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Tag: Garima Gupta

  • Centrum unveils campaign on bridging nutritional gaps

    Centrum unveils campaign on bridging nutritional gaps

    Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits. Targeting adults and seniors over 50, the campaign addresses potential deficiencies and how to address them with the right multivitamins.

    The campaign focuses on common nutritional gaps affecting many Indians due to inadequate micronutrient intake. Centrum encourages individuals to recognize early signs of deficiency, such as fatigue and joint pain, and to incorporate daily multivitamins alongside a balanced diet and active lifestyle. The films emphasise that a full plate does not always equate to complete nutrition.

    Through clear visual demonstrations, the brand collaborates with health experts to showcase the role of multivitamins in filling nutritional gaps that can persist even with a healthy diet. Centrum multivitamins provide essential vitamins and minerals to meet daily nutritional needs.

    Haleon ISC category lead- vitamin and mineral supplements Garima Gupta said, “In today’s fast-paced world, maintaining a truly balanced diet can be challenging. We recognize that food is deeply personal, connecting us to our culture, families, and memories. However, our modern lifestyle can sometimes create nutritional gaps, even when we enjoy a diverse diet. Our films illustrate these gaps through easy-to-understand visual demonstrations. Centrum multivitamins are tailored to Indian RDAs (recommended dietary allowance), helping to fill these gaps and keep us healthy health from within.”

    Through this campaign, Centrum continues to educate Indians of all ages on how to listen to their bodies and understand their deeper nutritional needs. By promoting holistic wellness from within, we encourage everyone to feel the difference, every day.

  • Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Mumbai: Centrum OstoCalcium, marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) is elated to announce the launch of the new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. This campaign is aimed at inspiring women to take charge of their health and embrace life’s limitless possibilities by taking care of their bone and joint health. Centrum OstoCalcium is a tasty chewable tablet suitable for the convenient supplementation of Calcium and Vitamin D in adults.

    In India, nine out of ten women have Vitamin D deficiency, and two out of three women have Calcium deficiency. These deficiencies may lead to weak and porous bones. According to Centrum Women’s Health Survey 2023 in collaboration with KANTAR, poor bone health is one of the top issues faced by Indian women.

    With this campaign, Centrum OstoCalcium tells Indian women to live timelessly and enjoy life to the fullest by keeping their bones and joints healthy. The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives at different life stages. It emphasizes the improved quality of life that healthy bones and joints can provide. With this TVC, Centrum highlights the need for Calcium and Vitamin D in a woman’s life, whether it is a young athlete aiming to break barriers, a mother managing her family’s needs, or a woman simply enjoying life’s playful moments.

    Commenting on the TVC launch, Haleon ISC head of marketing Anurita Chopra said, “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.

    Commenting on the need for Indian women to prioritize their bone and joint health,  Haleon ISC category head – vitamin & mineral supplements Garima Gupta said, “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”