Tag: Gangaa

  • The List Of Indian TV Serials That Broke Stereotypes

    The List Of Indian TV Serials That Broke Stereotypes

    Since the dawn of the television industry, you all must have seen hundreds of serial dramas. Over the last three decades, serials have been a major part of our daily life. From ‘Ramayana Epic’ to ‘Kyunki Saas Bhi Kabhi Bahu Thi’ to ‘Service Wali Bahu’, everyday family members will sit together in the evening at the dinner table and watch these serials and laugh and cry together. These daily soaps influenced, dominated and established a large part of our society. And there is no doubt in saying that they left their essence to the core of our hearts and minds.

    However, the emerging socialization in the past decade has greatly changed the mindsets of the people of our country. For the better, this has also encouraged our serial directors to deviate from the usual saas-bahu dramas to more social stories, which is both hit among masses and useful to educate new-age India and break stereotypes.

    With the introduction of modern technology, smartphones, online casino, and Netflix we are rarely left with dull moment. Meaningful plots of the TV shows have helped in changing the perceptions of the people who still believed in the items of old faiths, stereotypes, and taboos!

    Here’s the list of Indian TV serials that have broken the stereotypes over the past few years:

    GANGAA

    Gangaa was launched on March 2, 2015 and is still an ongoing TV serial that airs on &TV. This TV series took up the serious issue of child widow custom in India. The plot revolves around Gangaa (played by Ruhana Khanna), a child widow. She has an indomitable will to survive and live her life to the fullest, against all old-age beliefs and norms that society is trying to impose on her. This shows the main aim is to abolish the child widow culture that is still rampant in many parts of the country.

    UTTARAN

    Uttaran debut in December 2008 and we all saw the finale episode of this amazing Indian soap opera in January 2015. This show is about two childhood friends, Ichcha and Tapasya that come from the different strata of society. This TV series showcases how despite the vast difference in their status, these two little girls become the best of friends. However, cut to 10 years we see some jealousy creeping into their relationship due to the entry of some negative characters. However, the initial theme of the show seems to break all the stereotypes regarding friendship and teach us how friendship is about connection and not about social status.

    BALIKA VADHU

    With 2,245 episodes in a span of approximately 8 years, Balika Vadhu swayed the nation from its very beginning. This show's main premise revolves around the still ongoing child marriage in our country. The child groom and bride were played by Avinash Mukherjee and Avika Gor respectively. The story revolves around the two getting married as children, growing up together, and facing difficulties related to child marriage because of their family’s involvement in the process. Through their strong storyline, this shows keeps on throwing across some critical social messages to the audiences. In 2008, the series won the ‘Best Programme With A Social Message’ award at the 8th Indian Telly Awards.

    Service Wali Bahu

    This Indian soap opera was launched in February 2015. The story of this women-centric show revolves around Payal (played by Kratika Sengar), who is a civil engineer, a homemaker and a sole bread-earner of her family. In order to support her in-laws and unemployed husband, she goes out to work. Not only the protagonist is earning bread but is taking care of household and homemaking tasks. This serial shows full support to feminism which also talks about other Indian customs such as the dowry system. Payal’s life has inspired many women in our country and it won’t be wrong to say that it has broken many stereotypes and old norms regarding women.
    These TV serials have changed the way people think and have shattered many stereotypes. And the new open way of thinking will take our country forward.

  • Child widow Gangaa to show her indomitable spirit on Zee Anmol

    NEW DELHI: ‘Gangaa’, an inspiring story of a child widow with an indomitable spirit and the will to survive, is commencing telecast on Zee Anmol from 28 June 2017 at 7:30 pm.

    Determined to live life to the fullest and claiming what she believes is rightful, Gangaa’s character personifies the face of New Age India – aspirational and resilient.

    Ruhana Singh will be seen playing Gangaa, a fiery young girl with an amazing zest for life. The story explores how the world perceives this child widow who is strong-minded with an undying spirit.

    She will question age old customs of the society and her struggle for survival and take them in her stride.

    She has to grapple the aristocratic Niranjan Chaturvedi who is her rescuer and a father figure to her (played by Hiten Tejwani) or striking an equation with her disapproving aged grandmother Kanta Daadi, played by the veteran actress Sushmita Mukherjee.

  • &TV’s Vikas Gupta heads for a new adventure

    &TV’s Vikas Gupta heads for a new adventure

    MUMBAI: Vikas Gupta has quit as the head of &TV programming. After serving a six-month notice, he has moved on. Gupta joined the channel on 1 September, 2015, and was reporting to &TV business head Rajesh Iyer.

    Confirming the news to Indiantelevision.com, Gupta mentioned, “While there were rumours that I left all of a sudden, I served two months in addition to my notice period. I have had an amazing time working with &TV. We have done such wonderful shows such as Santoshi Maa, Badho Bahu and Gangaa together, which I am leaving behind. I wish &TV all the best!.” Gupta also posted on a social media platform: “& I pack my bags for my next adventure.”

    Gupta started his career as a trainee with Balaji Telefilms and moved on to DJ’s Creative Unit as the associate creative head. He went back to Balaji Telefilms as the associate creative director and was involved with shows such as Kis Desh Main Hai Meraa Dil and Kitni Mohabbat Hai. He worked as MTV India programming head from February 2014 to December 2014.

    Interestingly, the TV fraternity also recognises him as the youngest creative director of the industry. He entered the industry at a young age of 19. After gathering significant experience, he turned to production and started his own production house — Lost Boy Productions — almost four years ago. Over the last three years, Lost Boy has produced shows such as Channel [V]’s Gumrah and The Serial (co-produced with Balaji Telefilms); as well as Bindass’ Yeh Hai Aashiqui.

  • &TV’s Vikas Gupta heads for a new adventure

    &TV’s Vikas Gupta heads for a new adventure

    MUMBAI: Vikas Gupta has quit as the head of &TV programming. After serving a six-month notice, he has moved on. Gupta joined the channel on 1 September, 2015, and was reporting to &TV business head Rajesh Iyer.

    Confirming the news to Indiantelevision.com, Gupta mentioned, “While there were rumours that I left all of a sudden, I served two months in addition to my notice period. I have had an amazing time working with &TV. We have done such wonderful shows such as Santoshi Maa, Badho Bahu and Gangaa together, which I am leaving behind. I wish &TV all the best!.” Gupta also posted on a social media platform: “& I pack my bags for my next adventure.”

    Gupta started his career as a trainee with Balaji Telefilms and moved on to DJ’s Creative Unit as the associate creative head. He went back to Balaji Telefilms as the associate creative director and was involved with shows such as Kis Desh Main Hai Meraa Dil and Kitni Mohabbat Hai. He worked as MTV India programming head from February 2014 to December 2014.

    Interestingly, the TV fraternity also recognises him as the youngest creative director of the industry. He entered the industry at a young age of 19. After gathering significant experience, he turned to production and started his own production house — Lost Boy Productions — almost four years ago. Over the last three years, Lost Boy has produced shows such as Channel [V]’s Gumrah and The Serial (co-produced with Balaji Telefilms); as well as Bindass’ Yeh Hai Aashiqui.

  • Zee pledges to go green

    Zee pledges to go green

    MUMBAI:   ZEE Entertainment Enterprises Limited (ZEEL) once again leads the way by pledging to go Green with the launch of its ‘ZEE is Green’ initiative today. As a pilot project, ZEE has successfully transformed the set of &TV’s Gangaa as a ‘Green’ set.

     

    Speaking on this initiative,  ZEEL MD& CEO Punit Goenka said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further,  Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative,  ZEEL chief brand officer Roland Landers commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10% in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

    By creating eco-wealth, ZEE is confident of building a stronger business and a more sustainable world in the process.

  • &TV hops on to StarHub platform in Singapore

    &TV hops on to StarHub platform in Singapore

    MUMBAI: Zee Entertainment Enterprises’ newest Hindi general entertainment channel (GEC) &TV will launch on Singapore’s StarHub platform.

     

    From 16 September onwards, &TV will be available on StarHub TV’s Channel 165. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

     

    At launch, viewers will be able to catch content such as Agent Raghav – Crime Branch, a fast paced crime-mystery thriller;Bhabi Ji Ghar Par Hai!, a comedy television series, Deal or No Deal, a game-show that revolves around the opening of a set of numbered briefcases and Gangaa, an inspiring story of a child widow.

     

    “Zee Entertainment is one of India’s top entertainment companies, so  we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup. We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content,” said StarHub head of media business unit Lee Soo Hui.

     

    Zee TV senior vice president – international business Tripta Singh added, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

     

    To enable customers to sample the channel, &TV will be available for a month-long free preview from 9 am on 16 September to 12 pm on 16 October via StarHub TV and StarHub Go. Additionally, StarHub TV customers can subscribe to &TV as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at a monthly subscription of $25.90. Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

     

    Manoranjan Pack comprises seven other Indian channels such as Zee TV, Zee TV HD, Zee News, Colors, Life OK, SET Asia and Star Plus.

  • Zeel to launch &TV in UK on 6 April

    Zeel to launch &TV in UK on 6 April

    MUMBAI: &TV, which launched in India and the Middle East on 2 March, 2015, is now set for its UK launch. The new general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable under the ‘&’ franchise will go live in the UK on 6 April at 7 pm.

     

    The channel will be launched on the eve of the 20th anniversary of Zee UK.

     

    Zeel plans to expand &TV’s presence to every country where it has its footprints, subject to licence clearances.

     

    Meanwhile, in India, &TV which, opened up with 90.6 GVMs, has only gone up in the ratings chart, in its second week, recording 105 GVMs. 

     

    The channel, with the philosophy ‘Jashn Jeene Ka’ (celebrating the spirit of life), stands for binding people, ideologies and philosophies and aims to mirror the thinking and values of an evolved, ‘new age’ India.

     

    &TV currently airs a total of 22.5 hours of original programming throughout the week.

     

    Be it &TV’s flagship show hosted by Shah Rukh Khan, India Poochega – Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offerings with Killer Karaoke and Tujhse Naaraaz Nahi Zindagi; the programming seems to have piqued the curiosity of audiences enough to tune in and spend time on the channel’s fare.