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Tag: Gatorade

  • Gatorade gets PV Sindhu to say ‘never give up’

    Gatorade gets PV Sindhu to say ‘never give up’

    MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu.

    Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

    The film is a reflection on Gatorade enabling athletes achieve more by providing the right balance of nutrients inclusive of carbohydrates, minerals and electrolytes. The film rolls out in a format of a video game, depicting the choices a player has i.e. To Give Up – Yes or No? There is no question of giving up with Gatorade which helps refuel athletes, pushing them to train harder and perform better.

    In line with Gatorade’s campaign to ‘Sweat More’, Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

  • ‘Sweat It To Get It’, recommends Gatorade

    ‘Sweat It To Get It’, recommends Gatorade

    MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

    Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

    The machine was set up at the Fitness First Gym in New Delhi.

    Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

    The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

    “What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

    Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

  • ‘Sweat It To Get It’, recommends Gatorade

    ‘Sweat It To Get It’, recommends Gatorade

    MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

    Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

    The machine was set up at the Fitness First Gym in New Delhi.

    Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

    The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

    “What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

    Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

  • Star India rakes in over Rs 100 crore from ISL Season 2 sponsorships

    Star India rakes in over Rs 100 crore from ISL Season 2 sponsorships

    MUMBAI: When the Indian Super League (ISL) launched last year with the ‘Let’s Football’ tag line, it created a significant buzz across the country. With many a ‘firsts’ like having Nicolas Anelka dribbling on Indian ground and Indian spectators getting an opportunity to witness living legends like Luis Garcia, Del Piero and Robert Pires playing in front of their eyes, 410 million people in India echoed ‘Let’s Football’ with Neeta Ambani and Star India CEO Uday Shankar.

     

    That said, the big looming question was: Was football a revenue generating asset for broadcasters? There is virtually no time for a single advertisement in either of the two 45 minutes halves, and in an era where constant partial attention is at its peak, for viewers to stick to same channel during half time break seemed to be an unrealistic proposition.

     

    Nonetheless, as the saying goes, “Where there is a will there is a way!” The second season of ISL, which kicked-off on 3 October on Star Sports, has already brought the broadcaster in excess of Rs 100 crore in revenue from multiple brand sponsorships.

     

    While before the season began, it was speculated that Star Sports head Nitin Kukreja and his team raked in close to Rs 97 crore excluding revenues from digital broadcast from ISL season 2, the figure has now crossed the Rs 100 crore mark.

     

    A source close to the development tells Indiantelevision.com, “The last minute inclusion of Servo as a sponsor has made the Rs 100 crore landmark look possible. The way Star has sold the inventory is an example for the industry. There were so many new avenues that opened up. If we include digital revenues, Star has easily crossed the Rs 100 crore mark.”

     

    Hero Motocorp, as the title sponsor, pays close to Rs 20 crore per year to Star. Apart from that, the channel has Maruti Suzuki, DHL, Pond’s Men, Gatorade, Flipkart, Servo, U Quit I Quit, Hewlett Packard, Puma, Volini, The Muthoot Group, Amul, Manyavar and Imperial Blue as advertisers in its kitty.

     

    DHL, the official partners of Manchester United and Bayern Munchen, has also joined hands with Star India to be the logistics and time partner. As a part of the partnership, DHL gets presence on the screen that shows time on ground.

     

    Speaking to Indiantelevision.com, DHL India country manager and senior vice president R S Subramaniam says, “Last year’s performance and prominence of the league was the main reason behind us joining the league. It is a one year deal that we have signed and we may renew it in the future too.”

        

    Mumbai City FC CEO and CAA Kwan COO Indranil Das Blah adds, “The league has kicked off to a flyer. Once the TV numbers are out, we will have a better understanding of the scenario. Overall, the on-ground interaction has gone up and so has the sponsor’s interest.”

     

    Mumbai City FC also witnessed a 20 per cent growth in terms of revenue generation as per sources.

     

    “Sports no longer is a sport on screen now. It’s all about packaging and Star, first with Pro Kabaddi League and now with ISL, has proved that smart packaging can make every sport lucrative. Revenue generation was never a concern this season. The concern was with expectations. Last year, ISL was a surprise. Now there is a burden of expectation and if the tourney fails to meet expectations, it would be considered as a flying bubble,” a senior media planner says on condition of anonymity.

     

    While it remains to be seen if the tournament will help India in becoming a footballing nation but the revenue created from the sport certainly creates new benchmarks. No doubt proper packaging and smart monetisation can make every sport lucrative.

  • Worldspace India appoints Harshad Jain as Chief Marketing Officer

    Worldspace India appoints Harshad Jain as Chief Marketing Officer

    MUMBAI: Worldspace, satellite-based digital radio services provider has announced the appointment of Harshad Jain as Chief Marketing Officer for its India operations. Jain will be responsible for extending the Worldspace service to markets across India, enhancing consumer experiences and building upon growing brand awareness levels in the country.

    Jain joins Worldspace from Pepsico India where he had a productive 12-year plus stint, serving in various roles and building Pepsi brands including Lipton Ice Tea, Aquafina, Tropicana, Slice, Gatorade, and others. In his last role as Executive Vice President (Pepsi-Lipton Joint Venture), Jain headed up the strategic alliance between Pepsi and Unilever, laying the foundation for the merger of the successful Lipton Ice business with Pepsi as well as developing the marketing strategy and the long-term vision for the alliance, informs an official release.

    Worldspace India MD Shishir Lall said, “We are delighted to have Harshad join us at Worldspace as we look to grow our business and undertake an extensive brand-building campaign. His appointment is part of a concerted effort to continue building a passionate management team as we share the joy of satellite radio with more and more music lovers across the country.”

    With over 40 premium radio stations Worldspace India will leverage Jain’s considerable brand building experience to further extend the reach of the satellite radio service and establish a connection with a larger base of music lovers across India, adds the release.