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Tag: Ganesh Iyer

  • Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Hyderabad: Sunrisers Hyderabad, finalists of the 11th season of the Indian Premier League have unveiled a stellar line-up of sponsors for the forthcoming season of Indian Premier League. The squad which was table toppers in the last season promises to better its performance by clinching the coveted trophy this time around.

    Coolwinks.com, Red FM, Rupa, Astral Adhesive, Grado, Nerolac and Jio have been signed as principal sponsors for the twelfth edition of IPL. The sponsors’ logos and branding will be distinctly exhibited on the jerseys and team’s match kits. Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive.  Tyka, UB and Coke are franchise partners.

    Mr. K. Shanmugham, CEO, Sunrisers Hyderabad, said, “We are extremely happy to have such stellar partners for our team as we prepare ourselves for the twelfth edition of the Indian Premier League. Like every season, we are keen to give a superlative performance on ground and the support from our sponsors always motivates us to excel and win the IPL championship. Along with our sponsors we are looking forward to re-create history and make it a victorious journey. “

    Commenting on the association, Mr. Ganesh Iyer – CEO, Coolwinks.com, said,” The game of Cricket is all about vision. The better your vision is, the better your performance will be. We are immensely proud to be associated with the team backed with high integrity, caliber and players who are ready to thrill the audience with their performances. The ethos of our brand resonate with SRH hence making it a perfect partnership. It would be perfect to say that this association is a sheer marriage of Coolness with Cricket. We look forward to an exciting journey with the team and hope that they accomplish their desired goals on field.”

    The Sunrisers Hyderabad has always boasted of a line-up of players which has the right mix of youth and experience and also domestic and international talent. Kane Williamson, David Warner, Rashid Khan and Shakib Al Hasan will keep enthralling the fans with their power-packed performance whereas Indian frontline players Bhuvaneshwar Kumar, Manish Pandey, Yusuf Pathan and Khaleel Ahmed are geared up to win the title for the Orange Army. The think-tank of the team remains solid as ever, as Tom Moody will wear the Head Coach’s hat and Muttiah Muralitharan will continue as bowling coach with VVS Laxman staying on as mentor. 

  • Coolwinks’s first TVC to be aired on HBO & HD channels

    MUMBAI: Coolwinks.com has launched its first TV ad campaign that can be viewed exclusively during the Oscar Stunt programme aired on HBO SD and HBO HD channels up to 25 February.

    Promoting the punchline #OpenYourEyes, the ad is subtle take on the stereotypical and gender-biased mindsets. It will be aired during the academy month that is co-powered by Coolwinks.com that will telecast some of the award-winning films such as The Artist, The Untouchables, The Hunt for Red October, The Fugitive and No Country for Old Men at 11 pm on these channels.

    Conceptualized and created by Cheil Worldwide, the TVC takes forward the brand’s core communication and philosophy, ‘Discover the power of vision.’ The 15-second ad shows how three men sitting outside a café make assumptions that a woman will fail to parallel park her vehicle. The TVC goes on to highlight the stereotypical mentality of men and how it should be open their eyes to reality.

    Coolwinks.com country head Ganesh Iyer said, “Through our premium ad positioning, we expect a hike in our brand search queries and a boost in our overall digital campaign performance.”

    Coolwinks.com wants to break the common notion that eyeglasses make people look ‘uncool’ and establish the fact that stylish and snazzy eyeglasses are a great way to make a fashion statement. Through this association, Coolwinks.com aims to popularize the use of eyewear that balances looks, comfort and functionality perfectly.