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Tag: Gareth Mulryan

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • Singapore Airlines appoints Zenithoptimedia as global AOR

    Singapore Airlines appoints Zenithoptimedia as global AOR

    MUMBAI: Singapore Airlines has appointed ZenithOptimedia Group as agency of record (AOR) to manage its global media communications business both offline and online.
     
     
    The contract will take effect from 1 October, 2015 and will see ZenithOptimedia Group continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising.
     
     
    The business will be led centrally from Singapore where there will be a contemporary agency team delivering a data led strategy across communication planning and performance marketing.  The central team will work closely with ZenithOptimedia’s network to support Singapore Airlines’ local markets.
     
     
    “We are absolutely delighted to be able to expand our relationship with Singapore Airlines. They are a leading global brand and we are really excited at the prospect of taking our partnership to the next level in supporting their marketing and communications,” said ZenithOptimedia CEO Gareth Mulryan.
     
     
    This business extends the partnership from the search-only assignment that was won two years ago under the Performics brand, a division within ZenithOptimedia Group.
  • ZenithOptimedia names Gareth Mulryan CEO for Southeast Asia

    ZenithOptimedia names Gareth Mulryan CEO for Southeast Asia

    MUMBAI: ZenithOptimedia has promoted Gareth Mulryan as the CEO of Southeast Asia.

     

    Mulryan was until recently ZenithOptimedia head of digital for Asia Pacific.

     

    In this newly-created role, Mulryan will work closely with ZenithOptimedia APAC chairman Gerry Boyle, and the local market leaders to further develop ZenithOptimedia’s communications offering across the Southeast Asia region.

     

    Mulryan will use his digital experience to transform and grow these markets over the coming years.  He will be responsible of integrating digital specialists within market and will work closely with local and regional publishers and technology partners to create innovative solutions for clients. 

     

    He will also work with ZenithOptimedia corporate development director Felix Cartoux to build the agency’s business in Southeast Asia through external growth opportunities on a local market basis.

     

    Mulryan has been part of the ZenithOptimedia family for more than 10 years and has spent the last seven years in Asia. As well as leading ZenithOptimedia’s digital offering, he has been instrumental in the set-up of ZenithOptimedia’s performance arm, Performics across Asia Pacific.

     

    Over the last four years the Performics brand has grown significantly and now has 12 offices in the region with more than 300 members of staff. Mulryanwill continue to support in the growth of Performics in the role of managing partner, Asia Pacific.

     

    Boyle said, “Gareth has done a simply brilliant job in building Performics across Asia. All our markets in SEA are in transformational mode, and Gareth’s digital nous and unswerving client focus will help our market leaders to deliver new solutions and success for our clients.”

     

    Mulryan added, “We have done a great job in transforming our product and talent in China, India and Singapore. Now is the time for us to build on these best practices, and I look forward to working with the local Southeast Asia leaders to shift to a smarter and more contemporary communications agency in the region, to provide the best possible value to our clients.” 

  • Publicis acquires digital marketing agency Resultrix

    Publicis acquires digital marketing agency Resultrix

    Mumbai: The Publicis Groupe has acquired Resultrix, a digital marketing agency founded by two Indians.

    This is Publicis‘ second digital agency acquisition in India this year, after snapping up Mumbai-based digital agency Indigo Consulting in April.

    Resultrix has an international footprint with presence in India, Singapore, the UAE and the USA.

    Since early 2011, Performics, Publicis‘ digital agency, has expanded its presence and now operates in 18 countries. This new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.

    Post the acquisition, Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company‘. Its founders, Vidur Luthra and Gulrez Alam, will continue to be CEO and COO and will report into Global Performics CEO Daina Middleton and Performics Asia Pacific managing director Gareth Mulryan.

    Founded in 2008, Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services including search engine optimisation, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models.

    Resultrix‘s list of clients include international and local brands including Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank.

    Daina Middleton said, “Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”

    Resultrix CEO Vidur Luthra said, “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”