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Tag: Ganesh Utsav

  • Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    MUMBAI: Powering devotion with a human touch, Polycab is lighting up Mumbai’s ganesh utsav with installations that go well beyond wires and cables.

    This year, the brand has shifted gears from product promotions to people-first gestures, creating comfort zones, safety watch towers and breezy walkways at two of the city’s biggest festive hotspots, Lalbaugcha Raja and Juhu Beach.

    At Lalbaugcha Raja, where queues stretch for hours, Polycab has turned a regular bus stop into a “comfort zone” with mobile charging points and sheltered spaces offering respite from the city’s muggy weather. Devotees also find an experiential walkway with Polycab fans for a refreshing darshan route, and even a dedicated rest zone for Mumbai police personnel keeping the crowds in order.

    Polycab

    Meanwhile at Juhu Beach, a prime immersion site, Polycab’s branded safety watchtowers are helping authorities monitor the massive gatherings, adding an extra layer of security to the celebrations.

    Polycab

    “Ganesh Chaturthi is about unity and devotion. With these installations, we want to offer comfort and care to communities, going beyond products to build meaningful connections,” said Polycab India Ltd, senior vice president, brand & marcom, Shwetal Basu.

    The initiative doesn’t stop in Mumbai. Pune is set to see branded gates and banners at major pandals, while Hyderabad’s Khairatabad ganesh pandal will feature a Polycab-branded police booth with water and charging facilities, along with a striking LED arch for devotees.

    From Puri’s rath yatra to ganesh utsav in Mumbai, Polycab has been steadily building a reputation for festive connections powered by care, not cables.

     

  • Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.

    The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.

    The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:

    Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”

    Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.

    Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”

  • Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.

    The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.

    The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:

    Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”

    Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.

    Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”

  • Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja

    Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja

    MUMBAI: For the fifth consecutive year, Shemaroo Entertainment has acquired the exclusive video content rights of Lalbaugcha Raja for mobile platforms.

     

    Consumers will now be able to enjoy aarti, live darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send an SMS – ‘SELBR’ to 56060. They will receive a link on their mobile via which they can access the content.

     

    Live darshan of Lalbaugcha Raja will be available from 17 September, 2015.

     

    Shemaroo Entertainment will distribute content to all telecom operators. The company will also provide live feed of the deity to selected mobile apps with good subscriber base to reach to a wider audience.

     

    During the 10 days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. This number has been growing every year.

     

    Shemaroo Entertainment director Jai Maroo said, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.”

     

    “We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees,” he added.

     

    Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get live darshan of their God anytime and on any network.”

  • Dainik Bhaskars eco-friendly initiative Mitti Ke Ganesh receives overwhelming response across India

    Dainik Bhaskars eco-friendly initiative Mitti Ke Ganesh receives overwhelming response across India

    Dainik Bhaskar’s new eco-friendly initiative ‘Mitti Ke Ganesh’ has received an overwhelming response from its readers across the country.

     

    During the just concluded Ganesh Utsav, through this environment friendly campaign readers were appealed to bring home Lord Ganesha’s idols made only of clay. This activity was intended to motivate people to not bring idols made of plaster of paris, which after immersion contaminates our water resources. Dainik Bhaskar readers were also urged to not immerse idols in local natural water bodies. They were encouraged to conduct immersions at their respective homes in a water container, and use this water to water their gardens or flower pots at home.

     

    This was a Pan-India editorial and print campaign, covering 13 states and reaching more than 4.41 crore people.

     

    Commenting on the success of this initiative, Mr. Prashant Kalyani, VP, Brand Marketing (National), Dainik Bhaskar Group said, “The Dainik Bhaskar Group has always taken the lead in social initiatives that contribute towards positive changes in our daily lives. In line with this tradition this year we launched the ‘Mitti Ke Ganesh’ campaign during the immensely popular “Ganesh Utsav” festivities. Religious leaders of various sects also joined this initiative and supported the cause. To further augment this message Dainik Bhaskar through its editions carried thoughts of these religious leaders explaining the merits of ‘Mitti ke Ganesh’.

     

    This initiative not only enabled us to contribute towards protection of our environment, but also ensured that religious sentiments of people are duly respected. We are glad that we were successful in motivating people and the initiative received a overwhelming positive response from all sections of society.”

  • Come and meet Ganeshas friend glittering with LED lights

    Come and meet Ganeshas friend glittering with LED lights

    MUMBAI: It is that time of year when the atmosphere is reverberated with the chants of ‘Bappa Moraya’ and praise of Lord Ganesha. Ganesh Utsav, a 10 day long festival begins with Ganesh Chaturthi, the birthday of the Hindu Lord of prosperity and good fortune. Devotees leave no stone unturned to create unique and eye-catching puja pandals every year. Continuing with its tradition of innovative lighting for the Pandals, Philips Electronics India Limited, the country’s leading provider of lighting solutions, creates a 9ft high and 6 ? ft wide unique and energy efficient statue of ‘Mushak’ by using 1100 LED lights.

     

    Mr. Sumit Joshi, Sr. Director, Marketing, Philips Lighting India, said, “The LalbaugchaRaja Mandal being one of the most popular puja pandals during the Ganesh Utsav, it is visited by approximately 80 lakhs devotees who need to stand in a long queue for Darshan. With the ‘Mushak’ being lighted up with LED lights, devotees can have the immediate Darshan of the Mushak who is also known as the friend of Lord Ganesha.”

     

    The Mushak created with 1100 LED bulbs, will be 96% more energy efficient when compared to the normal incandescent bulbs and CFLs which are normally used in pandaals / mandals during festive occasions. Ganesh Utsav which started on 9th September will culminate on 18th September 2013.