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Tag: Gaurav Anand

  • L’oréal India appoints Gaurav Anand as chief digital & marketing officer

    L’oréal India appoints Gaurav Anand as chief digital & marketing officer

    Mumbai: L’Oréal India announced the appointment of Gaurav Anand as its chief digital & marketing officer (CDMO) on Monday.  This newly created role brings together the digital and marketing efforts of the company to focus on the consumer journey.  

    Anand will be a part of the India management committee and will lead and integrate the consumer insights, data, strategy, media and consumer advisory functions to enable L’Oréal’s digital-first brands to deliver accelerated growth on online platforms.

    Commenting on the appointment, L’Oréal India, managing director, Amit Jain said, “The Indian consumer is making a rapid shift towards omnichannel. As a beauty tech company, L’Oréal India is addressing this evolving landscape by deploying new technologies to enhance our products and customer experience for a new O+O world. This new role is our commitment to strengthen the role of digital at the core of our business strategy. With his proven track record of accelerating disruptive business growth, Gaurav is best placed to scale our digital marketing efforts to harnesses new capabilities for the company.”

    Anand joins L’Oréal from PepsiCo Europe where he led the snacks business for central Europe and digitisation of sales strategy for Europe. With his experience across multiple geographies and diverse categories, Anand has built core expertise in business strategy & development, customer acquisition, motivating millennials, growing brands with digital & data

    On his new role, Anand said, “As a marketer, it’s been interesting to watch what L’Oréal has done for the Indian beauty market in the last 27 years, bringing many first-to-market innovations and products. Future possibilities lie in collaboration and I am looking forward to working with our industry partners to chalk out a strong consumer and data-focused growth story for L’Oréal.”

  • Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing

    Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing

    MUMBAI: D2c personal care brand Bombay Shaving Company (BSC) has appointed Gaurav Anand as senior vice president, sales and marketing. 

    Anand will be responsible for driving business critical mandates across modern trade distribution, salon partnerships and new brand scale-up. He will also be taking on a people development role as a leader in the company.

    Previously, Anand worked with Reckitt for over seven years and performed different roles in sales and marketing. He was majorly responsible for the P&L management, strategic sales planning and execution, as well as distribution management. 

    Before joining BSC, he spearheaded Zomato’s central India region followed by strategic initiatives for two years.

    Visage Lines (owner of BSC) founder CEO Shantanu Deshpande shared, "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."

    “I am deeply passionate about building and scaling new-age consumer goods brands. We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth. It is very rewarding to work with an agile, robust and experienced management team that is creating many FMCG 2.0 brands”, added Anand.