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Tag: Ganesh Chaturthi

  • Celebrate a Nature-Friendly ‘Ganesh Chaturthi’ with Snapdeal

    Celebrate a Nature-Friendly ‘Ganesh Chaturthi’ with Snapdeal

    MUMBAI: Snapdeal, India’s leading online marketplace, today announced the launch of its specially curated Ganesh Chaturthi store on its platform. The special one-stop store has the finest collection of pooja essentials like pooja thalis, gold coins, Ganesh idols, and Ganesh merchandise products like t-shirts, pens and keychains, at attractive price points.   

    The highlight of this store is environmentally friendly Ganesh idols which are made of cow dung, natural soil, clay, and other sustainable materials. These idols are hollow from within or filled with manure, soil or seeds. The idols are attractive and do not leave a chemical trail harming the environment.

    The commonly used idols are made of Plaster of Paris (PoP) and are decorated with paints having high lead and mercury content. The materials are extremely harmful to the water bodies and deteriorate the marine ecosystem. 

    Besides eco-friendly Ganesh idols, Snapdeal has introduced Ganesh lamp lights to brighten the corners and spread light on the festivities. The selection offers attractive and colorful Ganesh lamps for décor and lighting on the auspicious occasion. 

    In addition to these, there is a festive offer discount on Ganesh paintings and tapestry silver coins and bars, dry fruits, chocolates, sweets, ethnic wear, and traditional jewelry. 

    Snapdeal offers customers a wide range of inimitable products at lucrative rates with up to 80% discount on the selected range. MobiKwik users get an additional 15% supercash.

    Here is a glimpse of the selection offered: 
    1.    Pooja Accessories: The online store offers a wide range of pooja accessories like Pooja thalis, incense sticks, chowkis, kalash etc. with price range starting Rs 199.
    2.    Ganesh Idols: The curated store offers beautiful eco-friendly Ganesh idols with up to 80% discount. 
    3.    For your Taste buds: Dry Fruits including almonds, cashews, nuts, etc. are also available with discount up to 60%, sweets, and chocolates with discounts of up to 20%. 
    4.    Silver Coins and bars: The online store provides a discounted price of up to 60%off on the selection of silver coins and bars. 
    5.    Ethnic Wear for Women: Traditional sarees with minimum discount of 50% off and stylish kurtis up to 80% off are also available for festive wear. 
    6.    Ganesh Merchandise- Merchandise products like Ganesh keychain, t-shirts, stickers, pens, and gold-plated locker are also available on the curated online store. 
    7.    Traditional Jewelry: Starting from Rs 179 onwards, the store offers attractive ornamental wear for the occasion.
     

  • Regional becoming the focus for festive advertising

    Regional becoming the focus for festive advertising

    MUMBAI: The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season. Especially today when regional space is growing by leaps and bounds, broadcasters enjoy traction across channels in terms of viewership.

    Holidays and special programming during festivals, such as Dussehra and Diwali, lead to increased viewership on TV, making it the right time for these advertisers to catch the attention of their target audience. Regional affinity also means using local languages for communication, which makes the brand more relevant and more relatable. An industry expert said that it is expected to be a healthy overall growth of around 10-12 per cent during these occasions.

    Having looked at the advertiser appetite for the festive season, we now set to explore the viewership on festival days. The first stop is the region wise contribution to festivals celebrated in the Hindi speaking markets across the year. According to the BARC data 2018, Maharashtra, UP / Uttarakhand followed by Guj / D&D / DNH and MPCG and are the biggest contributors to viewership on festival days. Festival viewership is on the rise in 2018 as compared to 2017. For 2018, Holi and Janmashtami viewership in HSM markets have increased by 19 per cent and 29 per cent respectively.

    Hindi is the most preferred choice by the audiences that contributes 70 per cent of total viewership. Marathi and Bangla channels stack up next in viewership after Hindi channels.

    Bangla channels in the 2017 festive season grew at 3 times the pace of the previous year. Leading national broadcasters have upped their investments in the south zone where content is driven by language. The multi feed channel strategy led by the kids’ genre seems to be working, as the viewership by kids increases due to the schools being shut during festivals. Share of English channels on festivals has dropped over the years.

    According to reports, festive seasons contribute 40 per cent of annual sales as companies spend heavily on promotions to make the best use of the biggest shopping opportunity of the year. Starting with Ganesh Chaturthi and Onam, it witnesses a boost during Diwali, followed till Christmas which accounts almost 40 per cent of overall advertising expenditure every year.

    Now, what’s interesting is, as per the reports, there’s a sharp dip in ads immediately after the festive season. In 2015, ad spots on TV, in the period post-Diwali, dropped by 13 per cent. In 2016 and 2017 it dropped by 22 per cent and 7 per cent respectively.

    With the current festive season ongoing, brands are yet again milking the season well. With discounts, offers and sale season at its peak, the sector is at its best.

  • Nicktoons Motu-Patlu and Shiva join hands with CMCA’s 700 students for a Chakachak Mumbai

    Nicktoons Motu-Patlu and Shiva join hands with CMCA’s 700 students for a Chakachak Mumbai

    Mumbai : The network with a humane purpose, Viacom18, along with 700 student volunteers associated with the Children’s Movement for Civic Awareness (CMCA) today supported the city civic authorities by organizing a clean-up drive across major beach promenades in the city. As a part of the Chakachak Mumbai initiative, Viacom18’s flagship CSR project, the organisation has been partnering with CMCA for 3 years now to support the annual beach clean-up post Ganpati Visarjan.

    Joining the young volunteers were popular Nickelodeon toons Motu Patlu and Shiva, who encouraged and motivated them towards environment friendly living and responsible celebrations. Accompanying them was popular actor Archana Nipankar who plays Dipika in the popular Colors Marathi show Radha Prem Rangi Rangali.

    Over 700 children from twelve schools assembled at various locations across the city to be a part of the beach clean-up. The beach clean-up is an annual event organized by CMCA, where scores of children from CMCA member schools participate to clean up the beaches after Ganapathi Visarjan.

    Every year during the month of September, the streets of our city play host to Ganesh Chaturthi celebrations. A large section of the society is still unaware of the pollution and environmental damage caused by Plaster of Paris (POP) idols and chemical paints. CMCA has always stressed on the importance of celebrating festivals in a responsible manner. As part of the learning process, children conduct eco-Ganesha campaigns in their schools and neighbourhoods to spread awareness about the environmental impact of Plaster of Paris and to encourage people to celebrate festivals in an environmental friendly way.

  • Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

    Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

    MUMBAI: On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

    Conceptualised by Geometry Encompass, inspired by real-life stories, the campaign delves into deep-rooted human prejudices. It encourages everyone to open their minds and break the shackles of their own notions to come together.

    Geometry Encompass chief executive officer Sukrit Singh says, “We believe in power of ideas and storytelling to change human behaviour. While the medium shapes the story, it is the message that makes a difference, and here we collaborate with brands to craft messages which can change perceptions. In this campaign, we developed a simple yet an extremely touching message which breaks the uncommon ground.”

    Geometry Encompass executive creative director Arpan Jain adds, “Today, brands must tell stories that resonate with real-life and encourage relevant, meaningful conversations. We all know that tea is a great enabler, so why can’t it help us break-away from our prejudices? We saw a great human insight and wanted to tell a simple but thought-provoking story, luckily we found a perfect occasion.”

    The film was shot in a Ganpati idol pandal, one of numerous that can be seen on the streets of Mumbai, weeks before homecoming of Lord Ganesha. Devotees visit pandals to book (purchase) an idol for the occasion and spend hours choosing the perfect one. The film is a conversation between an idol-maker and a first-time buyer of the idol. In the conversation, certain unknown facts about Bappa are revealed, along with what it truly means to bring home the ‘lord of new beginnings’.

  • News18 India Ka Raja

    News18 India Ka Raja

    MUMBAI: With the 11-day long festival of Ganesh Chaturthi round the corner, Maharashtra & other parts of India will once again witness beautiful pandals, crowds and celebrities thronging through the festival venues. As the nation prepares for the grand festival, News18 India is all set to welcome Lord Ganesha through its popular television entertainment show ‘Saas Bahu Aur Devrani’. The channel will take ‘News18 India ka Raja’ to top TV serial sets celebrating the spirit of Ganesh Utsav.

    This year, ‘News18 India ka Raja’ will be welcomed by contestants of the popular reality show ‘Dance Deewane’ with a musical band and a striking performance. For the next eleven days, Lord Ganesha will travel daily to the sets of renowned shows like Kulffi Kumarr Bajewala, Kaleerein, Nimki Mukhiya, Silsila Badlte Rishton Ka, Krishna Chali London to name a few.

    Mohit Malik, Shakti Arora, Suhasi Dhami, Aditi Sharma, Drashti Dhami, Arjit Taneja, Donald Bisht, Bhumika Gurung are some of the well-known television celebrities who will receive blessings through News18 India’s special segment. These stars along with their crew will welcome the idol of Ganesha on their sets and offer prayers and prasad followed by aarti.

    Commenting on the initiative, Nimki Mukhiya famed actor Bhumika Gurung said, “This is the first time that Ganpati Bappa will come on our set. All the cast and crew are looking forward to worship him and seek his blessings. ‘News18 India ka Raja’ goes to many sets every year and the set that they go to, becomes immensely popular. Thank you, News18 India, for taking the initiative to bring Bappa to our sets!”

    Actor Arjit Taneja said, “This is the first time I will be seeing celebrations around Ganesh Utsav since I am from Delhi. I had heard about ‘News18 India ka Raja’ but will be welcoming Ganpati Bappa on the sets for the very first time. I have heard that he visits numerous sets and even fulfills the wishes of the actors.”

    Starting 13th September, all the excitement and fervor of the festival will be captured daily by a special segment on ‘Saas Bahu Aur Devrani’. On the final day of Ganesh Chaturthi the idol of Ganesha will be immersed into the Arabian Sea on Juhu beach of Mumbai by a top TV celebrity.

  • Have a green “Ganesh Chaturthi” with Snapdeal

    Have a green “Ganesh Chaturthi” with Snapdeal

    MUMBAI: This Ganesh Chaturthi, Snapdeal is offering a choice of terracotta Ganesha idols, which are made of entirely of clay and have no paint-based embellishments. These idols dissolve in water without leaving any harmful residue.

    The commonly used idols are made of Plaster of Paris  (PoP) and are decorated with paints having high lead and mercury content. PoP chokes water bodies, while the toxic colors make the water acidic, disturbing the plants and marine life ecosystem.

    In addition to Green Ganeshas, Snapdeal’s Ganesh Chaturthi store also has all other festive requirements including Puja essentials, festive dresses, utensils for the feast, musical instruments and Ganesha merchandise. The curated store will offer a selection of over one-lakh products across 20 categories.

    This specially curated store will provide customers a wide range of unique products at an attractive price points with up to 80% discount on the selected range. HDFC and SBI Bank users will get an additional instant 10% discount.

    Here are some glimpses of the curated store:

    Puja Essentials: The curated store presents a wide range of puja essentials from Puja Thali set, Ganesha idols, Diyas, incense sticks and Dhoop all with discounts of up to 80%.

    For prayers and chants: – The online store offers unique range of musical instruments, speakers, microphones, flood lights etc. to make your homes and pandals reverberates with melodious devotional songs and Aarti dedicated to Lord Ganesha. All these at prices starting from Rs.299.

    For your taste buds: – Festivals brings opportunity to share sweets, delicacies with family and friends. Products like dry fruits, jaggery, modak, coconut flour etc. are easily available on Snapdeal Ganesh Chaturthi store at attractive discounts of up to 60%.

    Festive Attire: – The store offers widest range of traditional clothing at attractive price points and discounts upto 40% -70%.

    Gifting Options: The online store offers an extensive range of gifting options for your loved ones from starting range of Rs 299 along with attractive discounts of up to 70%.

  • Bheem welcomes the Lord of new beginnings on POGO

    Bheem welcomes the Lord of new beginnings on POGO

    MUMBAI: This Ganesh Chaturthi, POGO weaves the magic of Bappa with back-to-back movies and episodes

    The destroyer of all hurdles and the beholder of wisdom is back! And this time it’s double dhamaal and masti in the land of Dholakpur! POGO, kids’ favourite channel brings fun-filled specials with ‘Bheem Bole Morya’ that sees the duo in an unbeatable avatar as they ward off all troubles and showcase their real might! Kids will be in for a treat on the auspicious occasion of Ganesh Chaturthi as Bheem is set to welcome the revered elephant God and it surely isn’t any ordinary affair! Tune in to POGO from 13th to 23rd September, 2018, 10:30 am onwards to enjoy exciting and dhamakedaar movies and episodes.

    Adding an extra dose of entertainment and laughter, POGO presents new and exciting episodes of Super Bheem. Delve into his world of fantastical lands beyond imagination from 24th September, 2018 every Monday, at 12 noon.

  • Trinity Pictures to ‘Sniff’ out success in kids’ domain

    Trinity Pictures to ‘Sniff’ out success in kids’ domain

    MUMBAI: Eros International’s Trinity Pictures has rolled out its first feature film, Sniff, a big-scale kid’s live action-adventure film this month. A fresh new genre introduced in Indian cinema, the film went on floor on September 5, the day marking the commencement of Ganesh Chaturthi and will be shot across various locations in Mumbai.

    Helmed by the acclaimed director, Amole Gupte, of Taare Zameen Par and Stanley Ka Dabba fame, the man behind several acclaimed children-centric films, reputed to spot talent in children and introduce fresh new faces in Indian film industry (Darsheel Safari in Taare Zameen Par, his son Partho in Stanley Ka Dabba, etc.), is all set to launch his next discovery Khushmeet Gill, an 8-year-old ‘wonder’ boy who plays the lead character in this family entertainer that revolves around a young Sikh boy, who is a spy in the making along with his curious gang of extraordinary cohorts.

    Gupte commenced the shoot with his young star in Mumbai with a Ganesh Aarti sung by Shankar Mahadevan. Music in the film has been composed by Mujtaba Aziz Naza, son of the famous Qawwali singer Aziz Naza.

  • Trinity Pictures to ‘Sniff’ out success in kids’ domain

    Trinity Pictures to ‘Sniff’ out success in kids’ domain

    MUMBAI: Eros International’s Trinity Pictures has rolled out its first feature film, Sniff, a big-scale kid’s live action-adventure film this month. A fresh new genre introduced in Indian cinema, the film went on floor on September 5, the day marking the commencement of Ganesh Chaturthi and will be shot across various locations in Mumbai.

    Helmed by the acclaimed director, Amole Gupte, of Taare Zameen Par and Stanley Ka Dabba fame, the man behind several acclaimed children-centric films, reputed to spot talent in children and introduce fresh new faces in Indian film industry (Darsheel Safari in Taare Zameen Par, his son Partho in Stanley Ka Dabba, etc.), is all set to launch his next discovery Khushmeet Gill, an 8-year-old ‘wonder’ boy who plays the lead character in this family entertainer that revolves around a young Sikh boy, who is a spy in the making along with his curious gang of extraordinary cohorts.

    Gupte commenced the shoot with his young star in Mumbai with a Ganesh Aarti sung by Shankar Mahadevan. Music in the film has been composed by Mujtaba Aziz Naza, son of the famous Qawwali singer Aziz Naza.

  • K Raheja Corp’s new brand campaign centres around ‘space’

    K Raheja Corp’s new brand campaign centres around ‘space’

    MUMBAI: Known for enhancing the quality of life through best offerings across real estate, retail and hospitality, K Raheja Corp launched its latest marketing campaign pegged on ‘space.’

     

    Crafted to showcase one of the most sought after, but largely fading feature in residential offerings ‘space,’ the campaign communication is simple and succinct with the tagline – ‘Space makes all the difference.’

     

    Developed for Raheja Vistas Premiere – Pune, the property is now open sales for phase II of its project.

     

    The phased ad campaign will roll out in the Pune market across print, radio and digital.

     

    The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and value of – space. The thought is the same in the radio campaign, which relies on an innovative script showcasing an aural experience of – being cramped, to bring alive the value of space to a listener.

     

    Conceptualised by Utopeia Communicationz, the campaign aims to drive home the invaluable message that ‘Space is the ultimate luxury’: 20 acres of space for spacious floor plans; grand parking spaces; a 7-acre green land with best in class amenities; space that allows one to enjoy the luxury of privacy; peacefully enjoy festivals and special occasions; space in a gated, serene community.

     

    In the run-up to the festive season, the first phase of the print and radio campaign debuted late last month in print along with radio across the stations of Radio City and Radio Mirchi.

     

    The online campaign is expected to break in the first week of September and will extend through the festival of Ganesh Chaturthi.

     

    Speaking about the campaign, K Raheja Corp director Vinod Rohira said, “In times where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focused on this single feature to showcase the merits of Raheja Vistas Premiere. A meticulous creation, we are confident of the property delivering excellently to the needs of a discerning audience base. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”