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Tag: Garima Arora

  • Entourage Films presents KitKat and Netflix ad campaign

    Entourage Films presents KitKat and Netflix ad campaign

    Mumbai: Entourage Films is excited to announce a new ad campaign with the two iconic brands KitKat and Netflix. This creatively scripted collaboration showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.

    Director Sharat Katariya, celebrated for his humor and exceptional storytelling, seamlessly blended the world of KitKat and Netflix into an engaging experience for the viewers. Starring Bollywood sensation Ayushmann Khurrana, the film takes viewers on a delightful journey in the Netflix world.

    At the heart of the campaign is the theme of taking a break, a concept synonymous with KitKat’s brand identity. As Ayushmann, feels bored with repetitive roles on a movie set, he yearns for a break. The commercial cleverly highlights the idea that just like there’s a KitKat for everyone, there’s a Netflix show or movie for every mood.

    Entourage Films executive producer Garima Arora shared: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”

    This film shows the exciting potential when two major brands join forces to create something fresh and innovative. This collaboration between KitKat and Netflix is a masterful blend of humor, storytelling, and brand synergy. It invites viewers to pause, enjoy a KitKat, and immerse themselves in the endless entertainment options that Netflix offers. By combining the pleasures of a sweet treat and top-notch entertainment, the campaign creates a compelling message to unwind and enjoy a break.

  • Entourage Films presents ‘Love Labels’ led by Max Urban

    Entourage Films presents ‘Love Labels’ led by Max Urban

    Mumbai: Entourage Films proudly presents “Love Labels” a powerful initiative led by Max Urban. It is a film that challenges the traditional beauty standards, produced by an outstanding team of women at Entourage Films and directed by the talented Gaurav Gupta. This film encourages viewers to embrace their unique beauty, turning self-doubt into self-love.

    “Upon reading the script, I resonated deeply with the concept. Ogilvy and Max Urban’s innovative approach to address common shopping struggles promises to spare future generations from these challenges. The journey of bringing this film to life with Entourage Films has been gratifying. Being involved with such thought-provoking concepts fills me with pride; it underscores the very reason we create films—to instigate change.” – said the director of the film – Gaurav Gupta.

    “Love Labels” empowers us to embrace ourselves just as we are. Through charming and playful phrases such as ‘Extra Lit and Extra Special’ it inspires inclusivity and diversity.

    The executive producer Garima Arora shared – “In a world influenced by societal pressures, this concept struck a chord with me. The mere notion of collaborating with a brand committed to redefining labels felt as a great opportunity. It was not just a film for me, it was about bringing a positive change and I was all for it.”

  • Entourage Films unveils cinematic ode to Taj Hotels’ timeless legacy

    Entourage Films unveils cinematic ode to Taj Hotels’ timeless legacy

    Mumbai: Entourage Films, known for its creative excellence in the world of advertising, has produced a cinematic tribute to one of the living legacies of Taj – The Umaid Bhawan Palace.

    Founded by the visionary executive producer Garima Arora, Entourage Films embarked on this venture. Under the direction of Ishaan Nair and the artistry of Peter Flickenberg, a captivating montage for the brand was created which is a true testament to the magic of their collaboration.

    The film immerses in a narrative where the viewers can encounter the rich affair of memories and history. It flows into the graceful celebration of life that is love, courage and culture witnessed by the walls of the palace. The film lets the viewers perceive, connect, and explore the timelessness through one of the Legacies of Taj.

    Entourage Films encapsulated the journey as one filled with a blend of overwhelming challenges and triumphs. For the entire Entourage team, the film fosters a profound sense of fulfillment that words can scarcely capture.

    Entourage Films is an award-winning and rapidly growing production house, spearheaded by a team of talented women who are committed to building a legacy that empowers womanhood. As Garima Arora quoted –  “In a nutshell, to stay on the path was overwhelming, daunting, yet exhilarating. Needless to say, being chosen to showcase this wonder to the world was humbling for the Entourage team. There are countless untold stories waiting to be shared, and we are inspired to bring them to light.”

  • CNN’s ‘Reconnect’ explores the culinary map of India

    CNN’s ‘Reconnect’ explores the culinary map of India

    While the global pandemic has left many unable to travel, an international community of Indian chefs is championing the many tastes of India from afar by bringing the food of their hometowns to some of the world’s finest restaurants. This month, in a 30-minute-special, CNN’s ‘Reconnect’ delves into this rich and diverse nation through the eyes and dishes of India’s culinary pioneers.

    For chef Palash Mitra, cooking Bengali fish curry, or macher jhol, is the one thing that never fails to take him back to his hometown of Kolkata. The city is renowned for its colourful festivals including the Durga Puja. This year with festivities forced to go virtual, food became a way for Mitra to celebrate his heritage from afar. In his Michelin-starred restaurant in Hong Kong, he has been serving up Kolkata traditions to a whole new audience.   

    In a village just outside of the Northern Indian city of Chandigarh, chef Jessi Singh grew up living the true farm to table experience. Singh would milk the buffalo, churn the milk, and spread the ghee on home-baked bread. CNN learns how the now Melbourne-based chef is bringing this fresh philosophy to his family of restaurants, by serving up dishes that pay homage to his relatives and village upbringing.

    Chef Garima Arora is the first and only female Indian chef to earn a Michelin star, and was rated Asia’s top female chef in 2019. But beyond her accolades, Arora is also spotlighting India’s uncharted culinary diversity through her non-profit organization, ‘Food Forward India’. Last year, Arora and her team committed to mapping out the cuisine of every state in the country. She started with Telangana, the state she was born in, finding inspiration for several new dishes at her restaurant in Bangkok.

    Growing up in Delhi, chef Kuldeep Negi learned his craft from the colourful food and spice stalls of the centuries old Chandni Chowk market. Today, Negi is keeping the essence of Delhi’s bazaars alive at his renowned restaurant in Singapore. One of his best-sellers is tandoori prawns, which celebrates the distinctive smoky flavours of Delhi’s tandoors alongside the fresh ingredients available in his new home.

    For chef Deepanker Khosla, mutton biriyani brings back memories of his childhood in the Uttar Pradesh city of Prayagraj. Inspired by his home, Khosla built a sustainable restaurant in the heart of Bangkok. The restaurant farm conserves rainwater to raise hundreds of fish and over 40 varieties of plants. When the pandemic put restaurant dining on pause, Khosla began serving up his signature biryani to 15 different communities each day.

    Airtimes for 30-minute special:

    Saturday, December 26 at 4:30pm IST

    Sunday, December 27 at 10.30pm IST