Tag: gaming

Kit Global dials into Telegram Ads as official partner in India

MUMBAI: Talk about sending the right message. Kit Global has become the official partner for Telegram Ads in India, giving advertisers direct access to the fast-growing platform’s unique ad solutions.

The international 360 degree marketing player is promising brands a smoother ride into Telegram territory with perks like local onboarding, multilingual support and real-time market insights. For marketers weary of crowded feeds and banner fatigue, Telegram’s opt-in channels are pitched as a fresher, cleaner way to reach audiences who actually want to hear from them.

“At Kit Global, we’ve always been proud to be at the forefront of market change. We embrace innovation rather than relying on what’s already known,” said chief executive, Olga Dulinskaya. She added that the tie-up gives clients confidence that every campaign rides on opportunities designed for today’s fast-changing digital world.

For Telegram, the move could broaden its appeal among Indian advertisers eager to cut through the noise. Instead of chasing disengaged scrollers, brands can speak directly to niche, interest-led communities. For Kit Global, which already runs high-performing campaigns across fintech, gaming, e-commerce and entertainment, the partnership reinforces its positioning as a future-ready marketing outfit.

As India and Southeast Asia power the next wave of internet growth, Kit Global is betting that Telegram Ads will be a channel worth watching. After all, when it comes to winning engagement, sometimes it pays to be on the same wavelength.

September 10, 2025
Gaming veteran Rahul Razdan launches Giga to blur entertainment boundaries

MUMBAI: Rahul Razdan, the architect behind some of India’s most audacious digital ventures, has emerged from Reliance Jio’s corridors to launch Giga, his latest gambit to reshape gaming and entertainment. The 51-year-old, who spent nearly a decade building JioChat into a multimedia powerhouse, now promises to deploy artificial intelligence to revolutionise how humans engage with games.

Razdan’s pedigree reads like a who’s who of India’s digital transformation. As president of Tencent’s Indian operations between 2012 and 2014, he orchestrated WeChat’s meteoric rise, briefly dethroning established messaging giants. The app’s coup de grâce came via an audacious marketing blitz featuring Bollywood stars and a record-breaking QR code cake made from 7,500 individual cakes.

His tenure at Jio proved equally theatrical. JioChat became the first app to bear the Jio brand, even predating the network itself. Under his stewardship, the platform birthed India’s pioneering vertical video ecosystem and hosted the award-winning KBC Play Along game, where users played alongside television’s prime-time quiz show in real time.

Before his corporate conquests, Razdan co-founded ibibo.com, crafting what he claims was India’s first internet business with multiple revenue streams firmly embedded. The venture, backed by South Africa’s Naspers and China’s Tencent, pioneered social gaming with local flavour and real-money integration.

Giga’s cryptic website teases that “the 400 pound gorilla is coming soon,” offering little beyond Razdan’s promise to blur traditional entertainment boundaries. His track record suggests punters should pay attention. After all, this is the same executive who recently pivoted to filmmaking at 51, producing an award-winning animated short that swept international festivals from London to Buenos Aires.

Armed with degrees from the School of Planning and Architecture and IIM Indore, plus two decades navigating India’s digital rapids, Razdan appears intent on proving that gaming’s next act has only just begun.

August 19, 2025
Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal

Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd, making the gaming and entertainment company a wholly-owned subsidiary. The deal, valued at a whopping Rs 126 crores, sees Nazara solidify its position in the gaming sector, proving it is not just playing games when it comes to expansion.

On 6 June 2025, Nazara announced the successful completion of the resolution plan, previously approved by the National Company Law Tribunal, Mumbai Bench. This means Nazara has acquired 100 per cent of Smaaash’s share capital by subscribing to 1,00,00,000 equity shares of Rs 10 each, costing the company Rs 10 crores. But the fun doesn’t stop there! Nazara also extended an inter-corporate loan of Rs 116 crores to Smaaash to settle its creditors’ dues, showing it is all about clearing the board for future success.

Smaaash, incorporated on 30 November 2009, is no stranger to the entertainment scene, operating gaming and entertainment centres across 11 Indian cities under the ‘Smaash brand. Its business spans gaming, food and beverages, events, and sponsorships, bringing in a turnover of Rs 112.34 crores as of 31 March 2024.

While Smaaash’s turnover did see a slight dip from Rs 120.88 crores in 2023, this acquisition is a clear sign that Nazara is ready to power up its inorganic growth in the gaming sector.

June 9, 2025
Banijay group boasts bumper year 2024

MUMBAI: Entertainment powerhouse Banijay group has posted phenomenal financial figures for 2024, with profits perking up considerably in the final quarter. The firm, flying high after a fabulous fiscal year, smashed its own guidance with a whopping 22 per cent growth in adjusted EBITDA.

The titan tallied total revenue of Euro 4,803 million, up a tidy 10.9 per cent, with momentum mounting magnificently in Q4 with a 14.8 per cent surge. Adjusted EBITDA jumped by 21.6 per cent to Euro 900 million, with a particularly powerful performance in the final quarter, rocketing up by 32.8 per cent.

Margins moved up markedly by 160 basis points to 18.7 per cent compared to 2023, while adjusted net income climbed by 29.3 per cent to Euro 418 million. The company’s coffers are considerably healthier, with a cash position of Euro 482 million and leverage ratio trimmed to 2.9x (down 0.2x since December 2023).

Shareholders can smile at a suggested dividend of Euro 0.35 per share, equating to 35 per cent of adjusted net income.

CEO François Riahi remarked that since listing three years ago, Banijay has increased revenue by 37 per cent and adjusted EBITDA by 50 per cent, with streaming content revenues doubling, as has the number of unique active players.

Despite industry headwinds hampering the first half, Banijay’s content production and distribution division delivered revenue of Euro 3,348 million, up by a slim but significant 0.5 per cent. The final quarter finished with flair, showing a 6.7 per cent rise thanks to major scripted show deliveries.

Content production revenue specifically stood at Euro 2,615 million, down 2.8 per cent compared to 2023, but bounced back brilliantly with a 6.2 per cent boost in Q4. Content distribution dipped by 1.5 per cent to Euro 397 million in 2024, but rebounded robustly in Q4 with a 33.2 per cent increase.

“Banijay group enjoyed a record year in 2024,” said Riahi. “Even in a challenging global content prouction market, we continued to see strong demand – especially from streaming platforms – for our iconic brands and deep content catalogue as the number one European studio for scripted content and a world leader in global format launches.”

The streaming success story continued with top-performing titles including Like Water for Chocolate, which ranked first among Spanish-language content on HBO Max, while Supersex, La Vita che Volevi and The Law According to Lidia Poet dominated Netflix’s top four scripted titles in Italy during H1.

Banijay maintains its mantle as the number one studio worldwide for global format launches. Six legacy formats ranked among the top 20 most-traveling TV formats globally, including Deal or No Deal (#2), MasterChef (#4), Big Brother (#6), Survivor (#7), Minute to Win It (#11), and The Money Drop (#14).

The company’s catalogue has expanded enormously, growing by more than 20,000 hours over the year to reach 207,000 hours of content, a 12 per cent increase compared to 2023.

Live experiences & other revenue rose remarkably by 42 per cent to Euro 336 million, driven by robust growth from brand licensing and the full-year contribution of Balich Wonder Studio. Throughout 2024, Balich Wonder Studio produced 119 shows including the opening ceremony of Euro 2024 in Munich and the Uefa Champions League in London. Cultural conquests included the award-winning Viva Vivaldi: The Four Seasons Immersive Concert in Verona and the 400th edition of the Festino di Santa Rosalia, which attracted more than 350,000 spectators.

The Independents impressed with 642 shows including the Vogue Festival in Paris and Spring/Summer 2025 runway shows for luxury labels like Christian Louboutin and Khaite.

Post-year developments include the January 2025 acquisition of Lotchi, a French producer of immersive experiences combining architecture with video-mapping, light and classical music. February saw the launch of Banijay Live Studio, set to create cutting-edge out-of-home entertainment experiences with a “Black Mirror” project already underway.

The online sports betting and gaming division delivered dazzling results, with revenue racing ahead by 45.4 per cent to Euro 1,456 million and an exceptional Q4 performance showing 49.3 per cent growth.

Online sportsbook revenue rose by 48.4 per cent to Euro 1,144 million, while online casino, poker and turf grew by 35.5 per cent to Euro 311 million. The betting business bagged market share across all products and territories, enjoying a 37 per cent increase in unique active players compared to 2023.

The division debuted a fully redesigned sportsbook app and launched a new proprietary poker platform in December 2024. The group strengthened its responsible gaming policy, with 99 per cent of its online sports betting & gaming revenue generated in locally regulated markets in 2024.

Looking forward, Banijay forecasts further fiscal fortunes in 2025:
* Mid-single digit growth for content production, distribution and live experiences
* Mid-teens growth for online sports betting and gaming
* Mid-to-high single digit growth in adjusted EBITDA, despite a Euro 20 million hit from higher betting taxes in France (effective from 1 July 2025)
* Adjusted free cash flow of approximately 80 per cent of adjusted EBITDA

Riahi, announced that several board members, including himself, will be purchasing shares in the company – a vote of confidence in future growth.

“Banijay Group’s value proposition in the entertainment industry is unique,” Riahi concluded. “We have a clear track record of performance, and we aim to expand our free float and stock liquidity so that shareholders can benefit from the value we are creating.”

March 10, 2025
Which is the Best WiFi Connection for Gaming?

Online gaming has become a major source of entertainment among multiple individuals. Whether it’s an intense multiplayer showdown or an immersive role-playing game, players demand seamless connections and dependable speeds. ACT Fibernet, a pioneering business in broadband services, delivers an array of WiFi packages designed for players.

With its high-speed internet plans and the fastest WiFi router for gaming, players can fully immerse themselves in uninterrupted gameplay and higher functionality. Among all its plans, the ACT Lightning Plan stands out as the ultimate solution for players demanding top-tier speed for superior gameplay.

The ACT Lightning Plan for Gaming

The ACT Lightning Plan is clearly intended to fulfil the demands of online gamers. With an unbelievable 500 Mbps speed, this plan offers a high-performance connection that confirms lag-free play at all times.

The unlimited plan ensures that players no longer need to worry about data boundaries or extra costs that can interrupt their gaming experience.

Are you wondering which WiFi router is best for gaming? The ACT Lightning Plan includes a free router. So, it provides users with everything essential to build a reliable and fast gaming system.

Whether streaming, downloading, or engaging in online battles, the plan’s robust performance guarantees that your connection stays stable and swift, even with multiple devices connected to the same network.

What Sets ACT Fibernet Apart for Gaming?

ACT Fibernet has established itself as a pioneering participant in the fibre internet space, offering cutting-edge broadband services tailored for diverse needs, from home offices to dedicated gaming setups. But what is it that truly sets ACT Fibernet apart and makes it the best WiFi for gaming? Here, we have discussed the benefits:

. Lightning-quick connections for competitive play: ACT Fibernet’s unparalleled speeds make it the best WiFi for gaming. It ensures online matches remain smooth without lag or buffering. Whether downloading hefty game files or live streaming conquests, their high-speed internet guarantees a smooth and unhindered experience.

. Optimised across an array of devices: ACT Fibernet’s steady and rapid connectivity can handle multiple gadgets operating simultaneously. Regardless of how many people are using the connection on diverse devices, you’ll enjoy continuity throughout without slowdowns.

. No weak wireless zones: With the fastest WiFi router for gaming from ACT Fibernet, you won’t have to deal with dead WiFi coverage zones in any corner of your home. The connection stays strong in every room, ensuring gaming is never interrupted by poor signals or dropped connections.

. Self-treating capabilities: ACT Fibernet’s self-healing abilities ensure the network rapidly recovers from minor issues, allowing seamless performance even in rare technical glitches. This provides an extra layer of dependability crucial for maintaining a steady connection during extended play sessions.

. Fortified security: Online gaming regularly involves sensitive information, and ACT Fibernet prioritises protection with enhanced safety features. Their secure network safeguards private details, accounts, and transactions, offering peace of mind while gaming.

About ACT Fibernet

ACT Fibernet is dedicated to delivering superior speeds, reliable connections, and innovative plans tailored to meet the needs of both individuals and businesses. Renowned for its high-performance fibre optic internet, ACT Fibernet continues to guide innovation and revolutionise connectivity.

With a focus on speed, stability, and customer satisfaction, it provides some of the most consistent and dependable internet plans in the country.

Contact Information:
Atria Convergence Technologies Ltd.
Customer Support: +91 9945999459
Email: helpdesk@actcorp.in

March 7, 2025
Madhya Pradesh unveils AVGC-XR policy to boost jobs and investment

MUMBAI: Madhya Pradesh (MP) is making a power move in the world of animation, visual effects, gaming, comics, and extended reality (AVGC-XR), unveiling a bold policy aimed at transforming the state into a digital media powerhouse. With the AVGC-XR sector projected to grow at 14-16 per cent annually, the state government is eyeing a significant slice of this booming industry, setting ambitious targets of Rs 10,000 crore in investments, 50,000 new jobs, and 150 start-ups by 2029.

The Madhya Pradesh AVGC-XR Policy 2024 is designed to not only position the state as an industry leader but also to boost local talent, attract global players, and accelerate innovation. The government has earmarked Rs 500 crore in financial incentives, offering substantial reimbursements on production costs, training subsidies, and infrastructure development grants. Companies setting up AVGC-XR studios in the state can avail up to 35 per cent reimbursement on eligible production expenses, capped at Rs two crore per project, making MP one of the most attractive destinations for digital content creation in India.

The policy also focuses on infrastructure expansion, with plans to establish two centres of excellence (CoEs) in Indore and Bhopal, dedicated AVGC-XR labs in schools and universities, and India’s first Animation Theme Park to create an immersive learning and entertainment ecosystem. The state is also investing heavily in workforce development, offering up to 50 per cent reimbursement on AVGC-XR training fees, with additional incentives for women entrepreneurs and underprivileged students entering the sector. By 2029, MP aims to train at least one lakh skilled professionals in AVGC-XR disciplines, addressing both local employment needs and global industry demand.

Government officials are confident that the policy will be a game-changer for the state’s economy. A senior official from the Madhya Pradesh industrial development Corporation stated that the AVGC-XR policy is expected to contribute at least Rs 3,000 crore annually to the state’s GDP, with exports from the sector projected to reach Rs 2,500 crore in the next five years. He further emphasised that the initiative is not just about entertainment but also about positioning MP as a hub for ed-tech, defence simulations, medical imaging, and virtual reality training modules, expanding the scope of AVGC-XR beyond gaming and film.

The policy also includes provisions for international collaborations, offering financial support for MP-based companies participating in global trade fairs and co-productions. By integrating global best practices and fostering partnerships with leading AVGC-XR firms, the state hopes to bring Rs 1,500 crore in foreign investments over the next decade.

Madhya Pradesh’s aggressive push into the AVGC-XR space comes at a time when the Indian AVGC sector is projected to be worth Rs three lakh crore by 2030. By laying the groundwork for a thriving digital ecosystem, MP is positioning itself as a leader in next-gen storytelling, immersive experiences, and high-tech content creation. With a structured policy framework, strong financial backing, and a clear vision for the future, the state is not just embracing the digital revolution, it’s setting the stage to lead it.

February 8, 2025
PlaySuper lands $500K to make in-game shopping seamless

MUMBAI : Gaming commerce startup, PlaySuper, has secured $500 thousand in seed funding, led by IAN Angel Fund and 100X.VC. The round attracted notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, reinforcing confidence in PlaySuper’s vision to revolutionise in-game shopping.

The funding will accelerate product development, expand market reach, and support key hires. PlaySuper is set to launch its next-generation, hyper-personalised in-game store, enabling seamless integration without requiring game updates. The company also plans to expand into southeast Asia within six months, followed by Mena and Latam. Additionally, it will onboard a world-class product head and strengthen its B2B partnerships team to collaborate with more gaming studios.

Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering gaming commerce by allowing gamers to shop within mobile games in real time.

PlaySuper co-founder & COO Shouradeep Chakraborty commented: ‘Gaming is the largest entertainment sector, yet mobile game retention remains a challenge. At PlaySuper, we’re transforming gaming into an interactive, rewarding, and commerce-driven experience. This funding will help us drive product innovation and strategic partnerships to make in-game commerce mainstream.’

IAN Group co-founder Padmaja Ruparel added: ‘The gaming industry in India is expanding, but retention and monetisation remain key hurdles. PlaySuper is pioneering a new model that benefits both developers and players. With their deep industry expertise, we are confident in the team’s ability to drive this transformation.’

PlaySuper’s founding team—Shouradeep, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that secured $2.5 million in funding in 2022. With backgrounds in gaming, Web3, and edtech, they have identified a significant opportunity at the intersection of gaming, fintech, and commerce.

With mobile gaming retention rates in India facing a 98 per cent churn, PlaySuper introduces an innovative solution by embedding real-world rewards into games. This approach enhances player engagement while helping developers monetise effectively.

The global gaming commerce market is valued at over $500 billion, with India’s gaming sector projected to exceed $5 billion.

February 6, 2025
Qoruz report highlights explosive growth of India’s influencer economy

MUMBAI: India’s influencer world never had it so good. Not only is their number growing, but their sphere of influence is also expanding by the day. The latest report from Qoruz, an influencer marketing intelligence platform, reveals a remarkable 322 per cent surge in India’s influencer ecosystem over the past four years. The number of influencers has grown from 962,000 in 2020 to 4.06 million by the end of 2024, underscoring the increasing reliance on creator-driven content for brand engagement.

The report charts the evolution of India’s dynamic influencer landscape, with categories like gaming experiencing exceptional growth of 213 per cent between 2020 and 2022, reaching 467,000 influencers by 2024. Travel influencers rebounded strongly post-pandemic, witnessing a 212 per cent surge in 2023, while parenting influencers steadily rose from 87,000 in 2020 to 362,000 in 2024, highlighting demand for relatable, family-focused content.

Fashion maintained its leadership position with 470,000 influencers, while niche categories such as infotainment and finance also saw significant growth, reaching 203,000 and 232,000 influencers, respectively. Health and fitness influencers doubled their base to 295,000, while food influencers bounced back to 242,000 by the end of 2024.

Looking ahead, the report projects fashion, arts and entertainment, and gaming to lead in influencer numbers in 2025, driven by evolving audience preferences.

Qoruz co-founder & head of brand alliances Aditya Gurwara said, “Influencers have evolved from product endorsers to strategic partners for brands, creating authentic, context-driven content that resonates with audiences. Categories like gaming, travel, and lifestyle present incredible opportunities for brands to collaborate with creators who truly understand their audiences.”

Qoruz co-founder & CEO Praanesh Bhuvaneswar noted, “The creator economy has grown from fewer than a million influencers in 2020 to over 4 million today. Influencers are no longer just content creators but cultural architects shaping trends and conversations. This is only the beginning of what the ecosystem can achieve.”
Qoruz’s report underscores the transformative power of influencer-led marketing and highlights the immense potential for brands to engage meaningfully with audiences through long-term partnerships and data-driven insights.

January 30, 2025
Pravan-Bhuta launch Specter to revolutionise game development in India

MUMBAI: The gaming industry just got its next big cheat code, and no, it’s not “Up, Up, Down, Down”!

‘Specter’, India’s first-of-its-kind backend platform by Dirtcube Interactive, designed to level up the entire game development process. With Specter, the days of juggling multiple tools are over. This one-stop solution combines LiveOps, in-game economy management, leaderboards, achievements, and more into a single powerhouse platform.

‘Specter’ is a game-changer for indie developers, publishers, and even esports organisers looking to scale effortlessly. But don’t just take our word for it—Dirtcube Interactive LLP co-founders Pravan Parikh and Mikhail Bhuta are bringing years of tech wizardry and business insight to ensure Specter isn’t just a platform but a lifeline for developers navigating the ever-expanding gaming world.

What does ‘Specter’ do? Imagine having a tool that could make creating games as fun as playing them. ‘Specter’ promises to do just that. Designed with simplicity and scalability in mind, this backend platform powers everything from player progression to real-money features, offering developers the flexibility to build dynamic gaming experiences.

Specter’s AI-driven features are already making waves. With predictive AI for LiveOps, developers can now customise player experiences, roll out fresh in-game content, and even adapt gameplay on the fly. The best part? It’s four times faster than traditional development methods.

Still unsure why ‘Specter’ is a big deal? Let’s break it down:

1 Customisation: It’s not a one-size-fits-all solution. Specter tailors backend services to meet the specific needs of developers, making it ideal for indie studios and big publishers alike.

2 Cross-platform integration: Unites players across devices for a seamless gaming experience.

3 Cost efficiency: Save money, time, and stress—because who doesn’t want that?

Imagine having all this power at your fingertips. Now, who’s ready to create the next Candy Crush or Valorant?

Parikh explained it best, “We are delighted to officially launch Specter, a platform that represents years of dedicated effort, learning, and innovation. While India’s gaming and esports industry is experiencing rapid growth, significant gaps persist in the game development ecosystem. Specter is designed to bridge these gaps by empowering creators across industries with the tools they need to make game development more accessible, efficient, and rewarding. Our vision is for Specter to become the invisible hand that powers truly immersive gaming experiences.”

Bhuta added, “Specter is designed to address the challenges game developers face, from scalability to real-time operations and seamless cross-platform integration. We’ve focused on delivering a backend solution that simplifies the development process while enhancing the player experience. Our goal is to create a platform that evolves with the rapidly changing gaming industry, featuring cutting-edge tools that keep developers ahead of the curve. With Specter, we aim to help developers all over the world lay the foundation for the next generation of immersive gaming experiences,”

Specter isn’t just for traditional game developers—it’s an all-rounder for industries like gamification, esports, and even marketing.

1 Esports: Simplifies tournament management with real-time leaderboards and secure prize distribution.

2 Fitness and Loyalty Apps: Engages users with rewards and achievements.

3 Marketing Campaigns: Powers interactive and gamified branding experiences.

Specter isn’t hitting the pause button anytime soon. The platform plans to build a thriving developer community by collaborating with indie studios and expanding AI tools to create next-gen LiveOps. Oh, and expect partnerships with leading gaming engines to make Specter’s ecosystem even more robust.

With India’s gaming industry growing exponentially, ‘Specter’ arrives at the perfect time. Whether you’re creating the next Among Us or launching an esports league, ‘Specter’ promises to simplify the grind so developers can focus on what truly matters—making games we all love to play.

With Specter, the future of gaming isn’t just bright—it’s game-changing.

January 21, 2025
CES2025: Free, AI-powered cultural, tourism app looks for international partners

MUMBAI: Making waves at CES 2025 in Las Vegas, Cryptors in the City is being positioned as the world’s first AI-powered cultural app. Free, ad-free, and multilingual, this innovative app transforms cities into immersive playgrounds where history comes alive, reimagining exploration as an interactive adventure.

At the heart of the app are Cryptors—pixelated ceramic artworks crafted by renowned comic artist Guillaume Mazurage (Mazu). Strategically installed near iconic landmarks, these street art creations come to life through a simple smartphone scan. Acting as guides and companions, Cryptors engage users with interactive challenges, fascinating insights, and fun-filled exploration.

Founded in 2023 by Louis de Carolis, Mazu, and Florent de Carolis, Cryptors in the City blends cutting-edge technology with a passion for cultural preservation. Supported by esteemed institutions like Château de Cheverny, Deauville, and the Île-de-France municipalities, the app aims to captivate global audiences by fostering intergenerational connections and promoting immersive tourism.

With Cryptors in the City, users become the heroes of their own cultural journeys. Each step transforms into a treasure hunt, seamlessly blending history with modern exploration. Iconic locations become starting points for immersive quests, making every walk an engaging and educational experience.

Inspired by 1980s retro gaming aesthetics, the pixelated Cryptors come to life with enriched conversational AI. These historical figures share captivating anecdotes, pose thought-provoking quizzes, and offer personalized challenges. High scores unlock unlimited access to conversations with Cryptors, each imbued with a unique personality and deep historical knowledge. Imagine exchanging ideas with Aurangzeb or Mahatma Gandhi in real time!

“With Cryptors in the City, history and heritage become interactive playgrounds,” says Mazu, the app’s artistic director & co-founder. “Reimagining historical figures through a fresh lens makes them accessible and relatable to younger generations. For CES, Sacajawea was the perfect choice.”

Cryptors in the City was founded with three key objectives: to preserve and share cultural heritage in innovative ways; to bridge generational gaps and captivate younger audiences and to offer immersive, year-round tourism experiences.

By blending street art, AI, and retro gaming aesthetics, the app creates an engaging, interactive universe. “Our goal is to transform tourism into a connected, educational, and entertaining adventure,” says Louis de Carolis, the app’s president & co-founder.

With over 3.09 billion gamers worldwide (expected to grow to 3.32 billion by 2024), gaming is a powerful tool for engaging communities. Cryptors in the City draws inspiration from this global phenomenon, merging gaming elements with cultural exploration to connect users with history while revitalising cities and tourist sites.

Cryptors in the City is preparing for its next chapter with a fundraising campaign. Its key goals include: enhancing user experiences with augmented reality, creating dynamic 3D playgrounds; expanding to new cities across France and exploring opportunities in international markets. This vision aims to overlay immersive, interactive elements onto real-world settings, transforming streets and monuments into vibrant, living experiences.

Whether enjoyed solo, with friends, or as a family, Cryptors in the City transforms exploration into meaningful adventures. By integrating diverse forms of heritage—cultural, historical, artistic, natural, and even sports-related—the app creates connections across generations and offers a revolutionary way to experience the world.

Cryptors in the City is more than just an app—it’s a bridge between the past and the future, powered by the creativity of its founders and the limitless possibilities of AI.

January 9, 2025