ITV

Tag: Garima Khandelwal

  • Pharmeasy strikes a chord with a jingle and a punctuality promise

    Pharmeasy strikes a chord with a jingle and a punctuality promise

    MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down on what really matters in diagnostics showing up on time. Anchored by the promise ‘On-Time or free’, the campaign cheekily tackles the agony of fasting blood tests and delayed sample pickups through a pair of punctuality-loving, food-obsessed dancing uncles.

    With its now-iconic jingle (set to the tune of ‘Urvashi Urvashi’) once again echoing “Pharmeasy, Pharmeasy… Take it easy,” the campaign blends nostalgia with a clear call to action: lab tests should be dependable, not a morning-wrecking ordeal.

    In an industry where being fashionably late is frustratingly common, Pharmeasy is throwing down the gauntlet with a punctuality guarantee. Miss the time slot? The test is free. The bold promise is backed by a logistics network spanning over 4000 pin codes and 1900 plus trained phlebotomists and a self-proclaimed 99 per cent plus on-time rate.

    “We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining,” shared Busypeople MadamG founder and creative director Garima Khandelwal.

    “This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience – fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said API Holdings MD & CEO Siddharth Shah.

    Pharmeasy (API Holdings) chief business officer, Gaurav Verma said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.”

    From nostalgic tunes to no-nonsense timing, Pharmeasy’s latest pitch isn’t just about testing, it’s about trust, timing, and turning up when it counts.

  • SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    MUMBAI: SBI Life Insurance, one of the most trusted life insurance companies in India, today launched its latest integrated brand campaign ‘Apnoki #HimmatWaliSeeti’; that reiterates the power of family support in reinstating individual’s belief in himself/herself. Built on the insight that individual’s happiness is key to his/her family’s happiness. The 360° brand campaign encourages individuals to pursue their passion responsibly, by first making life insurance a financial priority to secure the needs of their loved ones.

    The new ad film pivots through a heartwarming scene where a father, in his mid-thirties on a stand-up podium, describes his life as a ‘pressure cooker’. Wherein, the pressure of responsibilities keeps growing, until his 9-year-old daughter is seen passionately whistling amongst the audience, cutting through the noise. The daughter’s whistle is symbolic of the depressurizing effect of family’s support in today’s challenging life.

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma, said, “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being; it acts as a de-pressuring agent in life. Our new brand campaign ‘Apnoki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions. He further added, “Through this campaign, we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”

    ‘Apnoki #HimmatWaliSeeti’ campaign continues to establish SBI Life’s sharp focus on the importance of having protection insurance for securing loved ones against any life uncertainty. The campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can definitely boost one’s confidence in taking up an alternative interest which may have delayed due to other commitments.

    “Life Insurance is seen as a responsibility towards one’s loved ones, and we wanted to start a new dialogue about the reason for Life insurance for today’s shifting landscape. The shift about the category with this campaign is that our loved ones are not our responsibility, but our biggest strength, our biggest cheerleaders and we don’t need to endure a life doing what we don’t love to see them happy, to see them taken care of. Life is about going after your dreams, our loved ones are still taken care of. We have a story of a girl learning to whistle so she can cheer for her father as she witnesses him most happy, most content when he’s pursuing what he loves to do”, said Mullen Lintas India CCO Garima Khandelwal and Azazul Haque.

  • This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

    This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico Ltd, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. This World Heart Day, Saffolalife has launched yet another impactful campaign, which aims to drive awareness on lifestyle behaviours and habits that are often ignored but can have a significant impact on one’s heart health. Understanding the impact of these underlying habits is essential to better heart health awareness and care. Lack of sleep, stress, sedentary lifestyle, skipping meals, and ignoring belly fat are key lifestyle habits that show up in those at heart risk.

    An online tool, ‘Heart Ka Exam’ has been launched to help people understand how their lifestyle choices could be impacting their heart health and learn simple interventions to espouse a healthier lifestyle.

    While India is becoming more health conscious, heart health awareness is still not as prevalent. The common perception is that heart risks arise due to cholesterol, high blood pressure, diabetes etc. However, their underlying causes are regular behaviours that typify one’s lifestyle such as lack of sufficient sleep, unhealthy eating, stress, sedentary lifestyle, increasing waistlines, amongst others which can easily be controlled. Therefore, through this campaign, Saffolalife aims to help people realize that these smaller lifestyle behaviours, which are ignored on a daily basis, can have a huge impact on their heart health.

    Commenting on the campaign, Marico Ltd chief marketing officer Koshy George said, “Committed to creating a Heart Healthy India, Saffolalife has undertaken various initiatives to encourage people to adopt a proactive healthy lifestyle. This year, on World Heart Day, the Saffolalife campaign aims to build awareness around small things that impact the heart.  It also inspires people to first understand the risk to their heart health through the online ‘Heart Ka Exam tool and consequently take simple steps for a healthier lifestyle.”

    Conceptualised by Mullen Lintas, the campaign kick-starts with a set of two digital films which portray very common lifestyle facets and depict them in a simple yet alerting manner. The first film drives home the point that sleeping for less than 7 hours every night will not only cause dark circles but more importantly, can lead to heart risks. The second film builds awareness around the impact of belly fat on heart health, highlighting how increasing waistlines are indicative of poor heart health.

    On World Heart Day, Saffolalife has also released a study in association with Nielsen, which says that 64 per cent Indians in top cities who exhibit one or more of these behaviours – stress, lack of sleep, sedentary lifestyle, skipping meals and belly fat – are at heart risk.

    Mullen Lowe creative heads for the campaign Azazul Haque and Garima Khandelwal said, “Our objective for this year's World Heart Day campaign by Saffolalife was to build awareness about the relationship of small, often ignored lifestyle habits with our heart health. Therefore the idea of creating a Heart Ka Exam was born which is symbolic of a report card for your heart's condition. On World Heart Day we are nudging people to take this exam and learn by heart the effect of these small habits like sleeping inadequately or having belly fat on their heart health.”

  • Mullen Lintas appoints Azazul Haque, Garima Khandelwal as CCOs

    Mullen Lintas appoints Azazul Haque, Garima Khandelwal as CCOs

    MUMBAI: Mullen Lintas, announcing its new creative leadership, has named Azazul Haque and Garima Khandelwal as its new chief creative officers. While Haque joins from Ogilvy, where he was CCO-South, Khandelwal has been elevated from the executive creative director post from within the agency. The announcement closely follows Vikas Mehta’s appointment as the agency’s chief executive office.

    Both of them will be based out of the agency’s Mumbai office.

    Haque started his career with Lowe Lintas (then Lowe Lintas + Partners) back in 2001. Over the years that followed, he has worked with Bates, Publicis, Mudra, McCann, Contract, and Ogilvy on well-known brands like Nescafe, Coca Cola, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, Amazon, Titan and Motorola, ICICI Bank, Bajaj Auto, and Rajasthan Tourism, among others.

    Khandelwal had kicked-off her career in advertising with Ogilvy Delhi approximately 18 years ago. She moved to Mullen Lintas in 2015, and her former role as executive creative director gave her an opportunity to influence the creative direction for some of India’s most celebrated brands. As the founding member of Team Mullen Lintas, she is responsible for the agency’s marquee work such as – Motilal Oswal (Equity experts), Tata Tea (Alarm bajne se pehle Jaago Re), MTV Beats, Bajaj Avenger (Feel Like God + Independence Day) and Too Yumm (National launch). Before moving to Mullen Lintas, she has also worked with Lowe Lintas where she lent her creative expertise to a diverse set of clients across categories. Some of the clients that she has been associated with include Suzlon PALS, Tata Tea (Kala Teeka), Axe (Boat Party), Liva, etc. She has also worked for Leagas Delaney, on the Skoda account for the European market, based out of Prague.

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Mullen Lintas makes multiple senior level appointments

    Mullen Lintas makes multiple senior level appointments

    MUMBAI: Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.

     

    Announcing the new team, Mullen Lintas CCO and chairman Amer Jaleel said, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time. With this kind of firepower at the start, this team has the weight-class to rival the biggest and the best. I look forward to cutting our teeth into briefs, and creating some great work together.”

     

    EktaRelan has been appointed as the senior VP and planning head – national brands. Based in Mumbai, Relan’s mandate would include leading the strategic planning function across offices and brands for the agency.

     

    The creative art function for Mullen Lintas would be led by Garima Khandelwal, who has been appointed as executive creative director. In her last role, Khandelwal was group creative director at Lowe Lintas where she worked for five years.

     

    The business mandate for the Delhi office will be led by Syed Amjad Ali, who has been appointed as executive director. Ali moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.

     

    On the other hand, Ayyappan Raj, who assumes the role of executive vice president, will lead the mandate of Mumbai office.