entertainment industry’s most challenging events such as the COVID-19 epidemic and the historic combined SAG-AFTRA and WGA strikes of 2023, events which brought television and film production to a standstill. Despite these unprecedented events, SPE remains in a
    very strong and competitive position among its industry peers.

    “When I stepped into this role seven and a half years ago, I would’ve never imagined the extraordinary industry disruption and opportunity we’d face,” said Vinciquerra. “I’m filled with immense gratitude for this exceptional company and its profound legacy in Hollywood history. I’m consistently inspired by my brilliant and resolute colleagues. Together, against the odds, we achieved remarkable success and have consistently proven that this is a community built on passion and resilience. Thank you for making these past seven and half years the most gratifying of my career. My sincere appreciation goes to Kazuo Hirai for offering me this opportunity in 2017, and to Kenichiro Yoshida and Hiroki Totoki for their leadership and unwavering trust and support over the years. I have the utmost confidence that SPE will continue to thrive in the years ahead and know that Ravi is the right leader to take SPE forward.”

    Ravi Ahuja joined SPE in 2021 to oversee all production businesses for Sony Pictures Television (SPT) and the studio’s India business as chairman of global television studios. SPT and its production companies produce several award-winning and acclaimed television series including The Crown, The Boys, Gen V, Cobra Kai, Better Call Saul, The Last of Us, Outlander, For All Mankind, The Night Agent, Twisted Metal, The Wheel of Time, S.W.A.T., The Good Doctor, Wheel of Fortune, Jeopardy!, Shark Tank, American Idol, So You Think You Can Dance, 90 Day Fiancé, Octonauts, SuperKitties, and many more.

    Since joining SPE, Ahuja has also overseen SPE’s M&A activities, including the acquisitions of award-winning nonfiction entertainment company Industrial Media, leading UK production company Bad Wolf and VFX company, Pixomondo, as well as the sale of GSN Games to Scopely. 

    Prior to joining SPE, Ahuja was president of business Operations &  CFO of Walt Disney Television. Prior to that he was in positions of increasing authority, including CFO, at the Fox Networks group, and Virgin Entertainment group.

    “It is my privilege and honor to take the helm at SPE,” said Ahuja. “This is a special place — an iconic studio with an extraordinary 100-year history of storytelling. Thanks to Tony’s remarkable leadership, we have leading businesses with clear strategies and are set up for even greater success in the years to come. I am energized by the opportunities ahead and am lucky to work alongside thousands of talented colleagues around the world at SPE and at our Sony sister companies. I am grateful for Tony’s mentorship, guidance and friendship through the decades, and I thank Yoshida-san and Totoki-san for entrusting me with this important role.”

    Ahuja’s ascendancy to the top role at SPE comes at a time when there has been a change in leadership at Sony Pictures Networks India with NP Singh stepping down as CEO after a long successful stint and Star India executive Gaurav Banerjee taking up the role.

     

  • Gaurav Banerjee to lead SPNI from August

    Gaurav Banerjee to lead SPNI from August

    MUMBAI: After some amount of speculation about whether Disney Star India head honcho Gaurav Banerjee would be hopping over onto Sony Pictures Networks India as big boss, today the company sent out a release confirming Banerjee (or GB as he is known) as the professional to lead SPNI on or before 26 August, pending regulatory approvals. He succeeds the extremely affable and low profile NP Singh who  successfully headed the M&E major for around 25 years.

    NP is slated to take on the role of non-executive chairman to support the transition until the end of the fiscal year.

    Says GB: “I am deeply honoured to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.

    “Adds NP: “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact in content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.

    “Chairman of global television studios  & president & COO of Sony Pictures Entertainment Ravi Ahuja adds: “N.P. Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.

    “More about GB

    With an illustrious career spanning over two decades, Gaurav Banerjee brings a wealth of experience in content creation and strategic leadership. He previously held the positions of head of content for Hindi entertainment & Disney+ Hotstar and business head for Star Bharat, Hindi & English movies, kids & infotainment, and regional (East). In these roles, Gaurav not only oversaw content curation across multiple languages but also spearheaded original series and films that resonated deeply with diverse audiences, earning him a reputation as an innovative and forward-thinking leader.

    Gaurav’s strategic vision and innovative approach consistently positioned top shows like Anupama, Ghum Hai Kisi Ke Pyaar Mein, and Imlie at the forefront of viewership ratings. He was vital in producing award-winning streaming originals such as the Emmy-nominated Aarya, Special Ops, The Freelancer, and The Night Manager for Disney+ Hotstar.

    Gaurav’s media journey started as an assistant producer and anchor at Aaj Tak. From there he moved to Star News, where he started producing and anchoring prime time news shows. Gaurav holds a master’s degree in filmmaking and TV production from Jamia Milia Islamia University and an undergraduate in history from St Stephens, Delhi.

  • Sony Pictures’ Tony Vinciquerra’s perspective on the Zee merger

    Sony Pictures’ Tony Vinciquerra’s perspective on the Zee merger

    MUMBAI: Why did the deal between Zee and Sony Pictures fall through? 

    Sony Pictures Entertainment chairman & CEO CEO Tony Vinciquerra gave some insights on 30 May at a business segment call with investment analysts. 

    Said he: “The Zee situation (the merger deal) would have been very great. It took a very long time to get regulatory approval and in that time, unfortunately, the Zee business deteriorated substantially.”

    Vinciquerra, explained that Sony Pictures has several conversations going on in India  that “could, might, possibly” end up in something that would help  the company in the market place. 

    He added: “But we are not concerned about our survival there. We have a very good busines there. We will survive. We will do well. We have a very large competitor there who is merging with another of our very large competitors. We are not sure how the regulatory process will go over there, but it will probably take some time. Which would give us some time to re-establish and re-energise our business to compete very strongly. But we are looking some other options which may or may not come to fore.”

    Vinciquerra also put paid to reports that the company had settled upon Disney Star’s Gaurav Banerjee to replace India CEO NP Singh who had announced he was retiring. 

    “We are aggressively looking…we have a long list of very good candidates we can choose from,” he elaborated.  

  • Gaurav Banerjee appointed as SPNI’s new CEO

    Gaurav Banerjee appointed as SPNI’s new CEO

    Mumbai: Sony Pictures Networks India (SPNI) has appointed Gaurav Banerjee, formerly with Disney Star, as its new CEO, succeeding NP Singh. Singh recently announced his departure from SPNI India after 25 years with the company, during which he hinted at a succession plan. This development aligns with his announcement.

    At Disney Star, Banerjee managed content for Hindi entertainment and Disney+ Hotstar. He also served as the business head for Star Bharat, overseeing Hindi and English movies, kids and infotainment, and regional channels in the eastern region. According to the Disney Star website, Gaurav played a pivotal role in shaping their diverse entertainment portfolio, covering multiple languages and overseeing original series and films. He managed all content for Hindi entertainment TV, including six of the top ten shows on Star Plus. Additionally, he was responsible for iconic TV brands such as Star Gold, Star Jalsha, Star Bharat, and the National Geographic Channel.

    Gaurav Banerjee also served on the board of directors of the Indian Broadcasting & Digital Federation, the industry forum for media leaders in India, and on the core technical committee of BARC India, the organisation responsible for measuring television ratings in India.

  • This Earth Day, National Geographic India’s Third Season of ‘One for Change’ Initiative

    This Earth Day, National Geographic India’s Third Season of ‘One for Change’ Initiative

    Mumbai: In less than 50 years, Earth has lost 69% of the average wildlife population. Wildlife play a significant role in the stability of the environment, ecosystem, and our lives. The quality of our existence is determined by how well we take care of them and our planet. National Geographic in India, with a mission to ignite hope and change among viewers and the wider public, celebrates Earth Day with the third season of its Earth Day initiative, ‘One for Change’.  The brand initiative advocates for positive environmental impact through small individual actions, highlighting how just one small act by everyone can have an enormous impact. This season, National Geographic India, is presenting five thought-provoking narratives emphasizing the need for change in our lives from the animal kingdom’s perspective.

    The films hope to encourage viewers to bring about a change in their daily lives, by shedding light on wildlife species’ struggles against deforestation, climate change, plastic pollution, water scarcity and air pollution. Each video raises awareness about pressing global issues, such as the staggering amount of plastic in our oceans, the loss of million hectares of forests, the melting of trillion tons of ice, droughts and the deteriorating air quality around the world. These hard-hitting films will take viewers on an emotional journey, inspiring them to act now and adopt sustainable practices into their daily lives.​

    “At National Geographic, our 136-year rich legacy of authentic and powerful storytelling has been captivating the audience, inspiring them to care about the world in new ways. In season 3 of the ‘One for Change’ initiative, we present a fresh viewpoint, offering insights through the eyes of wildlife as we witness the rapid destruction of their habitats. We’re also empowering individuals with actionable tips to lead conscious lives, driving positive change one step at a time. This Earth Day, we’re shedding light on the stark realities we face and how each of us can contribute to a brighter future for our planet,” said Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star.

  • Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Mumbai: Film Critics Guild and Group M Motion Entertainment, in collaboration with Vistas Media Capital, announced the winners of the Critics’ Choice Awards 2024. Disney+ Hotstar emerged as the unparalleled star of the Sixth Critics’ Choice Awards 2024, securing the prestigious Best OTT Platform of the Year title, firmly establishing its status as the powerhouse of entertainment. This recognition underscores the platform’s commitment to delivering high-quality content and pushing the boundaries of entertainment.  

    Adding to the win, Hotstar Specials’ Koffee with Karan Season 8 captured hearts with its unprecedented vulnerability, banter, and memorable moments, earning the title of Best Unscripted Show. Koffee with Karan has been a fan favorite and this win solidifies its place as a standout in the genre.  The cinematic masterpiece, 12th Fail by Vidhu Vinod Chopra shined, securing the esteemed title of Best Feature Film. and it is the most-watched film of 2023 for Disney+ Hotstar.

    Disney+ Hotstar & HSM Entertainment Network, Disney Star head – content, Gaurav Banerjee said, “We take great pride in Disney+ Hotstar’s rich repertoire, and it brings us immense joy to witness the platform consistently delivers compelling shows and engaging stories. The Critics Choice Award Win is a significant achievement, underscoring our commitment to delivering high-quality storytelling.”  

    Karan Johar, on Koffee with Karan Season 8’s win,”Koffee with Karan is more than just a show to me; it’s a deep personal connection, and I’m genuinely thrilled to have found a fantastic partner in Disney+ Hotstar. What makes Koffee with Karan truly unique is its distinctiveness, the genuine and organic charm it exudes, and its originality that sets it apart from everything else. The Critics Choice Awards acknowledging these qualities fills me with immense pride. Moments like these are inspiring me to continue bringing more engaging episodes of Koffee with Karan to our audiences.”  

    Acclaimed director and producer, Vidhu Vinod Chopra said “We are incredibly grateful to witness the immense love our film is receiving from people everywhere, not just in theatres but online on streaming and internationally as well. Within just three days, 12th Fail was the most-watched film on Disney+ Hotstar. As a Writer-Director nothing makes you happier than witnessing your film made with the right intention being so well received and appreciated. I thank the universe for 12th Fail.“  

  • IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    Mumbai: IndiGo, India’s preferred airline, recently collaborated with National Geographic India to bring forth #nofilter by IndiGo, an inspiring platform that seamlessly blends the realms of travel and photography. The culmination of this initiative witnessed a staggering success, leaving an unforgettable mark on the nation’s creative landscape.

    In a country bursting with photographic talent, the response to #nofilter was nothing short of extraordinary. Over 90,000 impassioned photographers, hailing from diverse backgrounds and corners of the country, participated in this unique community-building venture. This surge of creativity set the stage for an exciting reality TV showdown, where the lens met reality in a four-episode showcase. This platform helped passionate photographers across the category to showcase their talent.

    Amidst the sea of talent, 27-year-old Harsh Kharwar emerged as the winner, capturing the hearts of judges Imtiaz Ali and the renowned photographer Raghu Rai. The impact, however, extended beyond the competition, resonating with a wider audience through its reach on National Geographic and Hotstar.

    Unveiling the impact:

    •    The reality TV show gathered over 600K views on National Geographic and Hotstar.
    •    The campaign reached an impressive 11.8 million people on Meta, showcasing its widespread influence.
    •    Meta impressions soared to 37 million, with a noteworthy click-through rate of 0.18 per cent.
    •    YouTube witnessed the visual spectacle, with an impressive view rate of 21.14 per cent.

    Being part of the #nofilter community isn’t just about winning a competition; it’s a gateway to becoming the next photography luminary. IndiGo’s commitment to fostering talent and providing opportunities for aspiring photographers is evident in the success of #nofilter.

    IndiGo chief digital, and information officer Neetan Chopra expressed his enthusiasm, stating, “We are thrilled with the success of #nofilter by IndiGo. This remarkable initiative has not only celebrated the unbridled beauty of India, seen through the unique lenses of talented photographers hailing from every nook and cranny of our vibrant nation, but it has also been an exhilarating journey. Our heartfelt gratitude goes out to all those who participated and supported this extraordinary campaign. It goes beyond simply showcasing India’s diversity and opulence; it has harnessed the captivating power of photography to inspire, educate, and forge connections across the tapestry of life. Our hope is that this incredible voyage will continue to shine a spotlight on India, a land of unparalleled depth and allure, beckoning both domestic and international travellers to explore its wonders.”

    Disney+ Hotstar head – content & Disney Star HSM entertainment network Gaurav Banerjee emphasized the importance of this collaboration, saying, “National Geographic has always held a very distinctive and revered position in photography, inspiring audiences with iconic imagery since 1888. Through #nofilter, IndiGo and National Geographic have not only captured the breathtaking beauty of India but have also harnessed the transformative power of photography to create a visual narrative that transcends boundaries. The nine finalists have brought forth stories that resonate with the heart of India. This journey chronicled across the National Geographic platforms, is a celebration of the unfiltered essence of our culture, landscapes, wildlife, and people. As we close this chapter, we congratulate all participants for contributing to this extraordinary journey, inviting the world to witness India’s boundless allure through the unfiltered lens of passion and creativity.”  

    Renowned filmmaker Imtiaz Ali shared his thoughts saying, “As a filmmaker, I share a deep passion for the camera, and I believe that photography is a powerful means of storytelling. I’m thrilled to witness these talented photographers come together and compete with unfiltered creativity. Serving as a judge alongside the prolific Raghu Rai, we shoulder the responsibility of handpicking the most exceptional shots. My gratitude goes out to National Geographic and IndiGo for providing a platform that not only celebrates the art of photography but also fosters the growth of emerging talent.”

    IndiGo’s #nofilter initiative broke records in terms of participation while also casting a spotlight on the countless stories captured by photographers from every corner of India. The campaign’s far-reaching influence in the photography community and beyond speaks volumes about its success.

  • Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023

    Mumbai : Disney Star Network, India’s one of the leading TV network has capped off another remarkable year, with its six Hindi movie channels – Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies and Star Gold Select ending the year 2023 on a winning note as the #1 Hindi Movies Network on TV. These channels have together garnered an impressive market share of 25 per cent in the Hindi Movies channel space.

    Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee said, “We are happy to conclude another remarkable year as the #1 Hindi Movies Network in the country. The success of our Hindi Movies Portfolio lies in our content strategy to deliver top-notch entertainment to our viewers. Our diverse mix of movie channels encompass an unmatched variety of films ranging from the premieres of the biggest blockbusters to high-concept movies with relevant social messages and timeless classics, collectively reaffirming our position as the preferred destination for exceptional cinematic experiences on television. We look forward to continuing our commitment to entertaining viewers with the choicest of exciting and engaging Hindi cinema across genres,”

    Backed by a clear brand promise, Disney Star’s Hindi Movies Network has an impressive collection of differentiated brands, each of which enjoys leadership in their respective segments. Star Gold, the go-to destination for Premieres of Blockbuster movies dominated the year once again by airing 3 out of the top 4 World TV Premieres  It has consistently aggregated an impressive average reach of 79 Mn viewers every week, closing the year as the highest reach platform and the leader in the Pay Movies category. The channel’s promise of presenting TV premieres of the latest mega blockbusters continued in 2023 with movies like Pathaan, Brahmāstra: Part One – Shiva, Rajini The Jailer and Ram Setu.

    Star Gold 2, the twin channel of Star Gold, is the second-highest reach platform on TV aggregating an average of 72 Mn audiences every week, consolidating Star Gold’s position as the No. 1 Hindi Movies Network in India.

    Star Gold Romance, India’s only channel exclusively dedicated to the romance genre launched on March 23. With movies such as Dilwale Dulhania Le Jayenge, Dil Toh Pagal Hai, Mohabbatein, 2 States, including highly acclaimed movies from South such as Sita Ramam & Fidaa and iconic titles from Hollywood such as Titanic, Disney’s Aladdin & Cinderella, and Star Gold Romance has won the hearts of audiences offering a unique space for love, warmth and feel-good romance.

    Star Gold Thrills was the most disruptive and successful channel launched in 2023. It has curated high-octane movies from genres like Thrills, Action & Adventure, Sci-fi, Horror and dubbed these movies in Hindi. Through this, it has introduced India to Hollywood’s world-class entertainment. The channel has notched up 57 per cent of male viewership, highest in its category. A well-rounded portfolio of franchises such as Marvel Studios’ Avengers, 20th Century Studios’ Avatar, Godzilla and The Chronicles of Narnia, has kept the viewers on the edge of their seats.

    Star Utsav Movies is amongst the leading movie channels on DD Free Dish with blockbuster movie premieres like Ram Setu, Cuttputlli and Babli Bouncer. The channel is also home to the biggest Bollywood movies like Laxmii, Rowdy Rathore, Singham, Total Dhamaal and Chup Chup Ke.

    With a robust value proposition and star-studded portfolio, Disney Star’s Hindi Movies network continues to entertain 378 million viewers (monthly reach) with top-quality entertainment and continues to be the preferred destination for movies on television.

    Source:

    [1] BARC | HSM U, MF 15-50 ABC | TV | 2023 | AMA (Mn)

    [2] BARC | HSM U, Univ | 2023

    [3] BARC | HSM U, Univ, TV + OOH* |2023

    [4] BARC | HSM U, MF 15-50 ABC | 2023

    [5] BARC | HSM U, Univ, TV + OOH* | 2023

    [6] BARC | HSM U, Univ, Week 16-52’23

    [7] BARC | HSM U+R | Universe | TV+OOH* | Week 49-52’23 | Cum Rch (Mn)

  • JUNGLE’s new campaign Jiggle Wiggle’ celebrates gaming’s pop culture impact

    JUNGLE’s new campaign Jiggle Wiggle’ celebrates gaming’s pop culture impact

    Mumbai: JUNGLE has unveiled their latest campaign – ‘The Jiggle Wiggle Campaign’ – for BATTLEGROUNDS MOBILE INDIA (BGMI), showcasing how the popular battle royale game has seamlessly integrated into Indian culture. Crafted around an enigmatic gamer “Babubhai” who captured the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign is derived from conversations within the community itself and shows the impact the BGMI community has on India’s cultural fabric.

    Gamers are the new innovators and early adopters, and the campaign pays tribute to that through a tongue-in-cheek look at the lifecycle of an online trend. Starting from the birth of the trend within the game, the campaign illustrates how the Jiggle Wiggle move, catalysed by social media and word-of-mouth, rapidly snowballs into a matter of national interest – uniting gamers, rappers, dancers, sportspeople, and marketers alike. The campaign compellingly conveys that BGMI is not just a game, it’s an emotion that unites India in all its diversity. People from all walks of life come together to make Jiggle Wiggle a trend, simply because they’re passionate about the game.

    The campaign, conceptualised and produced by JUNGLE in association with KRAFTON India’s internal team uses a 360-degree approach that incorporates diverse elements, seamlessly integrating Jiggle Wiggle into various facets of the BGMI world, culminating in an actual in-game event spectacle. It has been rolled out in two distinct phases.

    Phase One – The Build Up

    The first phase utilised an array of touchpoints, strategically teasing and engaging audiences long before the launch of the campaign film. The character of Babubhai was seeded seamlessly into everyday BGMI conversations inside the game as well as outside. Several videos, gifs, static posts, and teasers were released on social media alongside in-game integrations (read: billboards, music tracks and cryptic messages), further intensifying the curiosity surrounding mystery player Babubhai among the community. Over the past few days, Babubhai has been taking over major gamers in the country and India’s biggest game, thus leading to an intriguing build-up to the film launch.  

    Phase Two – The Jiggle Wiggle DVC

    As anticipation piqued, JUNGLE released a 220-second DVC – an ode to India and the many Indias within, taking viewers on an electrifying journey through the interplay between BGMI and Indian pop culture. From urban streets to rural landscapes, this captivating film encapsulates the essence of BGMI’s influence, spotlighting its role in shaping trends across the spectrum of Indian Pop Culture—be it Dance, Music, or Sports. MC Altaf and Karan Kanchan rendered music to the DVC, while ace choreographer Ruel Varindani, did the choreography. With an extensive cast featuring popular gamers along with celebrities, dancers, and other prominent faces, “Jiggle Wiggle” unveils the captivating fusion of gaming and culture.

    Speaking about the campaign, KRAFTON India, associate director of marketing Srinjoy Das said “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

    Talking about the film, JUNGLE creative head Gaurav Banerjee said, “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with KRAFTON to craft this film. The sheer passion that exists within the gaming community, as well as KRAFTON’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with KRAFTON.”

  • Disney+ Hotstar brings back its iconic dance reality show Dance+ Pro

    Disney+ Hotstar brings back its iconic dance reality show Dance+ Pro

    Mumbai: Carrying on the legacy of being home to one of the biggest dance shows in India, Disney+ Hostar is thrilled to announce an all-new season of widely watched dance reality show, Dance+ Pro. Season seven of the show will see veteran choreographer Remo D’Souza once again resume his role as the super judge. Along with him on the judge’s bench will be skilled dancers Punit J. Pathak, Shakti Mohan and Rahul Shetty as team captains herding 12 teams on the show. Season 7 of the cult show is taken to the next level and the upcoming edition is free to stream on all devices and will present brands with an exciting and powerful opportunity to connect with a loyal fan base.

    Disney+ Hotstar is the go-to platform for captivating entertainment, especially for iconic dance reality shows like Nach Baliye, Dance Champions, and Dance+. This rests on the idea of the genre forever innovating itself. Dance+ Pro carries forward this legacy with the introduction of industry-first innovations like AI chatbots, will share contestants’ backstories, and a unique ‘Watch Plus’ tool that for the first time will allow viewers to closely analyze a dance move at their own pace. Along with these, the show also introduces newer collaborations like dancers joining hands with local social media stars and representing various regions and languages. Additionally, the show will also offer a host of engagements with Remo D’Souza inviting dance entries from the audience every week. Fans can also record and send their favorite dance move. Winning entries stand a chance to get featured on the show. Additionally, viewers are also invited to create reels replicating the popular steps of the dances. The multi-touchpoint engagements take it beyond screens and make it an ideal platform for brands to gain maximum visibility.

    Disney+ Hotstar head – content, & Disney Star HSM entertainment network Gaurav Banerjee said,  “Disney+ Hotstar has propelled entertainment storytelling through genres and formats and Dance Plus Pro is a step forward towards this commitment. We are extremely excited to bring forth a brand new season of this spectacular dance show headlined by super-judge Remo Dsouza and hope the audience will enjoy it.

    With Dance+ Pro being a popular reality show, Disney+ Hotstar this year is set to elevate the watch experience further through a plethora of technological and content innovations for viewers. Brands can also be a part of the experience with the platform’s expansive reach and innovative features like in-episode integrations, branded segments, anchor mentions, ILU showcase, astons and windows as well as show-based vignettes with celebs.