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Tag: Ganapathy Balagopalan

  • Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

    Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

    Mumbai: The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.

    The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in experiential marketing for Cadbury Celebrations – Shah Rukh Khan My ad.

    After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India now adds the Global Grand Effie to their cap for the Shah Rukh Khan My Ad campaign.

    A first-of-its-kind Diwali campaign where Ogilvy India and Cadbury Celebrations worked together to extend a helping hand to small businesses across India that were struggling hard to survive the pandemic’s crippling effects.

    How? Through a timely and purposeful mix of data and generative AI, the Cadbury Celebrations Ad featuring India’s biggest brand Shah Rukh Khan doubled up as a personalised ad promoting countless small businesses.

    Ogilvy India deputy chief strategy officer Ganapathy Balagopalan said, “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”

  • Ogilvy India elevates Ganapathy Balagopalan as deputy chief strategy officer

    Ogilvy India elevates Ganapathy Balagopalan as deputy chief strategy officer

    MUMBAI:  Ogilvy India has announced the elevation of Ganapathy Balagopalan as deputy chief strategy officer, Ogilvy India. In his new role as deputy CSO, Balagopalan will partner with some of Ogilvy India’s key clients. He will drive two key agendas at a national level.  He will be the national effectiveness leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

    While he takes on a national role, Balagopalan will continue to be the planning head for Mumbai & Kolkata, something he has nurtured and built over the last five years, the agency said. He has been with Ogilvy for over 20 years and has been an integral part of nurturing and building the Ogilvy planning function.

    On the new appointment, Ogilvy India chief strategy officer Prem Narayan said: “Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez. Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

    Balagopalan is also credited with authoring the case that won India’s only IPA, for Cadbury Dairy Milk.  

     Ogilvy India group president VR Rajesh said: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

    Ganapathy Balagopalan said about his new role: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world. I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

  • This Valentine’s Day, Cadbury Dairy Milk Silk urges consumers to go beyond their limits

    This Valentine’s Day, Cadbury Dairy Milk Silk urges consumers to go beyond their limits

    MUMBAI: Cadbury Dairy Milk Silk and Valentine's Day have a strong relationship going for almost a decade. CDM Silk has, over the years, helped many young and old to communicate their true feelings to their significant other with the very simple "Say it with Silk" approach during Valentine's Day.

    Having journeyed with the consumers, making each Valentine’s Day special, it was time for the brand to move the love game a notch up. "How far will you go for love?" was conceived to nudge Gen Z to try and go beyond the usual and make it special for their partner this Valentines. 

    This year’s Cadbury Dairy Milk Silk Valentine's Day campaign has at its heart a video along with high impact outdoors, digital and in-store promotions, etc. 

    Commenting on the strategy for this Valentine’s Day, Mondelez India director marketing chocolates Anil Viswanathan: “We have received great admiration with the Pop Your Heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotion with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming film and other exciting bundle on eCommerce will urge our consumers to go beyond their limits, for their loved ones, this Valentine’s Day.”

    According to Ogilvy India senior executive creative director Zenobia Pithawalla and executive creative director Mihir Chanchani: “The task was to make Cadbury Dairy Milk Silk Heart Pop an integral part of every couple's Valentine Day Celebration. To do so, in our film the protagonist creates a magical moment which sets as a perfect background for the heart pop moment. Our film ends on question How far will you go for love?”

    Ogilvy India head of strategic planning Ganapathy Balagopalan: "We discovered young people don't do enough to show the special someone in their life how they truly feel about them. This campaign encourages them to go the extra distance and make the special someone in their lives feel truly special on Valentine's day. It sharply positions the brand as a romantic symbol and has the potential to turn it into a cultural icon.”

  • Ogilvy, Cadbury launch new campaign for Silk Hazelnut

    Ogilvy, Cadbury launch new campaign for Silk Hazelnut

    MUMBAI: Kicking off the new year, Cadbury Dairy Milk Silk has introduced another delicious novelty – Silk Hazelnut that is an irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Ogilvy has created a brand campaign for that.

    Hazelnuts are unknown in India – this was the challenge.  How do we tell another irresistible story with an unknown ingredient? To bring alive the USP, the Ogilvy creative team highlighted the best part about the consumption experience. The best part of the consumption experience was the inclusion of whole hazelnuts. Every bite makes you pout!

    Link: https://we.tl/t-ODszwTxPXU

    Ogilvy West senior executive creative director Zenobia Pithawalla said, “The new Silk Hazelnut comes with whole hazelnuts from Turkey. We tell the new ingredient story by bringing alive the eat experience. The inclusion of whole hazelnuts makes you pout while you devour the chocolate. So every time the girl takes a bite she looks like she is pouting to kiss.  Making the 'Kiss me' jingle feel like it was written for this one.   When consumers in India think premium ingredients, they think almonds, cashews, walnuts. Hazelnut was nowhere in the picture.”

    Ogilvy West head of planning Ganapathy Balagopalan said, “Hazelnut is relatively unfamiliar to Indian consumers. So, we have given consumers something unique to remember and desire- the new Silk Hazelnut, ensuring it continued to be true to core promise of Silk indulgence. The creative does this using a clever device that is both cheeky and charming.”