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Tag: Gatorade

  • PepsiCo’s new brand identity swaps its stripes for smiles

    PepsiCo’s new brand identity swaps its stripes for smiles

    NEW YORK: PepsiCo has binned the branding it has worn for a quarter-century. Out with the old, in with the grin. The company’s fresh corporate identity, unveiled on 28 October, marks its biggest visual shake-up since the turn of the millennium—a deliberate signal that this is no longer just the fizzy-drinks firm your parents knew.

    Sixty years after Pepsi merged with Lay’s, the empire has swelled to more than 500 brands—Tostitos, Gatorade, Quaker, Siete, poppi—and 300,000 employees. It peddles snacks and beverages from Kansas corner shops to Cairo kitchens, from São Paulo’s streets to Shanghai’s stores. Yet only 21 per cent of consumers can name a PepsiCo brand beyond Pepsi itself. Chairman and chief executive Ramon Laguarta reckons the rebrand will fix that. “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe,” he says.

    The new logo plants a “P” at its centre, hemmed in by shapes representing consumer focus, sustainability and taste. A custom typeface in lower case softens the corporate edge. The colour palette draws from earth tones and vivid hues—soil, drinks, planet, people. And lurking beneath it all: a smile. That grin anchors the company’s new three-word mantra: “Food. Drinks. Smiles.”

    Chief consumer and marketing officer and chief growth officer for international foods  Jane Wakely calls it “a beautiful expression of both who we are as a company today and our aspiration for the future.” The smile, she insists, signals an “obsession with consumers” that will fuel growth.

    The rebrand will roll out gradually across PepsiCo.com, LinkedIn, Instagram, YouTube and TikTok, then seep into packaging, workplaces and signage worldwide. Whether it prompts consumers to smile back—or simply reach for a rival’s crisps—remains to be seen.

  • PepsiCo India launches Gatorade in Jammu & Kashmir

    PepsiCo India launches Gatorade in Jammu & Kashmir

    Mumbai: PepsiCo India is expanding its beverage offerings in Jammu & Kashmir with the launch of its iconic hydration brand, Gatorade for the first time in the market. Gatorade is known for its commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential. Gatorade will be available in Jammu & Kashmir in all three of its flavors: blue bolt, orange, and lemon.

    With the rollout of Gatorade across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state. Beyond refueling audiences physically to combat dehydration, Gatorade will inspire all consumers with the confidence and self-belief they need to achieve peak performance.

    The launch of Gatorade was celebrated by a marquee event in Jammu in the presence of renowned personalities including Vivrant Sharma, Ajay Sharma, head coach, seniors of JKCA, Jammu & Kashmir Cricket Association (JKCA) member Brig. Anil Gupta, and current captain – Jammu & Kashmir cricket team and former India U19 player Shubham Khajuria. The event also welcomed PepsiCo India leadership and Jai Beverages Pvt. Ltd owner Anurag Jaipuria. These designated guests engaged in a conversation that highlighted Gatorade’s role in hydration and maintaining an active lifestyle, positioning it as the preferred choice for athletes and fitness enthusiasts alike.

    PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. We are thrilled to bring Gatorade to Jammu & Kashmir and are hopeful that we inspire professional athletes or anyone who enjoys an active lifestyle across the region to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”

    PepsiCo director- north, east and central Saurabh Sharma said, “As we introduce Gatorade in Jammu & Kashmir, I’m absolutely thrilled. Our goal is to inspire everyone in the region, be they athletes or those who follow active lifestyle, to stay hydrated and pursue their goals with the support of Gatorade every step of the way.”

    Jai Beverages Pvt Ltd VP sales and marketing Sami Butt said, “Gatorade believes in the importance of staying active and healthy. We’re happy to bring Gatorade to Jammu & Kashmir, hoping to motivate athletes and active individuals to stay hydrated and reach their goals.”

    Gatorade is available in three variants – blue bolt, orange, and lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.

  • Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has introduced its ‘Turf Finder’ initiative aimed at promoting the love and will for playing sports, amidst the hustle and bustle of India’s metropolitan areas, in partnership with Leo Burnett India. Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

    Addressing the scarcity of recreational space in urban India, Gatorade’s ‘Turf Finder’ initiative is committed to finding us places to play, wherever and whenever space permits in the city. Utilizing historical maps data, Gatorade will pinpoint appropriate locations, including vacant parking lots or empty streets, and transform them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai, with successive releases planned for other metropolitan cities, including Bengaluru.

    To launch the initiative, Gatorade has released a compelling film that depicts the chaotic and fast-paced lifestyle of city dwellers. Amidst the frenzy of bustling schedules and cramped quarters, the film delivers a powerful reminder, that all one needs is the will to play and we will find them the space. Gatorade is leading the charge by showing us how these spaces can be used to embrace an active lifestyle.

     

     

    Speaking on the initiative, PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

    Adding further, Publicis Groupe – South Asia CCO & Leo Burnett – South Asia chairman Rajdeepak Das said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google map data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

    Gatorade’s new initiative will be amplified through a 360-degree campaign across digital, outdoor, and social media. Gatorade is available in 3 variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/apps.

    Consumers can visit Gatorade’s exclusive website to find out more details and clues on the upcoming Turf drops – www.gatoturffinder.com 

  • Gatorade launches ‘Sweat Makes You Shine’ campaign with Hardik Pandya

    Gatorade launches ‘Sweat Makes You Shine’ campaign with Hardik Pandya

    Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has made a marquee announcement to launch its first television commercial in a decade in India. This eagerly awaited campaign, titled ‘Sweat Makes You Shine,’ features youth icon, Hardik Pandya.

    The ‘Sweat Makes You Shine’ campaign is set to captivate audiences nationwide with its powerful message on the significance of hydration in contributing to achieving great performance. The campaign emphasizes Gatorade’s commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential.

    In the compelling film, we witness the inspiring journey of Hardik Pandya illustrating that true success only comes when your talent is amplified with sweat and hard work.  As he’s hailed ‘Man of the Match’ for his extraordinary talent, a bead of sweat on his forehead takes us back to the scenes of his tireless training – each moment a testament to his persistent commitment and sweating it out to achieve his goals, bringing out the fact that it is his hard work and sweat that makes his talent shine. Throughout, Gatorade stands as his unwavering companion, helping him hydrate and propelling him forward. Hardik accepts his honor and acknowledges that it’s his sweat and hard work that magnifies his talent, echoing the importance of preparation and Gatorade’s role in keeping him hydrated.

    Speaking on the campaign, PepsiCo India associate director – energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”

    Commenting on the campaign, cricketer Hardik Pandya, who is exclusively managed by RISE Worldwide, said, “I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort.  With this campaign alongside Gatorade, I aim to emphasize the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration.”

    “As an athlete, there is no short cut to success – it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya one of the most successful and iconic sports personalities to bring home this message.” said Leo Burnett CEO and chief creative officer – South Asia Raj Deepak Das.

    Gatorade’s new campaign will be amplified through a 360-degree campaign across television, digital, outdoor, and social media. Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.

  • Gatorade welcomes Sumit Nagal as its new family member

    Gatorade welcomes Sumit Nagal as its new family member

    Mumbai: After coming across tennis player Sumit Nagal’s heartfelt confession, Gatorade came forward to support Nagal by welcoming him to the Gatorade family with a 3-year association. Gatorade’s purpose has always been to fuel hardworking athletes forward along with its mission to remove the barriers to sporting success and encouraging greater participation.

    With a vast history of supporting athletes across the world, Gatorade believes in enabling athletes to achieve peak performance. This move by Gatorade underscores its commitment towards helping athletes. In addition, Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI). Gatorade Sports Science Institute helps athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople.  

    PepsiCo India associate director – energy & hydration Ankit Agarwal adds on the association, “Gatorade has always believed in supporting sportspeople to achieve peak performance. Sumit is a role model for the new-gen athletes of India with his career being a true example of hard work and sweat that makes talent shine. As a brand that is dedicated to supporting athletes in removing barriers to sporting success, we are delighted to welcome Sumit to the Gatorade squad. We wish him the best as he represents the nation, and we hope to empower the next generation of athletes with this association as they continue to pursue their dreams.”

    Tennis player, Nagal said, “I am deeply moved and grateful to join hands with Gatorade. This association comes to me at a pivotal time, and I am thankful my hard work and passion is getting recognized and appreciated. With Gatorade by my side, I am sure I will reach new heights and give it my all both on and off the court.” 

  • Hardik Pandya joins Gatorade family

    Hardik Pandya joins Gatorade family

    Mumbai: Gatorade today announced its association with cricket sensation and youth icon, Hardik Pandya. This dynamic partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.

    Pandya is known for his fitness and active lifestyle coupled with an unwavering spirit to win. On the other hand, Gatorade® demonstrates the importance of hydration whilst sweating it out, to help you move forward. The synergies between both Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community and motivate consumers to fuel themselves forward to achieve their fitness goals.

    Commenting on the association, PepsiCo India associate director – energy and hydration Ankit Agarwal said, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

    Sharing his excitement, cricketer Pandya, who is exclusively managed by RISE Worldwide commented, “For me Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”

    Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.

  • Gatorade India appoints Hima Das as brand ambassador

    Gatorade India appoints Hima Das as brand ambassador

    MUMBAI: Gatorade India today announced that it has signed on champion athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

    The brand will be paying tribute to the sprint runner by giving a new twist to its ‘Nothing Beats Gatorade’ philosophy. ‘Nothing Beats Hima. Nothing Beats Gatorade’ builds on the brand’s belief that sports performance is driven from within.

    Gatorade India will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better. Gatorade’s scientific formula has the right amount of fluids, electrolytes and carbohydrates that can help an athlete rehydrate, replenish and refuel while playing any sport. For over 30 years, Gatorade has been studying ways to help athletes improve performance by delivering proper hydration and nutrition.

    Announcing the partnership pepsiCo India director-marketing, hydration and cola Tarun Bhagat said, “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

    Speaking about the partnership, Hima Das said, “Winning comes with long hours of practice, persistence and perspiration. Each day leading up to a race throws a new challenge and one must be equipped to take it head-on. Gatorade helps athletes like me do just that. I am honoured to join the Gatorade family which consists of sporting legends across the world. I am looking forward to working with them to understand my hydration requirements and using the insights to better my athletic performance.”

    The appointment of Hima Das as a brand ambassador is a reiteration of Gatorade’s efforts to drive authenticity and partner with relevant sources of authority. The brand brought on board ace shuttler PV Sindhu in 2017, followed by javelin thrower Neeraj Chopra a year later.

  • Gatorade’s new digital film #SweatForGold celebrates P.V. Sindhu’s historic win at BWF World Championship 2019

    Gatorade’s new digital film #SweatForGold celebrates P.V. Sindhu’s historic win at BWF World Championship 2019

    MUMBAI: As the country vows to take up a fitter lifestyle under the ‘Fit India Movement’, the world’s no. 1 sports drink brand, Gatorade released a new digital film to commemorate the victory of its brand ambassador P.V. Sindhu. India’s ace shuttler, created history by becoming the first Indian to win the BWF championship by beating Japan’s Nozomi Okhura 21-7, 21-7 in just 38 minutes in a one-sided final last week.

    Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. P.V. Sindhu visited the Gatorade Sports Science Institute (GSSI) at Baltimore, USA where she underwent the ‘Sweat Test’. The findings of the test were used to work on her hydration, training and match-day nutrition needs to power her through the World Championship.

    Speaking on her victory, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “I congratulate P.V Sindhu for her win at the BWF World Championship on behalf of the entire Gatorade team. We have watched her train rigorously to take herself from a silver to the gold and it makes us a proud partner in optimizing her performance by helping her maintain the right fluid balance. P.V. Sindhu truly personifies the spirit of the brand through her determination and winning attitude.”

    In line with Gatorade’s philosophy of ‘Sweat More’ powering athletes to strive harder, the digital film is a celebration of its brand ambassador, P.V. Sindhu’s determination and grit. The new film showcases the hard work and rigor that prepares an athlete for a championship. One can see Sindhu’s determination as an athlete, by the way she trains, pushes her limits. She then refuels herself with the help of Gatorade and shuttles again, this time around she emerges victorious and turns her hard work and sweat to gold.

  • Gatorade releases TVC for CWG 2018

    Gatorade releases TVC for CWG 2018

    MUMBAI: As the Commonwealth Games (CWG) 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand, Gatorade has released a new TVC bringing alive the truth of sweat replenishment.

    Scheduled to air during CWG on digital and TV, the new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

    As the world’s leading sports drink brand, Gatorade has been powering the Indian brand ambassadors badminton player PV Sindhu and javelin thrower Neeraj Chopra to push their limits and fight for gold at CWG this year. Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs.

    The film features a runner at two different stages of his training connected by a Gatorade bottle that has been metaphorically placed as a baton between the sweating and the replenished athlete. Therefore, the film reflects Gatorade refuelling athletes, pushing them to train harder and perform better.

    In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in the CWG, pushing their own limits to strive until the finish line.