ITV

Tag: Gartner

  • 68% CMOs want to spend more on Martech: Report

    68% CMOs want to spend more on Martech: Report

    Mumbai: According to a recent study released recently, over 68 percent (or two-thirds) of chief marketing officers (CMOs) want to boost their marketing technology spending in 2022. According to Gartner, the typical marketing budget in 2021 would have included 26.2 percent of martech (marketing technology).

    CXOs want to expand their Martech stack as it is insufficient currently.

    Resulticks, a global leader in Martech that was named to the Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH) in 2022, has shared its outlook for the future.

    Digital marketing has taken center stage as a means of reaching out to customers. While legacy companies are feeling the heat, digital natives are forging ahead, confident that the marketing paradigm based on the virtual world will be effective.

    The trend for 2022 seems to echo Gartner’s 2021 projection that 68 percent (or roughly two-thirds) of CMOs want to increase their marketing technology spending.

    Resulticks global chief strategy & business officer Dinesh Menon said, “The shift to digital is permanent,”

    According to Gartner, the 2022 report highlights digital marketing leaders’ increasing reliance on multichannel marketing hubs for business growth.

    This is the sixth year in a row that Resulticks has been recognised in this report. This acknowledges that the way brands engage and converse with customers has changed.

    Among those who use Resulticks are HDFC Bank, UTI MF, ABFRL, and Tanger Outlets. Martechs typically “measure the return on marketing expenses.”

    The magic formula for Martech appears to be the creation and maintenance of an ecosystem that reinforces benefits to marketers. Other top companies besides Resulticks include Adobe, Salesforce, HCL Unica, and others. Most good software can be updated regularly with new channels and capabilities.

    According to the report, elements of the service include hyper-personalisation, context-based targeting, and bringing together real-time customer signals to deliver top-line growth and optimise ROI.

  • Gartner ranks Genpact as ‘visionary’ for workplace services

    NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report.

    Gartner also recognized Genpact across three use MWS cases – Service Desk, Digital Workplace and End-User Device – in its Critical Capabilities for Managed Workplace Services, North America report published March 2017.

    The Gartner Magic Quadrant evaluated 21 service providers of MWS based on 15 criteria, ability to execute, and completeness of vision. According to the report, providers positioned as a Visionary “have a clear vision of the market’s direction and are focused on preparing for, but can improve their service delivery capabilities. Providers in the Visionaries quadrant have an effective vision of the MWS market, but have not invested in or delivered to that vision enough in the market to emerge as Leaders at this time. Three service providers qualified for inclusion in the Visionaries quadrant.”

    Genpact senior vice president and business leader for Capital Markets and IT Services Monty Singh said: “Genpact has consistently driven innovation in the Managed Workplace Services market for our diverse client base,” “We leverage our strong workplace process transformation capabilities coupled with digital-led cognitive platforms to deliver services that significantly enhance the user experience for our clients’ end user customers.”

    Genpact provides a user-centric digital workplace solution, WorkDesk. Leveraging leading virtualization technologies and integrating with automation, artificial intelligence (AI)-linked cognitive technology, and self-heal solutions, WorkDesk delivers a high level of efficiency and self-service through its neural chat, interactive chat, real-time chat translation, and mobile capabilities. Genpact has integrated this automation platform with all channels to deliver an excellent customer experience on behalf of its clients and drive up to 20 per cent zero-touch support.

  • Gartner sees VIDIZMO as a ‘challenger’ for Enterprise Video Content Management

    MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management.

    The Gartner Magic Quadrant evaluates vendor performance within a particular market segment based on their completeness of vision and their ability to execute on that vision.

    According to Gartner, challengers are companies with “a defensible business position,” having “demonstrated a commitment to the market.” In addition, challengers are considered to be developing a stronger vision for the future. Gartner’s recognition, therefore, positions VIDIZMO as a key player in a rapidly growing market for enterprise video content management solutions.“2016 was an exciting year for VIDZMO, as only in a year’s time, our positioning in the Gartner Magic Quadrant has grown from a niche player to that of a challenger,” said VIDIZMO vice president of sales Nadeem Khan.

    “This is a milestone achievement as it not only reflects VIDIZMO’s unique ability to compete in a dynamically growing market for video content management solutions, but also firmly positions our solution as a robust and modular tool that innovatively caters to a wide range of uniquely disparate customer needs in all industry fronts.”

    VIDIZMO offers a comprehensive and well-integrated solution for live and on-demand video streaming and digital asset management to deliver secure, scalable and innovative solutions to cater to the corporate, legal, medical and educational spaces, among others. With a complete range of products uniquely designed to serve varying market needs, VIDIZMO provides a consolidated video portal that delivers a high-definition video playback experience across all devices, available in flexible licensing models, deployable in the cloud, on-premises or as a hybrid model. VIDIZMO solutions are in use across a diverse range of global organizations, including Exelon, Ernest & Young, Department of Veterans Affairs, Xerox and numerous others.

    VIDIZMO’s product range includes EnterpriseTube for corporate communication, learning and knowledge sharing; Virtual Academy for corporate training and interactive gamified eLearning; and Digital Evidence Management for evidence processing, search, analysis and sharing, with innovative features such as automated transcription services and other speech and vision services.

    VIDIZMO offers some of the industry’s best security and compliance standards through native integration with Microsoft Azure and Microsoft Azure Government. VIDIZMO also provides out-of-the-box integration with Microsoft products and services such as Microsoft SharePoint, Microsoft Dynamics 365, Microsft Lync or Skype for Business, Yammer, Azure Active Directory, Microsoft Azure Content Delivery Network, and media export from Microsoft Office 365, allowing companies to use their Microsoft applications while integrating VIDIZMO’s video and digital media capabilities. In addition, VIDIZMO uses cloud innovations in Azure Media Services such as Microsoft’s transcription services that, in a recent breakthrough, reached human parity in conversational speech recognition. This allows VIDIZMO users to avail transcription and closed captioning services for all video content while also enhancing video indexing and search capabilities within the platform.

    “In contemporary corporate culture, video increasingly dominates use cases for business communication, training, and knowledge sharing across organizations,” said Nagu Rangan, senior product marketing manager, Microsoft Azure at Microsoft Corp. “Our mutual customers benefit greatly from VIDIZMO’s powerful video streaming platform. We are pleased that industry analysts recognize VIDIZMO as an important player in a rapidly evolving market for enterprise video streaming.”

  • Gartner digital rights report lists Seclore as ‘rep vendor’

    MUMBAI: Seclore, a leading provider of Enterprise Digital Rights Management (EDRM) solutions, was mentioned in the Gartner Market Guide for Information-Centric Endpoint and Mobile Protection1. Gartner identified Seclore as a representative vendor for Cloud and EDRM information protection methods profiled in this research.

    Gartner stated: “Information theft pays big benefits to thieves, and plagues businesses with long-term damage. It is the hack that keeps on giving, since the extent of breaches is not always known, and business information can have long-term exploit value, extending into years and lifetimes in the case of some medical and financial knowledge. Once thieves have obtained your business information, they can unplug from your systems and they will be difficult to trace.”

    The report goes on to conclude that – “disk encryption remains the oldest and best defense against extraction from a lost, stolen or mishandled endpoint device. EDRM promises to be the most flexible and pervasive future technique to protect files regardless of where they travel. In between these extremes, choices should be made that match current information security concerns.”

    A recent survey from ESG, Securing Information in the Age of External Collaboration, concludes that more than 1 in 4 companies believes it’s very likely that sensitive data has been stolen by third party vendors. 98 per cent of respondents cited the loss of sensitive data as a top or significant concern. Commonly stated reasons for data loss include emails sent to the wrong person (67 per cent), unauthorized access (64 per cent) and lost portable storage devices (61 per cent).

    Seclore is expanding its GCC presence and operations in response to increasing demand for its award-winning solutions, with a new regional office in Dubai and the appointment of a new distributor in Saudi Arabia.

    “Ensuring the effectiveness of one’s security and risk management strategy is a critical component to the organization’s success,” said Seclore CEO Vishal Gupta, speaking at the Dubai office opening.

    “Despite today’s sluggish global economy, data losses are at all-time high and information centric security is gaining momentum. Our recent tie-ups with SAP and SolidWorks have further enriched our product offerings, for vertical markets worldwide,” Gupta said.

    “Most EDRM solutions on the market today have fatal security flaws that cause data leakage regardless of airtight network and server cybersecurity solutions,” stated Seclore CTO Abhijit Tannu.

    Seclore recently won prestigious awards like ‘The Security Industry’s Coveted Global Excellence Awards’.

  • Infosys a ‘leader’ in magic quadrant for SAP: Gartner

    MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

    Gartner’s ‘Magic Quadrant for SAP® Application Services, EMEA’ report evaluates 19 service providers across multiple SAP® applications and technologies and Gartner’s ‘Magic Quadrant for SAP® Application Services, North America’ report evaluates 20 service providers. These reports assess their ability to deliver a comprehensive set of implementation and management services across the SAP® portfolio of products for Europe, Middle East, and Africa (EMEA), and North America respectively.

    Infosys president and deputy COO Ravi Kumar said, “Being named a Leader for SAP® Application Management Services by Gartner is a recognition of the investments we have made in our services capabilities. Infosys is focused on building innovative solutions to help clients reshape their digital landscape. Over time, these investments in new technologies and pre-configured industry solutions have streamlined and accelerated SAP®-enabled transformation programs for our clients.”

  • Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

    Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

    MUMBAI: Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions

     

    Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

     

    “Over the next few years, growth in mobile advertising spending will slow due to ad space inventory supply growing faster than demand, as the number of mobile websites and applications increases faster than brands request ad space on mobile device screens,” said Stephanie Baghdassarian, research director at Gartner. “However, from 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers.”

     

    With regard to the different ad formats used in the mobile sector, mobile display ad formats are collectively the single biggest category of ads, and will remain so throughout the forecast period, although this category will shift to mobile Web display after several years of higher growth in in-app display. Uptake of the audio/video format by the end of the forecast period is higher because the tablet form factor will drive video, and the tablet market continues to grow.

     

    In addition, search/map ad types will benefit from increased use of location data gathered from users, either through them opting into being located automatically through their devices or because they proactively check in the places they visit using apps such as Foursquare and Pinterest. As a result, local advertisers will be more interested in the mobile channel as a means of pushing ads. The split between in-app and Web display is taking longer to shift in favor of the latter, as the use of HTML5 tools in mobile website development is taking longer to impact the market.

     

    All regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile.

     

    “North America is the region with the strongest general advertising focus and investment. It is also the region where online advertising is most mature,” said Mike McGuire, research vice president at Gartner. “Overall advertising budgets are the highest, so when a portion shifts to mobile, in a multiplatform approach, it immediately impacts the market’s scale.”

     

    Western Europe’s market for mobile advertising will remain similar to North America’s, albeit at a slightly lower scale, for the duration of the forecast period. “The mobile channel will become more and more integrated into 360-degree advertising campaigns, eating up budget historically allocated to print and radio advertising,” said Ms. Baghdassarian.

     

    Asia/Pacific and Japan is the most mature region for mobile advertising, and therefore growth will slow between 2012 and 2017, averaging 30 percent a year. Historically, the unusually high adoption of handsets for digital content consumption in Japan and South Korea has given the Asia/Pacific region an early lead in mobile advertising. Looking forward, Gartner expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.

     

    In the emerging markets of Latin America, Eastern Europe, the Middle East and Africa, mobile advertising growth will largely track the technology adoption and stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. From 2015, growth rates in this region will exceed the worldwide average.

     

    More detailed analysis is available in the report “Forecast: Mobile Advertising, Worldwide, 2010-2017.” The report is available on Gartner’s website at http://www.gartner.com/document/2642816.