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Tag: Ganesh Chaturthi festival

  • SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    Mumbai: SAMCO Securities, an investment-tech company, has announced the launch of its latest campaign, ‘Jor Se Bolo Morya,’ ahead of the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.

    Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. SAMCO’s campaign channels this devotion this year through an interactive virtual pandaal, available on the microsite: www.samco.in/jorsebolomorya. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant “GANPATI BAPPA MORYA” or any of the 9 specific Ganpati chants, the system provides a curated “Bappa Basket” of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.

    “At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” said SAMCO Group founder and CEO Jimeet Modi.

    SAMCO Securities chief growth officer Ajay Dusane added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”

    The campaign’s voice sensor and decibel meter technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.

    “During the Ganpati festival, streets and homes are alive with chants like “Ganpati Bappa Morya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” said Dentsu Creative Webchutney’s national creative directors (west) – Gia Fernandes and Ajeet Shukla.

    The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.

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  • Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

    Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

    Mumbai, September 5th 2020 – This year’s Ganesh Chaturthi festival – the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physical distancing would be compulsory. Despite all the restrictions, Jeep India and Leo Burnett decided to pay a tribute to Lord Ganesha in a unique way, keeping the spirit of the festival alive.

    Staying true to the brand pillars of Authenticity, Passion, Freedom and Adventure, Jeep was paying homage to the idea of overcoming obstacles. The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs. To make this a one-of-a-kind initiative, 29,970 sq. ft. of space, 48+ hours, 8 professional drivers were required. This would result in a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs!

    Commenting on the campaign Rahul Pansare – Head of Marketing and PR, FCA India said, “Lord Ganesha symbolises the beginning of auspicious times, transcends class, age and social status. Ganesh Chaturthi is amongst the most loved and fervently celebrated festivals in India that brings people together, spreads positivity and imparts strength. We, at Jeep India, couldn’t bring ourselves to let this festival go without a celebration. We decided to do something adventurous but it had to be authentic; something that would touch peoples’ hearts, induce positive vibes and bring cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass SUVs was Jeep’s way to say that we can decimate every challenge if we channel our passion in the right direction. I was delighted to see our effort going viral on social media in no time!”

    Adding further Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia said “Lord Ganesha is known as a conquerer of all obstacles and this year even with all the restrictions we wanted to create an act befitting to this deity’s eminence. Brand Jeep is known to take any challenges head-on and our campaign does the same. Our endeavour resulted in a one of its kind Ganesha Idol using 122 Jeep SUV’s with the same scale of an idol in a pandal. This campaign is a perfect example of our Humankind philosophy which revolves entirely around people and purpose.”

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-