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  • Ipsos secures dual honours at MRSI Golden Key Awards

    Ipsos secures dual honours at MRSI Golden Key Awards

    MUMBAI;  Global market research firm Ipsos has won two prestigious accolades at the Market Research Society of India (MRSI) Golden Key Awards 2024.

    The company shared “the Most Effective Storyteller” award with Ikea for their work creating immersive consumer engagement narratives that helped Ikea’s workforce better understand customer needs. The collaborative effort was led by Naina Jayarajan from Ikea and Garima Mall from Ipsos.

    Ipsos also claimed “The Best Developmental Research” award for its socio-economic survey of the marginalised Putthrai Vannar community, conducted for the Directorate of Adi Dravidar Welfare. The research, led by Tripti Sharma’s public affairs team, will inform future welfare policies and interventions.

    Ipsos India  CEO Amit Adarkar said: “Our endeavour is to deliver impactful work that achieves clients’ goals of topline growth and healthy bottomlines. Being recognised at this prestigious industry forum encourages us to keep enhancing our client delivery.”

    The MRSI Golden Key Awards recognise excellence in India’s market research and insights industry. Ipsos operates in 90 markets globally with over 20,000 employees.

  • Ipsos onboards Garima Mall, Pooja Doshi as executive directors

    Ipsos onboards Garima Mall, Pooja Doshi as executive directors

    Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to Ipsos India MD – research Vivek Gupta.    

    Mall moves from Kantar and has earlier worked with Nielsen and GFK Mode. Her professional experience of 16 years has primarily covered different categories in the consumer and shopper domain. At Ipsos, her remit includes servicing market strategy and understanding (MSU) and brand health tracking (BHT) clients in Mumbai and Bengaluru.

    Doshi was last associated with NielsenIQ, where she served as director-commercial lead. She has largely led innovation research, leveraging consumer insights and analytics, helping clients build their brand portfolios. At Ipsos, her mandate includes servicing key CPG accounts and driving business development.

    “Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavour is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies,” Vivek Gupta said.

    “Our client first approach ensures that despite being among the top three market research firms in India and around the world, we provide our clients with a small agency kind of attentiveness and counsel,” said Ipsos India CEO Amit Adarkar. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”