ITV

Tag: Ganesh Hegde

  • Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van

    Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van

    MUMBAI: Dance reality show Jhalak Dikhla Jaa Reloaded on Colors is making waves not just with the TV audience but with netizens as well. Powered by its star studded ensemble of judges such as Shahid Kapoor, Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong line-up of celebrity contestants, the show is also upping its social media game with a first of its kind Facebook integration known as the Facebook van.

     

    Staying true to its ‘Reloaded’ concept, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call.’ Adding to the 360 degree marketing campaign across multiple platforms to capitalize on its digital presence, Jhalak Reloaded recently teamed up with Facebook for a special interaction with the contestants.

     

    The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season of Jhalak Reloaded. This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV screen. The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.

     

    Colors Jhalak Dikhhla Jaa marketing head Sapangeet Rajwant said, “With Jhalak Dikhhla Jaa’s reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”

     

    With the Facebook Van, Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.

  • Colors reignites your passion for dance through ‘Jhalak Dikhhla Jaa Reloaded’

    Colors reignites your passion for dance through ‘Jhalak Dikhhla Jaa Reloaded’

    MUMBAI: Crank up the music; show off those dance moves; sway those hips right, straighten that posture, and don’t forget to bring your attitude along…after all, it’s time for Jhalak Reloaded! COLORS announces the latest edition of its most-awaited celebrity dance reality show, Jhalak Dikhhla Jaa featuring the never-seen-before combination of the new-genuber cool judge Shahid Kapoor and ultimate visionary Karan Johar. They are joined by dance gurus – technical master Ganesh Hegde and sizzling connoisseur of dance Lauren Gottleib who will oversee the technical aspects of dance.

     

    Bringing together awe-inspiring talent, a cool quotient and technically spectacular dance moves, Jhalak Dikhhla Jaa Reloaded will witness 12 celebrities barrel through gruelling rehearsals to champion challenging choreography and delivering entertaining performances. Produced by BBC Worldwide and hosted by maestro MC Manish Paul, Jhalak Dikhhla Jaa Reloaded dance gala promises to blow your mind with its epic-ness and will take over your television screens starting 11 July, 2015, every Saturday and Sunday at 9 pm on Colors.

     

    Commenting on the newest edition of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “This year, Jhalak Dikhhla Jaa Reloaded is going to pump up the degree of oomph and entertainment to make for an engaging watch. A fresh panel of judges including Shahid Kapoor, Ganesh Hegde and Lauren Gottleib and the veteran Karan Johar, a wide range of interactive elements, and an all-new level of funk and attitude will create an unparalleled viewing proposition for the viewers. With a treasure trove of surprises accosting viewers at every juncture, Jhalak Dikhhla Jaa Reloaded, with its opulence, will be a dance bonanza unlike any other.”

     

    Adding further, he said, “As we launch Jhalak Dikhhla Jaa Reloaded, we are proud to associate with Cadbury Bournvita as Presenting Sponsors for the fourth year in a row. It is their continued confidence in brand Colors that has fortified our relationship with them enabling us to create unique integration opportunities connecting with our audiences year-after-year.”

     

    For the first time ever, the show will feature a never-seen-before combination of showmanship and technical acumen will raise the freshness quotient and appeal of the show. Known for his uber-cool style, Shahid Kapoor will exude his signature confidence and spunk on the show, donning multiple hats setting him apart from the conventional reality show judge. Joining Shahid, will be tough-to-please judge Karan Johar whose incomparable experience of the Jhalak format will make him the one-to-impress. Dance master par excellence, Ganesh Hedge will showcase his technical expertise, helping contestants to fine tune their performance and reload them to an all-new level. Exuding oomph and style, perfectionist to the tee, Lauren Gottleib will highlight the importance of being artistic expression in every performance.

     

    Commenting on the new elements that promise to make this season of Jhalak Dikhhla Jaa truly Reloaded, Colors programming head Manisha Sharma said, “Jhalak Dikhhla Jaa has been a pioneer in the dance-based reality show genre and has set exceptional standards for dance, entertainment and engagement. This year we have tweaked the show at different levels in order to Reload it with entertainment. With an innovative thought and approach, we are putting together an offering which is going to be high on attitude. With Shahid Kapoor, Karan Johar, Lauren Gottleib and Ganesh Hegde approaching dance in a more holistic manner, it’s our endeavour to create a unique brand of entertainment that will set the show apart from its contemporaries.”

     

    Besides the new line-up of judges will elevate competition levels on the show, a stream of twists of turns with newer elements will consistently change the game for the contestants with every passing week. This year, viewer interactivity will be at an all-time high on Jhalak Dikhhla Jaa Reloaded; a first-of-its kind spotlight will take the show beyond its celebrity contestants as the common man showcases his closeted passion and enthusiasm for dance. Adding to the fun charts, will be judges Shahid Kapoor and Karan Johar whose friendly banter and playful camaraderie will lighten the environment even during the toughest situations.

     

    Commenting on the show, BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga stated, “We have been overwhelmed by the ever-growing popularity of Jhalak Dikhhla Jaa, in India, and around the world.  The Hindi adaptation of the BBC format of Dancing with the Stars has been seen in more than 50 countries around the world, and Jhalak is one of the most popular versions.  This year, we have pushed ourselves further to deliver an even glitzier, exciting, nail-biting show with new elements and fresh faces.  We are confident that Jhalak Reloaded will again emerge as the most popular dance entertainment programme this year.”

     

    A high decibel marketing and digital campaign has been devised to elevate the stature of Jhalak Dikhhla Jaa Reloaded. The 360-degree integrated marketing campaign will extend across mediums such as print, over 6 genres of channels, DTH and Outdoor. As a part of the digital promotion strategy, Jhalak Dikhhla Jaa Reloaded will be promoted across social media platforms including Facebook, Twitter, Instagram and YouTube. All in all, it will be the dance masti that will prevail keeping viewers entertained.

  • Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    MUMBAI: Known for her enigmatic and charming smile, Madhuri Dixit, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movementby shooting for a dance videoat a mall in Mumbai. This is the first time that a Bollywood celebrity hasparticipated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj andchoreographed by the multi-talented Ganesh Hegde, captures the essence of how a‘bindassbateesi’ is the key to a beautiful life!

    Themesmerizingdance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number.The performance created astir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuriinteracted with audiences by encouraging them to match hersteps and her signature smile.

    The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters tomothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.

    The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn’t stop humming the melodyevenduring the breaks between shots. The jingle aimsto spread the message that a family which smiles together is truly a reflection of a happy and healthy family.

    Commenting on her association with Oral-B Smile India Movement 4, Chief Smile OfficerMadhuri Dixit said, “I loved the overall experience of dancing with the crowd. Ittook me back to the memories of dancing on various pop numbers. In fact my dressing was very similar to what I wore for the Que Sera Sera video. The enthusiasm of the dancers and the crowd, kept all our energy levels high. It was a great experience to be shooting with friends and fans all around me, watching them enjoy it and bringing a smile to their faces. The Oral–B Jingle is so upbeat that even my children love itand hum it and then we all break into the signature step. I am truly proud to be associated with the Oral-B Smile India Movement 4 and encourage people to take better care of their family’s smile and ultimately their overall oral health. “

     

    As India’s Chief Family Smile Officer, Madhuri believes a family that smiles together, stays together! So celebrate your family’s smile with the jingle through the link appended below –

    https://www.youtube.com/watch?v=QWRsW7RpvZ8

     

     

  • Star to unveil music video with ‘KBC’ host sporting the ‘Don look’

    Star to unveil music video with ‘KBC’ host sporting the ‘Don look’

    MUMBAI: All energies are being diverted towards introducing the third season of KBC with a ‘mighty bang’ and Star has shown no less vigour in promoting their prime property. The channel has unveiled teasers of a music video that will feature the ‘Don’ rapping to lyrics that read “Kar le Kar le Tu Aek Sawal.” As a prelude to the launch of the show, the three minute music video will premiere at 9 pm on 22 January.

    Speaking to Indiantelevision.com Star India advertising, sales and distribution president Paritosh Joshi hopes that the new hip hop track will take on a life of it’s own and go on to become a regular addition to music channel, radio and night club play lists. “Morover, the track makes no mention of KBC.”

    With no obvious mention of KBC, the visuals however definitely amplify the big question mark “?”, apart from the title of the track and opening line bearing the theme “Kar le Kar le Tu Aek Sawal.”

    What’s interesting is that King Khan himself seemed to have devised this plan to promote the show. This may help facilitate a stir among the core ‘youth based’ audience, mainly women, that the show is attempting to reach out to this time.

    However, the promo looks like a take off from the actor’s latest avatar in Don, not excluding ‘the black shades, bling and sexy women.’ This is in stark contrast to the more sober persona that the actor displays on the other promos for KBC.

    The music video has been conceptualized, choreographed, directed and sung by Ganesh Hegde. The music has been done by Vishal and Shekhar and the lyrics by Shabbir, RD Telang, Kumar and Asif Baig.