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Tag: Gandhi Jayanti

  • Brands tip their hats to the Mahatma on Gandhi Jayanti

    Brands tip their hats to the Mahatma on Gandhi Jayanti

    Mumbai: Brands have been paying a symbolic tribute to the father of the nation to mark the occasion of Gandhi Jayanti, with the symbols that the Mahatma is identified with the world over viz his spectacles, his ‘Charkha,’ the famous Dandi March and, of course, most significantly- the learnings from Bapu’s life.

    Mother Dairy

    The milk & milk products major and a wholly-owned subsidiary of the National Dairy Development Board (NDDB) has rolled out a digital film on the occasion of Gandhi Jayanti 2021, urging consumers to reduce the use of plastic whenever and wherever possible from their daily lives. The digital film titled #Swachhtagrah- presumably inspired by Gandhiji’s ‘Satyagraha’- stresses on the fact that how unknowingly we have imbibed the use of plastic in everyday activities.   

    The film featuring actor Tisca Chopra subtly puts forward one such action point for its viewers – switch to products that avoid the use of plastic in its packaging with Mother Dairy’s Token Milk vending system, which offers an environmentally friendly, plastic packaging free milk on a wide scale.

    The digital film urging consumers to join the #Swachhtagrah movement has been rolled out across all social media handles of Mother Dairy including Facebook, Instagram, and YouTube.

    Taneira

    The women’s ethnic wear brand from the house of Tata launched an exclusive Khadi collection on the occasion of Gandhi Jayanti to commemorate the father of the nation. Revered as a symbol of our nation’s heritage and pride, Khadi is known to be one of the earliest forms of fabrics woven in the ancient age which went on to become the symbol of independence in the Swadeshi movement. This limited-edition collection is a unique amalgam of various indigenous crafts integrating together from different parts of the country to present the essence of the best of India under one roof, said the brand.

    Many brands remembered Mahatma Gandhi via creative moment marketing posts on their social media handles paying odes to the leader’s teachings and words of wisdom.

    Cadbury Dairy Milk

    The confectionary brand saluted the powerful messages advocated by the Mahatma through peaceful means with a testimonial saying: Remembering the one whose life was truly his message-  ‘The one who showed us we can gain everything by sweetness- truth, freedom, non-violence, equality, self-sufficiency.’

     

     

    McDonald’s

    The fast-food company drew a symbolic ‘Charkha’ with its menu in its creative: ‘This year on #GandhiJayanti, we’re revisiting history! (order history included ) What about you?’

     

     

     Dunzo

    The delivery app took on the social media trend of attributing false quotes to great people of yore by sticking a random quote to their pic with a tongue-in-cheek tribute to the Mahatma: ‘Wisdom Na Milegi Dobara.’

     Fevicol

    The glue brand known for its witty marketing was on-point, as always with the heartwarming message: ‘Some teachings will stick around forever.’

     

     

  • India Today Group to Host Healthgiri Awards 2020 On Gandhi Jayanti

    India Today Group to Host Healthgiri Awards 2020 On Gandhi Jayanti

    India Today Safaigiri Awards reincarnated as ‘Healthgiri Awards 2020’ is scheduled to take place on 2nd October. This year, the coveted annual event will be saluting the invincible spirit of COVID-19 warriors who have led the battle against novel COVID-19 pandemic. The Healthgiri Awards 2020’ will honour and felicitate the pioneering efforts of Corona Warriors from all the walks of life. The virtual awards ceremony will be graced by Dr. Harsh Vardhan, Union Minister of Health and Family Welfare.

    Maintaining the tradition, the ‘Healthgiri Awards 2020’ promises its discerning audience a gripping event comprising enriching sessions featuring a line-up of eminent personalities from the field of healthcare and music. The prominent guests include distinguished health luminaries such as Dr. Naresh Trehan, Dr. Randeep Guleria, Dr. Ashok Seth and Dr. Rajesh Parikh. In addition, there will also be singers like Maithili Thakur, Shilpa Rao, Hariharan and Kavita Krishnamurthy.

    The detailed program for this year’s awards is as follows:

    11:45-11:50 hrs: Welcome and introduction by Anjana Om Kashyap

    11.50-12.00 hrs: Vaishnav Jan To by Maithili Thakur

    12:00-12:30 hrs: Corona Ko Harana Hai

    Speaker: Dr. Naresh Trehan, Chairman and Managing Director, Medanta – The Medicity 

    12.30-13.00 hrs: Corona Warriors Ko Salaam

    Speaker: Shilpa Rao, Singer 

    13.00-13.30 hrs: Vaccine Kab Aayega

    Speaker: Dr. Randeep Guleria, Director, AIIMS

    13.30-14.00 hrs: Corona Warriors ko Salaam

    Speaker: Hariharan, Singer

    14.00-14.30 hrs: Kab Khatam Hoga Corona

    Speakers:

    ·         Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute

    ·         Dr. Rajesh Parikh, Director of Medical Research, Jaslok Hospital

    14.30-15.00 hrs: Corona Warriors ko Salaam

    Speaker: Kavita Krishnamurthy, Singer 

    15.00-15.05 hrs: Welcome Address by Aroon Purie, Chairman and Editor-in-Chief, India Today Group 

    15.05-15.15 hrs: Keynote Address by Dr. Harsh Vardhan, Union Minister of Health and Family Welfare

    15.15-15.45 hrs: India Today Healthgiri Awards to be given away virtually by Dr. Harsh Vardhan, Union Minister of Health and Family Welfare and Aroon Purie, Chairman and Editor-in-Chief, India Today Group

    The awards will be given across nine categories including: Best State in Combating Covid-19, Best Celebrity Contribution in Spreading Awareness, Best Far-Reaching Corporate Contribution for a Wider Social Impact, Best Testing Facility, Best NGO or other Entity that Extended Timely Help to Migrants, Best Innovation for Covid -Related Activity in Times of the Pandemic, Best Logistics Services Provider, Best NGO or Other Entity Offering Healthcare Services and Best Health Manager.

  • Judwaa 2 hopes to entertain

    Judwaa 2 hopes to entertain

    *Judwaa 2 came after a long gap that was filled by mediocre and non-entertaining films. There were no films in the last few months which could draw out the families from home to watch a film.

    Two weeks before Diwali was not the right time to release a film but, to counter that, there was also a long holiday weekend with Dussehra on Saturday and Gandhi Jayanti holiday on Monday.

    The film rode on the brand equity of the 1997 original, Judwaa, starring Salman Khan in dual role. Salman even helped promote Judwaa 2 through its promos. The film took a decent opening last Friday with Rs 155 million as Saturday improved by bounds as expected, and so did Sunday as the film put together Rs 579 million for its opening weekend.

    Gandhi Jayanti holiday may have have proved to be a major boost to the film’s collections.

    *Sanjay Dutt’s comeback film, Bhoomi, has flopped. The film could add little to its opening weekend, and had just made about Rs 95 million for its first week.

    *Haseena Parkar proved to be another disaster. One wonders at the choice of such subjects to make films! Films and Rani Laxmi don’t work but someone somewhere thought a film on Haseena Parker will work? The film managed to collect Rs 63 million in its first week.

    *Newton proved to be surprise packet as its choice as the Indian entry for the Foreign Language Oscar coincided with its Friday release. Two other films to release on the same Friday, Bhoomi and Haseena Parker, being way below par, Newton got a boost as the people’s first choice. The film, which was poor on day one, picked up to end its first week with collections of Rs 112 million.

    *Lucknow Central managed to add just about Rs 75 lakh in its week two to take its two week total to Rs 110 million.

    *Simran added Rs 13 million in its week two to take its two week total to Rs 158 million.

  • Dentsu and Arture reintroduce ‘Bapu’ into cashless economy

    Dentsu and Arture reintroduce ‘Bapu’ into cashless economy

    MUMBAI: Dentsu Webchutney, on the occasion of Gandhi Jayanti, partnered with Arture to create a way where Bapu can be experienced in both, the cash and the cashless world. Dentsu Webchutney is the digital agency from Dentsu Aegis Network while Arture is a vegan lifestyle and accessories brand headquartered in Chennai.

    The film, which showcases the creation of ‘Bapu Wallets’ as a tribute to the Mahatma, also features Arture’s two co-founders — Shivani Patel and Keshsa Vasant.

    Since demonetisation, more and more urban and semi-urban Indians have been steadily shifting from physical cash to card, mobile wallet and netbanking payments. While all agree that the new ‘cashless’ money is more convenient, it does not carry the symbol millions of Indians associate with. Cash in the first place: the face of Mahatma Gandhi.

    Dentsu Webchutney senior creative director PG Aditya says, “This is a small tribute to Bapu, in a way we and Arture found ideal. However, will Bapu be part of our cashless economy overall? That’s something that larger financial institutions driving the cashless economy can help answer at a scalable, impactful level.”

    Arture co-founder Shivani Patel adds “The idea to find a second home for Bapu in our cashless world appealed to us immensely. Arture, at a brand level itself, has incorporated Bapu’s teachings of ‘ahimsa’ and compassion into the way our products are built — 100 per cent vegan and sustainable.”

    The brand has partnered with Vishwa Manav Sewa Ashram in Bihar, an NGO founded in 1997, to launch the campaign. A part of the proceeds earned through the Bapu Wallets will also be donated to this NGO, which propagates the principles of the Mahatma through their work in the state.

  • Ragpickers’ contribution ‘Salam Hai’ picks up PACE

    Ragpickers’ contribution ‘Salam Hai’ picks up PACE

    MUMBAI: This Gandhi Jayanti, PACE (PET Packaging Association for Clean Environment) has launched a special initiative to recognise the contribution of grassroots recyclers – the ragpickers – who make the first and biggest contribution to the recycling of PET bottles.

    Kicking off a communication campaign ‘Salam Hai’ (‘Salute’) to highlight the contribution of ragpickers in the recycling process of PET bottles, a special video campaign has been released on social media.

    PET (polyethylene terephthalate) is one of the most widely used plastics for packaging applications and is 100 per cent recyclable. Discarded PET bottles are collected, sorted, cleaned, shredded, and made into washed flakes, which are then used to produce products like polyester fibre.

    In India, over 70 per cent of PET waste is recycled and aids livelihoods to millions employed in the entire value chain of recycling process.

    ‘Salam Hai’ is themed on the life of ragpickers and their contribution to the recycling industry. The video features the ‘silent heroes’ of India who are doing their part. Today, ragpickers collect around 500,000 tons per year of post-consumer PET bottles for producing polyester fibre alone, earning around Rs 10 billion per year.

    PACE secretary-general P C Joshi says: “Ragpickers are the silent heroes who stand at the beginning of the recycling value chain.”

    Video link:

  • CNN News18 to salute ‘Agents of Change’

    CNN News18 to salute ‘Agents of Change’

    MUMBAI: CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

    The channel has given three slots to this show on both the days. On Saturday, it will air at 1:30 pm, 5:30 pm and 11:30 pm whereas on Sunday the show will broadcast at 1:30 pm, 6:30 pm & 11:30 pm

    The show will highlight the inspiring stories of real life people.

    A father who lost his son to a pothole is now set about repairing them across Mumbai. Kung Fu nuns of Ladakh who are breaking stereotypes in each punch and kick. The channel will show how they are following the footsteps of Mahatma Gandhi.

  • CNN News18 to salute ‘Agents of Change’

    CNN News18 to salute ‘Agents of Change’

    MUMBAI: CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

    The channel has given three slots to this show on both the days. On Saturday, it will air at 1:30 pm, 5:30 pm and 11:30 pm whereas on Sunday the show will broadcast at 1:30 pm, 6:30 pm & 11:30 pm

    The show will highlight the inspiring stories of real life people.

    A father who lost his son to a pothole is now set about repairing them across Mumbai. Kung Fu nuns of Ladakh who are breaking stereotypes in each punch and kick. The channel will show how they are following the footsteps of Mahatma Gandhi.

  • PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    NEW DELHI: Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

    Referring to the Short Films Competition on the theme “Swachh Bharat” announced recently by the Government, he said during his monthly ‘Monthly ki Baat’ on All India Radio that filmmakers no longer needed large studios or sets to shoot a film, and this could be done even on a mobile phone.

    He said the winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The film can be made in Hindi, English or any of the listed official languages of India.
    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    Meanwhile, the NFDC today aired a commercial on Doordarshan where megastar Amitabh Bachchan urged young filmmakers to participate enthusiastically in the Festival. In his characteristic touch of humour, he said he hoped he would be able to go to one of the filmmakers one day to seek a role for himself.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

    NEW DELHI: Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

    Referring to the Short Films Competition on the theme “Swachh Bharat” announced recently by the Government, he said during his monthly ‘Monthly ki Baat’ on All India Radio that filmmakers no longer needed large studios or sets to shoot a film, and this could be done even on a mobile phone.

    He said the winning entries will be announced in a special felicitation programme to be held in New Delhi on 2 October 2016 which also marks Gandhi Jayanti.

    Entries have been invited by the National Film Development Corporation on behalf of Information & Broadcasting Ministry by 10 September 2016.

    The film can be made in Hindi, English or any of the listed official languages of India.
    The Best Film will be awarded a cash prize of Rs 10 lakh and a certificate. Three Second Best Films will be awarded Rs 5 lakh each and six Third Best Films will be awarded Rs 2 lakh each.

    Meanwhile, the NFDC today aired a commercial on Doordarshan where megastar Amitabh Bachchan urged young filmmakers to participate enthusiastically in the Festival. In his characteristic touch of humour, he said he hoped he would be able to go to one of the filmmakers one day to seek a role for himself.

    To participate in the competition, interested applicants can log onto www.nfdcindia.com or write to sbsff@nfdcindia.com

  • Box Office: ‘Singh Is Bliing’ collects Rs 44.4 crore in opening weekend

    Box Office: ‘Singh Is Bliing’ collects Rs 44.4 crore in opening weekend

    MUMBAI: Singh Is Bliing, an action comedy, gets Akshay Kumar his biggest opening day yet as Friday being a major all India holiday for Gandhi Jayanti. However, the clean sweep on Friday cost the film’s Saturday footfalls as the collections dropped by about 30 per cent. With Sunday being better, the film ended its opening weekend with Rs 44.4 crore.

     

    Talvar earned much appreciation and positive press and despite getting odd show timings, managed a decent paid preview and Friday response. The film, in fact added to its collections on Saturday by word of mouth. With a decent Sunday to add to its kitty, the film collected Rs 9.2 crore in its first weekend. 

     

    Kapil Sharma’s Kis Kisko Pyar Karu was director duo Abbas Mustan’s foray into comedy genre. The film maintained very well through rest of the week after an impressive weekend. It collected Rs 38.1 crore in its first week.

     

    Calendar Girls, Madhur Bhandarkar’s personal formula film, mainly about scandalous content and counting on exploiting woman anatomy, falls flat on its face. The film is slated to have cost four times it should have and promises to be a major loser. After a poor opening weekend of Rs 3.8 crore, it had even poorer run through rest of the week adding a meagre Rs 1.3 crore for the first week tally of Rs 5.1 crore. 

     

    Bhaag Johnny manages a poor Rs 1.9 crore for its first week. Time Out’s collections are very poor, whereas Katti Batti collects Rs 1.95 crore in its second week taking its two week tally to Rs 23.45 crore.

     

    Welcome Back added Rs 40 lakh in its fourth week to take its four week total to Rs 94.3 crore.