ITV

Tag: Gardish

  • Zee commissions reality TV show ‘Prisoner of War’, set to launch 17 new serials

    Zee commissions reality TV show ‘Prisoner of War’, set to launch 17 new serials

    Zee TV on Monday laid down the gauntlet to its rivals and announced the commissioning of India’s first ever Reality TV show. Announcing the launch of POW (Prisoner of War), Indian television’s pioneering effort in the realm of reality TV, Partha Pratim Sinha, senior vice-president marketing, Zee TV said: “Reality television has already proved its credentials in the West, becoming the most popular genre of television ever. The reality TV concept has caught the imagination of viewers across the world, irrespective of age, sex and social background. We are today presenting the future of Indian television.”

     

    According to Sinha: “POW and Reality television are the spearhead of a brand new programming initiative being developed by Zee TV. This initiative will see the roll out of over 17 new programmes over the course of the next two months. While we have already rolled out some of the new programmes such as Aanchal ke Chaoon Main, Ankahee, Gardish, Samandar and Hamare Tumhare, we will shortly be introducing further additions to our programme portfolio. This will make Zee’s programming content the most comprehensive of any channel in India.”

     

    Madhavi Mutatkar, president, Zee TV, said while announcing the new shows being introduced by Zee TV, “Zee’s programming content is undergoing significant changes, providing the viewer with a channel which ensures a multiplicity of choice and viewing delight. Zee’s positioning as an entertainment channel with broad based appeal will be enhanced by these additions to our channel. Shows such as Chandan Ka Palana, Resham Ki Dori, Sansaar, Ek thi Rajkumari, Yeh Dil Kya Kare, Pradhanmantri are scheduled to air over the course of the next few weeks. These programming innovations by Zee will provide wholesome entertainment for TV audiences in India.”

     

    POW is a Zee in-house production and will be directed by Vivek Agnihotri. The contestants will be called next week and there will be nine per show, Sainath Aiyar, Zee’s head corporate communications, said.

  • Zee TV draws up new programming lineup of soaps; bids to regain lost ground

    Zee TV draws up new programming lineup of soaps; bids to regain lost ground

    Five new soaps and a handful of in-house produced shows. That’s the first of Zee TV’s artillery as it starts its offensive against Star Plus and Sony Entertainment. The duo has already stolen quite a lot of advertising ground from it.

     

    They include: Samander, Aanchal Ke Chaon Mei, Gardish, Ankahee, Kaise Kahoon. Kaise Kahoon, the first of the five soaps starts airing on 5 February (Monday to Thursday 3:30 pm), and is produced by Mona Kapoor. Aashique Rahul Roy makes his small screen debut with this soap. (Wonder whether his lover boy image will help attract audiences?)

     

    The story is about two close friends from different communities whose friendship extends to theri families. The families begin to drift apart when a narrow-minded female protagonist comes into the picture. “Effort is taken to blend two communities out of this serial, the happiness, misunderstanding and sorrow that these two families undergo due to the narrow way of thinking of a single female,” says Sudha Chandran, one of the leads in the soap.

     

    Aanchal Ki Chaon Mein commences from 6 February every Tuesday at 9.30 pm and is produced by Rakesh Sarang and Mir Muneer. “The series is the story of a woman torn between the attachment of her family and her own personal life,” says Mir Munner the serial writer and co-producer. Slotted for the late night slot are Ankahee (produced by ManishGoswami; debuts on 21 February, Wednesdays 9:30 pm) and Gardish (directed by Ravi Rai; 7 February, Wednesdays 10 pm). Ankahee has Govind Namdeo, Vivek Mushran and Iravati Harshe playing the leads . Samander by Rajesh Mishra debuts on 8 February and is to be telecast every Thursday at 10 pm with Kabir Bedi and the versatile Nikki Aneja starring.

     

    Zee is also introducing a clutch of other in-house programmes. Lamhe a half-an-hour musical programme with Golden era’s black and white movie songs is slated to air at 7.00 am every day. Highlight Zee, a 15-minute update of the entire day’s lineup airs all weekdays at 10.30 am. Amrit Kalash, a 30 minute tete-a-tete with successful people from various walks of life who have achieved their success on their own. Vedic chants, bhajans and sermons will be interspersed with nuggets of their views. Directed by Jeetendra Sritava it is scheduled on week-end days at 6.30pm.

     

    And if this is not enough to add to the programming masti, it has lined up Chatpati Chaat – a 15 minute programe consisting of select comedy scenes from Hindi movies (Monday to Friday 10:45 am) and hosted by Bhavna Balsaver.

     

    Will the new programming help Zee TV regain lost turf? For that it is over to King Viewer, who wields that ominous remote in his/her hands.

  • Zee readies launch of five new serials

    Zee readies launch of five new serials

    Come February and the question of whether the Zee empire can strike back after the disaster that was 2000 should become clear. Five new serials are ready for launch and there is a lot riding on them as chairman Subhash Chandra takes his channel back to the future with its core competence of making great programmes.

    The five new serials are ‘Samander’, ‘Aanchal Ke Chaon Mein’, ‘Gardish’, ‘Anokhee’ and ‘Kaise Kahoon’, as per the channel sources

    Two of the serials would be aired at prime time. And others are likely to be slotted at noon

    According to press reports, ‘Gardish’, produced by Ravi Rai, will be telecast every Tuesday while ‘Aanchal’ will be aired every Wednesday. These are the days when Zee’s television rating points (TRPs) are the lowest.

    The latest Intam data for the three-week period starting December 18, 2000, indicates that Zee’s TRPs have seen a sharp fall in the 9:30 pm to 10 pm slot for Tuesday and Wednesday while, on Monday, Thursday and Friday, the ratings were comparatively better.